The Genius Behind Zendaya

Hello and welcome to this episode of The. Rest's Entertainment Questions and. Answers Edition. I'm Marina Hyde. >> I'm Richard Osman. Hello everybody. Should we get on to some questions? >> Please. >> Uh I have a question for you. It is from. Philip Sawyer. And Philip says, "I saw. the most incredible Tik Tok featuring a. person called Law Roach taking a jet to. Paris Fashion Week, grabbing an haute. couture Schiaparelli gown from the. runway, then taking a private jet to. London immediately to dress Zendaya in. the gown for the Odyssey red carpet. First off, I like a question that has. first off in it. First off, who the hell.

is Law Roach? And when did stylists. become so powerful?". >> Okay, this is a great question cuz he is. absolutely amazing. He has been with her. a long time. He calls himself an image. architect. >> Okay. >> He is He is genuinely amazing. The. Zendaya collaboration has made him. famous. He was the one who actually. leaked that her and Tom Holland Not. leaked, but like answered the question. when someone said are they married. Only. he could be so indispensable to that. internal setup that it wouldn't even. matter if he said that. But that's just Law Roach for you, yeah. >> Yeah.

>> The Rest's Entertainment is presented by. Octopus Energy. Now, flowers, Richard, are a very important part of show. business. >> And there is a reason we're talking. about flowers. As always with Octopus. Energy, they do very interesting things. with their customers. We will get to. what they do with flowers. But yes, it. is sort of the currency that runs. everything. >> Yeah. I mean, in The Bachelor, it's. actually part of the format, right? The. rose ceremony. So that flower is really. earning its money. >> Yeah. Can you imagine the person, by the. way, there will be a rose wrangler on. that show who has to make sure that the.

roses are absolutely perfect. That's. like That's a completely full-time job. >> Also a full-time job doing flowers for. Elton John. Do you know my One of the. great lines in a court case ever when. one of his managers was accused of. ripping him off, and they discovered in. court that he'd spent 293,000 pounds on. flowers in 20 months. KC was like, "Sorry, how's How's that possible?" He. said, "I like flowers.". >> Now, should we get on to Octopus Energy? They have a a sort of committed team who. always look after your account. So, if. you get an email from them, it's the. same people. But, also they get to know.

you so well that sometimes they'll. understand if you're going through a. hard time. And what they will do is they. will send you flowers. >> It's not an apology. It's just because. someone was going through something and. they you get your flowers. They started a long time ago in 2011. when she was still a Disney teenager. basically. A lot of big houses turned. their noses up and. he I mean he's so confident that he'd. say, "If it's a no now, it's a no. forever." So much confidence that she'd.

be amazing, okay? Now, what he has done, first I think styling is so interesting. and it had you're so right, Philip, it's. become a massive thing in a diff- much a. different way than it was in history. He. has really pioneered that theme. dressing. In the old days it was like a. bit naff. Like if sort of Kate Middleton. went to Wimbledon and she was in a white. dress or she got off a plane and she. looked a bit like [clears throat] an air. stewardess, it's like, "Uh.". He has rescued this thing from taboo. Along by the way with Andrew Mukamal, who's um. Margot Robbie's stylist, which you. remember the Barbie tour. This theme.

dressing. >> remember it? >> Well, you do remember. She. >> No, I don't. >> You don't? Okay, well, she dragged that. movie around the world. She was in a. pink outfit for everything and it was a. huge huge thing. It's a big part of the. publicity. If you look at something like. Challengers, like Zendaya was always in. in this all this kind of tennis stuff. And instead of being naff, it was just. kind of endlessly reinforcing. What he. understood was how to go viral. He. quickly saw that he did psychology at. college. He comes from a pretty. difficult background. He understood that. to get the best clothes, you needed to. create the greatest moments. Um and he.

has the most extraordinary process. Like. he can spend over a year on an outfit, one outfit, developing it. Um it's like. the development of a script. The first. for one of the Dune things, Zendaya saw. this kind of corset, a molded corset. Said, "Could we do this bit in a dress?". So, they changed the color to a kind of. sand dune color. He really only does her. now. He occasionally will do it. Yeah. But, you're really lucky with her. because you've got an amazing principal. who obviously is incredibly beautiful. >> really trust each other. >> Yeah, and will do very, very out there I.

