😂😜Dabbulu Yevariki Oorike Raavu| Ft.M.Kiran Kumar - Lalithaa Jewellery |RawTalks TeluguPodcast EP-88

If any businessmen or entrepreneurs come on our show, they present to us their products in their respective business. I expected one or two tolas of gold. Mister! Money doesn't come easily to anyone. You'll have a party, Sir? - What is tension called? Stress? - Yes. Why should we live with it? I mean, people ignore these questions generally. No, no, I won't lie. I do drink. - Okay. But not everyday. - I mean, occasionally. No, no, not very occasionally. I started the video saying that you know about Lalithaa Jewellery and the bald uncle in its ads. You eat a masala dosa for ₹5. - Yes. And you'll have 40-50 cars at your house.

Whenever a new car is released now, I'll first say that I will not buy it. I'll say that and I'll melt and buy it in 24 hours. Is it a weakness, sir? - It's not a weakness, brother. I should flex in front of him. I mean, can you tell me about the turnover of the all the 61 stores? Sir, you said you'll answer all of my questions. - Sir. All that is true. I am telling you honestly now. - Hmm. Last year's turnover was 17,000 crores. - Woah! Can you give an advice to the young viewers? What do you mean by 18 years is a young age? Is 19 and 20 years a young age? By 19th year, I was a Multi-Millionaire.

Wow! - And I am self made. Did you have any discussions with other brands? They called me for the association meeting. I went and they brought the topic up. I'll sell it for free and why does it matter to you? I can sell my gold the way I want. I told them to not teach me how to do business. I used to hear from my childhood that whatever your. father does, whoever he is, he's still your father. You must have known about Raymond's brand. They kicked their father out. If a man changes because of money, he's not a human. That's all, period. - 100%. Nobody will give nobody things for free. When we give a 50 paisa to a beggar on the road, we believe it's merit. You do that because you think that gives you merit. Nobody gives nobody anything for free.

Hmm. - Except for curses. I'll tell you about my love story. I loved for only once in my life. And I'm continuing that till today. That's only with money. When we die... - Hmm. We will be taken to... - Graveyard? Even then, if someone asks me if I need a kilo of gold, I might wake up from death too. I heard about a robbery that happened in Trichy. - Yes. May I know the whole story? How did you find them and all? That's what has happened, Sir. - Oh my God! This is the real story. I was assuming that you are the founder!

I am not the first owner of Lalithaa Jewellery. Rolling. Start. Thank you very much for your love and support. It is only because of your encouragement that there is a new energy in the team every day. Keep supporting. Do subscribe.

Hi, Sir. - Hello, Sir. Good afternoon. Afternoon? - Of course, I mean good evening.

Good evening. I finally got a chance to host you. - Good evening. Thank you, sir. I was nervous twice in my life. Sir. - First time, there's a movie. called Linga starring Mr.Rajinikanth. - Yeah. There were 10-15 cameras at that time. - Yeah. I looked at that and I was overwhelmed. He asked me to act in the movie. - Yeah. I went there simply. I was wearing slippers, jeans and a T-shirt. They put his blazer on me. If you see the movie, I was wearing slippers. Yeah. - I don't even have my shoes on. That was the first incident. And this is my first time.

in a podcast? - Yes. Okay. This is a podcast. I am now nervous the second time looking at all this mic setup. But you're more experienced than I am. Yes. That's for ads. We'll have a green mat there. We can take as many takes as we can. But we can't do that here. You'll just telecast everything raw, right? We'll have Cut, Sir, 1, 2, 3, Camera, Rolling! The camera won't roll here. It's already rolling. Sir is more chill than we imagined. Thank you very much for making me more comfortable, sir.

Thank you, sir. Thank you. - Yeah. Sir, well, if any businessmen or entrepreneurs come on our show, they present to us their products in their respective business. I expected the same from Lalithaa Jewellery. I expected one or two tolas of gold. Mister! I spent 450 crores. Just for one thing. Do you know what that is? Money doesn't come easily to anyone. When I spent so much to advertise that, I came here with hope expecting something from you. From me? - Of course. You should be giving me a gift when you invite me, sir. - No, sir.

