Patricia Bright: How She Made Her Millions | E91

this is like a therapy session patricia. bryant she's a creator. author entrepreneur with an incredible. story growing up. my mum should take us to offices to. clean the offices and we'll go to school. and she would say like just don't tell. anyone that you're working at five. o'clock in the morning. you just go to school in the morning and. act like everything was normal. there is pressure for influencers to. speak up on every topic. all the time bearing in mind that my. forte is. makeup and clothing and financed you. know to an extent but we.

are not credible sources who know. everything. we just don't and i think it's really. important for us to say speaking up on. stuff that you know nothing about is. very very. dangerous i had a stalker for like three. years and it was someone who would like. just message me on all my platforms. constantly. send emails message family members so i. did a meet and greet an event. and then they messaged me like haha i. was at your meet and greet so i remember. feeling so anxious. you didn't see me you look so terrible.

in person next time i'm gonna. do something. patricia bryant she's a creator author. entrepreneur. and a mother and she has a remarkable. inspiring story growing up on a. councillors day. having her dad deported when she was. just five years old. a nigerian mother that came to this. country doing cleaning jobs. at night which she took patricia along.

to with her. and that mother became a property mogul. and patricia. she became a superstar in her own right. so it's no surprise that when i looked. at the comments section on a previous. podcast episode. a comment requesting patricia bright to. sit here with me and to be on this. podcast. had over a hundred upvotes and now i. know why. her attitude perspective ambition. self-belief resilience is incredible.

so without further ado i'm stephen. bartlett and this is the diver of a ceo. i hope nobody's listening but if you are. then please keep this to yourself. yes we share one big similarity with our. childhoods. in the fact that we both had nigerian. mothers we do. we do yeah i didn't know that really no. i didn't actually well i still have. nigerian mother so.

yeah yeah we both have nigerian mothers. and. um i believe both of our nigerian. mothers moved from nigeria to the uk. yeah um so they they were both born in. nigeria so they're. you know authentic roots are there but. you know tell me about the rest of your. childhood i only had one nigerian parent. i heard. okay you had two yeah i had both my mum. and dad. um growing up um but my dad was actually. deported. so he got deported when i was probably. like. six years old and i actually remember.

the experience of his. deportation as being something very. traumatic. in hindsight as an adult i recognized. that but. growing up you know with an african mom. african dad. our culture was just a part of us on an. everyday basis. but also i was from south london as well. so i kind of grew up in battersea. and i came from a very diverse school. but i always went back to like a very. african home and um. yeah i think it really shaped me to who.

i am today. in what ways i think it's that kind of. i'm going to say aggression there's. something about nigerians out of. all other people from say the diaspora. um. that i think means that we're quite. aggressive and very passionate let's not. say aggressive let's say passionate. we're intense we know what we want and. there's also a huge sense of. like pride as well that we can do. anything. and we're good and i feel very.

privileged that i had a lot of that. you're great you'll do well you'll be. successful. don't worry about what's going on don't. don't see reality. as a definition of a limitation for. yourself. and i think that that's really made me. do a lot of things that. supposedly i shouldn't be able to do but. that kind of upbringing made me be like. no i can do it. it's fine it was always fine i watched. my mum do a lot of things. that would be considered impossible for.

her. and she just did it with ease and chaos. in my. opinion now but somehow she kind of. achieved those things. and i would feel very privileged to kind. of grow up with that. sense of confidence instilled in me. which i think is really. cultural as a nigerian and i bet she. didn't complain either. oh there was no complaining she did she. just got on with it. like even when my dad was deported she. just got on with it and there were times. that. you know growing up my mom used to work. on the trains so she was one of the.

train cleaners. and my sister's three and i'm five she'd. go out at night and leave us. because there was no one to like look. after her kids she'd go out she'll clean. she'll clean offices she'll take us to. offices to clean the offices. when we were younger and um she just did. it. and we'll go to school and she would say. like just don't tell anyone that you're. working at five o'clock in the morning. she obviously you're not going to go to. school. and tell people oh i've just been at. foxton's like. cleaning and helping my mom out you just.

go to school in the morning and that. like everything was normal. um but no there wasn't any complaining. and she just kind of got on with it. and do you think you know you referred. to that as being that gave you kind of. confidence that you could do anything. but for me it sounds a lot like. because that immigrant story is so. connected with like survival. and that's why i talked about like she. didn't complain because it's like a lot. of complaint comes from. privilege almost doesn't it when you. feel like you have a choice. yeah but what's really also really. interesting is that some people still. feel lucky.

the fact that she wasn't deported when. my dad was deported. she probably felt oh my god i'm so lucky. i got to kind of stay here. and um why would you complain when you. feel like you're in a better position. for yourself and your children in the. long term so. yeah she didn't have the privilege of. wanting to complain but i think she was. really like. happy to still be here though she had to. work hard. i think she knew that she had a lot of. opportunity. while being here and she'd be trained. and. she she became a nurse and then she.

bought properties and then. she retired in her 40s like i love. england. in that it's kind of like the land of. opportunity for those who really want to. like you know work out what to do and. use it so i think she could see that. that was possible for her and you talked. about that that day when you were six. years old when you're. there's a knock on the door at nighttime. at night time it might have been. at night it might have been in the. middle of the day to be honest. what i do remember is like literally.

about four. burley police officers officers kind of. walking in. um shouting like screaming like and. there's. me as a five-year-old my sister is a. three-year-old my mom in tears. and then literally dragging my dad out. of the house and it was like. your dad's gone like at that one moment. and we didn't see him again for seven. years. afterwards so it was like i at the time. i didn't i never processed it. it's only in the last year or two i've. processed. how kind of maybe traumatic that kind of.

experience would have been for me as a. child. and i think it's also made me really be. fearful of loss which is why i work so. hard so that. things like that don't happen hopefully. to me and my family in the future. so in the last couple of years you've. had time to reflect on that and you i. guess you're saying. did you choose to reflect on that or go. through the journey of reflecting that. because you could see. things in your behavior that you thought. maybe that's connected. i didn't even recognize it i knew that.

there was. like i work really hard like i'm really. intense and i'm always like let's just. keep going i'm always like that. and until i literally you know started. to have therapy as like. where does that come from and it was. that then got uncovered. in my therapy sessions that actually the. maybe one of the triggers for me. like working hard was because because of. that maybe fear of loss. um and obviously there's other aspects. as well i just. like hustling that's fun but there was.

also maybe this thing here. that was one of my drivers that i've. actually used in a positive way but. it's also important to kind of reflect. on like dealing with things like that. and i think that i came from a place of. no it happened. that just happened it's fine on to the. next whereas like when you sit down and. talk about it you're like. oh that's that's not great yeah that's. 50 years old. that's not a great situation yeah yeah. it must have taught you something about. something even if that lesson was wrong. that's where i think about it i'm like. that must have taught you something. about the nature of life because at five.