mean really out there things. She's been. in sort of robotic costumes, amazing. things. He has an encyclopedic memory. for archive. So what one of the other. things that you want stylist to do is. like pull stuff out of nowhere and it's. not like the thing that's just come down. the catwalk and basically anyone can buy. or get. And you're very right Philip to. say that there it they've become much. more powerful. There has been a huge. shift in power from editors and magazine. and magazines in general. These guys, these stylist men and women obviously, they control the narrative, they have.

the archival access and they understand. virality and the red carpet better. But. you become a business back brand in your. own right. And as you say this did not. always happen. In the golden age of Hollywood, the. studios dressed their stars and that. means that the wardrobe would for their. off-duty clothes would make them things. that Rita Hayworth looks good like this. She can go out in these clothes, right? Then eventually you get fashion houses. getting interested in some stars. So. Givenchy obviously has Audrey Hepburn, Bob Mackie and Cher, those kind of crazy.

kind of cobwebby costumes that she used. to wear. Jean Paul Gaultier and Madonna, all the conical bras which become really. iconic. But the Oscars and the awards. season was not what it is now which is. this absolutely military fashion. campaign where you've got to have I. don't know how many outfits for if. you're in contention for an award, you. have got to have an unbelievable number. of outfits. Stars would sometimes buy. their own clothes. But I think when. Diane Keaton got it um the best actress. for Annie Hall, she just got a blazer. and a skirt out of her cupboard, okay? We do not live in this world any longer.

And then the 90s which sometimes people. say it's just the absolute kind of. desert of red carpet. People made lots. of mistakes and you know, Jodie Foster. was like just bought a dress on holiday. when she was in Rome and then wore that. to the Oscars. It's like, oh my god. This can't happen any longer. It now. none of this happens any longer. There. are certain moments in styling that are. so amazing that they lead to kind of. almost or they certainly precipitate. technological advances. J. Lo, when she wears to the Grammys. this tropical print green plunging. Versace dress, which you probably.

remember me just from me describing it. But it that was the most popular Google. >> you describing it. >> me describing it. But it was the most. popular Google search ever at the time. Okay? In response to the fact that. Google realized that people didn't. actually just want to hear me people. like me describing it. They wanted to. see it. They launched that image search. function off the back of it. Okay? And. then you get all these other stylists. that come up and they become famous like. Rachel Zoe who became this that was a. real white UK aesthetic and she was. doing like Nicole Richie and Lindsay.

Lohan all those sort of things. But the. best stylist understand. what your screen persona is and they. understand how even in non-costume you. can reflect that persona. So it's more. important than ever in the amount of. noise that is out there to be on brand, to be somehow instantly readable as. yourself, but also to still to surprise. And the best styling I've talked before. maybe I talked on Tuesday about Anne. Hathaway and how actually the hate. campaign against her was quite a just an.

online thing and it wasn't, you know, she was in big movies at the time. But. Erin Walsh really rescued her from even. that online thing by putting her in. these kind of really fierce outfits and. she just sort of came back against the. hate. The power of clothes can be. absolutely amazing. Law Roach is at the. absolute peak of his game. He's amazing. He's very lucky with who he dresses. because she'll do anything and wear. anything and they they've been together. forever. But it's such an interesting. business and you're totally right. It. has totally taken power away from those. old legacy centers like magazine editors.

and so on and it's very it's very. interesting to see it's an incredible. business. >> Yeah, I find I I genuinely cuz you know, fashion is not is not my I will show you. to learn not not my kind of greatest. love or or something I particularly have. a a kind of fix on. If I see someone. like this guy Law Roach and Zendaya, you. do think. it's extraordinary what they're doing. Yeah. I get that that is an art. I get. that that is. My only worry is and also. by the way, I guess I know that that's a. lot of fun. I know fashion is like.

incredibly expressive and incredibly. fun. But if you are if you are a Jodie. Foster or a Diane Keaton, I worry that. there is no room for that anymore. That. you can't just turn up in something you. bought. I worry about the pressure that. because some people are so unbelievably. brilliant at it that everyone feels they. have there's a huge amount of pressure. to dress up for these red carpets now. And just I just. >> fashion is become the business of. fashion is led by these sort of things. now. It's not really led by what's in. vogue or whatever. It's led by these.