I told my assistant to bring a bouquet. He said it will be a waste, 'cause you'll be putting it aside anyway. And then I said fine, forget about it. Well, I mean, you don't hire any brand ambassadors. because money doesn't come easy to anyone. There's no chance. You're a proper actor and proper face value for your brand. Yes, sir. - Yeah. I'll have to hire a Tamil person as a brand ambassador for Tamil Nadu. I'll have to hire a Telugu person here and a Kannada person for Karnataka. I'll have to spend a minimum of 25 crores to 75 crores. From whom should I get back that money?

From the customers. - Correct. He's already our customer. A customer is equal to God. - Yeah. They are already paying for all my expenses. I feel hurt when I buy my T-shirts, watches, cars and everything. I took the money for all this from them, right? - Yes. I stopped that lately though. Yes, I do have questions about those. Your equation is pretty different in the concept of money, sir. I mean in the concept of money versus humans. Only you can explain it better than me though. The way you think about money. I mean, how do you look at money? If you can talk about it... You only have value when you have money. Otherwise you don't have anything.

If I came here without money today, Yeah... you said you will get me tea or coffee from somewhere. Or get it from here itself. So I said to bring it from here only. - Yes. Because they'll charge ₹100 for a tea worth ₹10. Our work will be done with just ₹10 here. Whether it's your money or mine, it shouldn't go to waste. There is no value to a human without money. I told you something as soon as I came. The same Kiran, 61 showrooms of Lalithaa Jewellery...

Would you invite me here and call me Kiran sir by sitting in front of me if I didn't have those? You won't, right? - Yeah. Everything is about money. Kiran is the same, but if there is no Lalithaa Jewellery, Kiran can never come here. I don't know if I should call it a philosophy. or a practical thought process. - Of course it is practical. What did you say? You said you invited all kinds of businessmen. Did you ever do a podcast with a roadside guy?

You did not, right? - No. Why didn't you do it? Do it. You won't. I'll not take names. I won't mention names. - Hmm. But you did podcasts with big shots. - Hmm. You did it with them because they are a big shot. Since I'm here today, I'm a big shot. I'm just Kiran from Nellore. - Correct. I have showrooms only now. Why didn't you call me 30 years ago? You should have done a podcast with me. People won't do it.

A human will not have value, only money will. That's all. Period. - 100%. Okay, sir. But I mean, if we look at your journey from the start, when we hear about you talking about your parents, we feel very emotional. Hmm. I mean, when we hear about such things, we do hear some similar stories as well. I wanted to show you a short clip. - Okay. You must have known about Raymond's brand. Raymond's? Okay. Yes! - Raymond's brand. Go ahead.

About their father. - Yes, I know. I'll talk about it. - The video... I'll tell you. A person who watched that video or knows about the situation... They kicked their father out and started living alone in a 36 floor building. He left his wife and his father. He kicked him out. When a father says at his age that his son must have forgotten about his father... We generally hear about our parents and grandparents since childhood. I used to hear from my childhood that whatever your. father does, whoever he is, he's still your father. So whether your father is evil or good, whether he provides for you or not, whether he earns or not,

we should have a mentality that he is your father after all. Listening to those and looking at people like you. and you feel sad that your parents are not with you after you earned so much. When such a situation arises... When we think about Raymond's father... How do you interpret all this? Is there any guarantee that we won't end up in this situation in the future? Whatever property I buy, Hmm. whatever business I do, I only do it under my name. The kids will get it only after I die.

Immediately thereafter? - Yes. I say it 100%. People should greet me until I am alive. You can cuss me out after I die. I don't mind. Otherwise, it's up to you, you can leave. Who are you to kick me out? I'll kick you out first. Wow, you're too practical, sir. - Yes. It's true! The times are such. We worked so hard and earned. - Yes. They say 'Born with a golden spoon.' - Yes. I can say that my kids are born with a golden spoon now. Yes, right, of course.