years old you're learning what the world. means and what this means and that power. and your dad and your mum i must have. taught you some lesson about something. even if that lesson was wrong. right yeah exactly i mean i didn't even. realize that it could have been teaching. me something. like no idea but maybe that. stuff happened that's life you're not. really in control of anything. um but things like that can't stop you. yeah i mean yeah i think if my parents.

were snatched out of my house i. definitely wouldn't feel safe. yeah i wouldn't feel safe you know. because that's. parents represent the foundation of like. safety in yeah. this is my house and these are my. parents and they just are yeah and then. one of those things is snatched out. it makes you i guess insecure about ever. feeling too safe to somebody. yeah but i think for me. maybe mine was that i can't rely. on the system or other people to. secure my safety maybe and so i kind of.

i'm always trying to make sure i secure. myself. with the actions that i take because. those are the only things i'm in control. of. so i'm very much like i'll do it myself. i swear out myself. oh don't worry because you never know. what's going to happen there. and i i'm like that as a person does. that make you. paranoid about i guess. everything professionally no. it makes me really objective i'm like. i'm a pure realist.

like something that's probably going to. go wrong at some point in time and. that's fine. like how are you going to handle that. like it's almost like i prepare for. something to. go wrong in a way this is like a therapy. session oh yeah i mean this is. this is pretty much what this podcast is. okay great yeah well no. i just find i i think when i started. this podcast i i am. i was anticipating to find these like. wild differences between everybody. but in fact i found the opposite which. is that fundamentally. um we're all very very similar right.

when it relates to things like. insecurity and safety and childhood and. then. um obviously because in many respects. you've gone on to create a career for. yourself that is so. different from so many it would. sometimes you think well. what was the initial catalyst that. caused that person to be different what. was the like. the environment it's almost like a. cauldron what was the furnace they were. like. scolded in to make them then more. hardworking or obsessive or whatever and. um yeah i guess i mean having a nigerian. mother i. already know what that part is like you.

could call it a cauldron. yeah yeah yeah yeah that work ethic. piece as well which um. is quite absent in this culture um and. that. you know what we talked about. complaining you referred to this as the. land of opportunity. yeah how does that make you feel when. you see people who. have lots of a much. more let's say financially privileged. start to life. um and they. don't fully understand the opportunity.

the land of opportunity. so my first thought is like i roll. like oh there you go moaning or. complaining. but i also realized that there's so many. different types of privileges that. people have. that can actually provide them like a. long-term foundation. i think that if you do some people have. financial privilege but they have no. love they have no hope they have no. no one to tell them that they're good. whereas i mean. i've had the financial privileges but i. had a mom who was so loving and so.

caring and. so encouraging that i was in a better. position just because i had that. so i don't want to ever tell someone. that you're privileged. because of xyz maybe in other areas they. didn't have the support that they needed. to actually um spur them on to be the. best version of themselves. um so i try not to be that judgmental. anymore because there's so many. different categorizations of privilege. and at some point you know you said your.

mum she retrained herself. she became a nurse which is amazing yeah. um. and off you went to university i did. yeah i went off to university. mmu we have a similarity oh my gosh i. love that yeah. yeah i lost one lecture but i was there. for all three years but i just. dropped out yeah okay great and we have. that in common because i i was barely. there but i was i had a great social. life so it was enjoying. manchester is great it was great yeah. yeah no i went to. university after like leaving home and i.

was so ready to like get out of my house. and get out of london and try something. new and then find myself. in like a new city i actually went in to. do. fashion marketing and to my parents. despair. because again as an african you don't do. fashion that's not. that's not a real course you do. accounting you do law. you do business you don't do fashion. marketing. um but i think i've always had this kind. of more creative. or creative streak as well as rebellious.

streak as well. like i'm going to do what i want to do. um. but funny i kind of went there to do. fashion but changed my course to. accounting and finance. because i realized that there was no. financial hope. in fashion i was like oh i'm not going. to be broke when i leave university hell. no. so i changed purely on that on that. basis that you. purely on that basis i didn't love my. course and then when they were doing. internship opportunities they were. paying interns.

8k a year 10k a year and like graduate. starting salaries. were like 8k and i was like i i'm not. rich enough to do this. no way and then i found out about. accounting and finance. and they they were like the banks that. had really good opportunities. and i was really good at the accounting. because we had a module. um in the fashion marketing and i would. i smashed it and i was like i'll do. accounting and finance. wow you said at this point that you were. your parents you know typical nigerian. parents my mom was the same when i.

actually when i dropped out is when i. got help. but uh yeah because you know that's even. worse. rather you're doing something at. university just i feel like part of it's. just just so she can tell her friends or. something i was like. do you know what i mean it's just like. it's like i'm going to university so. that you. get a degree as being a good mother. my child is at university is what they. tell all the aunties. like it's very important yeah and at. that point your dad was. he was back in your life yes so by the. time. i was about 12 he came back.

um so fundamentally they defined his. deportation as an illegal deportation. but we i remember going to the court. cases and my mom pleading with you know. social services and. lawyers and just people help us help us. get my our dad back like how do we do. this and then. we went to the court case and she was. like i don't know why this man was. deported. like gavel down bring him back i was. like that took seven years for you guys. to do that. but he got back and like he just started.

again. worked as a security guard did all of. that kind of stuff and then ended up. working in the home office. for immigration which is so random. because. he was you know deported are you pissed. off about that. the fact that you lost your dad for. seven years for what. what sounds like it was a bit of a. mistake or just negligence. or at least a lack of empathy to take a. dad from their kids for what. yeah oh am i i'm not pissed off.

maybe i haven't processed it enough to. be pissed off it just felt like. it is what it is and this is how it went. um. i felt more upset for my mum in that i. know. how difficult it was for her to like. have us and have responsibilities and. deal with like managing this court case. she managed it her entire self. she represented herself because she. didn't have money for like lawyers and. stuff. so she was under a lot of stress but she.

did it and she did. other stuff as well so that was really. the main thing that kind of. upset me i'd say when did your dad come. back did you have a relationship with. him. it was weird it was so weird it's like. this is my dad. hi dad like how how do we have a. relationship with a man we haven't seen. for seven years. but um you know he was the kind of. what stoic african dad so i remember he. always gave me an envelope with money at. the beginning of term.

like well done look after yourself okay. how's the weather. are you reading your books yes dad yes. dad okay good. like it was that kind of relationship. but i knew it was it was still. caring it was the way he kind of. communicated his. care for me which is that envelope of. cash and that's probably like a nigerian. generational cycle of like. male figures yeah just being a bit you. know a bit standoffish. about caring and when they ask you. certain questions. whether it's about the weather or your. studies how are.