viral internet moments that people see. things and they have a trickle down. We. talked about it. We talked to when we. talked about jewelry and lending jewelry. to stars. It's amazing. >> But I feel like if ever I have to go to. somewhere where I'm going to have a. photo taken or something, I'm like I. feel like 2 hours beforehand and I. think, "Oh my god, what is this is this. suit?" And I'm the I'm a man so I can. just wear a suit and like a tie or. something. >> power move just turning up in whatever. you like. >> No, but but but can people still do that. is my worry. I don't want people. spending a whole day. >> you can though. You can. do that because and the powerful people.

just wear whatever they like. I've got a. friend who's really really powerful and. she said, "I'll wear a t-shirt and skirt. on the red carpet at Cannes and I don't. care.". >> Okay, that's good you can still do that. >> that you're working backstage, you know, she's taking four films there whatever. it may be. The powerful people don't. have to be like that. If you're front of. house, yeah, it's it's hard. I mean I. I'm I'm always glad. >> love it, if you love I absolutely see if. you're Zendaya, I 100% see that is like. a positive huge positive. What a lovely. way to express yourself. But I do think, "Oh my god, it's hard to be a. celebrity." It must just be so.

>> Well, it just takes so long. I remember. when we talked about The Devil Wears. Prada thing like there were so many. women there who I just thought, "My god, this has been your whole day getting. ready and I'm so glad my face isn't my. fortune because but it's such a lot for. you to do." But it is, you know, it's. part of that is your business and it's a. Yeah, it's tricky. I mean, I'm glad it's. I'm glad it's not me. I agree. >> [laughter]. >> Oh, this is a very good question, Richard. Ellie Stanhip says, "I saw in. the Guardian that nine of the 10. best-selling fiction paperbacks in the.

UK last week have one thing in common, a. woman is murdered. Does UK publishing. have a female violence problem?". >> I saw this as well and it's and had a. huge amount of response and I am aware. that a male author talking about this is. not the best but I I do think there are. issues with that contention. I will say. [clears throat and snorts] that if you. look at the the the the top 10. books this week, I mean, there's a lot. of crime fiction in there. >> Yeah. >> And definitely women get murdered in. crime fiction, men get murdered in crime. fiction, you know, what was the gender.

split of people who were murdered in And. Then There Were None. Uh so, definitely. that there is definitely you have. subgenre of books which are written by. women for. principally for women readers that that. that are about um you know, women in. peril. That's for That's for sure. But. you actually look at the list, it's it's. it's it's slightly disingenuous to say. it. Firstly, I mean, I'm on the list, I'm in the top 10 and. a woman isn't murdered in my book. So, factually, I I can't speak for everyone. else but. there isn't one in my book. >> Oh, dear. >> So, I'm in the fine. There's Robert Galbraith there, you.

know, J.K. Rowling and she's murdered so. many different people in her time. There's Claire Douglas. I mean, almost. all these books are written by women. >> Mhm. >> By the [clears throat] way, they they. are predominantly read by women as well. And then I keep seeing comments that. say, "Yes, but who but who is. commissioning them? Who are the. editors?" I go, "Well, I'll tell you. now, it's usually women." I said, "Publishing is very, very unusual in. it's an incredibly female-friendly. industry all the way up to the top these. days as well, all the way up to the. very, very top." It has female.

consumers, it has you know, the biggest. writers in the world now are women. If. you look at this top 10 as well, I mean. the big story in this top 10 is you got. Florence Knapp with the names, you got. Virginia Evans with the correspondent. Again, you always say how hard it is to. make it as a writer. These are two. people who did not have a name and have. written a brilliant book and are now. selling millions of copies of books. around the world. One of the books is. Freida McFadden, again somebody who was. just self-publishing and has become one. of the richest women in the world just. through the you know, the. enormous readership. So I think there's. lots of stories in this top 10. Crime.

