Top Harvard Professor: The Psychology Of Why People Don't Like You!

People really care about what's making. them disliked and they really want to. know how to be liked. >> Okay, so first, this is an exercise that. I do in my class at Harvard called 10. questions to fall in like. >> So if I ask someone those questions, they're going to like me. It's a great. starting point, but let's talk about. this because there are going to be. little clues about how to be better. liked and it's the most teachable, practical, scientifically rigorous. framework in the world for. communication. Do you want to hear about. it, Steven? >> Of course I want to hear about it. I. want to be the most persuasive, influential, likable talker in the.

world. So I shall follow your lead. >> Oh my gosh. It's a lot of power. >> I love it. I love it so much. Harvard. Professor Alison Wood Brooks is a. behavioral scientist. >> who has spent two decades [music]. studying conversational science. And. she's revealing the communication. mistakes we all make, the art of. negotiation, and how to get anyone to. like you. We all get to adulthood and we. feel like conversation should be easy, but as a scientist, when you look under. the hood, you realize this is why we. have so many awkward moments, why we say. things that we shouldn't, why we are.

boring, why we get angry and hostile, and there's very clear strategies to. help us with all of that. Like one of my. biggest findings was how we reframe. social anxiety [music] as excitement, which makes you focus on opportunities. rather than threats, and that paper. ended up being featured in Inside Out, the movie. And then there's small talk. I hate small talk. I'm going to help you. reframe that because it's really. important, but the mistake that people. make is that they stay there way too. long and they need to move up this topic. pyramid. >> What about in a digital age? Do we need. to start communicating differently? Yeah, there's clear things that we. should do to make our text-based.

communication better and we'll go. through all of them. And you said you'd done an interesting. study recently about male friendship. >> Yes, and it's quite troubling. So how can I make more friends as a man? Yeah, let's talk about that. I see messages all the time in the. comment section that some of you didn't. realize you didn't subscribe. So if you. could do me a favor and double-check if. you're a subscriber to this channel, that would be tremendously appreciated. It's the simple, it's the free thing. that anybody that watches this show. frequently can do to help us here to.

keep everything going in this show in. the trajectory it's on. So, please do. double check if you subscribed and thank. you so much because in a strange way you. are you're part of our history and. you're on this journey with us and I. appreciate you for that. So, yeah, thank. you. >> [music]. >> Professor Alison Wood Brooks. What is it that you do and why do you. think it matters so much to the world? I. am a professor at Harvard and I'm a.

behavioral scientist. I study. how people talk to each other and how. they can do it better. I teach a course that I created there. called talk. I wrote a book about it also called. talk, the science of conversation and. the art of being ourselves. And. if someone's chosen to listen to this. conversation now, they've just clicked. on it and they're thinking, you know, should I stay or should I should I go? What promise can we give them if they. stay and listen to this conversation. that is based on the work you've done in. your book and all the research you've.

done? What is it that you think the average. person can come away with that will have. a meaningful impact on their day-to-day. life? All of life is about relationships. and relationships are about talking. So, if they can learn even one strategy that. helps them in their conversations, it. will massively improve their lives. If. you think of everything from work to. romantic relationships, friendships, productivity, all of it hinges on having.

excellent conversations. But, conversations are easy, right? Like. >> [laughter]. >> you just talk. We all feel that way. We. all get to adulthood and we feel like. conversation should be easy because we. started learning how to do it when we. were one one and a half years old as. toddlers and we practice doing it with. an enormous number of partners, conversation partners, every day of our. lives. So, by the time we become adults, it feels like we should be experts, like. we should be great at it. But, as a.

scientist, when you look under the hood. and you see, "Oh my goodness, all of the. complexity that's happening under the. hood." You realize, "Oh, this is why we. have so many awkward moments, why we say. things that we shouldn't, why we don't. say things that we should, why we hurt. each other, why we get defensive, um why. we are boring, why we get angry and. hostile." And there are very clear. strategies to help us with all of that. As you were saying that, I was thinking, do you think there's a lot of people. that are going through life giving off. the wrong impression because they don't.

know how to talk? Maybe they are. disliked, maybe they are misunderstood. because they haven't mastered the. science of how to have a great. conversation. On my worst days, I worry. that everybody's walking around being. misunderstood. When you think about. talking, uh even as I'm talking right. now, there's no way to take the entire. contents of your mind and all of your. personality and say it out loud. And so, we're always curating, we're always. choosing what some subset of stuff to. share with other people through.

conversation. And almost no one is doing that. perfectly and I and I fear that many. people are are really struggling with. it. If you had to pinpoint just a few. things that. people want. when they think about becoming a great. conversationalist, like what is it that. we actually are aiming at? Is it to be, you know, what is that? >> Yeah, usually people want to be liked, even loved. Usually, we want to enjoy. our conversations, to not have them be. miserable. We want to feel safe and.

protected and and not have it be. dreadful and time-consuming. And we want. to achieve professional goals, so. advancing and achieving and making great. decisions. So, already the very basic. drives of what people are trying to. achieve in conversation are actually a. little bit more complicated than just. like, oh, we're looking for connection. Um and then when you really dig into it, within all of the goals that people want. in those categories, it's like a vast. constellation of of motives.

I would like you to teach me how to talk. really, really well. I don't know if you. need my help that much, Stephen, but I'd. love to Even the best communicators have. room for improvement. >> think I do. I think I do. [laughter] Cuz. I I you know, I was thinking about this. last this last week and all the. conversations I've had, the different. types of conversations. I had one. conversation where I met someone's. family for the first time who works with. me. And it was, you know, it was a. little bit nerve-racking because Yeah. that contact, you know, people have have. these moments where they meet the. in-laws or whatever or they meet Um for.

me it's often meeting someone who works. with me's family I find quite. nerve-racking cuz they're like I think. they're kind of probably judging me. I've also had difficult business. conversations. >> Because they are judging you. Yeah, they. are judging me. >> [laughter]. >> And I can feel it and as I go towards. those conversations I'm like, oh my god, I'm going to. And then I know just like freezing or. being a little bit paralyzed. And you'd. think as some someone like me who does. this for a living living finds. conversations easy. I absolutely do not. Do you I I actually the more. uh you know, I talk to very high-level. C-suite um very successful people and in.

fact, the higher and more successful. people are, the more likely they are to. be aware that this is really important. and that they have room for improvement. It's almost like you're aware that this. skill is probably what helped you get. where you are. and therefore you want to get even. better at it and you're keenly aware of. when you have awkward moments or make. mistakes or missteps and you're like, I. would really like to get that out of my. life, please. Amen. I like ruminate on. an awkward encounter I had like two and. a half weeks ago. >> Of course. I was like, I should have.

just da da da da. But actually in. reading some of your work I thought. about what I could have done. And we'll. get to this this idea of preparing for. those moments, which I typically don't. because I assume I I be a natural. Can I. ask you, as you were talking about these. different examples of things that you're. ruminating about, um do you feel like. you have a. a a weakness or like a a recurring thing. that you suspect you need to get better. at? I think one of them is I am a bit of. an introvert in my sort of. self-classification.

>> Mhm. And as people know who I am more in. the world, I think I've become more. introverted. >> Mhm. So and sometimes that can be. perceived in the wrong way. So my like. happy state is kind of being alone or. around people that I'm extremely. familiar with. If I leave the house and I go say to a. gym or something, I have a little bit of paranoia. Yeah. So I'm always kind of on edge, which. means that this kind of shuts me down. more. So when I do have conversations, I. can sometimes feel appear to be a bit. more shut down. Yeah. I don't want to. carry that into moments where I need to. be a bit more open.

And then I would say. generally I just like hate small talk. Yeah, you're not alone there. And. [laughter] I just say it's like a point. like this is why I think I podcast. because you can just skip straight into. the deep stuff and I can ask people. about their trauma. Like it's just You. can do that in normal conversations, too, actually. Do you find that you get. stuck in small talk? Yes. A good bit? I. just try to avoid it. So I I've got this. funny story. One of the most that the. most prestigious people on planet Earth. invited me to come to a thing and I said. no because there would be 100 other. people there and I just didn't want to. be in a room for 4 hours with a bunch of.

other people. Like it just for me it's. so exhausting. >> Yeah. And if I told you that it what. this context was, you'd burst out. laughing. >> [laughter]. >> My team were like, you go TO THAT. [ __ ]. YOU GO TO AND YOU ENJOY IT. AND I'M. LIKE, NO, I'M NOT GOING. THERE'S TOO. [laughter] MANY PEOPLE THERE. BUT THAT'S that's kind of what I'm like. I love this environment, but I hate. small talk and I hate I don't know if. that's a weakness as much as it is you. learning your preferences. Mhm. I think. it's okay. Uh maybe we'll get there, but large. groups are very stressful. Group. conversation and figuring out the.

structure of like who should be talking. to whom when and about what is very. overwhelming for the human mind. It's quite different than. one-on-intimate one-on-one conversation, which is much more within your control. and it's much clearer what the purpose. is. So, we should think about it maybe not a. we can reframe it and it's not a. weakness, but thinking about your social. portfolio. Who are you talking to? Is it. the right people and are is it in the. right arrangements in the right group. size? So, what we're doing right now.

one-on-one is a categorically different. task than going to a party with 100. people. So, I'm going to help you. reframe that later on. [clears throat]. Why did you choose to do this? All the. other things you could have done with. your life. Yeah. It's isn't it life so fascinating? I. often think about the paths not taken. But, I'm very happy to be on this path. I grew up in upstate New York on a small. lake in a small town. I was a lake girl, just gorgeous place. And I love playing sports, team sports.

in particular. I love female friendship. from an early and probably most. formatively, I'm an identical twin. And all of the things I just described, I think are either. indicators of how much I love. conversation or formed my love of. conversation. But, either way I I. arrived at college deeply interested in. understanding humans and their behavior. And by the time I got to Harvard, I.

realized, "Wow, there are whole fields. like social psychology and communication. that are purportedly about. communication, but nobody's bothered to. actually. transcribe real conversations and study. them at very large scale." And so, that's what I've been up to for the last. 15 years. How has being an identical twin been. formative in this regard? So, my twin's name is Sarah. Being an identical twin, I'm There are. many things that are similar to being a. close sibling, I'm sure. But, an. identical twin, it's like you have.

another version of you in the world. And. we share a bedroom, we were on the same. sports teams, we played in band. together. And so it's sort of like watching a. version of yourself up close. And I got. to see. how she failed and thought, "Oh, well, I'm I'm going to avoid that." And I. would see how she succeeds. She hits a. an amazing joke, she answers answers an. amazing question. I know that I'm able. to do that because we have the same DNA, the same abilities. In a sort of.

subconscious way, I think I've just been. chasing trying to help other people find. that in their relationships, uh in their. friendships, in their romantic. relationships, in their work. collaborations. Because I've. gotten to see how amazing that can be. for two human beings, how close you can. be, and how much you can actually. understand each other when you. communicate well. And what research have you done? Like, what are the reference points you're. pulling on? Do you do your own research? >> So much. And give me a flavor of the the. the volume. >> probably. I uh it's almost like I'm.

over-covering academic. I've been. working in academia doing behavioral. science research for 20 years. I know I. look impossibly young. Um. I started in graduate school studying. emotions, especially anxiety. And and. not the kind of anxiety that requires. medication or therapy necessarily, but. the types of social anxiety that people. feel constantly all day long. And figuring out, okay, how does it. affect different behaviors, like how we. negotiate or how we take advice from.

each other or how we perform when we're. public speaking. Uh these types of. things. And then figuring out strategies. and tips to help people manage that. anxiety more effectively. And one of my. biggest findings was how we reframe. anxiety as excitement. Uh it's a very. easy flip to move from it's essentially. they're the same emotion because they're. both high arousal. High energy, high cortisol, the hormone, um high heart rate, uh sweaty palms, you. just change how you think about it in. your mind. So, literally saying things.

out loud like I'm excited, change you. how your appraisal of it. So, you. actually experience excitement, it helps. you perform a lot better in a lot of. different ways. So, you did a study in. 2011? Yes. Yes. The uh, nervous Nellie. negotiation study? So, that one was. about negotiation specifically. The um, this excitement reappraisal, the paper's. called get excited. And that paper. actually ended up being featured in uh, Inside Out, the movie. Oh, wow. Yeah, there's a great scene where the main. character is about to have a panic.

attack. And Joy sneaks into the little. cubicle farm of minions and says, "Stop. drawing all of these projections about. how things are going to go badly." And. instead draw how things could go well. Which is so great. I was sitting in the. movie theater with my kids and my. husband kind of looked down the way and. he was like, "Is that your thing?" And I. was like, "Yeah, yeah, [laughter] yeah, it's my thing." So, what what did that. study show, those two studies? The the. nervous Nellie one, but also the the one. about excitement. When we feel. [clears throat] anxious, as most people. do in negotiations, because it's an. intense environment uh, filled with.

uncertainty and a lack of control, which. is the recipe for anxiety, we tend we. want to escape. We either want to. relieve that feeling by making. concessions or get out of there, right? Just exit the interaction. That was the. main finding of the nervous Nellie. anxiety and negotiation paper. The reframing anxiety as excitement. paper is. lots of different ways to convince. yourself that you're feeling excited. just by saying I'm excited out loud. And. in doing so, that makes you focus on.

opportunities rather than threats, how. things could go well rather than poorly. And it has incredible downstream. consequences. Helps you sing better, helps you do public speaking better, it. helps you collaborate more effectively. Um, so it's just a very it's a very. powerful intervention. And what was the. sort of mechanics of the study? So, we. would have bring people in, you tell. them, "Hey Stephen, you're going to be. singing karaoke in front of an audience. People start to feel quite nervous about. this, naturally. Then, right before they're going to get.

up and sing the song, we say, "Okay, an. experimenter is going to ask you how. you're feeling. Some of you, we want you to say you're. feeling excited. And some of you, we. want you to say you're feeling anxious.". And that alone, when I say, "Steven, how. are you feeling right now?". And you say, Anxious. Great. Okay, let's. go sing the song. You go. People who. said, "I'm anxious." sing worse. compared to people who say, "I'm. excited." They get out there, they're. more in tempo, more on pitch, they have. better rhythm. We measure it with a.

software when they're actually singing. in front of the experimenters. Just by. me saying, "I am excited." Yeah. >> So, the other day when I met my team. members' family, I should I should have been saying to. myself, "I'm so excited to meet them.". Among other things. So, so this And this. is important. It doesn't always work, right? If you're terrified, and it's really something dreadful, like. you're terrified that your mother's. going to die, and turns out it's going. to be hard to get excited about that if. she has a terminal illness.

But on the margin, if you're sort of. torn between feeling nervous or excited. in your mind, if you can really convince. yourself that you actually are excited. and that things could go well, I'm going. to crush this exam, I'm going to I'm. going to tear it up on the basketball. court, that flip, if repeated enough, actually becomes more likely to come. true. And certainly before a high-stakes. conversation, like meeting your. colleagues' family. So interesting. I I really I have this. behind-the-scenes channel called Behind. the Diary on YouTube. And the other day.

when I did Jimmy Fallon, because it's. kind of outside of my wheelhouse to go. on like late night TV in America and. like 7 minutes to be funny or whatever. So, I was [ __ ] myself because I'm a. very serious guy. >> [laughter]. >> So, but before I went out, there's a. video of me, and I said to my team, what. I said to myself before the little. curtain opened was, "This is going to be amazing. I can't. wait. You've you've like prepared for. this. I don't know. I said all this. nonsense in my head thinking that it was. nonsense. And I walked out and had the. best time of my life. It was went so. great. >> Great. And I I made a video about that. how, you know, I'm not one to believe in.

things that without like rigor and. evidence and I didn't have it. Now you do. Now I do. >> [laughter]. >> Now I have a study that proves that it's. not. >> This one is interesting. I think this. was the beginning of my scientific. journey realizing that the way we talk. to other people and the way we talk to. ourselves, especially in a repeated. sense. If you think about, okay, you did. that before Jimmy Fallon. Now what if. you do it before the next time you meet. a colleague's family. Now what if you do. it before you interview Bill Gates, before you do it, right? If you then get. in the habit of telling yourself you're.

excited and that becomes effective for. you, it's incredibly meaningful in. accumulation over time. Right? So just. focusing on one time, yes, it's helpful, but if you can make it habitual, it has. this sort of upward spiral effect on. people. It was the beginning of my. scientific journey thinking, oh, well, if we can study one phrase like. get excited or I'm excited, what if we. start studying the cascading unfolding. ways that people talk to each other and. not just one line, but like every turn.

of a conversation. No one had done that. before. And this negotiation study you did, what. was the mechanism for that? Yeah. That was a more class of the the. literature. People have been studying. negotiations for decades now and there's. a really great negotiation course at. almost every business school and law. school that's based in all of this. rigorous work. What had not been studied. on in terms of negotiating are people's. emotions. It was a It was about 15 years. ago that people, even including. scholars, came to the point where we. were like, oh, people's feelings matter.