My daughter studies in the UK. - Okay. She got a two week holiday. - Hmm. I think it's for just 10 or 12 days. She told me she wanted to come. - I told her to come. Do you know what my wife said? Why tell her to come now? The ticket cost will amount up to 8 lakhs. - Hmm. She told me to tell her no. I told her that her father is a billionaire. But we are not privileged. Leave it. Let her come. You can hesitate, but she cannot. Of course not, because her father is very rich. But I am not rich. I will not spend that much.

I'll stay back for the next 12 days. But my daughter wanted to meet me, her mom and her brother. So when she wanted to come I told her to come. I told her that day that she can come for two days too. And I told her to not ask me for permission. When we see such situations, I thought it'd take an emotional turn. No, no, this is the emotion, brother. Why care about it? We already earned, right? I am not sure if you know how assets work, but I'll share my knowledge about them. - Please.

Suppose my father earned and bought a house, that means my children will get a share of inheritance in that. Okay. But if I earn something, I don't have to pass it on as inheritance to my kids. I can write it off to anybody I like. - Hmm. Okay, since you inherited it from your dad... - So this is not your grandfather's hard work. It's my hard earned money. Will I give my wealth to outsiders? Definitely not. - Hmm.

But I shouldn't end up in this kind of situation. Raymond's situation. You just showed me the clip. I should never end up in that situation. Who are they to kick us out? We will kick them out first. Not just 36 floors. I'll live alone in a 360 floor building. When I looked into your lifestyle and your thought process, cars and... - What lifestyle of mine are you talking about? I don't understand the contradiction. - Okay. You eat a masala dosa for ₹5. - Yes. And you'll have 40-50 cars at your house. - Yes. What is the connection between those both?

I have 30 cars. - Okay. I mean, for my personal use. Forget about the company. If you count them they'll be in hundreds and you can say in thousands as well. Those are corporate vehicles. - They are completely for business purposes. I have 30 cars for myself. - Okay. Once upon a time, I never had cars. Whenever a new car is released now, I'll first say that I will not buy it at all. I'll say that and I'll buy it in 24 hours and put it in front of my house. I'll slip just for that one word. So, for the cars... - Is it a weakness, sir? It's not a weakness, brother.

I didn't have anything once upon a time. Now I can have them. I am earning now. - Yeah, correct. However, if I should tell you honestly... It's just to flex. - Wow! I should flex in front of him. That's the main reason behind it. No matter which car I travel in, brother, I am telling you the truth. I'll be in a coma 90% of the time. Okay. - I'll be in a coma. You'll sleep nicely then. - No, brother. I'll be in a coma. I'll be lost in thoughts.

I'll go and get down in front of the office. And I'll come back home from the office. My car travels only 3 kilometres in a day. - Hmm. How much? Just three kilometres. - 3 kilometres. Why does it matter if I sit in a Santro, or the old Maruti 800, - Hmm. or in an auto rickshaw? When I bought Lalithaa Jewellery, I used to have an auto rickshaw. I see. Okay. - Yeah. It's true. So, I come from such a situation. Now mainly... I just want to flex. There will be an event at our temple. I am not that religious. I am sorry.

I'm not saying that I don't believe in God. I do believe in him. I'll also visit Lord Ayyappa's temple, I'll visit Jain Temples and everywhere. I visit all the temples. Tirupati everywhere. But it's rare. We don't have to ask him anything. He gave me this without asking, I don't know what he'll give if I ask. So I am happy. When an event happens in the temple, I will deliberately go there in a massive car. Just to flex. Nothing else. I don't know anything, brother. I don't even know whether the air conditioning is turned on or not.

Sometimes the driver turns it off, and I start sweating. Yes, I don't even know the systems inside. Really? - I can't even fix a vehicle if it breaks down. I buy cars by looking at their price. Oh. - Yes. What is the costliest car you own? - I have all of them, brother. Nothing to be specific. If you say 30 names, I will be nodding yes. Oh, I see. I just have to name out all the top cars then? So the contradiction here is, when I was talking to your person, he was saying that.

you like food at certain places. So you will travel for two hours on the road without taking a flight. And you wake up early and eat dosa for ₹5. I think you need to pay an extra ₹5 for ghee or something. I don't know. What's all this? You eat that kind of food. You sit on the floor while eating, it seems. You like to eat roadside food, it seems. - It's true. Yes, it's true. It's 100% true. - Okay. It's 1000% true. You can ask me a question about how many times I have eaten in a 5-star restaurant in my life. I can say that I ate there 100 times in my whole life. - Maximum?