how is your studies going like that's. just they don't really know what else to. ask you. but them asking you that is is powerful. and my dad calls me every day is. hi how are you fine dad how'd the kids. find dad. okay bye like it just it's that checking. in which is really. i like it i think that's probably also. just a male. a male issue i think men typically. aren't as. um emotionally open so they don't build. that you know because vulnerability it's. well. connection seems to be built on.

vulnerability and they seem to have a. bit of a guard up i. my dad is definitely exactly the same. like yeah the questions are so like. you know just say hi yes are you okay. yes okay goodbye. yeah yeah let me know if you're not okay. exactly. yeah um so mmu you go there you feel a. bit out of place. yeah quite out of place what do you mean. by that. because i'd never left like london and. i'd. like i had to make new friends and i. didn't know anyone and i wasn't.

really good at it and i i couldn't. really find. my tribe very early on and i was on. a campus really far away i was on the. didsbury campus oh yeah like that was. the town. yeah out of town right and then there. was like the main campus for manchester. university. that everyone was at that's where i was. yeah. where i was like come on um and i. actually ended up like. moving out of my halls of residence.

really and crashing. with a number of girls um in that main. campus. and i would move from room to room so. once one friend got annoyed of me after. two weeks. another friend would say i'd stay with. them for two weeks and then. i'd just go back and forth like a nomad. for a bit. and you you change course to accounting. yeah. in hindsight how important was it how. like pivotal was it. for you to have an understanding of. finance for everything that would then. come in your.

in your career because i feel like i. feel like finance is such a neglected. topic for. for kids i wish someone had told me. about [ __ ] credit scores before i. smashed mine. okay so the moving role was pivotal for. my life like. it set me up on a completely different. trajectory that i. i wouldn't have even been aware of. because off the back of that role i. worked at. you know all the top four four companies. in the world in finance i worked at. merrill lynch and deloitte consulting. banks all of that stuff i would have.

never done that. if i'd stayed in fashion when it came to. her from a. personal finance perspective didn't. prepare me at all. really not a clue i owed the tax man. money. i i i got my taxes wrong i had to pay. fines i had no clue what i was actually. doing. i had the degree i had the t1 great. you've passed. how do you actually apply financial. knowledge to. running your own business to your. everyday personal taxes like. i didn't have a clue spent the money.

bought bags. made extra money on the side spent it. all oh the tax man. and i wasn't prepared [ __ ] hell well. i mean that's. a great advert for manchester united. university maybe it was just me. maybe i was just like young and dumb but. like it helped me from a career. perspective but. a lot of the financial courses out there. don't. help people be better themselves of. money and that's psychology point. because. money isn't such an emotional thing. especially as like an immigrant yeah oh. yeah.

exactly yeah when you come and you grew. up on a councillor state right growing. up in a council state getting money. yeah dangerous concoction for getting a. lamborghini or [ __ ] up with some. chanel bag or some [ __ ] exactly. but like i grew up on the council estate. and then my mom bought her council house. rights for 17 grand sold that house for. 250 grand. used that money to buy it to build a. property empire. and that's how she ended up retiring so. when i was in manchester. i was actually my mom bought like four.

houses in manchester so i was doing. property management while being a. student. so i was still like running businessy. stuff like as a student. so even though i had that came from the. council background. i'd seen kind of like how hustle and. money could kind of be made and that. i didn't have to be broke forever if i. was kind of smart about it. your mom sounds like all right beast. she's wild she bought four houses while. you're in manchester. yeah no how many no three oh well yeah.

so different yeah yeah but they were. and i can't swear they're like right can. i swear of course you can swim. she was just in it for the flip oh yeah. exactly yeah so you start at some point. blogging while at university and. why did you turn to blogging why why was. that a. compelling path blogging or vlogging. i kind of went into it because i kind of. had like a. friendship fallout and i became a bit of.

a loner like i didn't have a big social. group. like people would go out without me and. i would live with a group of girls. and they'd all go out together and i'd. be like left at home by myself. so i i found like online communities. so i was part of different forums before. reddit was read it. before youtube existed there were like. forums where girls would talk to each. other about beauty and makeup. and i'd spend hours like writing to. these girls across the world. and sending them pictures and they're. used to before instagram there was [ __ ].

key there's all these platforms. where we were communicating and then um. some of the girls would send videos to. each other of like. their new hair and their new makeup like. so random. and then youtube had just launched it's. like this is a great way to send videos. to each other. and so i kind of got sucked up in. communi. communicating with all the people that i. met online. because my real life wasn't that great. and i guess when you started in youtube. you never.

never thought it was anything more than. a no it wasn't a thing. at the time of me like watching youtube. and. kind of creating on the platform there. wasn't actually that many people on. there. um and so like little artists could go. viral and there'd be. like there's a song chocolate rain i. don't know if you guys remember what i. remember with the the black guy with the. hat yeah. like yeah yeah that was like. mind-blowingly amazing and then what. there was michelle phan. she was like the main beauty girl that. was really like.

killing it so it was such a small little. ecosystem that. wasn't a business but it was genuinely. about like. connecting and talking to other people. online why did you do so well in. hindsight. on youtube honestly length of time. like i was just doing it for a really. long time and i was very. transparent like i was so transparent i. was putting a lot of information out. there. um i wasn't that strategic with it but i. loved. talking to people online like they were.

literally my friends. and i used it a bit like a online diary. in a way. very earlier on um but it wasn't like a. full-time. thing i was like interning and working. um but i think eventually i got really. strategic about it. and that's when i saw like more growth. or. huge growth um you were saying that you. know you first started. um like the online forums and stuff at a. time when you'd like falling out with. your flatmates.

and um i guess from what it sounds like. youtube was giving you that sense of. like community i guess and. that you weren't getting in the real. world fact yes. definitely i didn't have like a huge. social life. after a while um after the fallout and. i had so much solace with just this. online community. i never felt lonely because i could log. in and there'd be someone on there and i. could read. all the forum updates and talk to the. girls who are into the things that i was. into. they were all over the world it was just.

really nice to like have friends. you referred to the fallout as if it was. a really pivotal moment in your life. it was it wasn't uh it wasn't that. pivotal but it's quite hard when you're. at uni and like. your friends are off doing stuff and. like meeting people and then you're you. don't have anything to do. or they they're not talking to you it. feels like a big thing. in in real life it's really not a big. thing like but at the time it was like. i'm so lonely. i'll go online okay yeah wow good thing.

you did. what a journey and you say consistency. you point at consistency as being the. real. factor to your success but consistency. must come from. you know enjoying it because there'll be. a lot of people listening to this. thinking i want to be a youtuber i mean. everybody seems to want to be a youtuber. yeah but the insanity to do it as long. as you did without. the um guarantee. of money must have come from somewhere. there was no guarantee of money it was a. hobby like if you're a painter.