When they feel nervous or when they feel. angry, that's actually important. distinction, how you feel on the inside. versus what you're expressing to your. counterpart. So in this paper what we found is as a. base rate, most people feel anxious. before and during a negotiation because. it is an intense environment. It's. probably one of the greatest benefits of. taking a negotiation course is that you. just get reps, and so you get more. comfortable with the process of doing. it. That might be the biggest takeaway. from doing a training course like that. And so in this paper, we have that sort.

of base rate look, everybody's feeling. anxious. Um and then, what are the. downstream consequences of feeling. anxious? And what we find people we had. people doing negotiations, playing these. negotiation games. What we find is that. people are much more likely to sort of. leave prematurely or make more. concessions to relieve the feelings of. anxiety. Make bad offers. Yeah. Or it. depends on your goals, right? If you If. your goal is to claim a lot of value, then making concessions and giving money.

away is not going to help you in with. that. So if I'm asking my boss for a pay. rise, for example, am I and I'm very, very nervous, I'm much more likely to. um lower my expectations, accept a bad. offer, and leave the situation prematurely. >> Absolutely. So what do I do about that? Oh, so many things. If we're talking. about asking for a raise, um. what you want is to go in there with as. much sort of personal power as you can. One way to do that is to get another job. offer somewhere else first.

So we talk about this as the best. alternative to a negotiated agreement, a. BATNA. You want to strengthen your BATNA. So if. your boss says, "No, I'm not giving you. a raise," you can legitimately say, "I'm going to go take this other job. offer cuz I just got a better offer from. the guy down the street." What if you. don't want to take the the other offer? Then you need to be honest with yourself. about how much power you have in the. negotiation. You also probably A lot of. people make the mistake of going in sort. of hands on hips like, "I deserve more.

money." There are lots of questions that. you should ask first to know, "Am I. negotiating with the right person? Does my company have the funds to. actually give me more money? Why what. how can I justify this in a way that's. compelling to them, right? It's it's not. up to you. It's that they they need to. want to keep you and to feel like you. are being fairly and generously. rewarded. And all of that requires. asking a lot of questions before you go. in and start making demands.

In that context, how would you try and. persuade me if you work for me? So. what would you say? Because I do think, you know, it's very easy to get. someone's back up when you walk in and. ask them for money. If you do it 100%. I. it's hard for me to answer this because. um. maybe this is sort of my personal. values. It's almost like I'm taking off. my expert hat for a moment. I think the best way to get a raise is. to be awesome. Do things that are valuable.

and your company is going to give you. more money. without even having to ask for it. So in. my heart, uh this question of how do we. have a conversation where I ask for more. money? It's almost like I I would hope. that you don't even get to that point. If you are truly making yourself almost. irreplaceable and incredibly valuable, your boss is going to be coming to you. and saying, I have to keep you around. You're amazing. You're so incredible. That's much easier conversation to have. than walking in and saying, I I'm I-. it's not fair. I don't make enough. I do.

think that holds to be true. I think. that generally if people's first. priority. what they want, then they often don't tend to get what. they want. But people who have the. priority, their first priority is what I. can give, tend to get what they want. >> That's right. It's so um it's a bit of a. sort of like a. mindset shift. If you prioritize other. people's needs, if you're thinking about. what your boss finds valuable, what the. organization finds valuable, and you. rise to meet those needs, you make.

yourself valuable, which is going to. come back to you. Um hopefully, that's what that's the. hope. And I think often that is the. case. Almost always that is the case. In. the TALK framework, and we'll get there, the K is for kindness, and it's not. kindness in the sense of like altruism. because I'm going to help my boss and do. everything he wants because I. care so deeply. That can be part of it, but also it's this sort of loop of like, well, if you give him everything every. if you give the organization what it. needs, that's going to come back to you.

You will actually become valuable and. get what you want as well. That's how. relationships work. Usually when I interview people, I lead. the way. Today, I'm going to follow. Okay, [laughter] because you know the. outcome that me and the audience want to. get to. So, I have all this stuff here. I love it. Props. >> props. >> Fabulous. I have these blocks that for. anyone that can't see the conversation, say T A L K on them, talk. Fabulous. And. you tell me the best place to start. You. know the outcome, you know where I want. to get to. I want to be the best.

conversationalist, the best talker, the. most persuasive, influential, likable. talker in the world. Um so, I shall follow your lead. Oh my. gosh. It's a lot of power. I love it. I. love it so much. Um let's start with. this. Um. I want you to think of a conversation. that you had recently. It has to be more than 5 minutes long. More than 5 Yes, I can think of one. immediately. It was a conversation I had. with my girlfriend where I just wanted. her to know that I accept the fact that.

I [ __ ] up. Like I I I accept the fact. that I should have been more present in. a particular moment, and I wasn't. And I. just wanted to like. Own it. Own it. And and convey that to. her. >> And convey that I'm sorry and I get it. >> Yep. And this is not one where I'm going. to try and justify my whatever. No, actually. I I objectively I should have been more. attentive and present. Yep. I just. wanted her to know that. Yep. So, you. start off with an admission of. blameworthiness. Uh why? Why did you want to do that?

Because I felt that she was right and I. regretted my behavior. Yeah. So, sometimes I don't feel like she's right. Sometimes I'm here to. you know, respond. In this particular. scenario, I thought, you know, actually. on balance, I should have been more. present. This was an important time for. her and in hindsight, ah, that's not how I wish I'd behaved. Okay. How did you want her to feel during and. at the end of this conversation?

Understood. Mhm. And. I really under- That's really it. It's. like I wanted her to feel understood and. I guess like connected to me, but it's. more it's really more I just wanted her. to. not worry that I didn't understand. So, she didn't have to say it again. Like I. just wanted her to know that I I get it. Mhm. Mhm. And that in future I wish I'd. behaved differently. How did you want to feel during and. after this conversation? I guess I. wanted to offload the guilt. Aha.

[laughter]. Aha. Good. Yeah, cuz I felt bad. I felt. like, no, actually And it was weighing. on your conscience. You were like, I got. to I I got to say that. I got to own. this cuz it's making me feel like a [ __ ]. head. Yeah. Okay. Fabulous. Okay. When we look back on our conversations. and try and describe what our goals. were, very quickly you start to realize. that our goals are very complicated, that we want a lot of things. I'm also. guessing there may have been a time. component. Can you talk a little bit. about that? Like how much time did you. have to.

achieve these goals? I mean, I never. seem to have enough time. So, it was. like it was. >> [laughter]. >> Yeah, so I I I had about probably about. 20 minutes. Great. Hey, that's pretty. good. Mhm. I wish I had 20 minutes with. my husband. Okay. Um, so. I have a framework that helps us think. about conversational goals and I call it. the conversational compass. Okay? And. like a compass that you might use to. find your way out of the desert or the. forest,

the compass helps you decide which way. not to walk, but to talk. Okay? So, the. X axis I'll put this on the screen for. anyone that's can see the video. >> Great. Um the X axis, which runs. horizontally, is about your. relationship. Also, I'll link it below. So, this relational axis, high. relational goals are things that you. care about that are serving the other. person or your relationship. This. conversation sounded very high. relational. You're truly like I just. really want her to know that I feel like.

a [ __ ] and that I'm owning it and. like I care and I maybe won't do it. again. Something like that. Low relational goals are things we care. about that serve us. So, in this case, you said something like I want to. offload give her to my guilt. I wasn't I. was feeling bad. >> [snorts]. >> The Y axis is about information. exchange. High informational goals are. hinge on exchanging accurate. information. It's sort of the reason. human beings learn develop the ability. to communicate at all, right? Way back.

when is to take what's in my brain, communicate it to you accurately. But, we care about tons of stuff that is. low informational. So, it's not about. exchanging information and sometimes. it's about concealing it. In this case, you had a high informational goal. You. wanted to sort of persuade her prove to. her that you're a good guy and that she. should stay with you essentially trust. you. But, you also had low informational. goals like you didn't want it to be. emotionally unpleasant to have this. conversation. You also had low. informational goals like a time.

constraint. You needed to protect your. time and her time. Uh and so, we're always limited by time. and cognitive resources. So, the point of this is to help us plot. all of those goals in a logical way. Uh each quadrant is good. We live in all. four quadrants. We're not trying to get. to one or another. It's just to help us. describe. all of the many things that we actually. care about. Almost to validate them and. say, "Listen, it's legit that you wanted.

to relieve your guilt. It's super. admirable that you wanted to signal to. her that like you're owning this. mistake. It's legit that you have time. constraints. It's legit that you don't. want your conversations to be. unpleasant." So, each of the quadrants. get a gets a positive name. Uh, high. informational, high relational is about. connection. Okay? Often you'll hear. communications, uh, experts just talk about connection, which is, um, too narrow. It's not the only thing that. we care about. Down here, low. informational, high relational is about.

savoring. What does informational mean? Mhm. In this context? >> Like, how much, uh, accurate information. you are trying to, you need to exchange. with each other. If we just sat here. kind of quietly and I hummed a song. because we. that and I said something like, "Hey, love your shirt." We're not exchanging a. lot of information, but we might be. having a very lovely interaction with. each other. So, not every conversation. is about high information exchange, though many people think that it is.

You know these people. They're very. transactional. They feel like a. conversation is where you just say. things you know at other people and that. they're going to say things they know. back at you. That's a big mistake. So, having fun I can see is in the bottom. right quadrant. >> yes. Because it's not about huge. informational exchange. That's right. But it is about connections. Okay. >> Oh, and it's really important. Many of. my students at Harvard almost forget. about this quadrant. They're like, "If. we're not persuading and making. decisions, we're not living." Right?

Like, this is really important. Especially over time, if we're not. enjoying being with each other, I'm not. going to look forward to talking to you. again. That's true at work and outside. of work. Lower left is essentially discernment. We call it protection. It's protecting. your time, protecting your reputation, protecting information. So, concealing, keeping secrets, moving quickly. We. can't sit here for hours and hours and. hours. Um and then protecting your. reputation like I you care about making. a positive impression on other people. I.

want you to see me as smart and warm and. calm and trustworthy. These are. self-serving, low relational or low. informational goals. And then we get up. to upper left, which is low relational, they're self-serving, high. informational. This is a lot of. work-related goal, persuasion, making. decisions, brainstorming, etc. So, if I. want to be. liked and have great relationships, I. need to be on the right side of this. Is that accurate? So, what happens if. someone who trusts you and loves you.

tells you something in confidence and. then you go tell everybody else? You lose trust. Yeah. So, it's not that. you can only live on this side of the. compass because discernment matters for. relationships. Okay. Right? So, and here. you are going to be in a relationship. where hopefully you're going to be like. brainstorming things together, making. decisions together. Even with a friend, you're like, "Oh, where should we go to. dinner tonight?" You need to make that. coordinate that choice well together.

So, I think it one aspiration is to try. and be over on the right side as much as. you can. In fact, having the mindset of. pushing yourself to try and think about. your goals that are more prosocial more. often is a virtuous goal. But like. listen, we all have actual needs. So, like you can't only live on the right. side of the compass. It's about moving around in a way that. is savvy and and actually serves what. you care about.

Yeah. Got you. Do you have a sense of. where your goals from that conversation. that you described would be? Apologize. Mhm. >> Which is highly relational. And not very high on informational cuz I. didn't have a bunch I didn't have a lot. to say. It was just very simply about. letting her know that I was sorry. And. it wasn't I didn't have a big. explanation or a bunch of excuses or. justifications. It was just listen, I. [ __ ] up. Yeah, I get it. Can we talk. about apologies for a second? >> Sure. I love that you chose this as your. example because.

and the way you're describing it. I love. how you're saying um. I didn't go into a huge explanation of. why I did it or anything. More people. should apologize that way. A lot of. people their instinct when they're. apologizing is to revisit the problem. and sort of make excuses or explain why. they. did the thing wrong. It's not effective. Um what is more. effective is what you're describing, taking ownership and saying, "Look, I I. just messed up and I'm so sorry and I. feel awful about it." And the most.

effective component of an apology is. actually making a promise to change. If you say to your girlfriend, "I've. realized I messed up here. I'm not going. to do it again. Here's how I'm going to. be different in the future." Like a. concrete plan. It's so compelling to hear that you've. thought about that. And that And then. it's measurable because she can see in. the future do do you actually live up to. that promise? Do you follow through on. this promise to never do make the. mistake again? Is there a point where. you can apologize too much? We studied this. I ran some studies on.

this. Um we started by looking at um. frequency of apologies made during. normal conversations. It's quite rare. for someone to over-apologize, but it. does seem like within one conversation. if you apologize more than twice, it. starts to be more of a reminder of the. bad thing that happened. Like you just. keep revisiting it and it brings you. back to the negativity rather than. moving forward. We also studied apologies in a really. large data set of parole hearings. Like.

among people who had committed really. serious crimes, and we looked at the. types of apologies that they made in. their parole during their parole. hearings. And there it seems like you. actually can't over apologize, like more. is better. And again, the most effective. component is making a promise to change. in the future. I'm going to go I'm when I get out, I'm. going to be in AA, I'm going to live. with live with my grandmother, here's. the job I'm going to do, whatever the. plan is, you're actually more likely to get out. of jail.