That's a maximum count. I'm just saying 100 times. But as per my knowledge... - It wouldn't be that much. It wouldn't be. But if you ask me, how many times I ate on the roadside, you can add as many zeros as you want. You can say 1000 or 10,000 times. I definitely eat on the roadside. I really love street food. It could be in any place. Recently we went to Mayavaram. We were looking for a showroom. A street food stall caught my eye. He's making onion and chilli fritters freshly. I told my driver, Karthik, to take a U-Turn because I saw that.

He said he didn't see it. I told him that he's looking at the road, and I am looking at the streets. So we took a U-Turn and I had the food there. So I asked your staff about your food preferences. Okay. - I was shocked when they told me the list. 'Oh, you prefer such types of foods?' - Yes, 100%. I thought you'd prefer the 5 star hotel food. And was thinking of getting it from Marriott. - No way. It's nice. You have a different point of view and different practical approach. Sir, we never generally got this chance. So I am asking you. Since we earlier talked about Gods and belief systems...

And again, because I know certain things... When it comes to business in general, whether it is Jains or Marwaris, and if we talk about communities separately, not to divide or discriminate them though. It's just their mentality and thought processes. I mean, the way they think about the future, the way they raise their children, the way they properly manage their business, everybody will have a different perception about all these. If I ask you personally, what is your thought process? If I should say as a businessman, when you do business,

you should do everything honestly. You should do it honestly. You should do it properly. And you should own the work. - Hmm. You should be very serious about it. - Hmm. You should have so much seriousness in your business. - Okay. You shouldn't take it as a joke. - Hmm. You are trying to make tea, and you put salt instead of sugar. You dumped it and made it again. Business is not like that. - Okay. Just a small mistake of yours - Hmm.

will bring you onto the roads. - Correct, sir. So you should... Sir, do you need money to just think? Think about something now. You can imagine that you own the Taj Mahal. There is no wrong in imagining it. Hmm. - Go ahead. No money is needed for that. You don't need to go to Delhi or Agra. You didn't even take a lift to go downstairs. - Hmm. You can imagine that you own it. - Hmm. You don't need to spend a rupee to imagine. So before you start a business, think for a 1000 times.

How will this run? Sir, if things go the way you and I want, you and I wouldn't be here today. You're correct. We both must have had this interview on a chartered flight. So what happens is, nothing we want will happen. What should we do if that doesn't happen? You should look at the other side of the coin. You're looking at only one side of the coin. Yes, I'll do this. I'll do that. And I'll do this. What will you do? What is in your hands?

Nothing is in your hands. I'll do this and what should I do if that doesn't go well? You should think about that. - Hmm. You should only think about that. - Okay. Well... - Sir, in this interview of ours, we can have this interview for a total week on a stretch. There are so many things to talk about. - Exactly. I am being very genuine. I am on your show for the first time. I came here and you offered me tea.

You said we should talk. I asked, what should we talk about? This is my first time and what Cast is this? Podcast. - Yeah, it's a podcast. I'm sorry. He was trying to tell me the spelling, and I said, I'm not interested in learning it. So we are on a Podcast. - Yes. Let us both not prepare for it today. Let's have the conversation candidly. - Yes, correct. Sir, you should point me out if I tell lies. Even if you wake me up at 2:00 AM in the morning, I will answer you the same. Hmm. I don't even need a combo or oil.

I am always ready. Since we are on this topic, I want to share something. Don't take me wrongly. - There's no chance for it. In April or May of 2020, I used to make short videos then. About businesses, startups and marketing. - Okay. I took your example when I was talking about a marketing case study. Let me apologize in advance. I started the video by saying that you know about Lalithaa Jewellery and the bald uncle in its ads. A few people in the comments were joining the fun ride and commented with emojis. And few people said, I'm not supposed to say that. So your brand was created like that.