you like painting at the weekend you're. gonna paint anyway. whether someone pays you for your art or. not you just enjoy doing it. so i just enjoyed making videos. that other girls watch and i could talk. to the other girls so. i didn't get paid for like four years. but i was always uploading every weekend. it was my hobby like it wasn't this is. going to be my new job. which is why i even struggle with it now. and that i really. want to enjoy it in the same way that i. always enjoyed it. and do i need to look for a new hobby.

and is now youtube my job like. oh i find it really hard to kind of. balance the fact that. this thing that was my my escape is kind. of like my job now. there's we i was talking to one of the. guests on the podcast a couple of weeks. ago about um. this study where when someone gets paid. to do a task they used to love doing. they lose motivation for it and it's. just mental they they do the study where. they give people this game. people enjoy doing the game they then. say we're going to ask you to do the. game again but this time you're going to. get paid. the other group don't get paid and the.

group that got paid to do the thing they. just enjoyed doing. lose motivation doesn't it make a lot of. sense you two stopped paying me. i like those checks um that is insane. it's you lose internal motivation when. it becomes. when when some of the um reason for. doing it becomes. extrinsic monetary so and this is a. you know it's a wise oh my gosh it's. tough isn't it. it's really tough because people are. like oh my god like what privileged.

conversation. it's not because like say imagine. someone's like a. a dart player or something right but. eventually once they get into the. competitive sports of. darts maybe it becomes a bit more. stressful maybe they don't enjoy it as. much maybe. the the the challenge of doing it is now. i've got to perform for my management. and the the. crew or whatever there's a dark crew. i just made that up but that becomes. like i don't know. more pressure than the person who just.

wanted to play darts on the saturday. night would feel can you feel that. no no but the reason being is that. i'm i try to frame what i do as. i've accepted that i have a huge desire. to create. stuff right that's it so as long as i. focus on. this process is creation this process is. creation. i'll be fine and that might mean saying. no to work. and no to sponsorships for a season so i. can at least.

feel that creation because it i'm very. much like. how do i feel about this which is kind. of bad but. also it's allowed me to do what i'm. doing feels like a good long-term. strategy. yeah right because if you're not asking. that question in the short term how do i. feel about this. so many people in fact i think the guest. that just sat in that chair last. um you end up gradually becoming someone. you never intended to be and ending up. someone you never intended to go. so that constant asking of that question. how do i feel about this today.

which as you alluded to means turning. down money sometimes. but you know thinking longer term about. what you're doing and why you're doing. it i think is so critical. so critically important you know the. thing that had the biggest positive. impact on me. sticking to the gym has been this change. in mindset and i've talked about this. extensively on this podcast about how i. used to view. my goals in the gym as being super. superficial and attached to a season. to summer looking good for summer and. that the shift came in me. when i started asking myself this. question and i started viewing life as.

one season. so i'd say to myself if if life is to be. one season then what can i do. sustainably. over the next 50 years what are the. healthy habits that i could maintain. and that moves you from a place of. intensity to consistency. and one of the things that has really. helped me get in great shape. is the ready to drink cures in the. bottles as you'll know i've had them for. three to four years i've had two today. alone but also huel's brand new protein. product. i've completely finished the salted. caramel one and i'm now. starting my journey with the banana.

milkshake and it just tastes amazing. and the crazy thing is it's 105 calories. some people historically you know when. we. think about protein shakes we look at. the calorie number when we see 300. calories. it's 105 calories you get all of your. vitamins and minerals. and it's 20 grams of protein for me this. might be the best product that you would. have ever created. and in terms of the results well they. speak for themselves. you know we've got two guests that have. come to watch this podcast today and. sophia i said sophia you know she's.

she's followed you for some time i said. sophia if you could ask patricia any. question what would it be she said to me. um how did she find the confidence to. make the leap from that sort of. corporate career. to going full time with this thing. called youtube. so for me my confidence came from an. excel spreadsheet. so i am not a risk taker i'm. more of a steady and stable person but i. did a bit of maths. i did a bit of a projection i looked at. what my. long-term potential earnings.

and lifestyle would look like if i. stayed in the banking industry. and then i looked at what my numbers. were looking like. you know if i stayed as a creator where. could i take it. and even at that time i had no clue i. could get to where i am. today but the numbers looked healthy. enough so i was like. okay i'll take the leap even if i do it. for two years. it could be okay um and i didn't just. jump out i kind of um took a.

toe dip in and i quit my job but then i. took another job that was part time. so i could make content and have a job. as well. and you call your mum you say quit my. job i didn't tell her i didn't tell my. mom i didn't tell. anybody what you've quit your big. banking job oh. hell no i could never do that so. i knew my parents would be worried and. scared should we tell them now. no no no no so mom i left my job.

they barely know what i do right now. they're like i do this thing on the. internet they're like oh wow. it's fine yeah yeah so my mom but yeah. so you made that you took that leap. into youtube um was there a moment where. you think [ __ ] how this is. this is moving this is. or was it just one step at a time slow. and steady yeah. slow and steady i was making i'd been. making content for seven years. and then i got to a million subscribers. so i didn't have any of those.

really viral moments and i saw lots of. people. kind of steamroll ahead of me like go. viral. they were part of these groups and these. crews and you know there was a time that. there was a thing called the brick pack. they were all there. and i was just like in the corner by. myself like plodding along. and then inevitably like my my time. came and it took again that seven years. to one million. and then one more year to another. million and a half.

and i then had my own viral moment off. the back of myself. and um but i never kind of took the step. back to be like oh you've made it. because i never feel like i've made it. not even now not yet. a lot of people might be surprised by. that um. maybe but it depends on someone's. personal definition of making it right. and what's yours. domination.

what is mine um it's not just being. popular on social media that's not my. complete definition of success right i. think for me it's like. creating things that i want to create. when i want to create them. and monetizing them and bringing value. so. if i say my overall thing that's it what. that looks like i don't know just yet. and you don't think you're there yet you. don't think you're creating things that. you really. oh i'm doing it i'm doing it but i don't. think i've had like one. big thing yeah does anyone have one big.

thing though. i don't know i think that i you know i. think if you'd gone back and asked. patricia when she was at mmu. what her making it look like you would. have said you know hundred thousand. followers. on my. yeah so maybe the goal post is just. moving off into the future. maybe that's maybe that speaks to what. life is it's just that journey as. opposed to that destination right so. yeah yeah and influencers being an.

influencer. talk to me about that when i say it you. know what do you think about. the lifestyle the stigmas etc etc. so when people say influence i think. there's a little cringe when they say it. but i think this concept of being. influential. is has always been around but it's. always been around with the hands of. the upper echelon of people only certain. people are. are picked by certain industries to be.

influential. but what i love is like now there's this. democratization. people can choose who they want to be. influenced by. and how i got in my position is because. people liked me. they decided that actually i want to. hear what patricia has to say i want to. see what she's buying i want to see what. she likes. so i think it's a really powerful tool. we've all been influenced the question. is like. we want to choose who those influences. are. it's a it's a it's a big i guess.