And going into those difficult. conversations, is there anything one. needs to do to prepare? Mhm. Because we. our lives are full of difficult. conversations, and actually it's the. avoidance of them that ends up messing. up our lives the most. So, when you. think about difficult conversations that. we all have to have or with difficult. people, is it do I have to prepare for that? So, this is very natural. Almost every. person that you hear talk about. communication tends to focus on. difficult conversations. I'm going to suggest to you that that is. a very narrow view of the conversational. world, actually. And in fact, thinking.

about difficult conversations is a. little bit of a misnomer. It's not like. there are some conversations that are. difficult and some that are easy. It's. that in every conversation, there can be. moments of difference, where we use. different language to mean the same. thing, where we have an incongruence in. our emotions, where we have a difference. in motives. I want to give you advice, but you don't want to take it. Or something dips down to a difference. in our identities. I'm American and.

you're a Brit. So, anytime you encounter these little. fleeting moments of difference in all of. these different ways, and maybe there. was an image here. Let me see. No, it's. not here. It looks like layers. We talk about it. like layers of the earth. And above the. surface are the words and sounds that. you hear while people are talking. Right. at the surface are people's emotions. So, I feel excited, but you feel tired. and bored. That's going to be a. Right below that are people's motives. What I want to achieve it goes back to.

the compass. What I want to achieve is. different than what you want to achieve. We're all walking around with a compass. in our mind and they're different from. each other. Right below that are our beliefs, right? I believe that immigration is a problem. and you believe that AI is a way bigger. problem than human immigration. Um how do we talk about that in a way? And then all of it gets dipped down to. the the sort of hot magma in this layers. of the earth model of our identities. So. even an easy conversation, we're on a.

date or we're two spouses are driving in. a car or friends are hanging out. watching a movie, like you can stumble. upon these little moments of difficulty. anytime for any reason and you need to. have the skill set to be able to make. sure the temperature doesn't get too. hot. What is that skill set? There's a. fabulous research on this. I have found. it incredibly helpful in my life. Um. research by Julia Minson, Mike Youngman, Hannah Collins called receptiveness. So. it's receptiveness to opposing. viewpoints. And it's both the mindset.

when you when someone comes to you with. something that seems crazy, you don't judge it negatively. You have. to fight the human instinct to think of. it as like that's crazy. That's wrong. And now I'm going to win and now I'm. going to be right and prove you wrong. because all of those instincts ruin our. conversations and our relationships. Why? It makes us defensive on the receiving. end. It makes us sort of accusatory and.

hostile on the attack end. Once we get. into an accusation and defense mode, the. conversation is broken down. It's no. longer. about connection, savoring, protecting. and advancing. We're now in this new. world that is not achieving any of our. goals. So let's say someone comes to me. and comes to you and says something's. crazy. They say, "You know, the sky is. purple." Yeah. It's actually it's not blue, it's. purple. Here's a magical phrase that you. can say in that moment. It makes sense.

that you feel that the sky is purple. It makes sense that you feel excited to. tell me that the sky is purple. It makes. sense that you feel X about Y. Makes. sense that you feel skeptical about. podcasts. It makes you It makes sense. that you feel. annoyed that I speak quickly. It makes. sense that you are worried about AI. Whatever people are feeling, whatever. they express to you, we can validate that feeling because. whatever's going on in their mind is. their reality. And we have to say that.

out loud before we go on to do anything. else, even if we're about to disagree. with them vehemently. But we have to say the validation piece. first, just like therapists do all the. time. In order for them to feel heard and. like, "Oh, yeah, I'm safe here." So that. I can join you on your side of the table. and now we're going to untangle this. weird problem together. You say the sky is purple, tell me more. Like, what How did you come to feel like. the sky is purple? Um are Do you Are you. color blind? Are you Do you see.

everything in purple? Like, now I can. ask you questions about how you came to. that perspective and we can learn I can. learn about it. >> I guess the risk is you don't want to. validate something wrong. >> Yeah. Why not? >> You don't want to appear to be saying. cuz if I say, "It makes sense that you. think the sky is purple, but it's. actually blue." The word thinks is. important. It's It makes sense that you. feel. X about Y. Mhm. Not it makes sense that. you think X about Y. Thinking is like a. cognition. Is there a risk of it.

sounding patronizing? Maybe, but in in. practice, it feels really, really good. When I run this So, I run an exercise in. my class where we go around, let's say. there's there's a group of five. students, and you have to share something. We. start easy, like share one song you. love. And then the next person has to. validate that before they share their. favorite next song. And you go around. and around very quickly. And so it feels very contrived to say, "Okay, you have to say, I love that you. love that Taylor Swift song. That's so.

interesting. I actually don't like. Taylor Swift." It feels very contrived, but when you talk to the students after. it, they say, "Yes, I knew what we were. doing. It did feel over the top to say. that about people's song preferences. And still, it felt amazing to have the. person next to me say, 'I love that you. love that Taylor Swift song.'". Validation, we are all so hungry for. validation that even ridiculous. validation feels amazing. So then, when. you get to round two and everybody's. sharing something that they're really.

struggling with, and the person next to them says, "Wow, I'm so sorry. That sounds really, really hard. It makes sense that you. feel upset about your mom.". Now you've got that habit, and you're. making them feel quite good about. something that actually does deserve. that validation. So it's all about like. developing these habits, no matter where. the difference or disagreement is coming. from. What's the opposite of that? The. opposite is what how people naturally.

respond, tend to naturally respond, which is by trying to win and prove them. wrong and prove that they're right. So you say the sky is purple and I say, "That's crazy. Sky's blue.". And then where does our conversation go? It feels terrible for you. It's so I. learned this um. >> [clears throat]. >> because I employed this person once and. this person, when we'd talk about ideas, the first word out of their mouth was. always, "I disagree." And then they'd. make their point. >> That's right. And I don't know what it.

was about it, but I noticed that it. would like get my back up. >> Of course. And so I'd say, I don't know, I'd say, "I think we should do it like. this." "I disagree." Yeah. And then. they'd make their point. And I remember. thinking, "Gosh, that's such a" And it's. so ironic because their goal is to. persuade you. At the end of it, they. want you to agree with their position. That's not at all how persuasion works. The only way that we change our beliefs. is is usually across many conversations, and we're around someone we like talking. to and respect and have admiration for,

and then over time we sort of bend to. the gentle pressure of their differing. viewpoint. If I say, I disagree. Now let's fight. about it. Mhm. You're you get your back. up and you're not having you're not. enjoying talking to me. Even if you're. right and right like it's not about. being right or wrong in that moment. The goal here is to keep the. conversation in an emotional place where. it can continue. So you can continue to. engage. And that's what these. researchers find in this receptiveness.

research is they're if you qualify your. statement saying like, I wonder if the. sky could be a different color rather. than the sky is blue with certainty. There are all of these sort of hedging. language. You can divide yourself into. multiple parts. So if you said to me the. sky is purple, I would say, oh my gosh, as your friend and as a painter, that is. so intriguing to me. As a biologist or as an as a. meteorologist, maybe we should investigate that. Mhm. Um literally dividing yourself into two. disagreeing parts. It's usually how we.

actually feel. So if your mother says. something crazy to you that seems crazy. to you, you could say as your daughter, I'm so intrigued that you've come to. hold that perspective. I'd love to hear. more. You know, as a representative of Gen Z, I know my friends would want you want me. to say this. It means that you can hold two. perspectives at once and it is very. helpful to the other person to keep the. conversation going. But all of the. elements of this receptiveness recipe. have have this flavor. It's a little. surprising. I think often people think.

of these types of things as weakness. because it's like our our instinct is to. try to win and be right. And instead, what I'm saying is, no, hedge your. claims. Show that you're uncertain about. stuff. Validate their feelings. Divide. yourself into disagreeing parts because. you're not certain about anything. in order to keep the conversation going, so that you have any shred of hope of. persuading them over the longer term. I remember Tali Sharot telling me about. study. Either she told me, she's a. neuroscientist in London, and she told. me they put.

two people in a brain imaging scanner. and got them to like look at photos and. come to agreement on the price of. something. >> Yes. And then eventually in these. studies, I'm super paraphrasing here. She's probably like cringing at. >> I know what study you're talking about. >> Oh, do you? Could you explain it in a. Yeah. So, so they studied what what. lights up in your brain when you're in a. situation of disagreement versus. agreement. And it is actually more. taxing to your mind when someone is. disagreeing with you. It's like these. neurological. um alarm bells go off and all of a.

sudden like you described, what was your. friend? My back goes up? What was Yeah, my back goes up. I get my back up. Yeah. >> That's it. It's actually in your brain. Your brain goes up. And it's hard it's. it's very hard to continue to engage. once that process is underway. Yeah. Right? Some people call it amygdala. hijacking, which is not quite right. Um. but your brain does look different when. you're in a situation of disagreement. So, whatever we can do conversationally. to sort of tamp that down so that your. back doesn't go up. >> Mhm. >> [clears throat]. >> is going to be quite helpful. She showed.

pictures of the brain in these scans. when someone disagrees with you. And I. think, and I might be getting this. inverted, that it was almost like the. brain had shut down to receptiveness. Yes. in that moment. It was like So, I. always I wrote a chapter in my book. called Do Not Disagree. It's It's an. intentionally provocative chapter cuz. people think, what do you mean? Never. disagree with anybody? But I mean like, don't make the first thing you say I. disagree. >> That's right. It can come later. >> 100%. >> later, but first has to come like, that's so intriguing that you said that. I'm so fascinated. And it makes sense.

that you might feel that way. I wonder. if and then you can go on instead of I. disagree. I met a girl called Anne who. always said yes and instead of but. >> Good. And it shocked me cuz it was so. different. I having a conversation with. how you say something to her and you go, I think this and she goes, yes and and. then she would make her point. And it. could be a complete disagreement, but I. noticed she was doing it and I loved it. >> Yeah. Oh, yeah. And you we often think. of the yes and as part of sort of improv. comedy, humor, etc. They were the.

comedians are really onto something much. more profound about conversation. broadly. If you can come from a sort of. mindset or like spiritual place of yes. and essentially you're saying I'm going. to give you the benefit of the doubt. here even though it what you're saying. seems a little crazy. Mhm. That's what. is required to have great relationships. It's like we're all going to have these. moments where someone feels something or. says something that seems crazy and if. you react to it. in an invalidating way.

that's how we kill our relationships. Do. we need to kill the word but? Because. what ends up happening is someone will. say the thing you just said about. validating relationships, yes I. completely understand I think you made a. great point Allison, but and the minute. I say but it's kind of like I've just. taken an eraser to everything you just. said. >> I would love to get rid of the word but. Not but with two t's but but with one t. Yes. >> [laughter]. >> Yeah, you never need it. You can make. the same point and say and.

But. >> [laughter]. >> Like it just completely it just it. immediately says It reveal it also. reveals that you're sitting there. in a state of I I can't wait I'm like on. the tip of my tongue is something I. can't wait to say that's opposite of. what you're saying and it's the the. spirit of it is is antagonistic. One of the things we notice when we have. conversations on this show about. about conversation is people really care.

about likeability. Yes. Like they they. really want to know what's making them. disliked and they really want to know. how to be liked. Good. So, being liked. is a huge drive um. but it's just one of many things that we. we care about in terms of gaining. status. So, status is respect, admiration, liking in the eyes of other. people. Liking is usually comes from. sort of warmth and charm. Admiration often comes from like. perceptions of competence. So, we want. warmth and competence at once ideally.

Okay, let's go back in time. Should we. talk about the talk framework because. there are going to be little. clues about how to be better liked. across the whole framework. Okay. [laughter] Okay. Let's start with T. I'm going to push these to the side. T. is First, I just want to say as a whole. framework, T A L K. is the most comprehensive, teachable, practical, scientifically rigorous. framework. in the world for communication. Did you. invent it? I did.

>> say that. But I didn't When I first. wrote the book, I didn't say it strongly. enough. And in the last almost year, I've come. to realize why. One part is because most people focus. only on difficult conversations and here. we are focusing on all conversations, even the ones that seem like they should. be easy and fun. It's all conversations everywhere, personal and professional. The other piece is that I didn't even. really intend this as a scientist, but. the way we do research is essentially. natural language processing machine.

learning fits into this new world of AI. So, the framework can be used by humans. or machines to coach people to be better. conversationalists and use as a rubric. after the fact of saying, "Okay, how did. this go? Did you do well? Let's look at. T A L K and evaluate." Okay, it's the. best in the world ever. I I agree with. that. >> Okay. Thank you. Um thank you for. recognizing. >> Oh, yeah, no, yeah. >> Okay. T is for topics. Topics. Topics. Topics are the building blocks of.

conversation. It is what we choose to. talk about. >> Okay. Very simple. We all have an. intuitive understanding that we sort of. work through different chunks. First, we're going to talk about your. conversation with your girlfriend, then. we're going to talk about the talk. framework, then we're talk about the. compass, whatever. Working through. topics. What I think most people don't realize. is that we're choosing topics every time. we talk. It's not just at the beginning. of a conversation like an opener. Like, "Hey, what do you think of this, you know, the diplomat?" No, it's every.

time you're talking, we're making moves. to gently stay on topic or switch to. something else. What's so beautiful about that is it. means we all have power. We all have. control to nudge the conversation one. way or another. And we can all do a better job with it. So, what's the game here to pick better. topics, to know what topic we're aiming. at? >> There's a lot of goals. It's both about. choosing better topics. It's also about. how can we make any topic better?

Okay. One. huge piece of advice that when you start. to realize how much your mind is do-. doing during a live conversation is to. offload some of that cognitive work to. beforehand. Okay. Okay. So, [clears throat] prepping topics ahead of. time. This does not mean writing out an. agenda before you call your parents or. before you call your girlfriend. What it. does mean is spending even 30 seconds, maybe even 10 seconds, before you're in. the chaos of a conversation to think. about what you could talk about or what.

might be important for you to remember. to talk about. >> do that today? Always. Sometimes you don't have to, right? Like. you did it today. You did extensive. prep. Um you even have things printed on. cards here. And in a way, [clears throat]. I have been prepping for this. conversation for 20 years. I've been. studying these things. I designed the. framework myself. I've gone on 80 other, you know, podcasts. I That's all prep. for this moment. What about in your. personal life? Yeah. Can you give me an. example of where you prepared topics?

>> Every conversation that I know is coming. Give an example. So, with Cassie, uh, before I got here, Which is a member of. our team. >> Yes, thank you. I thought about I wanted to ask her what. it's like to be moving from London to. LA. I wanted to ask her what it's like to. work with you. >> She said all good all good things. >> [laughter]. >> All good things. Next question. What. does A mean? >> [laughter]. >> So funny. Um, I often will, um, so you.

can It's not rocket science. It's. literally just a little bit of. forethought. What kinds of questions or. topics could I ask you that will make. our conversation feel a little bit. better than just like winging it in the. moment and talking about like some. random thing I see in the room. Mhm. >> [clears throat]. >> I try to do this before every. conversation because now I know how. powerful it is and how kind it is. If. you are calling somebody and you're. like, "Okay, oh yeah, their kid was. going to take guitar lessons. I should. remember to ask about that." Or, "Oh, my. friend had this big presentation at. work. I should remember to ask how that.

went.". That means you're going to remember to. ask them and that's super kind and it. they're excited to talk about it, too. It makes everything better. So, topic prep is a huge deal. In our. research what we find when you randomly. assign people to prep topics or not, the. conversations where people have thought. ahead even for 30 seconds, they feel. less anxious, they're much smoother, there are fewer disfluencies, so um's, uh's, stutters between topics. They. cover more topics, which is usually a. good thing. More likely to land on good.

topics. You're less likely to blurt, so. you're less likely to share things that. you don't want to share with people. It's just an incredibly powerful. strategy and it doesn't need to be. complicated. I've gotten in the habit of. putting like two or three bullet points. for people in my Google Calendar notes. when you know you have a meeting coming. up. And and you don't even have to do it. right before. Like, oh, a week ahead of. time if it pops in my head that I want. to ask Steven about, do you want to have. children? I might write that as a little. bullet point in my calendar note for the.

time that I'm going to be here with you. And then I'll be more likely to remember. it. Do you feel skeptical about this? No. I was just thinking it probably makes. you more, going back to the point about. likeability, it probably makes you more. more likable person. >> Much more likable. Yeah. In fact, if you. can achieve more of your goals, whether. they're high informational, low. informational, high relational, low. relational, um all of that makes you. more likable. You're you're seen more. competent, you seem more warm, especially when you lean towards those. prosocial, high relational, uh goals.