I mean, I personally did it. I am sorry. It was when I was immature. - It's fine. Go ahead. Have you ever encountered such things outside? So many will happen, sir. You're only talking about one instance because you did it in Telugu. There are hundreds in Telugu. It was on the ads, you know? When I first opened a showroom in Hyderabad, it was on many ads, you know? - Oh? If you need, I'll send you the references. You can play on the podcast. - Sure, I will do that. Many people in Tamil Nadu and Karnataka did that. It's nothing but the truth. What I say is true. Money doesn't come easily to anyone.

I recently saw a video of yours. Actually, it looked like a troll video. - I see. You did that video in Telugu. And you were mentioning about giving gifts. You were talking about those practices. - Yeah. You were very frustrated and sounded like you're giving a reality check. - Yes. So if you can talk about those also... Sir, through this podcast today, I'm telling you one thing honestly. I'm not doing any kind of advertisements.

I am just giving you advice. - Yes. That's not an ad. Don't think that I'm pushing the Lalithaa Jewellery brand to you. 'I'm telling you to buy.' Not 1% I have such a kind of intention. I will run the ads, pay the money, and I will charge that amount from you. Right. - The day you change, that day I will stop the advertisements and reduce wastage charges by 1%. I charge the advertisement expenses from the customer, right? - Yes, yes. I'll automatically get to know when they learn the things.

and come to only Lalithaa Jewellery and not go anywhere else. Hmm. From that day, I'll stop all the publicity. And I'll reduce that 1%. - Okay. Rice cooker, washing machines and many more. Fridge or the dish we make dosas... - Yeah. Non-stick pan. - Yeah, the non-stick pans. Hot boxes, flasks, water bottles. There are many types. You can name 100 items. I can't name them all, but there'll definitely be 100 items. I'll tell you just one thing, sir. - Okay.

I'll come along with you. - Hmm. I mean, I'm not referring to just Brother Vamshi, but to every viewer. I will come along with you. Let's go to some random store, since they give free gifts. Let's go there and ask them to give us a free rice cooker without buying any ornament. Otherwise, one more thing. ₹5,490 will be written on that rice cooker. Maximum Retail Price. When you buy an ornament, you say that you don't need that rice cooker,

and reduce that MRP amount and tell me the final price. Reduce that amount from the actual bill. - Yeah, do that. Try asking that. There is nothing wrong with that. Money doesn't come easily to anyone. - They won't give. Nobody will give, sir. Who gives free stuff? He'll charge you for three rice cookers and give you one rice cooker for free. The original cost will be ₹2,300. And the MRP will be ₹5,600. It's worth ₹5,000? They won't even give you an empty box. Yeah, nothing comes for free. - No, they won't give you for free. Will you give anything for free to anyone? Is anyone out there giving anything?

Many people will be watching your channel. - Hmm. Did you ever give anything to anyone? No, sir. - No, right? Then, how will you get things for free? - Yeah. They'll give you nothing. Nobody will give free things to anybody. When we give a 50 paisa to a beggar on the road, we believe it's merit. You do that because you think that gives you merit. You'll not do that without expecting anything. I'm giving that because I need merit. - Yeah. This is business. Everybody does things with expectations. - Yeah, you are right, sir. I don't need anything. 'You'll be fine. God bless you and your family. God bless your kids.'.

If someone says that, we'll give ₹10 to him. 'You'll end up in ruins.' Try giving ₹10 rupees to him. Nobody gives anybody anything for free. Except for curses. Curses? - Yes. 'You should end up in ruins.'. You only get that for free. - Hmm. You won't even get blessings for free. He'll bless you only if you give something. - They will always expect. Sir, one more thing, they say that we do everything for food.

So I heard about so many kinds of stories in your journey. The jobs you did in your initial stages, I'm sorry to say this, selling black tickets, or things like that... You've come till here by doing all these. - Yes. If we can talk about your journey, and what all did you do since childhood? I did nothing. That's the main issue here. I didn't study. That's number one. I did things which I'm not supposed to do. - Okay. By tickets I mean, I didn't get a chance to get spoiled at an early age.