responsibility to some. because i know for a fact that every. time something happens in the world. you get a dm patricia i thought you were. with us. why aren't you doing 55 instagram posts. about. palestine or kenya or india or oxygen in. the fires in australia i thought you. were one of it's a lot it's a lot. that's a lot bearing in mind that my. forte. is makeup and clothing and and maybe.

financed you know to an extent. i feel. there is pressure for influencers to. speak up on every topic. all the time but we are not credible. sources. who know everything we just don't and i. think it's really important for us to. say. we're ignorant on a matter and we're. learning but kind of speaking up on. stuff that you know nothing about is. very very. stupid dangerous yeah yeah and stupid. yeah um. and also what is really scary is that if.

you don't think the same way that. everybody else thinks. you're in trouble what if you have an. alternative. perspective you're not allowed to have. an alternative perspective. if you ask of peace whether or not it's. you know in the middle east specifically. or for on a certain matter oh no way. because the world wants to keep. everything burning but. like personally i'm like can can this. just chill. like not just that situation. specifically but a lot of situations i'm. like.

i just wish it wasn't happening is that. your approach to it you think generally. if i don't have a. a proper well-rounded view. because it's all well people like. because i get the same this is how i. know you'd get the same. people message me and say steve speak on. this issue or black lives matter or. whatever. um while i'm still processing it and. what you're right what they're actually. saying is. share my opinion to your followers on. this issue. and they're trying to try and like guilt. trip me into it like. yeah you know especially when it's when. it's a group of people that i can relate.

to. just viscerally so like my skin color. yeah yeah i'm expected to be. a you know the spokesman of all black. people yeah. oh me too as well yeah yeah it's a lot. of yeah a lot of um. nastiness what what else do you think is. um unappreciated about being an. influencer you've obviously got a big. platform. the other thing i was going to say right. this is what i was just thinking as. we're talking. um the other day i thought and i've been. working out for a year and a half now i. always like talking about this. love it um and grace who sat behind that. curtain over there. i sent her a photo i'm going to post.

like a transformation picture. okay like the before and after and me. and grace had a conversation because. if i was a female and i'd posted that. i would have got [ __ ] ripped to. pieces. right i would have been told i was toxic. irresponsible body image. yeah i posted it fine yeah 100 of people. like. send us your plan like whatever yeah. yeah and it really made me reflect on. how. tough it is to be a woman on social.

media with a big audience it's like. the standard of perfection in terms of. your like morals. what you're posting how you're posting. what you're saying is a high bar to. reach. yeah whereas i'm not held to that. standard as a guy okay. yeah yeah i'm not surprised. but there's gonna be different standards. you're held by so. with the women like. us there's a lot of pressure around our. appearance. or if we're mothers how we mother or. what we're wearing i mean it's so random.

but i'm sure there's. definitely things that men are going to. expect from you. that that i can't believe you did this. or something even relates to success. it's like i can come on and i could come. on this podcast yeah. and say that i the reason i'm successful. is because of me. and i can talk about my big old. ambitions and i'm gonna. when a woman does it it's like you know. what i mean it just seems like there's. just a double. a total double standard the fact that i. can post me being kind of slightly. overweight in that shape.

and then like nine 19 pack like. do you know what i mean i saw many. videos you said seven abs or whatever. like seven abs whatever. and the comments are like whoo but i. know if. if um if a woman did the same thing it. would be like this is irresponsible what. are you saying fat shame. why is that i mean because. like men and women are fundamentally. different so. presuming that your audience is like. probably say.

sixty percent to seventy percent male 1. eighty percent women. eighty percent with uh. i think women judge men by different. standards so what you'll see. oh let's talk about this what you'll. actually see. in the world of beauty and women's. fashion. and um industries that are. predominantly consumed by women men are. always. at the forefront so the biggest. influences. in the beauty industry are five men men.

who wear makeup. right and that's yeah so men who wear. makeup. are more popular than or let's say three. men who wear makeup. can be bigger and get to bigger. stratospheres. than any women could um the fashion. industry. and fashion brands all of them the. majority of them. are owned by men and ran by men or. creative directors are men. not women not women there aren't a lot. of brands that are run and owned by.

women. and i just think this is something to do. with biology. sociology the way in which kind of women. interact with. men is different to how we interact with. each other i wish it was different. but i've i've just noticed this like a. lot. and and the other point which i kind of. alluded to there as well as on on this. topic of gender disparities i guess is. it like just. discrediting success yeah do people. discredit your success.

do you know what not so much and i think. also because i'm a black woman. people are so happy to see me do well. because they feel like it's rare and so. i think i'm afforded. a bit more luxury to be a bit more like. aggressive about. you know i'm pushing i'm moving hard. whether you like it or not that's the. nigerian in me coming out. and culturally i think um i'm allowed to. celebrate that a lot more because. brits i don't think like to celebrate.

people doing too well or. being too much um so i can get away with. it a little bit more. um but i know like. there is a little it can be tension when. i talk about my numbers too much. and i'll definitely get the messages of. this is. not what you should be talking about you. shouldn't talk about how much you earn. it's a bit rude. imagine a guy doing it though oh. go one what show us the lamborghini. again do you know what i mean it's like.

that's all guys do. yeah that's how they build their status. is like i mean. just that's what that's how it works. have you put your lamborghini on no no i. don't have a lamborghini. but no but i can openly talk about how. much money i've i've. generated in my companies and no one's. ever going to say oh that's so just. tasteful they clap. and but when women do it they people do. go oh god she's not that's not good. taste is it yeah. and that again is a huge like ben. francis he talks about he's built a one. point. something billion dollar company. everyone's like amazing yeah you know. they can show men can show the nice.

things the cars the houses whatever and. it's all but. the minute grace beverly does a house. tour you can't do it yeah. i have a video called like how i made a. million. on youtube right and um. it's firstly it's got like over almost a. million views on it. and um but the comments were so kind of. crazy people are like i can't believe. you're sharing this. we're really excited but um also. like um you should be putting this out.

there and what i actually did is there's. no. way i could actually share my actual. numbers. because i think people would judge me. negatively. and like fall over be like what the hell. how is it possible and like almost want. to stop the bag. if that makes any sense like they don't. people don't like to see women doing. two big numbers you gotta still be. humble as a woman. how do you respond to that though how do. you how does that impact the choices you. make and does it impact. the choices you make isn't that sad. though that yeah it really does.

so i've moved away from like putting out. my numbers. i'm not gonna use using my numbers as a. strategy or. showing my things too much as a strategy. i also. bought a couple of properties and you. know i really want. to share with people about financial. empowerment and. properties and making money but like i. can see that almost like a. a sour taste sometimes in people's. mouths so i show a bit less of it i i'm. not going to show you the new house that.