Cuz everyone talks about how if you're. interested in someone else, like you're. interested in Cozy. Yes. That must have. felt good for her, which must make her. like you more. >> We should go ask her. That's a good point. >> I ask um I have my students sometimes do. a reflection task where I say, if you. had to walk into a room and your your. job was to make people like you a one. out of 10, a five out of 10, or a 10 out. of 10, what are the behaviors that you. would do to try and pursue those three. worlds? Okay, so if I wanted people to.

like me one out of 10, >> Yeah. what what What would you do? You. tell me. >> me, you're the expert. >> [laughter]. >> I want to hear your I want to hear your. guesses. My guesses, I would walk in. quiet, on my phone, and I would ignore them. Yeah. >> And maybe [clears throat] I'd look up. and make some kind of snide comment. I. definitely wouldn't notice that they. were there. Yeah. And I. wouldn't make eye contact with them. I. They become. >> be rude, like maybe like take a phone.

call. >> Mhm. I was going to say, you know, one's. really low, so you probably insults, probably offend them. Yeah, offend. [clears throat] them. >> Yeah, make it not not good. >> Maybe take a phone call and then while. you're on the phone call talk about how. great you are or or something, right? Like some sort of arrogance, etc. >> Yeah. Um maybe if they try and talk to. you, interrupt them. Yeah. Uh be like, "Not now." Or look at my phone midway. through what they're saying. >> Uh-huh. Yeah. Yeah, okay. So, there's. lots of things you can imagine there. Okay. Already we've touched on topics. though, right? When you think about,

"Okay, I'm talking on the phone in front. of them." And what am I going to be. talking about that reduces my likability. even for someone who's like just. observing you talking? I'd get the name. wrong. >> That's great. Yep. Yep. Yep. Yep. That's. a good way to say you don't matter to. me. Yeah. Yeah. Five out of 10 is an. interesting one. You want to do it. probably more blasé. Like you engage. with them, but not very well. Talk about small talk topics, like you. were saying, things that you could talk. about with anyone that are not. personalized at all, seem a bit.

disinterested. Um but not offensive, just bland. Okay. Okay. Then we get to 10 out of 10 world. You. >> 10 out of 10 likability. Yeah. What are. What are you doing if you're trying to. get 10 out of 10? I'm completely focused. on them. Good. Um I'm attentive. I'm. complimentary. I'm going to flatter. them. >> Yep. Um Do you think it will seem. obsequious? Not if I get it right. Okay. Um cuz I'm going to mean it. >> Yeah, cuz it's going to be sincere. >> It's going to be really sincere. Yeah. I'm going to crack a great joke. Yes.

Knock knock. Yeah. Who's there? >> know. I can't. >> [laughter]. >> You're losing me. I don't know my panic. Exactly. So, yeah. I'm going to flatter. them, crack jokes, be very attentive, get their name right, ask them about their grandchild. Good. Okay, let's pause. I want to. In that description, already you're. moving quite quickly through topics and. as you're interacting with them, you. know that you can't be circling the. drain talking about the weather. for long periods of time. So, just. briefly let me say, we don't need to.

avoid small talk. In fact, it's a very. important social ritual for people who. are strangers to each other, people who. haven't seen each other in a long time. It's where we land and say, "Oh, we're. doing conversation now.". The mistake that people make is. they stay there too long. Way too long. Any more than like one. beat of "Oh my goodness, the weather's. really warm. It's like summer in. California." Then you. need to make it more personal and move. up this topic pyramid towards medium.

talk, deep talk quickly, right? So, small talk is at the bottom. These are. topics anybody can talk about. Tailored. talk is more exciting, more. personalized, more relevant to your. interests. Deep talk is the peak of this. pyramid. Only we can talk about this. thing in this special way. Not every. conversation is bound to get to the deep. talk, but when it does, we should feel. very appreciative. It's one of the most. magical things about being humans. Um. so, we don't need to get to deep talk. with like the barista at Starbucks or. with your neighbor when they're taking.

out their trash, but it does happen. sometimes and it's quite lovely. I think. I used to put girls off when I was 11. because I used to ask them like the. meaning of life too quickly on my. mother's old Nokia phone. >> Yeah. And so, they would stop texting. back. >> Yeah. So, I I think I learned early that. like some people just don't like. >> Well, the joke's on them now. Now you. get to do it for your for your life's. work. >> No, but I think we were you were onto. something there. It's not that you asked. them about the meaning of life at all. You asked it too quickly. So, getting. it's about the pacing as we move up. here. Most people stay too long at the.

bottom, but we also cannot jump to the. top often. You kind of have to do the. ritual of climbing to feel like you get. there in a natural way. And is that. where relationships are built, deep. ones? For sure. >> At the top. Moments at the top, probably, right? This is where. vulnerability takes you. Um often asking. lots of questions, especially follow-up. questions, gets you up the pyramid more. quickly. So, shall we shall we shift to. the A of the talk framework? Because A. is for Aha.

asking. Uh topics and asking are intimately tied. to each other. The most common way that. people switch topics is by asking a. question. So, you can use questions like, "What. are you excited about recently?" or. "What has been your favorite guest to. talk to?" or "What have you and your. girlfriend done together recently?" You. can use do that to switch topics. Once. you're on a topic, we use follow-up. questions to kind of dive deeply and. move up the topic pyramid. So, you're saying I should ask more.

questions? >> Yes. Okay. Well, ask more than they're. asking me? >> Maybe not you because you spend a lot of. time asking questions, but most people. the top line advice to make their. conversations better is to ask many more. questions. Asking It sounds so simple, and it's. almost like everybody already knows. that, but doing it in practice is. quite hard, and it's a skill. And people who do it well are more. successful on romantic dates, they're. more successful in work meetings,

they're more successful as. collaborators, they're more successful. as entrepreneurs in getting funding. All. of it hinges on on question asking. So, the top line advice, just ask more. questions. At the very least, don't be a. zero question asker. What happens to the. fate of zero question askers? >> Uh they're not They're not getting a. second date. They're not going to get. that funding. They're not They're not. learning enough about their partner to. enable them to succeed. If you go on a. first date and you're asking zero.

questions, which like imagine that, we've all sort of been on that date. probably, you want to leave within 10 minutes. When you're on a first date, you have so. much to learn about each other. You [clears throat]. have everything to learn about each. other. So, if someone's not asking, it's a real real real problem, especially. I think this is a very especially good. hack for men Um and on heterosexual. dates. Often what they're getting wrong is that. they're not asking enough questions.

How'd you know this? From data. >> [laughter]. >> From data? Yeah, yeah. So we have a. thousand speed dates and we. the outcome is does your the other. person want to go on a second date with. you? And we have transcripts. It was an. amazing study run by this incredible. research group at Stanford about 10. years ago. And you can just measure it. Measure how. many questions they asked on each date. People who ask more questions are. enormously more likely to get asked to. on a second date. So much so, imagine.

you go on 20 first dates. and I say, "Okay, Stephen, you just have. to ask one extra question on those 20. dates. If you do, you'll convert another date. into a second date from just one. question per date." According to the. data? Yes. It's true for both men and women, but it's particularly helpful for men. because they ask fewer questions on. average than women do. Really? Yeah. Significantly less? >> Yes. And the other funny gender effect in the.

data is that men are just more likely to. agree to go on second dates. They're. less discerning in general. But if they want if if men want to get. asked on the second date, just ask more. questions. What is it me asking more. questions doing to the other person? It. makes them feel heard and like you want. to know their answer, that you're. interested in them. And so it signals. your interest, but also you learn what's. in their mind and what their experience. is, which gives arms you with more. information that to then ask more better. questions.

So it's not just about asking more, although that's a good start. It's about. asking [ __ ] great follow-up questions. The the the benefits of question asking. are almost entirely driven by the power. of follow-up questions. So what give me. an example of of a great follow-up. question. >> We're on a date. It's There's food, it's. going really well. >> Yeah. I've just shared with you that I. went on an amazing walk down the Sunset. Strip this morning. And then I would say, "Really? Oh my. god, I've always wanted to go. Tell me. Tell me about it. How was it?" Oh,

incredible. Um so, I got to this point. I had never been here there before. There was I had to decide was I going to. veer off and go see um the Marilyn. Monroe apartment, which by the way is. right next to the Frank Lloyd Wright. house, or was I going to go a few blocks. away was the um Menendez brothers'. house. Who's that? The two brothers who. killed their parents. >> Oh, on Netflix? >> Yeah. Oh, wow. Okay. So, I would. literally right in between and I was at. this crossroads, do I choose. cultured, do I choose morbid curiosity?

Um And which one did you choose? I went. with cultured. I was too afraid by. myself [laughter] by myself. You're so. cute. So, okay, so we Okay, we're off our date. now. That was so fun. You were asking. such lovely questions and it really. helped to like cheer me on. Like you. actually wanted to hear this story. Mhm. Um even though it might like someone. else might have been like not that. interested and then you feel. embarrassed. Like, "Oh, I just shared a. bunch of vulnerable stuff. I was a. walking alone in LA. I had morbid.

curiosity about these two brothers and. this story. Um. it's very easy to make someone feel. invalidated in that moment, but. follow-up questions make me feel like, "Oh, he wants to know more. He's coming. with me on this journey." So, did I do. the right thing then? Yeah, you were. doing great. Okay. Yeah. >> the wrong thing to have done? For me to. have just. just Oh, imagine if I had been like, "Oh, I went on this an amazing walk down. the Sunset Strip." And you said, "Oh, my. favorite restaurant on the Strip is a.

sushi place.". >> Oh, [ __ ]. >> Um I I went to this amazing restaurant. and I went to this amazing store. Uh. yeah, they carried Hermes. I bought an. amazing pair of boots. Um People do that. all the time. >> Constantly. So, this is called boomer. asking. Boomer asking? >> Not because of boomers. We love. >> you saying? It's for people of all ages. Commit boomer ask. It's a boomerang. Oh, okay. >> So, I say to you um Do I not subscribe. this? No. [laughter]. We love boomers. So, I say to you like. Stephen, what's your favorite. restaurant? Mr. Chow's. Oh, I've been to Mr. Chow's.

Last time I went to Mr. Chow's, I went. with a whole bunch of friends and I had. a friend who was really. >> the time. So, I've asked a question. You've shared something with me that is. such a gift. Any sort of self-disclosure. is such a gift. And instead of saying, "Oh, who did you go with? Or what did. you order? Or what is it like inside? How did you like it?" Um I bring it the. focus of the conversation right back to. myself. People that do that don't know they do. it. Ah, correct. Cuz I will obviously, you know, I will go for dinner or we'll.

have, I don't know, 10 of my colleagues. there. And then sometimes I'll have one. particular colleague who is doing. exactly that. >> Yes. And they have no idea. >> Don't you want to be like, "Stop." Yes, stop. Like, "No, just like ask them. about their thing. They're new here. We're trying to make them feel. comfortable." Even one follow-up. question might be enough. And so, if you. use this mindset of like, "Ask the next. question before you pull it back to. yourself." It sometimes can be enough. Probably many more follow-up questions. is better. But even just one where I was.

like, "Oh, who did you go to Mr. Chow's. with?" And I let you answer. Then I say, "Oh, I've been there, too." You can see. it happening in their head because you. say the word Mr. Chow's is your favorite. restaurant and they immediately. >> amazing Oh, I've got a brilliant story. about Mr. Chow's that I need to tell. everybody. >> It makes sense that people do this. Our. brains are incredibly are wired to be. egocentric. We know all of our lived. experiences our own with 100% accuracy. We lived it. It's all up here. So, anything that we see or hear in our. conversations is of course going to. trigger all of these memories and.

associations in your mind about your. lived experience. And it's such an enemy. of good conversation because it. constantly tugs you away from being. interested in the other person first. The other thing I've seen in meetings, which I've had to have a converse couple. of conversations about historically, is. when someone will be talking and then. someone's listening going, "Yeah, yeah, yeah, yeah, yeah." And I know I'm like, "Oh my god, they've got something to. say." And they're like, "Yeah, yeah, yeah, yeah, yeah, yeah, yeah." They're. yeahing them out. >> Yes. They're trying to yeah them into silence.

so that they can get their point across. >> Yes. And I've had to send messages in. the past to say, "By the way, you were. saying, 'Yeah, yeah, yeah, yeah, yeah.'. And it made it seem to an objective. observer like you weren't listening and. actually you were just trying to say. something. So, I just in the interest of. your like, you know, maybe Maybe don't. >> Just don't say like, >> How do they respond to that, people? >> Well, because I didn't I constructed it. more. Tactfully? >> tactfully than I just [laughter]. described. But I thought about it a lot. and I just wanted to cuz I'd seen them. doing this uh. 30, 40 times in meetings. And I don't. think they realize how it's perceived.

Now you know how I feel during so many. conversations for so many different re-. There are so many things like that where. you see other people doing the dastardly. conversational thing. And. it's totally understandable why. They're. excited. They have a thing they want to. say and it's preventing them from. actually engaging with the person who's. talking and and what they're saying. All. of these things are understandable. I. It's important to come from a place of. like of non-judgment.

>> Mhm. It's because our brains were built. to wander, not focus on another person. Mhm. because we're deeply egocentric. beings and we focus on our own. perspective. Both of those things hold us back from. really being able to engage with someone. else. I want to go back to your thing of. like a 10 out of 10 likability. That those are the little things, the. little um death by a thousand cuts to. your likability are these things where. it's like you're not able to actually. really focus on someone else and really.

engage with what they're saying and ask. follow-up questions. And then later in. the conversation, call back to something. they said earlier because you're just. that clever. Um are so much stands in the way of of. doing that. In that particular example I'm thinking. about, I started to get. negative feedback from people that. worked with this person and I noticed. one day the negative feedback was, "I. don't think they're even listening to. me.". >> Yeah. Um Cuz they're not. >> Cuz they they weren't really listening.

And so the minute I got the feedback was. the minute I thought, "You know what, Stephen, you've you've watched this. happen. You know it's objectively true. You owe it cuz you're this person's. report to have a conversation with them. about it because it's getting in the way. of their success." The fascinating thing. for me is if I plot everybody I know and. work with on an axis of like. self-awareness as it relates to their. communication, some people. are just they kind of just got to have. it. >> Yep. And then some people are on the. other end of this spectrum where. there's like no apparent self-awareness. of of like how they're coming across.

And they're so talented and so hard. working, but this one thing of like. their communication self-awareness is. honestly in some cases the single thing, the single gravitational force on their. career trajectory. Yes. And like can. people change or are they is it just. like a genetic thing? >> They can. Let First, let me address. there are pros and cons to being at both. ends of that spectrum. If you are. too hyper-vigilant and too self-aware, it can be distracting. It might mean.

that you're sort of people-pleasing, too, which can lead to burnout and. exhaustion. If you're at this lack of self-awareness. end, of course it's going to be a real. problem. And so. I love teaching and coaching people at. that end because you can become more. self-aware. So many of my students at Harvard come. into the course and that's how they are. What you mean? They are. not aware of what their strengths and. weaknesses are. They don't know what. they're doing right and wrong. They just.

know they either hate conversation or. aren't good at it. And so, just by going. through this talk course, they become. much more sort of clear-eyed and open to. the fact that conversation is a skill. that matters profoundly, not in a sort. of soft skill fuzzy way, but as a in a. quantifiable way that impacts everything. that matters to them. Like a like a bottom line, almost as. like an economic value to them. And so, just having their eyes open to. the fact that like this is a skill and a. skill they need to get better at,

even if I don't see them getting. massively better in the course of 3. months, it means that they are likely to. get better at it over the longer term, because now they know. Now they get it, and now they know that they aren't great. at it yet. The world of business looks entirely. different today than it did 15 years. ago. Back then, building a brand meant. having huge budgets, warehouses, office. space, and lots and lots of staff. But. now you can start a business with your. laptop, an idea, and the right tools. And I would know more so than anybody. else, because that's exactly what I did. Shopify is one of our long-standing.