fiction is very, very popular. Are women. killed more often than men? I suspect in. female-written books, maybe they are, but I wouldn't have the numbers to to. back it up. Is there a misogynism issue. in British publishing? I don't think. there is because it's. >> I don't feel like there is. Whereas in. in a lot of TV drama. >> Yeah, TV drama I think is different. >> I find it there is so when I was growing. up there were like very few shows or. anything that or films that dealt with. rape at all. And you there'd be.

something like The Accused or there'd be. Deliverance. And these were just kind of. they were kind of like monolithic awful. things because it they did and they did. it brilliantly by the way, both those. things. But the amount of TV dramas, like just throwaway stuff that start. with rape. And it's like [clears throat]. a late or something just these. incredibly baroque things being done to. the female body. When you know when it's. just been done so lazily and it's just a. way to make you instantly invested in. the story because it's so horrific. >> in in peril trope.

>> Or it's. to make you care because you can't be. bothered to write it any better so that. people do care. I think it's amazingly. amazing how desensitized to seeing. really horrific things in crime on crime. TV that I have that we have become. So I. was speaking to an actress recently. who'd been offered a part on Law & Order. SVU, Special Victims Unit. And she said, make of this what you will, but the. opinion amongst her and lots of her. active friends was that it's a rape show. and.

it is true that an extraordinary amount. of violence is visited upon women in. that particular show. Most of it is. about absolutely horrific things often. plucked from recent news stories or. whatever happening to people. >> I think in publishing there used to be. much more of that issue. I think now. there are very empowered authors out. there. If you read those top 10 books. by the way I I don't think you will come. away thinking that publishing has a. misogyny problem. >> in any book. but I do see gratuity on TV a lot.

>> I think that's right. I think authors. worked that a long time ago that that. was a trope being used by certain. authors, you know, may maybe in the last. decade and people have gone in a. slightly different direction. Look at a. writer like Claire Douglas. I mean, she's a brilliant brilliant brilliant. crime writer. If you're crime writer, you do you you're going to write about. murder. But when I started writing. Thursday Murder Club, that's the one. thing I really understood and this is. why you should never write for the. market. You should never do what's. selling. The stuff that was selling, there was a lot of blood and gore and. violence and all this stuff and I I.

didn't like it. It's not what I wanted. to read. I want to write about crime and. I want to write about wrongdoing but I'm. not interested in that side of things at. all and I think almost all the writers. on this list are not interested in it. either. You know, they're just not. So. it's a really really good discussion to. have. Lots of factual inaccuracies about. it. As I say, there's a you know, I'm. I'm on the list and the woman isn't. murdered in my book. That's absolutely. by the by because it doesn't take away. from the thrust of the discussion but I. think if you look at that list.

it is an extraordinary celebration of. what a powerful industry publishing is. for women and for different voices of. women. I mean, it's skewed of course. because crime books are very popular. This is I take issue with with the. maths. So it's saying so nine out of the. top best-selling books have a murder of. a woman. There's eight because mine. doesn't and I can't speak for anyone. else there. So with the 98,000 books sold that week. in the bestseller list, 81,000 had the. woman being murdered as central to the. plot. So, and this is the math, 84% of the. books people have bought and read in the.

UK this week involved a woman being. murdered for entertainment. You think I. mean if if you think I mean the top 10. is not all the books being built and. women are not being murdered for. entertainment. There There's lots and. lots of reasons to write murder. mysteries. Lots of reasons, lots of. motives, lots of people who are doing. the murdering, lots of victims, lots of. investigators, and everyone is playing. with gender in all of those roles. That's the interesting thing. If you're. a crime writer, you've read a lot of. crime, you understand, you know, in. crime again in the 1920s, 1930s, what.

other industry was absolutely dominated. by women? >> Yeah. >> You know, and this was. Dorothy L. Sayers, Agatha Christie, Josephine Tey, all of these people completely dominated. and every crime writer understands that. lineage, that we understand where they. come from, and you play you can play. with gender in all sorts of ways if. you're interested in writing about the. world as it is. >> And it is a very primal fear of women's. that you are prey. >> Exactly that. And so. >> This is why women know that they walk. with their keys in their hand and do all. those things that we know that we do. So, I think it yes, I agree it is.

simplistic. >> Yeah. And there are plenty of female. writers who will write those books and. plenty of female readers who will read. them, but there are also plenty plenty. of female writers who are writing very. different books, who are writing writing. about something incredibly different. So, I I I think I would be surprised if. the author of that had read all of those. books. The point is interesting. I think. your point about TV is is incredibly. powerful and it's definitely been a. trope for a long time. I don't think. that's a lesson we take from that top. 10. I think that that that top 10 I. think tells us a. very different story. >> I agree. And shall we go to a break?