i bought. or or something else i'm not going to. show it as much and. i've tried to make more relatable. content. and a lot of us have to be relatable and. remain. humble to still be considered um. a good influencer just don't show what. you have. are you happy with that though are you. happy to go along with that and to to do. what. um because when we spoke earlier about. what your goal is it's to make stuff. that like really matters to you and that.

sounds like it's driven by like. my terms you know what i care about in. my way. and not allowing the audience to dictate. what you create that sounded like your. north star. and this being a good influence but it. doesn't sound like it's gonna make you. very happy. yeah i think it's all about being. strategic though right. so like if um. eventually showing lots of glamorous. stuff. is gonna impact growth it would be silly. for me to keep doing it right.

and again that's not my personal. strategy anyway i'll be honest with you. i don't want to be like. look at my new lamborghini look at my. new house that's not who i am as a. person. is a bit cringe for me and it's not part. of my strategy but. um i do want to remain authentic but i. understand that. showing too much of my success um. doesn't always sit well for people. and i'm happy to like remove that aspect. if that makes people more comfortable.

and i think that's because i'm a woman. like i want people to feel comfortable. um and you know you're you start this. platform called the break. yeah that was it when i say when i say. that there's a big smile on your face. yeah that's like my like my passion. project. turned like great potential business. opportunity. and i think for me that's like where i. decided to. start talking about these things and. we're just we're talking about this now. that people don't talk about money women. don't talk about money. on that platform i am unapologetic.

and that's what i shared about the. making a million in a year or making a. million over a lifetime and. showing how i budget my salary and. showing you how i bought a house in 10. minutes. i put that all on there because i feel. like. you know over there is where i'm going. to talk about this stuff so if you like. it. is there if you don't like it let's go. put on makeup on my other channel. and um it's been just insane to see how. it's grown. and how much there's a huge demand for. this type of. content within this demographic.

it was what was missing when you started. out from what you said earlier. exactly and that's why i created it. because you were buying all those bags. and. being a bit reckless and no one told you. so you exactly and the tax man came. knocking at my door and i got. fined and i was like nobody needs to do. this this is how you incorporate this is. how you. get your pension sorted out this is how. you can buy a property for your business. and i was just literally doing all the. stuff that i kind of learned from my. accountant. and from the financial mistakes that.

i've made i really wanted to just say. here you go here's this information use. this make it. be valuable to you to help you on your. journey do you know in black culture. we um growing up you know i was watching. 50 cent and. all this stuff and he is a bad financial. advisor. because am i can you get some advice. from 50 cent though. [ __ ] every black young black man and. what he told me about bottles and. lamborghinis and stuff. it really hurt me when i was 21 and i. finally got money and i went to the club.

and i was getting five bottles of don. perry on please. and i blew a lot of cash and i just wish. those those role models like the rappers. that i followed when i was younger. i wish they told me about credit scores. you know what i mean i wish. but that's not it's not sexy right it's. not glamorous it's not fun. like i have a video on pensions like. 40401ks and. whether or not you should be making a. contribution to your sip right. that is not oh this is glamorous no one. wants to hear that. but there are going to be a few who do.

take it and use it. i wish we could dress up like credit. scores like. give it lipstick give it a lamborghini. um but we haven't mastered that yet. maybe i'll do that later. but they don't want people to know the. truth. i don't think anybody wants people to. really know the truth about finances. right it's not beneficial it's not. beneficial to government it's not. beneficial to corporations. it's not beneficial to banks and lenders. who actually. want people to be inept.

in this area so they can make financial. mistakes and then give them more money. so like that's the reality of it like. rich people aren't actually struggling. financially. it's actually everyone else on the maybe. lower end of the spectrum. who don't have this information but this. information. will transform their lives i guess. that's why they call it financial. freedom. there we go yeah and you said this. started as a passion project and now. it's turned into a potential business. opportunity. exactly talk to me about that and where. is it going ah this is this is a lot.

so where's it going so we really want to. build out like a web platform which has. content but also. tools that people can use so one of the. things that i created was a simple. budgeting. like template and like literally in like. two weeks we had like 20 000 people. download. an excel spreadsheet on how to manage. their day-to-day income. so clearly there's more that we can do. here. we then launch a planner as well that. just sold out in like. a day or two and then we're launching. more of these so.

for in the long run i'd like to provide. more financial tools and resources. that people could use to help them with. managing their everyday. finances the dream is like an app but. that takes time. to like happen but like we've got the. designs and. we're doing some testing now to really. see how we can like build that out. further. of all the work you're doing across all. of these different projects and i'm sure. there's many many more that we won't. even talk about today. is this the thing you're most excited. about. and it's like choosing your choosing. your favorite child but.

i would say it's something i'm really. excited about because. it's so valuable so i'm very excited. about it and i think it's a new. challenge. so as an influencer like i work for. brands. i make amazing content for them i get. nice things but now. this is my chance to kind of be a brand. and create. value more so so it's really like a new. challenge for me that i'm excited to. kind of. get into and you when you're saying we. you know.

we've made an excel document who is we. so actually excel. document i made but i do have like my. husband who's been really supportive and. like helping me build that out. and then i've like recruited a ceo to. like help me. think about scaling this out but um i've. had. other team members here and there. freelancers here and there but i know. inevitably that scaling is something i'm. gonna have to. be willing to do and that's hard. for myself to do yeah.

your husband my husband michael michael. can i call him mike you can call him. mike i can. i can see him over there in the corner. of the room follow me around. what's it like working with mike so. oh that's a really good question so. working with mike. you know what michael's been like with. me for every step of my journey as a. creator. and he's always worked a full-time job. and then. he inevitably went even to more of a. freelance role.

so that i could use him when i needed. him so he will work as a contractor and. i'm like mike i need your help. quit your job come and help me and so. throughout my entire journey he's been. there to do that. however working with your significant. other. can be real difficult um and there are. times when we're like. let's not do this go back to your job. make something happen go back. contracting. and then when we're like oh we're cool. come back again. so it's what's important for us is. actually to establish.

how we communicate with each other and. boundaries like when we're working. together we actually don't work in the. same environment. so he'll work in an office and i'll work. somewhere else because if you work in. the same room at the same time. it's not pretty we're gonna send a. microphone over to mike in the audience. it's not pretty yeah because i think. when you're in like. boss mode like you can be quite direct. like i'm very like this doesn't look.

good i don't like this. can we change this how how do we do this. better this is wrong right. and i think there are when it's with. your partner. they're going to take that personally. over say someone else who is. you know just working with you and i. haven't developed my managerial skills. to be. great when it comes to you know my. interpersonal skills just yet. so and i think when you're working with. a loved one as well. you you feel like you want to be more. direct like they should know.