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and sign up for your $1 per month trial. period. That's shopify.com/bartlett. Are there anything else that, you know, we talked about death by a thousand cuts. as it relates to being a 10 out of 10. conversation list and like a likeable. person? Are there any of these other. small things that we do. which are harming us by tiny that most. people don't know they're doing. >> Let's move to K. And because I'm moving. along in this framework, um we're. skipping L for now, which we would never.

skip L forever. K is for kindness. Um. often we're all taught this virtue of. kindness when we're children. and spend the rest of our lives sort of. falling short of actually doing it in. practice. I've forever been obsessed with this. idea of what are like people who are. actually kind? What are they thinking. about and how are they interacting with. other people? What kinds of choices are. they making? How do they talk to other. people? And so when you say death by a. thousand cuts, there are. these sort of mistakes that we make in.

the respectfulness of our language that. undermine our actual kindness to other. people. Making sure you use someone's. name, you gave this example in the one. out of 10 is like use the wrong name. That is really meaningful. You need to. know people's names and use them. correctly. And with appropriate. formality, right? Sometimes it's. wonderful to say like, "Hey, honey." And. sometimes you need to say, um "It's nice. to meet you, Dr. Brooks." Right? Like it. You need to be able to read that. Um. there is this paper um where they.

studied conversations between police. officers and citizens in Oakland, actually close to here, in normal. traffic stops. So when police pulled. over citizens and walked up to the car. and said, um "You were speeding." you. know. And they used body cam footage and. got all the transcripts from these. interactions and then measured the. respectfulness of the language that the. police officers were using. There are some really, you know, not. surprising but terrible findings that. police officers were using less. respectful language towards black.

citizens compared to white citizens. But. sort of more uh broadly speaking, the. interactions where they were using more. respectful language went better. There. were less conflicts. There were They. walk They drive away without further. infractions. So the tiny choices we make. in our language and. the language of respect is varies along. like hundreds of features of language. and it's a very gradient concept, but. they. have a real impact on how these.

interactions go. When we think about sort of like things. like systemic racial bias, that's it's. comes from that kind of stuff. That's. where it leaks out is in the language we. use with each other. So, we can all learn to use more. respectful language. Do you. think much about. how our emotional state is impacting our. ability to accomplish any of these. things? Cuz I think, you know, the days. where I'm least likely to be kind are. the days where I haven't slept. Yeah. I. should probably be be avoiding all.

conversations that day. It's really I. think one of the biggest things I've. learned from all of this work is that. conversation is remarkably effortful. And it requires quite a bit of energy. Even if you know how to be a good. conversationalist, often we don't have. the energy to actually do it. Oh, I. don't have the energy to brainstorm. topics. I don't have the energy to. continue asking follow-up questions. I'm. going to let my egocentrism take over. and boomer-ask till the sun comes down. goes down. Not boomers. Yeah, not. boomers.

>> [laughter]. >> I'm going to accidentally use. disrespectful language and not repair. that, not correct it. That's kind of. what keeps me up at night is that human. beings do have limitations. We are. limited in time. We're limited in our. energy. Our brains are not. supercomputers. And so, in practice, people who are great communicators will. often fall short of their own hopes. because they don't have the energy to do. it. I think Brene Brown said to me that. when she comes home and she's out of.

energy, she'll just say to her partner, "Listen, I'm on 10% today, so I can't. deal with this now." And what talk about. self-awareness. Boy, if you can do that, if you can say and you have sturdy. enough relationships at work and at home. that you could say, "Dude, I'm like a. two out of 10. You got to cut me a break. today.". It would be tremendously helpful. It. requires a quite a bit of self-awareness. to recognize that you're at a two out of. 10. Mhm. And a lot of grace from the. people around you, which means that. you're going to have to give them grace.

in response at some point. Um. that's what good relationships are. And the L. L. Shall we put them in the. correct order? L E L K. L is for levity. So, we've talked a bit about difficult. conversations and how they can so easily. get overheated. When you think about. chats that go off the rails, it's quite. easy to think of hostile conflict, difficult conversations, because they're. very salient, they're very memorable. There's might be shouting, there's going. to be hurt feelings, defensiveness.

The more common enemy of conversation is. actually boredom. and disengagement. So, yes, do we get. annoyed with each other? Absolutely. But, almost every conversation has. stints of disengagement where people. aren't interested. And so, levity is humor and warmth to. help us avoid disinterest and boredom. And levity is important for sort of. happiness and engagement sake itself.

You know, it matters that we're enjoying. our time together. But, maybe even more profoundly. if we are not leaning towards each other. and interested in what the other person. is saying, we can't achieve any of our. other goals. Good conversation requires. mutual engagement. So, if I'm bored and. my mind is wandering, which happens a. lot, cuz I have attentional issues. It. happens to a lot of people a lot. Um. the human mind wanders uh. 25% of the time during conversation. So, it's quite common.

If your mind is wandering and you're not. engaged with each other, then you can't. do anything else, either. Persuasion, making decisions together, brainstorming, connecting, um um none of. it. So, the L is very important because. it makes things fun and enjoyable, but. it's also important because we need to. stay here with each other and not. disengage. What if you're not. uh a warm person? >> [laughter]. >> It's so funny. I'm talking about a. friend. Yeah, yeah, yeah. People say to. me People say to me a lot, like, "You're. very serious." I'm like, "Really? I'm.

I think I come across as serious. sometimes." I think you may come across. as serious. I would I think but across. as very warm. And so, that's an. important distinction. You're using. flattery. I've seen that when you're. comfortable. >> I'm not. I'm giving I'm giving very. direct feedback. >> started using flattery. [laughter]. Flattery here. High relational. I'm onto. you. So, there's levity is two parts. It's. humor and warmth. And I always start. this part of my class at Harvard by. saying to my students, "If you're not. funny.

and you think you never will be, it's. okay. >> [laughter]. >> Beca- I don't think I'm going to be the. one to make you funny within the span of. 2 months if you are a deeply serious, unfunny person. Other people will believe that you can. get funnier over time. We can talk about. that in a in a moment. Um what I do. deeply believe is that anyone can be. more warm. And so, warmth moves include anything. Expressing gratitude, "I'm so grateful. for your time today. I'm so grateful for. you engaging with the content of my. work.".

Flattery, giving compliments, just. shifting topics. So, if you can get. better at sensing when people are. getting bored with a topic and getting. more courageous and assertive about. switching more frequently can be very, very helpful for keeping the. conversation sort of bubbling along. Call backs. Call backs are any reference back to. something that you've talked about. previously. Oh. They're total magic. It shows that you were listening to. someone earlier in the conversation, maybe even earlier in your relationship,

like a month ago. If I can call back to. something we talked about, it shows I heard you, I was thinking about what you said, I was able to retain it in my mind, and. I'm clever enough to reference back to. it now. And often it has this really. amazing quality where if I bring it up. again, it's funny, cuz you're like, oh [ __ ]. that's super clever. Mhm. Um often. people A lot of people ask me, how do we. end conversations well? And I have two pieces of advice there.

I'm going to bring this back to. callbacks. One is nobody knows when to. end conversations. It's the final topic. switch, it's the final coordination. choice. There's no way to know. There is. no right answer. Um so it's better to. just end it. Like be assertive, walk. away, rather than hemming and hawing and. feeling bad and embarrassed about it. The second piece of advice is that it's. a great time to try a callback. The very last bit of the conversation, you can say, "And I hope you have a great time with. your girlfriend this weekend." Right? Like whatever you they they they had.

mentioned, "Oh, I'm going to go We're. going to go to see this movie." "I hope. you have a great time at the movie this. weekend." Right? Showing that like, oh, I heard you 30 minutes ago when you told. me this thing. That can help to smooth. the exit ramp away. I find it really useful to give people. my email address to end the. conversation. That's so interesting. It just ends the. conversation immediately. >> Yeah. Someone will come up to me and. say, "Hey, I've got this business idea I. want to pitch." And then they'll start. pitching. Mhm. And if I could you know, "Send me Here's my email." The convers-. And I shake their hand, the conversation.

ends immediately. Do you feel it is. dismissive? Maybe. However, in the context of like being in the gym, Yeah. >> and I'm like mid-set, Yeah, that's fair. >> comes over and says I And I go, "Oh, here's my email. Here's If you want to. It seems to end the conversation." And. it feels to be like. Please help me here. What would be a better way to I know, I. think that's quite good because it it. could be perceived as a little. dismissive, but that person in the gym. is going to be like, "Yeah, he probably. doesn't want to talk about my business.

while he's, you know, lifting.". And you're opening the door to them. You're saying, "I really would love to. receive an email from you." Um It is my. real email as well. I'm not giving out a. fake one. >> Yeah, exactly. Yeah, you should feel. like a jerk if you were giving out a. fake [laughter] email. >> I do read them. Yeah, exactly. Um depending on your tolerance, I I also. don't. I think most people wouldn't be excited. about having a deep conversation with a. stranger at the gym. And I think giving yourself grace for. that is also helpful. Like it doesn't.

make you a bad person. I think of of an. important thing that we take from the. book in this course is like. talking more is not always the answer. Often it's not. Often it's important. It's these low informational goals, right? Like protecting your time, protecting your mental health. Some people most people are under. social. Loneliness is a real problem. They don't have enough friends. They're. not connected enough. But some people. probably are over connected and your.

social portfolio is too large and. there's too many people who need too. many things from you. And so thinking. carefully about what are your strategies. to sort of stave off. over conversation is quite worthwhile. And is this introvert ambivert extrovert. stuff real? It's a great question. People have preferences about what makes. them feel connected to other people. Some people would love to go to that. party with a hundred famous people. >> Tell me about it. Zara and my team said. that the thing she wants to do on a. Friday after really, really, really, really, really busy week is she wants to.

go to a busy coffee shop and be around. loads of people. And I was like, "What?". She goes, "Yeah, it recharges me." I'm. like, "What? Are you like psychopath?". Yep. >> And then there's me who after the same. week all I want to do is be in a dark, cold room. Yep. >> on my own. Yep. Totally. And both of. those are fair and fine. And knowing. that about yourself is really helpful. I don't know as that relates to. introversion and extroversion as much as. like where what are your preferences for. conversation. It's both about how.

frequently, who do you want to be. interacting with, and what topics are. exciting. Is she going to that coffee. shop and talking about work still, or is. she like, "No, I can't wait to talk. about this weird other stuff to try and. get work off my mind?" But there's these. people though in society, we all know. them, that are like around people they. just become like a social butterfly. Yeah. They like to talk loads, they're really. engaged, they're energized by it. Sure. And then there's us lot who are just. drained by that stuff. And I look at. these people and go, "I'm almost jealous. of them." I go, "I don't know how you do. that." Sometimes.

for sure, whether you when you get. excited around lots of people can be a. huge advantage because we need to do. that sometimes. I actually think a. possibly a better indicator of. introversion might be if you went into a. party, or you were in a group. conversation, and it was super awkward. Nobody's talking. Do you feel like it's your job to fix. it? Extroverts would be like, "That's my. number one job in life. I am the one Don't worry, I'm here.

I'm here to save the awkwardness.". Introverts are often like, "I'm going to. go loiter by the guacamole. It is This. is not my problem, and I don't want no. part of it." Yeah. So sometimes it's not. even about the number of people that are. around, but how you're managing. conversation. I just put a new quiz on. my website that helps people figure out. what are your preferences, what are your. natural habits in tricky situations like. that. And it gives you a sort of type of type, what type are you? Do you tend to sort.

of be avoidant? Do you tend to approach. and try and fix things? And then. strategies to use. >> you see in terms of percentages there, Erin? We're going to find out, it's new. It's new. Yeah, yeah, we're just. launching it, so I'm going to find out. And does it have classifications in. terms of like Yeah. how many. classifications? Yeah, so it's only. three types that you could be um with. this quiz and then sort of like. strategies that whatever your type is, this is going to help you in terms of. topics, asking, levity, and kindness. And what are the three categories one. one could be? So, some one person could.

be sort of an approach person who's like. and I guess probably correlated with. extroversion, we'll find out. If it's awkward and quiet, you're the. one that wants to jump in and fix it. There are pros and cons to this, too. If. you jump in and. you might say things and do things that. you don't actually aren't very proud of. And might lower your value. Correct. Yeah. There are avoiders who are like, "No, thank you. I'm just going to I'm. going to stay here, but I'm going to not. say anything." And then there are people. who are like, "I'm out of here. This.

party sucks." Right? Like they're the. exit the exit people. I feel attacked. >> [laughter]. >> No, but I do I you know, this. interesting because. is it true that some people who over. talk are less respected? Can you over. talk? I I had this. this thought many years ago based on. again observations I'd seen in. boardrooms that I'd been in and I'd see. 12 of my team members in a boardroom. trying to come to an idea for a a. campaign we were doing. >> Yeah. And I noticed that one particular. person who I shan't name many years ago.

in our New York office. would talk so much and too. I would say too much to the extent that. the next time they spoke, I could see. everybody in the room not paying. attention and discounting it before it. had come. So, I came up with this idea. I was like, I think we all have a. contribution score. Yeah. Like a credit. score. Love that. >> And it's based on how thoughtful. and valuable our previous contributions. have been. Yeah. And what I would see is. with this particular person, I shall. call her Katie, the minute she spoke.

halfway through her first sentence, I. could see the person sat next to her. basically just pre-rebutting it. Yeah. Like pre-dismissing it. >> Yeah. And then on the contrary, there's. another particular person in our in our. Manchester office back in the day who. spoke so little that the minute they. spoke, it was like the room fell silent. and we all just swung our heads over to. them because you're like, here comes a. really good take. So, I thought. everybody has a contribution score, protect yours. Yes, so group. conversation is incredibly complicated. and one of the most difficult things.

that's so obvious is just how do we. share airtime? Uh there are always going to be people. who have high power tend to take up more. airtime just naturally. It's something. that high power people need to fight. against because it's not productive. And. it makes [clears throat] lower power. people feel like they're not welcome to. join. But then if you just look at. airtime balance, the person who's. dominating the airtime, that is not. productive right? Like especially if. they're not the expert. Okay? That's where things get. problematic. You can imagine a balance.

where, okay, there might be a group. where we are all dying to hear. we need to talk about aerospace. engineering and only one out of the 10. of us is an aerospace engineer. I want. to hear that guy talk for 45 minutes and. I want to learn everything I possibly. can. in that in that [clears throat] time. The it becomes problematic when the. person dominating the airtime is not the. sole expert or maybe not an expert at. all. There's another piece to this and I love. your idea of a contribution score. Where talking is not the only way to add.

value to a group. There are so many roles that people. play. There are timekeepers, there's. someone who's writing on the board at. the same time. Often the person holding. the pen ends up being the most powerful. person cuz they're making diagrams and. taking notes and they decide what is. worthy of being up on the board. There. are people who keep the agenda. So, we're saying, okay, here are the topics. we want to talk about, here are the. goals we came in with, we want to make. this decision. I'd like to note that we. haven't moved to the pasture where we're. going to make the decision.

Right? The person who is sort of. facilitating. the meeting becomes very valuable. So, there's all kinds of So, there's. goals, there's roles in a group, and. then there's the soul, the warmth of it. all. The other thing in line with that that. I've noticed from people with a low. contribution score in businesses that. I've been whatever is. they're bad switches. Mhm. And it. appears to be linked. What I mean by a. bad switcher is. the group will be talking about.

>> Yes, yes, yes, yes, yes. They're not. They're unwilling to go where the group. wants to go. They come They keep coming. back to their thing or their They're. like Yeah, or something completely. unrelated as if they just needed to say. something. >> Yeah. And it just it veers the group off. the subject. So, the group are talking. about Let's just say we're talking about. a campaign we're doing for Starbucks. And we're saying, "Do you think we. should do. an event in Manhattan?" And because it. it almost seems like they can't not. talk, they'll say.