>> Let's do that. This episode is brought to you by the. Lloyds 5K house deposit. >> Lloyds are offering a 5K house deposit. which was last seen in 1996. What are your entertainment memories of. the 1990s? >> I feel guilty talking about the 1990s. because you look back and it was it was. such a golden era. >> We've never had it so good and we didn't. even realize cuz we were young and we. just thought we were entitled to it all. >> We absolutely took it for granted. Yeah, Britpop was absolutely in its pomp. Oasis playing to a quarter of a million.

people. You had Blur and Suede and. >> Power. I'm so sorry. >> Spice Girls, amazing movies at the. cinema, Trainspotting. I mean it felt a. time of absolute optimism, but at the. time you just assumed that was the way. that the world was going. >> of optimism. >> Yeah, but part of the optimism, of. course, is that mortgages were more. affordable and that is what Lloyds is is. dealing with right now. >> Yep, last seen in 1996, Lloyds are now. offering 5K deposit mortgages to. first-time buyers. Search 5K first-time. buyer. >> 1996 average first-time buyer deposits.

based on ONS data, subject to status, your home may be repossessed if you. don't keep up repayments. Conditions. apply. Welcome back everybody. Marina, a. question for you from Mickey Baxter. >> That's a good name. >> Yes. >> That's a good like kind of company name. >> Yeah. >> Name. In my new book I've got like a. gang who pulled off like a heist. And I. had such fun coming up with the names, but Mickey Baxter could have been in. there. Anyway, hello Mickey. Mickey. says, "Returning to the era of McGuffins. and Chekhov's gun, things we've spoken. about before, could you explain what. deus ex machina means and give your.

favorite examples?". >> Okay, that's a good question. It means. god from the machinery and it it's from. ancient it was actually started in. ancient Greek drama, but it carried on. through in ancient Roman drama. At the. top of the theater be like this rigging. in the and a god would descend at the. end and basically resolve intractable. plot points. >> It's essentially like a children's. version of I woke up and it was all a. dream. >> Yeah. >> Yeah. >> And it was obviously I say it's used a. lot in ancient Greek Euripides does it a. lot. Medea ends like that or.

Orestes ends like that. So, it's not my. favorite way we often we say it's always. not my favorite way to resolve a plot at. all. But. >> It's essentially when a a a can't end. what they've got and they go, "I tell. you what, yeah.". >> Well, it's Yeah, I agree. When it's done. really well, you wouldn't really notice. it was happening at all. There's some. quite fun ones, but I'm not going to s-. The Spanish Prisoner, there's something. that happens at the end of that, which I. love, which is a David Mamet movie. If. you haven't seen it, see it, but I'm not. going to give away anything of that. The. end of The Lost Boys I quite like.

>> But again, if you if you're a great. writer, you can play with the fact that. deus ex machina is is supposed to be. lazy and it's. it is a trope and so you can have fun. with it. >> Well, Charlie Kaufman in Adaptation, despite James movie, Charlie Kaufman who. the Nicholas Cage character Charlie. Kaufman wrote it, but Nicholas Cage is. basically playing him. And he gets told. by his writing guru, who is the famous. Robert McKee, the writing guru, but. played by Brian Cox, just never to use a. deus ex machina. And he's sort of. desperate for an ending. He says, "Don't. you cheat. Don't you dare bring in a. deus ex machina." Anyway, it's.

lampshaded, as they say, which is a sort. of like when the a trope is inverted, but by the fact that at the end of that. film, he does use one. But, it's already been set up earlier, so it is it turns into a Chekhov's gun. So, I So, I like that. Okay. Again, I. like meta things. I have to say, and. you're going to hate this, but I love. it. All of the late plays in. Shakespeare, there's like four comedy. four four things at the end of towards. the end of Shakespeare's life, where he. is essentially inventing a new format.