just you should know this come on like. but. he doesn't always know and he can't read. my mind and he's a man so. there's there's differences there um so. that's when it gets a bit difficult when. we're together. and how do you how do you balance like. leaving work at work. and not bringing that home with you. because one thing i came to learn was. that. the steve bartlett that succeeds in a. professional environment that is direct. that is it's very clear and. uncompromising it's not the same steve. bartlett that is required to. compromise and oh you want to go for a.

walk in the park for no reason. how do you be two different people in. order to achieve two completely. different objectives. and how do you do that also when you're. you live and work in the house. right the same house because that's. something that we deal with i think it's. again about setting these boundaries. like physically. so michael won't really work in a house. even if he's working on. my projects and i'll try and work from. an office as well as much as possible. um and then it's the case of like.

switching off it's hard man it's really. hard. i think as a creator as a social media. creator like you're always on. i haven't mastered that yet but we have. kids so. the good thing about kids is that they. force us to. like give them love and give them. attention so we have to switch off and. sort the kids out and give them a bath. and give them dinner. so we'll always kind of i don't know. switch brains. because of that oh there's a really good. point i never actually thought about.

the fact that kids would actually force. some kind of balance into your life they. do which is. you know yes amazing and you guys have. been together a long time. a long time yeah we've been together for. 14. 14 years yeah and married for like. nine years i think yeah nine years yeah. i always i always think because because. um because of my own experiences of. being pretty useless at relationships. um entrepreneurs and especially i mean. creators that's a different bag because. you say you're always on they're quite. difficult to date. yes yeah yeah and i think as well.

and i'm probably gonna get in [ __ ]. there's a troll famous but i don't. really care i'm gonna die anyway. um i think from entrepreneurs from other. cultures. who have come up from another background. and another another mother can be even. more. tricky to date yes you spoke to your. mother you used the word. yeah we'll say passionate yeah yeah yeah. yeah. does that really really yeah so. obviously michael's like. a englishman from from manchester right. and like we are very culturally.

very different and i think but it's so. interesting i think if i wasn't with. michael i'd be very single and very. lonely. like i've accepted that i don't know if. anybody else would like actually handle. me. if that makes any sense i think it takes. a certain kind of person. to be with an entrepreneurial person let. alone an entrepreneurial nigerian woman. like that's like so many different. layers there. and yeah yeah he's like a magician to be.

able to handle that. and we're like polar opposite people i'm. very. like emotional and like let's do this. now and he's very. logical steady stable and i think that. actually is the balance that i've needed. like. and i think we're meant to be together. to like. i don't know ying and yang it's great. you said he followed you here today but. i heard you actually had a cyber stalker. oh yeah it's not yeah it's not mike it. wasn't like i found it it was actually. his account.

disturbing me yeah no i did i had a. stalker for like three years. um and it was someone who would like. just. message me on all my platforms. constantly send emails. message family members really weird. and nowadays i can't even remember like. what their. what their issue was i don't think they. even had one they were just. obsessive me and obsessive like my. relationship. to an extent because i used to put vlogs. out and i used to have like.

content with me and my husband and i. stopped like actually it sounds so bad. but i think. it was enough to tell me i'm not going. to put myself out there. in that way why. i i think it takes an emotional. toll having a stalker because you're. worried like when you log in. am i going to see their messages what. are they going to do today what are they. going to say today. are they going to dox me so they found. out my parents name and address. and say your mom's this name and she.

lives here. so like those things and obviously it. was like psychological warfare. um but it was yeah it was more. psychological. but like when i was thinking about it i. kept thinking it's because i put myself. out there too much this is why they're. targeting me and i think inevitably it. made me want to. retreat in certain aspects do you still. think that was the case. no i think that was one of my triggers. but i think inevitably i was like. putting yourself out there.

too much from a personal perspective um. wasn't something i wanted to do like i. used to show. like i showed our wedding i showed me. giving birth. i've shown i put a lot out there okay. link in the bio. looking via my best story. um and like the platforms love it when. you put yourself out there a lot. but inevitably it does take a toll on. you as a person. and i i just said we're going to stop. this i don't want to be that person. i actually care more about my real life.

than putting. a version of my real life online i tend. to think when you're reaching that many. people. just probabilistically just by numbers. you're gonna reach. at least 10 artists yeah okay just like. do you know what i mean regardless it. just happens yeah. yeah and you're blocking this person i'm. guessing every time they pop up and then. they're making a new account. they're making hundreds of accounts. they're messaging other people so what. would happen is that when i would. message someone online. they would like be in in the thread or. they'll be watching everything i was.

doing so. i'd have to tell people i'm really sorry. i've got a stalker. like if you got that message it's from. it's from a stalker. that like message brand sometimes it was. just really weird behavior. and at some point it stopped it vanished. or yeah it. reduced it reduced i'd say and then it. inevitably like. disappeared i kind of forgot about it to. be honest after a while. but i learned how to like listen to. their speech pattern. so even if they would create new. profiles i always knew it was them.

based on the things that they would say. and how they would say it. so they'll try to hide that it was them. but it's like it's clearly you. like and there's even like online forums. where people. like moan about online creators and she. would like. she or he would go into the forums. and be like talking about me so i would. stalk my stalker. right so i knew it was them and then. other people in the forum would be like. your patricia stalker that they would. know it was the stalker. so yeah anyway wow what a ride.

that made you feel unsafe at any point. there was nothing where it was like we. know your home address we're gonna i'm. gonna come there. there was some of that oh really so. there was some of so i did a meet and. greet an event. and then they messaged me he's like haha. i was at your meet and greet. you didn't even know who i was you. didn't see me you look so terrible in. person. next time i'm gonna do something right. so i remember feeling. so anxious and i would i vlogged it and. i remember like looking through the.

footage and i was like. who could it be who could it be it's. like racking my brain it's like which. one is it which one is it. and i think it made me a bit paranoid. like sure a season. but i was never scared because i'm from. south london. i'm not scared come to my house. we'll see. quick one i talk about fiverr.com a lot. on this podcast but i think the perfect. sort of illustration of the power of.

fiverr. was actually illustrated a few weeks ago. when jack who is the director. and producer of this podcast was away. and so we had to find someone to step in. to um edit. the episode with dr alex. and so we turned to fiverr and that. whole episode which you would have seen. on youtube was edited. by a young guy who we found on fiverr. and for me that's the perfect. illustration of the diversity. the cost effectiveness but also the sort. of bandwidth that you can achieve. on short notice by using fiverr.com and.

if you haven't used fiverr there's such. a diverse array of services on the. website delivered by freelancers. everything from graphic design to. building websites to getting subtitles. done to. podcasts anything check it out go to. fiverr.com that's with two hours. slash ceo so what's what's next for you. then in your in your life as you look. forward. you know i'm not talking about goals i'm. just saying the. sort of macro the overall feeling you. want from your life and where you want. to be. i think it's being open to more.