"I went on holiday to Manhattan once and. it was um. and it was it was voted in the top 15 on. the Forbes list of best places to go.". >> [laughter]. >> And you just go and you just look and. go, "What That's not what What if that. person, let me play devil's advocate for. a second. What if they made a joke about. New York that was actually funny? Slightly off topic, >> Great. but actually funny, and then you. get right back into. >> Right. It's great. So, it's not about In. that case, it's not about bad switching, it's about egocentrism. You're not.

reading the room well, you're not. serving the goals of the group. Yeah. Right? Levity, moments of levity often. are about briefly switching to an. adjacent topic and then switching back. Yeah. And it's actually worth that side. bar because it's fun, and everybody's. like, "Oh, thank god, we don't have to. like circle the drain on New York for a. million more minutes." Um the problem is. this guy's chiming in being like, "Let. me tell you about the time I went to New. York." Yeah, and and and the the the.

collective are trying to go in one. direction. I actually think this about. this a lot in the context of podcasting. I would hate to have a co-host. And I I It would be very hard. It would. be so hard because in my mind there's a. particular direction I'm I'm going in. Yes. And if they weren't aligned with. the direction I'm going in, it's rough. And you see it sometimes with on podcast. with a co-host where they're going in a. direction talking about immigration. And. they say like, "But wait, wait, wait, there's one thing, one quick thing. before we move on." And then you go back. and you go to a different direction. Oh, no. And it is a viewer you're like, "Oh,

you were making progress towards the. crux of the issue, but this. But I think that's what I'm talking. about. Like, how do you make sure you're. moving in the right direction as the. group?" And it's And this is a great. example because we are we often think of. one-on-one conversation is the same task. as a three-person group. As soon as a. third person pulls up a chair, whether. it's a podcast co-host or a friend at a. bar, that task it's a categorically. different task now. Because that third. person has the power to take you on. sidebars. Mhm. It's no longer being.

co-created intimately between two minds. All of a sudden we get into this like. coordination kerfuffle that. can be very, very frustrating. I suspect. that's part of why you don't like. groups, actually. Is that you like so. strongly prefer one-on-one. Yeah, I think that's true. I think. that's true. I prefer one-on-one. I. prefer the depth. And. >> small talk feels like really. disingenuous sometimes. >> Can I push you? Do you think it's about. control?

Because I imagine you had a co-host. The. problem that you The reason you'd feel. so frustrated with that Yes, it's about. the flow of the conversation getting to. a magical moment. It's also like, "Oh, you have to like relinquish control to. someone else in that moment." It's. interesting cuz um I was with a. colleague of mine the other day. and we were interviewing some people. Mhm. So we just say we're interviewing. three people. >> Yeah. The first interview, I told her to. lead the interview. and I enjoyed the interview because I. could watch her go in her direction.

Felt very like a straight line. The. second interview, I didn't say anything. and what happened is I started asking. them a question. Now I'm sat there. asking this guy a question because I'm. trying to figure out this particular. answer. So I'm kind of like circling. this issue, not kind of giving it away. and I'm getting one step closer and. another step closer. And then my. colleague comes in and asks a completely. different question. AND YOU'RE LIKE, "OH!" AND I'M LIKE, "OH, NO! I WAS LIKE. SO CLOSE TO figuring out this thing. about them that I suspect is a red. flag." So like and then she she came and.

asked a question and then I'm sitting. there like, "Oh my god, no, no, I have. to go right back to this completely. different subject and start being So and. you're never going to get your answer. So anyway, afterwards I had a. conversation with her and I said, "Listen, when we do interviews, I think. we need to clarify who's leading.". That's right. I'll sit and listen when. you do it, then when I do it, you sit, and you know. And so I I think that's. part of it. That's part of the roles. thing I was talking about before, too, right? Like there's this roles of like. you're describing, you're keeping time, you have your but also being having. clarity about like who's the topic. leader here. And clarity especially in a group of.

three can be incredibly helpful. And. lack of it is chaotic. A nightmare. What is the most important thing we. haven't talked about as it relates to. likeability and having great. conversations and dislikability if. that's a word. I want to distance ourselves from. likeability. I think likeability is one. very narrow goal of good conversation. What other things do people care about? Do you know why I used certain words? Tell me. Is because the audience have. told me. So I'll tell you what they care about. They care about dealing with.

narcissists. They care about how to have. difficult struggle with it? I guess so, yeah. >> Yeah. It's an interesting label. It's. very accusatory of other people. Yeah. Because I think everybody thinks the. person they disagree with is a. narcissist. It's like in my street it's. like just So in a reframe of it is they. struggle with. disagreement. Yeah. >> Okay. other thing is they care a lot. about um difficult conversations. It's the bane of their life. They. struggle with them. They avoid them. They think if they could only get good.

at it, then they'd be everything they. want to be. >> Yeah. They care about being liked. >> Yeah. Um they care about avoiding things. that make them disliked that they're. unaware of Ah. they're doing. >> Mhm. I would say. and I I guess the fifth the fifth one is. they they care a lot about persuasion. Remarkably, and I Julian Treasure who. did that TED Talk about speaking told me. this, people don't really care much. about listening. Yeah. He told me he did two people. >> don't know. It's funny. It's it's so. interesting to hear you say those.

things. To me, those are all very. related to each other and revealing that. people don't have great instincts about. their strengths and weaknesses and. what's hard and easy about conversation. Persuasion, difficult conversations, thinking other people are narcissists, um. and being liked, they're all related to mismanaging. conflict and disagreement and and have a. struggling to manage moments of.

difficulty well. The social landscape of all conversation. is so much broader than people realize, I think, because they are so narrowly focused on. these very noticeable, memorable, salient moments. of disagreement that we're like, "Oh, [ __ ] that's hard and we got mad and it. ruined and we broke up." Of course. But. you're also super boring like 80% of the. time. [laughter].

And also you're you're not really. listening other people. You're missing. so many opportunities to actually learn. from people because you're not. listening. You're not asking enough. follow-up questions. You're not asking enough questions at. all. You're talk spending too much time. talking about yourself. Like obviously. this is what people Like, because. the thing that I will remember the most. is the conflict, the issue, the problem, the emotional situation. People don't. think they're boring. Like, on I know. It's It's a It's a It's hard to It's a. such a It's a much harder thing to.

notice. Yeah. And it's a much harder. thing to get feedback about because no. one's going to be like, "Hey, bro, you're boring." Yeah, and if the things. I'm interested in, by way of me being. interested, I think they're interesting. Yeah. >> So, I think that I'd I'm just making. stuff up. Pokémon I think that's the. most important thing in the world. And. let me now tell you everything I know. about Pokémon. Yeah. It's like this It's. like this misunderstanding of what is. the purpose of conversation is not to. say things we know at other people. It's. about finding things we're both.

interested in and then learning. everything that you know about that. thing. Like, now I'm just going to. like take a journey through your brain. of everything that you think and feel. about this thing that we're both. interested in. And on that journey, we. might land in this magical place where. I'm learning stuff from you, you find me. quite charming, we're laughing together, and we feel seen and known and. understood. But, it's definitely not going to be me. telling you about Pokémon if you're. deeply disinterested in it. And this is. the the difference between being. interesting and interested. We think.

that Yes. Like, I think that the the game of being. interesting is to show you Life is not. about walking through life giving like. mini speeches or like mini TED Talks, right? It's about convers- conversation. is interactive. It's co-created with two. independent minds. Entrepreneurs make this mistake a lot, too. They They. maybe driven by, you know, Dragon's Den. and Shark Tank, you feel like It's not. your fault. You feel like you need to. stand up there and like pitch your idea.

And in order to be successful, you give. the most compelling public speech about. it. Most entrepreneurs or business. owners actually are talking to investors. and colleagues and potential partners, strategic partners in conversation. And. so, before you get to the point where. you're like, let me tell you about my. amazing company, you need to ask them a. million questions and get to know them. and understand what their pain points. are and how many kids they have and what. they actually care about. So, if you're. lucky, the thing that and product or.

service you have actually fills that. need and be like, guess what? I have. this amazing thing for you. Wouldn't you. love to invest in it? Andrew Bustamante said something to me. about this. He said, um, he's a spy for. the CIA for about 10 years. And he said. one of the things you you have to train. yourself to understand as a spy is that. there's a difference between. your perspective, which is like what I. see right now. And in my perspective, I. see a mirror over there and there's an. award and I see some things behind you. I see two cameras over your shoulder, I.

see that. There's a wooden beam over. there behind you, by the way. And. there's like some green tape above. there. And then there's your perception. >> Yes. Your perception is all this [ __ ]. Like I couldn't see any of this stuff. >> Yeah. behind me. >> And he said like as a spy, they train. you to sit in the other person's. perception. Because if you can't do. that, you're never going to be able to. persuade them. Like you have to realize. that actually you sat in front of me. have a different brain. And the only I. can guess what's in your brain. I can. guess maybe there's a mirror behind me, maybe there's art, maybe there's just a. wall. I can guess based on what I see,

based on what I've experienced. We're in. a room, so I'm going to guess there's. some sort of wall behind me and not out. into the street. But we're really bad at guessing. Tons. of psychological research suggests that. human beings are terrible at using our. own experiences to guess other people's. perceptual realities, guess your. perspective. So, instead of guessing, I. need to ask you, Hey Steven, what do you see behind me? I need to ask you directly, how does. that make you feel? Why do you think it.

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with your second shipment. And now you. can find Ketone-IQ at Target stores. across the United States, where your. first shot is completely free of charge. So, when I go into a business meeting or. I'm trying to persuade someone to, I. don't know, join our company, whatever, at the beginning of that conversation, are there key questions that I should be. using to understand their ideology? Like, understand the. the hero's journey that they they have.

in their head of them. You should ask. more and listen to their answers and. then ask the next question. What kind of. questions? >> A good one that I like to start with is. what are you excited about lately? Okay. Right? It's very [clears throat]. revealing of what there's is top of. mind. You asked me that question today, loved it. It. It also implies that you knew what they. were excited about previously, so it can. help you kind of revisit that a bit over. time. Whatever there Everyone has an. answer to that question, even if they're. terribly depressed. They're excited.

about something, maybe the prospect of. making a friend. Um and anything that someone is excited. about means you can stay on that topic. and ask more. Oh, well, what what could. I do to help you do that? Um right? Like, we we can just carry carry on down. that path. When I asked you that. question 3 hours ago, you said two. things. You said about putting. curriculum this curriculum into schools, but you also talked about men and their. conversations. You said you'd done a. study recently Yeah. about men. This is. me remembering what you said. This is a. callback. >> Loving it. Loving it. Thank you for.

that. But, men in their conversations. You said you'd done an interesting study. recently, which you can't go into the. details about, but it was revealing. about male friendship. >> Yes. Are men bad at communication? If so, why. are we bad at communication? Conversation's hard. When you look under. the hood, it's looks more like a train. wreck. You're being diplomatic. Then I. will be I'll be less diplomatic in a. moment. Um looks more like a train wreck. than a sort of tidy script that you. would see on a TV show. It's messy. We make mistakes. We have to. repair it. We need to check our.

understanding. We need to make apologies. constantly. So, perfection is not the goal for. anyone. in conversation. When you look at gender. differences, there are real gender differences. Um we. know that in friendship, women tend to. actually face each other and talk to. each other. Men tend to do activities, right? Shoulder to shoulder. We're. fishing. We're playing basketball. We're. in fantasy sports on our computers. This project that I did recently, I. always spend lots of time analyzing.

transcripts at very large scale. This. project, though, I was observing. conversations live. And for whatever reason, that was much. more visceral than what I usually do as. a scientist. And it was all men. meeting other men for the first time and. sort of trying to forge friendships. And what was so hard to watch. is that they don't They really struggled. with vulnerability. Vulnerability is such a key component of. friendship. We Friendship. [clears throat] experts say you need.

consistency, so interacting. repeatedly, positivity, having fun together, but. maybe most importantly, vulnerability. Like sharing not only your feelings with. each other, but like what are you. struggling with? What are your What are. your hopes and dreams? What are your. goals? What do you want to get out of. this? It was so maddening to watch. these men have hundreds of conversations. and like none of them asked those. questions or talked about those things. with each other. As a woman, it was it. was.

almost shocking because it's sort of. like what women would probably talk. about within the first 3 minutes. of the conversation. And I couldn't. believe I was like, "Wow, this is really. This really seems like a massive. difference." And I worry. that large scale, the leap from being. basketball buddies or fantasy sports. buddies into vulnerable conversation. feels so scary and. risky. that men are unable to make the leap and.

that's a huge part of what's holding. back men from having meaningful. friendships. And we know that loneliness. is so much worse for men than for women. And they have way less friends. Yes, yes. Ridiculous proportion of men say report. having zero close friends. 40% potentially. Wow. It's quite troubling and I think that I. think that conversation skills and. courage. Listen, everything that we've talked.

about, choosing good topics, shifting to. new topics when they get boring, asking. good questions, asking follow-up. questions, finding moments of levity, um. apologizing, listening, all of these. things take a surprising amount of. courage. and confidence. And it feels like this thing for men who. have been socialized to believe that. vulnerability is a sign of weakness, it feels like it it it's like almost. takes too much courage for them to make. that leap in their relationships and. it's.

quite problematic. Men are 400% more. likely to say they have no one to turn. to in a time of crisis. Um half of men say they are unsatisfied. with their friendships. Men's number of close friends has. dropped by 30 to 40% since 1990. Men come to rely on their in. heterosexual relationships, come to rely. on their partner for emotional. fulfillment and support. Women do not. So when, you know, woman. female spouse dies, men have to remarry. to fill that void. They don't have that.

friendship. When a. husband dies, the woman. has her friends to support her. So how. can I how can I make more friends as a. man? I think it's really one. conversation at a time. The power you. have is as an individual is signaling to. other men, "Hey, let's take this. courageous leap." Like, here's a. question you can ask. "What have you. been struggling with recently? What do you hope to achieve? But what. have you been What kind of thing have. you been thinking about that you haven't.

shared with anyone before?" And in the. study you did, what kind Give me a. flavor of how the conversation sounded. "Hey man, you want to get Oh, this this. hot dog is gross.". "Yeah, it's really gross.". "Yeah, this is Yeah, I don't like the. food.". >> [laughter]. >> "I'm going to go take a nap.". It's like narrating what's happening. around you. Sometimes they'd be like, "Where are you from?". or And then that would turn into a.

narration. Yeah. I love Chicago. It has. the football team. Uh I hate the Chicago Bears. Uh Oh yeah, I remember when so-and-so. played there. Then you devolve into the. sports talk, which can be important, but. you Can you move a step beyond and be. like, "Did you ever feel vulnerable when you. played football in high school?" Right? Like or like, "What did you struggle. with. in terms of sports? Why didn't you play college sports? I. Whatever Wherever the Whatever the topic. is, you can take that next step to make.

it actually. personal and vulnerable and interesting. so that you walk away. one step closer to having an actual. friend and not just someone you. say things you know to. I did a talk in Canary Wharf a couple of. week couple of. Maybe a year ago and a kid stood up in. the front row. You got to bear in mind. there's 500 young I say young, I mean. probably 21. They're all working in this part of. London called Canary Wharf where you. kind of your first job after university.

500 people in this room, kid stands up. front row, says, "Hi, my question is um. I. want to know how to make friends." Mhm. And it was shocking to me because I. could see 499 of his peers stood next to. him. Mhm. But he had the guts to stand. up in front of all these people and say, "Hi Steven, my question is how do you. make friends?". It's a fabulous question, isn't it? If. he'd asked you that question, he might be listening now. Hello, friend. Starts with hello.

And the number of times that I have run. at conversation exercises as part of my. class and the students at the end of. that very first session say, "This is. the first time I've turned to the person. next to me and actually talk to them.". It's like every time I do that first. session. Thank you. Thank you for the. opportunity to turn the giving us a. reason to turn to each other and. actually talk, get to know my. classmates. Mhm. >> [clears throat]. >> Even that takes tremendous courage, especially if there are norms of not. doing of coming in, sitting down at a.

desk or in an auditorium and being on. your phone. So, literally turning to the someone. next to you and saying like, "Hey, I'm. Allison. What's your name? Where are you. from?" Starting, right? God, we don't do. that in the UK. It's like creepy. behavior. It's okay. And that's it. You. do need to read the room, right? Like. it's maybe not appropriate in all. situations. It's a It can be a shame. Depends on the norms. Once you are. engaged with people, it's all of the. talk things. What topics will they. actually find helpful to them? Are you. asking questions? Are you listening and. asking follow-up questions? Are you.

moving beyond just trading things you. know? Are you learning about each other. in a way that feels revealing? That's where real relationships come. from. What is What are these here? Yeah, let's. find out. This list of questions here. Oh, this is. an exercise that I do. This is based on. a very well-known exercise called 36. Questions to Fall in Love. Oh, I heard. about that. >> Yeah, Arthur Aron. It was famous in the. New York Times many years ago. It's. based on some academic research. This is.