and it's things plays that start as a. tragedy and end as a comedy and they're. Pericles, Cymbeline, The Winter's Tale and The Tempest. And. all of them have a version of this in it. because it's quite difficult, you know, you've got this tragedy and then there. are these weird redemption arcs and. they're kind of resolved in comedy and. then end in marriage. >> Why wouldn't I like that? >> I don't know cuz you might You said you. don't really You said you don't really. like Shakespeare. >> [laughter]. >> Okay. Sorry. Sometimes we have to talk. about it cuz. >> I'm just teasing you. >> Just as a recommend, he's quite good. Anyway, that So, in Cymbeline, Jupiter.

literally descends. In Pericles, there's. like the goddess Diana descends in a. dream and says, "Oh, you need to go to. my temple and there you're going to meet. up with your long-lost daughter and. whatever.". >> Clever. >> In The Tempest, Prospero is sort of one. all the way through because he controls. the narrative, the island where the. characters go. So, he's really one all. the way through. >> The Tempest very moving. >> You like The Tempest, do you? >> Yeah, because it's about him as a. writer, right? >> god, it's it's it's one of the greatest. things of all time. Thank you. >> Yeah. >> Yes. And I don't know if. >> of his stuff, I'm going to leave it out.

>> Okay, there's a bit in There's one where. it doesn't come off, I don't think quite. as well, and that's and that's The. Winter's Tale, which I absolutely love, which is a brilliant play, but I think. there's something that hap- I don't know. if you can do spoilers or something for. I'm going to do a spoiler for this cuz. it's written 400 years ago, let's face. it. There's a a statue sort of comes to. life. >> [gasps]. >> Like in Covent Garden. >> wasn't dead after all. Yeah, he's. totally Exactly very much like one of. those. So, I don't know if he invented that. >> Yeah. >> [laughter]. >> He invented living statues. >> My god, is is there nothing he can't do? >> There's nothing. Nothing. But I So, the.

tragedy's not really redeemed there. But. my favorite one of all. I think is because it happens so much at. the end of The Wizard of Oz, which is a. perfect movie. I will not be taking any. questions. It is a perfect movie. But. it's really weird. First of all, when. Dorothy throws the water that kills the. witch, they don't know that water kills. the witch. It's just like some random. thing that happens and it ends up. completely resolving the plot. Not only. that, then. all the people who all the wicked. underlings who work for the witch turned. out to have hated her all along. It's. like, "Did you not have your own water.

bucket? You could have done this ages. ago." So, that that happens. And then. when she's obviously she's trying to get. back home, and she tries to get in the. the wizard's the professor's balloon, and then it floats away. And then that. Glinda turns up, the the fairy, and. says, "But you've had the power the. whole way through cuz you've been. wearing these ruby slippers." And so, there's that. This is you just put your click your. heels together and there's no place like. home. >> seen The Wizard of Oz. >> Oh my god. >> It doesn't sound great. >> Oh my god, I can't. >> doesn't sound great to me.

>> Well, that's forgiving Shakespeare of. sort of half thumbs up. But yeah, The. Wizard of Oz is also really good, Richard, and I'm going to break it to. you. >> sound good. >> Okay. Well, millions would disagree. >> No, but you but you were but you. accepted that the way you just described. it. >> Yeah, that's why I'm saying it's amazing. that you don't really realize it's. happening at all, and it doesn't matter. It is so such a perfect film, and the. the resolution of it is also sort of. perfect, and yet in when you think about. that, there's masses of plot holes, there's masses of whatever. >> Yeah, you're you're essentially slagging. it off. >> I'm not slagging it off. I'm saying it's. brilliant. Brilliant. But that is a.

>> But you know what? Why didn't they just. throw water over in the first place? >> Yeah. Well, they have to do a lot You. know, they work for her, they're. essentially enslaved by her, so they. just during one of the cleaning tasks, they could have done that, but. >> Well, you would think she would. accidentally and inadvertently get. splashed at some point. >> really what happens cuz Dorothy's trying. to put the Scarecrow out. He's on fire. >> You are kidding me. >> Yeah, sorry. You don't need to see it. now. >> No, I'm back in. >> [laughter]. >> That That does sound interesting. I feel. it's one of those ones I feel like I've. seen cuz I've seen a million clips. >> Okay. >> I know the memes. You know? >> Okay. >> seen it.