challenges that are different. to what i'm used to i have been making. content. and creating by myself for myself four. brands for so long for like 10 years. and i i although i think i'm a brave. person i feel like i've got very. comfortable. so i want to set myself out on. challenges. that are completely outside of my. comfort zone. maybe do something that. you know is unexpected for me unexpected. for me as a creator.

influencers don't do this or influences. of your size don't do this or. this kind of thing and i really want to. work on like creating more products and. really building out a brand and not. necessarily being. the face of everything why we're not the. face of everything. so i actually realized though i'm in the. public eye. to an extent like i don't really like. being famous. i don't really want to be a personality. i don't want things to be about me. and i don't know why i put myself out. there if i didn't want that. but i think fundamentally i'm happy to.

slink into the background. yeah i think there are other people who. want it more like. i don't enjoy being. famous as in not that i don't enjoy but. i think there are. people who like really want to be famous. right and there are people who just want. to do what they do. and do it well and like not just have. their own normal friends. do that their own normal things and get. on with life like i get on the train.

every day. and i i go on the underground and some. people like you get on the underground. i'm like yes it's quicker. but i don't want to ever be in a place. where i can't get on the underground. people are stopping you saying hi. patricia i can have yeah pitch and. you're like no kovid no i always say. no i was like i'm always friendly i. guess you can use that. fame for things that you do care about. there right like. i like that you're right you know what i. mean it's like double. double-edged sword it costs something. but it gives creates an opportunity for. something. in a way oh yeah wow you just.

you just yeah you just told me off there. in a good way. yeah that's kind of what i can the. battle i'm having at the moment because. obviously. just on dragon's den yeah exactly and. that's going to be all over the tv and. stuff and people are going to start. coming up to me and pitching me their. business ideas in the street which i. don't want to [ __ ] yeah. well i have an idea for you no but you. know what i mean like you're going to. get. because i went out with peter jones for. like dinner yeah yeah and. he goes i'm just going to pop to the.

toilet yeah and like he takes. three steps and a guy stops him hi peter. i know i knew you were here. pitches him the idea the percentage asks. and i'm just looking at people thinking. that's going to be my [ __ ] life. but what so what's the upside what's the. why am i doing this why have i created. why have i put myself out there and i. think okay all the other upsides are. that it's going to allow me to. build things that are more in line with. the things i care about it gives you a. platform an audience well you know. yeah no you're right you're right and i. and i'm.

battling with the fact that there's. clearly a reason why i'm. i'm here or why i've got this audience. and why i people connect with me right. and actually maybe it's a good thing. that i have no huge desires to be famous. um so i'm gonna have to work out how to. deal with. that attention in a way um better. and not just think about slinking into. the background because that's how you. feel. slinking into the background i wanna i. wanna be low-key. like i want to make my videos and it.

sounds crazy and no one really watched. them. well i like i like the idea of when. things are small. because i've been very viral like so i. was really bad i was getting like 8. million views a video. 13 million views a video and at the time. i was like oh this is quite this is a. lot for me. to like handle because people are like. messaging me all the time like patricia. and i'd be like hey guys hey um so it's. not that i want to slink into the. background. i think i just need to be more. comfortable with recognizing that you.

know i'm here i'm doing it. um but still keep that normality that's. really important for me. and what have you learned over the in. terms as it relates to if you because. i'm thinking now about you've got an. entrepreneur over there in the corner. sophia. and she's she's starting a meal prep. business she's also working in the city. in finance. okay so it's very coincidental that. she's. she happens to be here today if you were. speaking to someone like sophia and you. were just giving her a bit of advice on. how to um become. as successful in what you do as you have.

been what are those. underlying principles where you say that. really is the thing there's no quick. route. but that thing there is the thing. so i think the first thing is leaning. into your like authentic tone. like what is the thing that makes you. or your brand yours and not running away. from that and not trying to be. something else it's like learning to not. be scared of yourself this is what we. are this is who i am.

this is it right and then consistently. putting that. out all the time so that people connect. with that they either connect or they. don't but you only want those who are. going to connect with that. true version of yourself or your brand. and then it's of course you know you're. going to jump on trends. or or things that are. vital so you can get traction that's. what i did i would jump onto viral. trends. but do it in my own tone of voice um.

and you know it's the consistency. continue i've never done this before but. i want to ask mike a question if i can. you can answer one quick question he's. famous mike i saw you on her instagram. actually with the with the baby father. today um. i wanted to ask you from your. perspective why do you think patricia. has been so. successful in what she's done well i. reckon for a number of reasons. partly i think it's her personality. personally because she does that. knowledge. so patricia christian doesn't. acknowledge a lot of good things about. herself.

she's definitely 100 her biggest critic. she. brings a lot of energy and passion and. enthusiasm and stuff. so when you watch her you feel good or. you feel happy or you feel interested or. inspired. but something that she doesn't really. acknowledge but i think that's a part of. it i do think there's certain. fundamental. like i suppose numerical things like. consistency. and sticking with it over time and you. know all those types of. factses that you can look at from a. numbers perspective that help. so definitely doing that and staying.

with it and doing you know your three. uploads a week and your regular posts. and all those sort of things that help. but there's a lot of people that do that. and don't have the same level of success. right. so that's why you have to look at what's. the differentiating factors. so i think there's that i think there's. an element of. um her kind of openness and honesty and. her. also because of i think partly because. she's done it a long time. she's very natural and authentic. so you don't feel like you're watching. someone who's performing.

you feel like you're watching someone. who is. genuinely you know giving who they are. to you. and that's rare right so i asked mike. there what you know what his. he thought the cause of factors behind. your success where he pointed at. personality. you being vulnerable and you being. authentic and. um yeah i mean that's. that's kind of rare online with the. world we live in with perfection. filters and don't share the bad [ __ ]. yeah and i think i'm lucky in that i.

came up in an. age of making content where it was so. authentic. there was no business behind it and it. was about connection. so i had that training that was my. training gown for being a creator. just just do what you do don't don't. think about it just do what you like. so i i feel lucky that i've got that as. like my. basis as creating um and being an. influencer. well i i can certainly feel that and i. think it comes through in everything you. do especially the stuff you're doing on.

the break i've never watched videos. about finance that seemed to be. so entertaining and real and weren't. trying to be like. snotty financial like long word business. [ __ ] advice. yeah so it made it super like inclusive. and um. real and obviously that's what's absent. in that space exactly. is inclusion that's why we both probably. bought bags we shouldn't have bought. don't play on that i definitely should. have bought absolutely so thank you so. much patricia for your time today you're. such an inspiration to so many and. much you know much of the reason for. that in my view is because you're such a.

real person. thank you and um and you're willing to. share that realness with everybody. um what you've done is remarkable and. i'm sure this is just the beginning for. you. you look about 23 as well i was like you. literally look 23 but that's that's. part of the upside of the ethnic. background um thank you so much for your. time it's such an honor. thank you for having me it was great to. come on and have a chat thank you. [Music].

um. [Music]. you.