10 a subset of 10 of those 36 questions. An exercise I do in my class called 10. Questions to Fall in Like. instead of love. So, if I ask someone. those 10 questions, they're going to. like me? Probably, yeah. More than if you didn't. ask the questions. Um what you want to. do is you actually go back and forth and. ask each other these questions. So, the. first one is what are you excited about. lately? Next is what is something you're. good at but don't like doing? What's. something you're bad at but love to do? Is there something you'd like to learn. more about? Is there something you'd.

like to learn how to do? What can we. celebrate about you? Has someone made. you laugh recently? What's something. cute your kid, friend, pet, or partner. has been doing? Did you grow up in a. city and have you fallen in love with. any new music, books, movies, shows. lately? It's just 10 questions that are. of this flavor that. many people, but I suspect lots of men, don't ask. Mhm. That are a great. starting point. It's just the first. turn, right? You have to actually listen. to what the person says and ask. follow-up questions to really deepen the.

conversation and move up that topic. pyramid. But, these are good questions. You could. prep just one or two of them. You could. carry two of them in your back pocket. all the time. as go-to topics for people. So, when. this. opportunity arises, you could ask them. I like the one, "What are you excited. about lately?" That's my go-to with a. lot of people. Also like, "Have you Are. you obsessed with any shows right now?". is pretty a pretty good one, too. But, the key is not just asking that question. but actually asking follow-up questions.

about like, "Why do you connect with. that show? What do you see in the main. character? Do you see anything from the. main character that you see in. yourself?" You know, you got to get more. got to get deeper into it. The original. research with the 36 questions to fall. in love suggests that going through. these 36 questions. makes you like each other a lot. Um and certainly these 10 questions. would help you. start. If you need the excuse, I would love for. your listeners to blame me. If you're feeling if they feel nervous.

to ask questions like this, especially. boys or men. Say like I saw this crazy lady on Diary. of a CEO and she said I should try. asking this question. So I'm going to. try. I my even my students at Harvard find. that quite helpful to have a scapegoat. to point at me and say my professor made. me do this. It doesn't matter who makes you do it, whether it's yourself or someone else. The fact is that you're doing it and. they're going to answer this question. and then you can ask a follow-up and. it's the beginning of a friendship.

I did that when I was younger to go a. girl I was interested in. I'd seen that. TED Talk about the 36 questions or. whatever and I said to her over text. message. I was like um I want to play a. game with you. Something that I've just. watched. Yeah you get are you willing to play it. with me? She said yes. I asked her these. 36 questions and at the end of it I told. her about the research and whatever in a. non-creepy way. You're a real dork, yeah. But like but it did it did exactly. that. We. I it taught me that vulnerability is the. doorway to connection. That's right.

It's the doorway to connection. It's. what makes relationships real. Without. it you don't have real friendship, right? It's again it's consistency of. interaction, positivity, so you can't be. plagued by negativity and fighting and. and anger, but positivity, fun, being. relaxed around each other, having. positive experiences, but then. vulnerability. You have to learn these. things about each other so that you feel. known to each other and feel like. they're uniquely sharing stuff with you.

What about. persuasion? Have you got any. any useful actionable advice for me on. how to be a better sales person? And. when I say sales person, I don't mean. I'm trying to sell someone a car. I mean. trying to convince other people of my. ideas. So like I when I do talks in. companies, often times someone will. stand up and say I'm trying to persuade. my boss to do X innovative thing. They. won't listen to me. Have you got any. tips for me to persuade them? But also. persuasion is at all levels, right? Up, down, left, right in organizations and.

in in the world. We are persuaded by. people we trust and like and admire, right? It's people we interact with and. over time we bend to their view or we. are compelled by what they're sharing. with us because we know that they are. smart and trustworthy and we like them. Persuasion doesn't often happen within. the bounds of one conversation. It could if you are asking lots of. questions and able to sort of sit on the. same side of a table together and say, "Hey, let's learn as much as we can. about this complicated tangle of yarn,

whatever that topic is. Let's see if we. can pull threads together and figure. this out." We were talking earlier about. receptiveness to opposing viewpoints. Ironically, if you push yourself to. learn as much as you can about the other. person. and validate their views, however you. you. view those views, over the longer term. you are more likely to be persuasive. because they're willing to stay engaged. with you and listen to what you have to. say in return. Because they feel heard.

and understood. Yeah. And they trust. that you're not a jerk and that you're. reasonable and that you're open even to. their crazy viewpoints. I have learned that actually in my. relationships that if I make the other. person feel heard and understood, they. Validate. You validate. >> validate, that's a good word. >> Validate it's and and validation is not. equivalent to agreement. You can. validate, validate, validate, validate, validate and then go on to vehemently. disagree. Yeah. And probably that. disagreement is going to go a lot better.

after you've validated them. Quite a. bit. Like the the mistakes I made in. maybe past relationships where when I. didn't validate, it was kind of like a. broken record. The person continued to. make the same point because they didn't. feel heard and understood. But if I. validate, remarkable thing happens where they the. kind of record player stops and then you. can make your case. It's like a magic. trick. Um there's really beautiful. research recently that um, people. conflate agreement with listening. I only think you're listening when.

you're agreeing with me. And then and. when you disagree with me, I feel like. you're not hearing me. You're not. listening because obviously what I'm. saying is so sensical and so compelling. that if you're disagreeing with it, you're literally not hearing me. Agreement and listening are not the same. thing, but in our minds we get mixed up. about it. Okay, so I should start every. sentence with I agree, even if I don't. Interesting, I agree. I think you should. start with tell me more. It makes sense. that you feel this way and I'd like to.

understand how you came to hold this. viewpoint. I think you should start with. validation. Before [clears throat] you do anything. else. Yeah, Ju- Julian Treasure, what he said. to me was that he did two TED Talks, one. of them about speaking, one of them. about listening. Rough numbers, he said. the one about speaking. did 40 million views. The one about. listening did like a fraction of that. Yeah. It listening is a is a is a weird. concept to codify and most people don't. realize that it's a.

very, very high-level skill. It's interesting as to why they don't. think it's important. I think we think. of things. active things. >> That's right. And speaking in. particular, public speaking is very. nerve-racking. It's like an activity. that makes people incredibly nervous. So, any little thing that you could toss. my way that might reduce even a sliver. of that anxiety and make me better at. it, people are so hungry for. It's it's. sort of like more obvious. Yeah. Right? It's more salient, it's more active, like you're saying. Listening's easy,

just say nothing. Literally, oh, uh, listen, people think that listening is. like, oh, just sit there. Yeah. When in. fact it's incredibly effortful. It's. incredibly hard cuz our minds are built. to wander, right? Our minds are. wandering at least at 25% of the time, probably a lot more than that. And people who are good at it, when we. think of people who are charismatic, likable, smart, savvy, it's not because of what they're saying, it's because of how they're listening. and reacting to what they've heard. Mike Baker, who's another spy, who's a.

spy for 20 years I think with the CIA in. America, said to me that much of the job. of being a spy and persuading and. manipulating a target in a foreign land. to give over secrets, he said to me that. he would. for example, let's just say it was in. Afghanistan. He'd land in land in. Afghanistan. He would find the taxi. driver that was driving the government. official who he wanted secrets from. He. said to me, he might spend 7 weeks in. that taxi doing nothing but listening to. this guy. Yes. Listening to the taxi. driver. Because he said most people in.

their life have not had someone listen. to them uninterrupted for like 10. minutes. And when you listen to someone, they will offload about themselves. Especially if you ask follow-up. questions. Exactly. So he and he and he. asked like, "So what are you doing when. you're listening?" He goes, "Just asking. them and just, you know, asking a. follow-up question and they would take. me down the path they wanted to take me. And by week seven of the eight weeks, I would understand what motivates them.". >> That's right. And I'd I would have heard. in week seven that their son has a knee. injury and they're very worried about. their son's health. And then in week.

eight when I got in the taxi, I'd make a. proposition to them. I'd say, "I know. your son has a bad knee. We can take. care of him.". >> This is exactly the same thing that I. was saying about entrepreneurs, right? You can you got to have a relationship, ask questions, questions, questions, questions, questions before you finally. get to the thing where you're like, "I. have a proposition for you." Yeah. Right? Two things about listening. First, I'm. not surprised to hear that. A taxi. driver is a very simple relationship. They're serving one very clear purpose.

in that person's life. Interacting with. someone like a romantic partner or a. work colleague, they what we it's called. multiplexity. They're serving many more. roles. Your girlfriend. is lover, friend, co-chef. You keep a home. together. You're coordinating domestic. domestic task tasks. So, she's serving. all of these purposes. That's much more. complicated to sort through, and there. will be conflicts of interest between. those roles that she plays in your life. A way that you would talk to the future. mother of your children is quite.

different than how you would talk to. your chef. And yet, she is both of those things to. you, right? So, a taxi driver is easier. to talk to in a way Cuz it's. >> simpler. Mhm. Okay, [clears throat]. that's one thing. The next thing is. about listening as a skill, like the spy. is saying. I'm not surprised to hear. that he's asking follow-up questions. Often, people think of listening as. something that happens silently. You're. just sitting there absorbing, and that. is part of it. But, listening is. actually three parts. The first is. perception. I'm seeing you. I'm.

observing everything that's happening. about you during our conversation and. everything in your environment. There. And then, there's auditory cues. I'm. hearing your voice. I'm hearing these. acoustic things, like mhm, mhm, yeah, mhm. And the tone of your voice and how. quickly you speak. So, [snorts] we take in all this stuff. Then, we process some of it. We. elaborate on some of the things that. you've said, and I think more deeply. I. can't process all of it, cuz it's a lot. of information. What's so unique about conversation is.

there's a third step where I can reflect. back to you what I've heard. I can say, "Oh, that's so interesting that you met. this guy who was a spy who rode in the. taxi. Can you tell me more about that?". I've now indicated to you that I was. listening, that I'm curious, that I want. to know more. So, our instincts are to think about. nonverbal cues, like smiling and nodding. quietly, leaning forward. Advanced listening. People who really. develop the skill of listening actually.

use their words to show people that. they've heard them. By validating, affirming, asking. follow-up questions. In a group, you can. paraphrase and say like, "Oh, Steven. Steven said this, Cassie said this, then. he said this. I think together what. we're really talking about is status.". You know that nodding and that. stuff. Is that good or bad? >> It's useful. That's what we think of as. active listening, which has been studied. for decades. It doesn't indicate that. someone is hearing you at all. They. could be thinking about their grocery. list and smiling and nodding at the same.

time. It is useful though to convince. your partner that you're listening to. them and that matters even if it's not. connected to what you're thinking about. at all. If you were to not smile and. nod, the omission of it would be jarring. So, in that sense, it's like normative. You have to do it. It's sort of like. listening 101. But listening 201 301 is using these. verbal cues to show someone you've heard. them. You understood the objective when we sat. down. I want to become the best talker,

conversationalist, the most persuasive, most likable person. on earth. That was the objective that I. gave you the brief. Is there anything that we haven't talked. about. that we should have talked about? We. haven't talked about silence. Uh wrote a chapter about silence that I. dropped because I think it's an entirely. separate book. It's kind of ironic that. this book is called talk. because we do so much communicating. between the lines. There's so much. information exchanged in just a shared. glance. When people don't know each other well,

long pauses are a sign that the. conversation's not going well. So, if you're on a first date and you. feel like the conversation is dying and. you're in have that panicky feeling of. what do we talk about next, that's. legit. You should not let that happen. You should go in with topics prepped and. not let or or this list of lovely. questions and ask those questions. Later. in a relationship, after you've known. someone a long time, longer pauses are a sign that you're. comfortable with each other. That you. could [clears throat] sit in total. silence and in.

silence and that it's comfortable and. nice. So, it means different things as. relationships evolve. There's so much we. can do in our conversations that are not. about the words we say to each other, too. There's another chapter I dropped. Do. you want to hear about it, Steven? Of. course I want to hear about it. It's. about talking in the digital age. Uh so, this is this is what I was going to ask. you about as well is. now we have large language models which. are writing lots of AI slop for us. Yes.

And if you log into social media, even. email, Slack channels, sometimes in. WhatsApp, I look at the messages that I that I. look, I'll take it responsible as well. Sometimes that I'm sending, sometimes. that I'm receiving. And because of AI, they're getting increasingly less. soulful. Mhm. When I scroll certain social media. platforms, which I shan't name, um.

>> [laughter]. >> I feel disconnected Mhm. from people. now. Yes. >> Because my comments are all like AI slop. stuff. Yeah. With a big M-dash and oh my. god, this is so amazing, Steven. And uh. and you know that no human writes like. that. Yeah. In a digital age, in an AI world, do we need to start communicating. differently? So that people. Do you know what I started doing? Intentional spelling mistakes. I love that. >> If you go on my LinkedIn, you'll notice. that I have totally disregarded grammar.

Okay. Let me start by telling you about an. exercise that I do in my class. I think. it'll be thought-provoking for you. So, your question is about the content of. what we type to each other. It's a. text-based communication, whether it's. on social media or over text or over. email. And there are. clear things that we should do to make. our text-based communication better. Mostly, make it shorter. Emails shorter. Use headings, use bullet points, get to.

the point, think about what other people. need, only give them that. Okay? But I think more broadly. what is quite thought-provoking is to. think about how your life proceeds these. days, your conversational life unfolds. So in my class I ask my students to do a. communication audit of like 20 to 30. minutes in their life where you. transcribe every incoming and outgoing. message. across all digital and face-to-face. modalities. So your DMs, your emails, your texts,

your phone calls, your Zoom calls, your. face-to-face interactions, all of it. Can you imagine? No. It's quite hard. Yeah. It's the sort of top-line thing you. notice is that it's. so much. It's just a crazy amount of. communication that's happening in our. lives now. When only maybe 20 years ago it was like. 10% of what it is now. I think we all. feel that, sort of overwhelm.

Not only is it a lot, it's a we're constantly sort of toggling. and adjusting from one mode of. communication to the next. So I'm like. talking to you while I'm like texting. under the table while I hear my emails. going and knowing that my DMs are. blowing up. That mental adjustment is really. exhausting. And across each of those modes we're. like engaging in different ideas, and. different threads, different topics with. different people. And so you start to realize how braided.

and overlapping all of these things are, and it's quite hard to keep it all. straight, and to make all of these. decisions about like, well who does who. should I be responding to? We all then default to the people who. are right in front of us. But any other mode of communication. we're like, well who should come first? Who gets my attention first? And. attention is love, right? Like, who gets. my love, essentially? The thing that my students note about.

this exercise, which is completely. mind-blowing, and I would recommend that. anybody try it, is that only. face-to-face conversations feel real, in retrospect and while they're. happening. Yeah. Now, that doesn't mean that the other. ones aren't important. Of course, email. is so important for transactional. information exchange, but it's not real. It's not what the human brain was built. to do. Our brains evolved to do this, face-to-face. It's why I prefer doing an. interview like this in person than on.