>> Well, all right. Well, it it it's it's. so I like that one just because it. happens so many times at the end of. something that is nonetheless a complete. gem and perfect, and you don't mind, and. so but in general, it's not my favorite. way to resolve a plot. And I would have. felt really cheated if I'd been sitting. there in ancient Greece, and it's like, "Oh, okay. Well, if anyone can do that.". >> Yeah, I mean, that is quite a lot. >> Again, I don't think Medea. >> You don't think Medea is. >> I don't think Medea is no. >> Okay. >> Surely you're. >> Yeah. >> You're a massive lover of Euripides. >> Uh Euripides, you pay for these. That's. the That's the only thing I know about.

Euripides. [laughter]. Yeah, I don't know so much on. all that stuff. >> Okay. >> I ain't I ain't so bright. I like. Rent-a-Ghost. >> I You know I love Rent-a-Ghost more than. anything. >> Do you? >> You know I do. >> More than more than anything? Do you So. you like Rent-a-Ghost more than. Shakespeare? >> No, I don't like it more than. Shakespeare, but it's out there. >> It's just cuz you said you like it more. than anything. >> out there. It's out there. >> Yeah. >> Again, a lot of supernatural elements. that supernatural things resolve those. plots in many in many cases. >> Yeah, a lot of deus ex machina in. Rent-a-Ghost. >> In in a way. >> Yeah, and with the wisp. >> Yeah. Emily Griffiths has got a.

question. She says, "I live in. Manchester and I'm a big fan of. Blossoms. I saw recently that they. performed a surprise live concert. outside a nightclub in Deansgate and. crashed three weddings to promote their. new album. What are the craziest things. that band have bands have done to. promote a new album or tour?". >> Well, you do have to do stuff these. days. By the way, I love Blossoms. If. you don't know Blossoms and you you. wonder where all the guitar bands have. gone, they're a great band. They have. band who backed Rick Astley when they. were doing the Smiths stuff as well. But. yeah, I love Blossoms. Well, I mean the.

most famous one is U2. And I'm only. going to talk about it cuz I want to. talk about someone else who did it first. and never gets any grief for it. whatsoever. So, U2 in 2014 when they. released Songs of Innocence, Apple. bought the whole album. They bought it. for a hundred million dollars. Apple. gave U2 a hundred million dollars. and automatically pushed the album. directly into the libraries of all five. hundred million iTunes accounts. worldwide. So, if you had an iTunes. account at that point, as I think I did, suddenly you've got this.

U2 thing. >> People went nuts about it. >> But it sort of feels like quite a good. idea. I mean, it's U2. People sort of. quite like U2. You're giving people a. free record, you know. So, it feels like. Well, that works for consumers cuz it's. free. It feels like it works for U2 cuz. you're getting your album into the hands. of people who would not otherwise have. heard it. Plenty of people won't want. it, and that's absolutely fine. But, you. know, you'll get those people on the. periphery who are like, "Oh, I wouldn't. have bought this." and start listening. to it. And you would think that it would. work for Apple cuz it's it's it's you. know, good publicity to something. But.

yeah, it was it was it was the single. most disastrous. PR stunt of all time. People went crazy. People were furious. It's like U2 had. turned up at their door and started. playing when they were in the middle of. watching something. There was immediate. backlash. In fact, you know, we talked. about. J. Lo's dress earlier and Google. in. Uh, the top Google search in the week. afterwards was how to remove YouTube. from iPhone immediately. Uh, >> [laughter].