Zoom. Because it's real, and we're going to. have it's so engaging, and we're going. to have a real memory of it later. And that memory might be sort of vague. You'll be like, oh, I knew this like, you know, middle-aged white woman with. brown hair. She had a lot of energy, right? Like, that might be the extent of. what you remember. But, it's it was. real, and we can hold that memory. And I. think what I find so. troubling, there's a lot I find troubling, but. this, um, our conversational lives have.

become very unreal. And. that's. why we feel so disconnected and lonely, and that loneliness is just outrageously. high. We're not having real interactions and. real relationships. Even Even having this device here, by. the way, is it is a portal to another. place. So, devices. replace our conversations because we're.

on here instead of engaging. They also. disrupt. It's So, if it's on a table in. front of you, or you hear it buzzing or. dinging in the background, it distracts. your attention away from having a real, engaged interaction. Do you have any, um, advice for anybody in a world of AI. where it's going to be really easy to. make our communications Yeah. generatively using ChatGPT or whatever. else. I just I just have noticed that what I. start what I've started to discount.

and there's certain. there was there's certain team members. that I have that have really lent into. the use of AI for all of their comms and. I noticed myself ignoring them. Yeah. Because when they sent me an email. report of something that happened in one. particular scenario, every email report. I knew was written by AI so I didn't. think it was worth reading because I. actually want to hear from them. Yeah. I. trust them and their opinion. My. relationship is to their experience and. their knowledge and if I when I realized. that it was all just AI because of the. formatting of it, I start I started.

ignoring it. Then three or four weeks. goes past and I thought, you know, I. should tell them. Yeah, they should. know. So I went and told had a. conversation with them. I said, this is. just a perception thing but I've noticed. myself now not paying the same attention. I used to because I want to know what. you think. And because it feels like I'm. speaking to ChatGPT. What's their. comeback to that? They were really they. were really thankful and they completely. changed and it completely immediately. even though I now know they're still. using it. It's so crazy because I know. they're still using it. They built this. bot basically for this particular part.

of feedback which. um. which they're using. All they've done is. change the the prompt into the bot to. make it sound a little bit more human. >> Yeah, yeah. And I'm now reading it again. cuz I can't tell the difference. Oh my. goodness. That's so thought-provoking. I. think there's two things going on there. One, you are invested in people. That's. what we get invested in. We care about. people and relationships. As soon as you. feel like you're not getting them and. you're getting some weird proxy of them, we're less motivated to engage with it. That's going to be that's totally. normal. I'll tell you the context. It.

was a it's interview feedback. So. they're interviewing someone and then. the feedback they're sending me. I see. was written by AI. >> Yeah. I trust their experience and their. intuition and their ability just to feel. someone. I don't know if I trust ChatGPT. to interview my candidates. >> Yeah. So, I just wanted to feel like you I was. getting it from that person. >> So, there's this relational replacement. thing where you're like, "Ooh." and you. just want to disengage. There's this. other piece that's sort of more meta, which is that LLMs sort of push us our.

communications of reversion to the mean, like like it right to the middle. So, it. literally is taking out the personality. and weirdness and creativity out of it. Can I tell you I I did an experiment. this semester in my class. I had my. students do office hours with an AI. version of me. Okay. >> Okay. You pre-fighted? Well, It's a risky. experiment. [laughter]. That's a risky The reason I actually. think she is better than me in some. ways. I I want to preface this by saying I.

think chatbots are most chatbots are. deeply problematic, but this one its. goal is not to convince users to talk. more with her. It's to sort of coach. them. on their questions related to. conversations so that they can prep and. perform better in their real. conversations with humans. Okay? I do think she's better than me in many. ways. Most importantly, she's available. She's available all the time whenever. they need her, and I'm a nightmare to. schedule with. Uh number two, she's not. grading them. So, anytime a student. comes to me and has office hours,

there's this conflict of interest where. they're. worried. They should be. I am grading them. Like. I I do care about them as people, and. also I am going to grade them at the end. of the semester. That's a weird That. makes a relationship quite weird. >> So, they don't want to ask dumb. questions. And I have to question their. motives because I'm like, "Are you here. because you're actually interested in. what you're asking me or because you're. trying to impress me and get a better. grade?" Right? That's a weird context. So, she's less judgmental in a way, I. guess. The other thing that she can do.

is what you were saying, which is. after they talk with her and get advice. about their conversations, She gives. them feedback about how the conversation. went. She says, "Here are the topics we. covered. Here's how many questions you. asked. Here were the moments of levity. Here's how well you were listening and. doing kindness.". Even if I as a human. can think those things, I do not have. the bandwidth or time to craft the. feedback to the students to 200 students. at once.

So, I. in short, I feel incredibly torn about. all things AI. I think there are use. cases like this that are. really amazing and intriguing and make. things easier and more efficient. And as a manager, policy maker, that's. why it's so troubling because as long as. things continue to. AI continues to make individuals' lives. easier. and more convenient, I don't know how we can stop and. regulate.

regulate it. I think as well that in a. world of AI and robots, it's going to be. very tempting to. overlook. the most human skills. Yes. And those. that don't, those that fight against the. ease of allowing a chatbot to speak for. you will develop a superpower, one. that's going to be in even more scarce. in the future, which is all the things. you said in this framework. Yeah. Like. really understanding how to be with a. person IRL and have great conversations.

I think it's going to be such a. superpower. It is. Talk. is the advantage that humans have over. AI. It has always been true that. conversation is the skill that we. that matters most for achieving. everything you want in life. Mhm. But, it just seems more obvious now that we. need to lean into that even more. The irreplaceably human stuff. Correct. And some of it I don't even know if. irreplaceable is the right word. It's.

like the things that no matter what the. future holds for us, the things that are. still going to matter. I'll put all my. chips on a bet. when I think about what I need to be. teaching my kids. I can imagine worlds. where like work is no longer a thing and. when innovation is no longer a thing, but I cannot imagine a world where. they're not going to need to connect. with other human beings and talk to them. well and joyfully and with respect. In. real life. >> In real life. Yeah.

I think. you were talking about boomers earlier. on. I think. boomers are much better. conversationalists than. Gen Z's and Because they have more reps. They have more repetitions and they grew. up in the real world where they were. forced to develop skills. >> That's right. It's part of the reason. that I think we see a lot of sort of. like misunderstanding and judgment. between the generations is that right. now the people who are alive. have experienced very, very different. realities. And the skills that you did have. developed in those different realities.

are quite different and. it means that we're we actually are more. different from each other across the. generations. Um on on the front of your book talk, it. says the science of conversation and the. art of being ourselves. Do you think we should show up to work. as our authentic selves? There's a great phrase What a great. question. Um there's a great phrase by a. scholar named Juliana Pillemer who's at. NYU. um called strategic authenticity.

Okay. If you were to bring your full self to. work, it would. be. a nightmare. for you and everyone around you. Tell me. about it. At the beginning of my class I have. people do this thing that's like, okay, identify your type your conversation. types. And there's like 13 good types and 13. bad types. You know, there's like the asker and the. curious cat and the chatterbox, and. whatever. The whole thing is a straw man because.

we're all all of those things. We all. have habits that are good. sometimes, and habits that are bad. sometimes. And our behavior shifts. radically from one situation to the. next. I'm not going to behave the same. way at a bachelorette party in Vegas as. I do when I'm doing bath time with my. children. If you did, it would be. insane, and it wouldn't serve anybody's. goals. What happens in Vegas? >> [laughter]. >> Hot pink wigs, apparently, and. Chippendale's dancers. Um,

um. The point is that our behavior shifts. from one conversation to the next, even. from one moment to the next in every. conversation, and it should. That's what. it means to read the room and read the. context. And again, my my husband has a. saying, "Athletes adjust.". And it's exactly right. Good. conversationalists adjust. So, if you in your mind are like, "This. is who I am, and I'm going to bring that. whole self to every space that I.

inhabit." It's not going to go well. Strategic authenticity. Yeah. Bring. Bring the things that make the values. that make you you, bring them to work. It's the things that you. care about and are uncompromising about. But you can adjust your behavior to to. fit the needs of the situation. Do you. pretend and act? No, this is a great question. I We like. to debate this in my class about um. authenticity, manipulation, what is real, what's.

sincere. I guess sincerity might be the. right word to use. Let's use question asking as an example. Imagine that we get to a point in an in. the interview where you're like, "Oh, I. think I need to ask. a question right now.". You might not be dying to hear the. answer to it, but you know as a good. interviewer that you need to ask that. question in that moment. That doesn't mean that you are. evil, unkind, insincere, manipulative. It means that you're trying to live up. to the goal of the conversation and.

trying to live up to the goal of hey, we're going to learn as much as we can. from each other. I want to show you. respect and interest in your. perspective. I want to have a good. conversation. That itself lives up to who you are. Like that's the whole point of being. here. You know what I mean? >> Yeah, of course. Yeah. So these fleeting. moments of like insincerity, it I think. people overfocus on that as a signal of. inauthenticity. Okay, fine. If it's tied. to an more overarching goal of like I.

want to be a good human being and a good. conversationalist, often because I want. to serve the needs of others. So you can be slightly insincere. >> [laughter]. >> um in in the pursuit of sincerity. As. and the those those moments of. insincerity are gone in an instant. As. soon as I ask this question that maybe. I'm not dying to hear, how was your. weekend? Um you're going to give me an answer and. I'm sincerely going to search for. something in there that I am interested. in and I'm going to ask a follow-up. question and make it better. Okay. So.

when I met you, you did ask me how how. was day. Was that I The question I've. been dying to ask you is about children. Uh me and my girlfriend are trying at. the moment. So hopefully. >> Steven, no, I'm so excited for you. >> you excited about? >> I just think it's one of the most. miraculous things that you can. experience as a human being and I'm. hopeful for you. Yeah. Good luck. Yeah. I hope you get to experience that. It's. a very um. it's a very. different experience to add to your.

resume. I know. I think that's why I'm excited. by it because. it is the great unknown. And in some respects my head, this might. be the wrong framing, but it feels like. the great sacrifice. Yeah. It's both. And you know what I always say, it's. like the most self-centered. self-interested and. uh least self-interested thing you can. do. Self-interested in the sense you're. like making a copy of yourself. Okay? Like talk about narcissism. But it's just incre- it really life is. no longer about you. That's terrifying. to hear. Mhm. It is terrifying to hear.

objectively. Like I understand what. you're saying and I and I agree. But. it's also as a statement for anybody to. know that they're kind of giving up. Your current self, sense of self. For. someone else you've never met. Oh, you're giving it up not you're giving. Giving up might not be the right phrase. You're change You're evolving into a. different version of you for them. Mhm. The more freedom and like resources you. have before kids means it's you may. experience that as a more as a loss. Oh,

that's good. >> [laughter]. >> But you also have more to gain. It. really is it's. really incredible. It's easy to focus on. like fertility and having children and. to ask probing prying questions about. you know how many do you want and. whatever. But I I I think it's easy to. focus on like the birth process and and. overlook how long childhood is. It's 18. years and I think the major project of. it is helping kids learn to talk to. other people.

And how do you do that? I'm sure there's. lots of parents screaming right now like. how do I. How do I set my kid up so that they can. talk well? Yeah. >> Communicate well. I think it's what you. we're doing every moment of every day. You're interacting with them directly. and sort of role modeling what you think. that looks like. Helping them through. difficult moments. Helping them both. fail and succeed. It's very important. Um and we're hoping to adapt the talk. course for high schoolers and younger. children quite soon. Do I need to get. them off YouTube and all that stuff and. Yes. And screens?

Yes. Yes. Is a little bit of YouTube okay? A. little bit of anything might be okay. Digital stuff is hard though because. they you give them an inch they take a. mile and it becomes habitual. So, what. do you do with your kids? It's a constant um. evolution and learning, and we give them. 20 minutes. A day? Yeah. On a computer that doesn't move. And nothing moves. They can't carry it. with them. And what age does that. change? Uh.

to be determined. They know that they're. not getting a phone, like a. phone phone. Um now I'm getting more and. more extreme. I feel like maybe never, but um. certainly not until ninth grade, and. then social media much later than that. I mean, if. I I It's like It's an interesting We'll. see how it goes, but. it's a it's it's just such a slippery. slope, but it's so bad for them. Jonathan Haidt's done a wonderful job. Angela my friend on Angela Duckworth is. doing great work. Matt Genso at Stanford.

um. trying to help schools sort this out. I have that stuff forward, too. >> [laughter]. >> Teenage problems. Alison, we have a closing tradition. where the last guest leaves a question. for the next guest, not knowing who. they're leaving it for. And the question. left for you is, if your life was a. movie and the audience were watching up. to this point, what would they be. screaming at the screen telling you to. do. right now? What a fabulous question. Thank you, previous guest.

Leave Harvard. Save the children. With talk. Devote all of your time and resources to. helping every high schooler in the world. learn to do this. better. Why? I think it's the ultimate human skill, and everyone has the potential to do it. well. And it's not a zero-sum game. The.

more people who do it well, the better. off we'll all be. You said save. Why did you use the word save? I think. we're in a period where we actually are. needing to save them from. digital addiction and and loneliness. We've gotten to a place that we need to. roll back and it's really scary. And I think one. first step is let's get the devices out. of schools, ideally out of families in. their hands, but then the next step is.

like what rises to replace it and I. think it could be this talk curriculum. So, are you going to do that? Mhm. You're going to leave Harvard? TBD. So, is that an announcement? Are they. >> [laughter]. >> Is it an exclusive? Is that the thumbnail? Alison, thank you so much. Thank you for. the work that you do cuz it's very. important work and it's very timely work. considering everything that's going on. in the world. um at this moment in time and this book. is the definitive book on the art of You. said it yourself, the framework that. you've you've built here is one that's.

deeply based on science and research. And often times when I have. conversations about communication, this. it's full of platitudes and opinions and. a lot of generic things that aren't. supported by scientific rigor, but. you've done the research. You've. committed so much of your life to this. subject and you've managed to write it. all in a way that's truly accessible to. people like me who uh. simply you know, muggles. and don't [laughter] understand big. words sometimes. So, it's it's a. wonderful entry, but also.

um a a sort of a an expansive look into. the science of great talk. We've touched on several things in this. book, but there's so much more we could. have gone through. So, I'm going to. leave that to the audience. I'm going to. link it below for anyone that wants to. read it. But also, thank you because. I think of these issues as being issues. that are really foundational to the most. important things in our lives like. family, like friendships, like. relationships, like the success in the. pursuit of our goals and what you're. giving people here is a road map. to. reach their highest potential. Yeah, thank you. >> through this thing called talk and. that's a really wonderful thing.

So, if anyone wants this book, it's. linked below. Highly recommend. Is there. anywhere else one should go to get more. of your work? Is there a place? >> Sure. Allisonwoodbrooks.com. has this new quiz that's so fun. Find. out your conversation type, get really. clear advice, little tips about how to. navigate things, and all the science. that's underlying those tips. Very, very soon you can go to. talkstudios.com and look up find out. more about this curriculum that we're. developing for high schoolers. I'll link. both of them below.

Dr. Allison Wood Brooks. Thank you so. much. Thank you so much, Steven. Thank. you for amplifying my work, and I just. think what you're doing here is. fabulous. So, thank you. Thank you. >> [music]. >> Make sure you keep what I'm about to say. to yourself. I'm inviting 10,000 of you. to come even deeper into the Diary of a. CEO. Welcome to my inner circle. This is. a brand new private community that I'm. launching to the world. We have so many. incredible things that happen that you. are never shown. We have the briefs that.

are on my iPad when I'm recording the. conversation. We have clips we've never. released. We have behind-the-scenes. conversations with the guest, and also. the episodes that we've never, ever. released, and so much more. In the. circle, you'll have direct access to me. You can tell us what you want this show. to be, who you want us to interview, and. the types of conversations you would. love us to have. But, remember for now, we're only inviting the first 10,000. people that join before it closes. So, if you want to join our private closed. community, head to the link in the.

description below, or go to. DOACcircle.com. I will speak to you there. >> [music]. [music]. >> Oh. >> [singing]. >> Oh. [music].

Oh. Oh.