>> So, you know, so it it it sort of did. something. Apple had to set up a new. website to allow users to do just that. They literally had to create a new. technology for you to be able to remove. that from from from your phone. Bono. later apologized on the Facebook. He. said, "I mean, listen, he knew the gig. was up.". He said, "Oops, I'm sorry about this. I. had this beautiful idea and we got. carried away with ourselves. Artists are. prone to that kind of thing. A drop of. megalomania, a touch of generosity, a. dash of self-promotion, and deep fear. that these songs we poured our life into.

over the last few years might not be. heard. So, you you sort of see the. thinking. So, they got grief after he. didn't get grief. It's Jay-Z who did the. exact same thing the year before. So, Jay-Z, he Samsung bought a million. copies of his new album before it came. out. His album was was Magna Carta Holy. Grail. Samsung, they bought a million. copies up front for $5 a copy. So, they. get Listen, it's not 100 million, but. it's. it's plenty of money. And it was made available. for Samsung users. So, you know, that's.

that's exactly the thing he did. It was. a huge hit anyway, but essentially like. he got a million sales immediately. Didn't count towards the charts. So, he. didn't get in trouble at all. But, my. favorite bit, the only reason I mention. it is because it was Magna Carta Holy. Grail. And not only did he do this, you. know, slightly nakedly commercial thing. of. selling a million copies to Samsung, he. also he visited the Magna Carta in. Salisbury Cathedral. Uh, and the the Dean of Salisbury said, "It was great to welcome Jay-Z to. Salisbury Cathedral. He was clearly.

moved by seeing the original Magna. Carta. I think it may have surprised. some of our visitors." That's the. showbiz news I like. Those are the. things that I like. Jay-Z in Salisbury. Cathedral looking at the Magna Carta. You know, forget brand extension. >> about the Magna Carta. >> You not think? >> No, it's like part of our origin story. >> Yeah, but it's kind of funny. It's old. >> Yeah. >> Don't you think? >> Yeah. Like Yeah. Yeah. >> And he's on an album called it. But that. to me, that's proper old-fashioned uh. publicity. That's the sort of thing you.

could do as a as a. >> the cathedral as well. >> Great for the cathedral. It's the sort. of. >> bit less good than when those two. Russian spies came over and said that. they were just on the uh on their way to. >> amazing publicity. >> Again, the cathedral has a some. incredible publicity. >> Yeah, but they are thinking, "Oh my god, it was it really 10 years ago that Jay-Z. was here looking at the Magna Carta? This is We've been waiting for this. This is uh got the newsletter that's. that week." I said, "The guy writing the. newsletter must have been Oh my god, thank you. Finally, I've got something. to talk about." But that you know, anything that could be a VT on Bargain. Hunt, I think that's the kind of.

publicity I like. [laughter]. I like for an album. The Samsung stuff. The Samsung stuff less so. But yeah, in. a in in a world in which Blossoms as you. say they crash these weddings and it was. very charming and they're very very very. likable boys. So, I'm going to repeat. the name of the Blossoms album people. will love it. You can listen to it. wherever you want. Songs from the. Wedding Cake. It will not be downloaded. to. any of your devices without anyone. asking. It's not released till October. But if you don't know Blossoms, check. out Blossoms immediately. I will say. that and and big up to Jay-Z for.

enjoying Salisbury Cathedral so much. Not the first, not the last. >> [laughter]. [gasps]. >> Right, I think that winds us up for. today, but we would love to hear your. questions as always. The email address. is. therestisentertainment@goalhanger.com. Please send us your inquiries. >> Anything you You know the kind of stuff. we like talking about. Yeah. You get it. You know, Shakespeare, Rent-a-Ghost. You. know the kind of things we're interested. in. Best ever episode of Rent-a-Ghost. >> Oh, yeah. Okay. >> No, no, we can't. We can't. We can't. We. got to go. >> long already. All right. Thank you so. much. We will be back uh next week, but.

if you haven't listened to Richard's. great bonus series, remind us again. >> This week it is the World Cup of TV. theme tunes. I'm with uh Bella Hull and. Ivo Graham. It's a It's a lot of They. were really good fun. The two of them. And yeah, it's again, it's it's just an. excuse to have a wallow in. pop culture but with a competitive. element at the end which obviously. I think makes everything better. And the. first 10 minutes are available free as. well. You can have a little listen and. see if it see if it hooks you in. >> Perfection.

>> Yeah. >> All right. Other than that, we'll see. you next Tuesday. >> next Tuesday. >> [music]. [music].