That is because my father was poor. Since we didn't have money, I got serious about life at a very young age. I started loving money so much. From there, my first love... - Hmm. I only have one love, you know? No one knows that till now? - Okay. I'll tell you about my love story. - Go ahead, please. I fell in love only once in my life. And I'm continuing that till today. That's money.

I was suspicious about it though. Okay. - Yeah. Well, I mean, since your childhood... - Everybody, literally everybody. I'm telling and showing it to you. - Hmm. But so many people don't say it. - Yeah, you're right. I love money. Money never replied 'I love you, too'. Because I am the one running after it.

That never came towards me. But so many people are running after it. So this is... It's one way love. - Yeah, one sided love. Yeah, one sided love. I go after it and I keep touching it. But it never came towards me and told me to touch it. So you used to sell gold to Lalithaa Jewellery first. After that you continued the wholesale business. Then transition to retail from wholesale. And in between...

I didn't deliberately enter retail. - I mean, you had to. It's because of time. - Yeah. Do you know how happy I was when I was doing the wholesale business? I'll tell you, wholesale is a really relaxing business. I'll tell you an example. Let's talk in 10 kilos. If we talk in hundreds, thousands and crores, the people won't understand. And let's not use those terms. Let's say you have 10 kilos. You made items with them. Hmm. I brought them to Chennai. - Okay. Tell me how many shops are there in Chennai? As per my knowledge, there are 10,000 shops.

We'll go to a shop, and he'll buy it or not, it's not an issue. We'll go to another store, another store and another store. Even if people buy 100 grams each, we'll sell that in two days. - Yes. After that you will have nothing to do. You'll collect the payment at 5:00 PM in the evening. You just have to visit their office and come back by 09:30 PM. That was a great life. My life is very hectic right now. You'll just spend 4 to 4.5 hours maximum. That extra 30 minutes is just my delay because I have nothing else to do. I'll just extend for 30 minutes convincing myself.

And after that, I just leave as there is no use. I wake up by 4:30 AM in the morning. I'll set an alarm but not one day did the alarm wake me up. After I wake up in the morning, I turn off the alarm. - After you wake up? Yeah, I never woke up after the alarm went off. I mean, after a certain stage, let's say after you earn 10, 50, 100 or a certain number of crores, from where do you get that motivation every day, sir?

What motivates you? - Yes, sir. If I should tell you very simply, a person has the habit of having tea or smoking a cigarette. Like edit. What's that called in English? - Addiction. Yes, addiction. You can correct my English. There is no issue with that. I'll explain in my style. - Okay. If you correct me, the message will get conveyed clearly. So the worst addiction you can have is the addiction for money. If I say that it's enough once I earn 1 crore rupees.

When you earn 1 crore, you'll not say that you want to earn 2 crores, but 10 crores. When you earn 10 crores, you'll say 100. And when you earn 100, you'll go to 1000 directly. After 1000, you will aim for 10,000 crores. Then 1,00,000 crores. I will also say the same. There is no end to this. This will only stop the day when God calls me to come to him. Until then... I mean, when we die... - Hmm.

We will be taken to... - Graveyard? Even then, if someone asks me if I need a kilo of gold, I might wake up from death too. Oh my God. Oh my! - Srikanth, are you there? - Yes, sir.

The conversation is going somewhere else. Sir. - Yes. Even in your general lifestyle... - Sir, you've been asking me about everything. Can I ask you something? - Sure. How is your life going now? - It's great, sir. That's why I told you to not plan it ahead. Once you have clear cut goals, you'll have limitations. Since we never know what will happen, let's not have any rules or regulations. Okay. Let's say we have a ball and a bat. Even if the ball doesn't come, we'll just swing the bat.

We don't need the ball. Let's just swing the bat in the air. It's a hit if it's a hit. Otherwise, no issue. Yeah, got it. I am seeing a new Kiran right here. We'll have an issue only if there is a ball. - Yeah, you're correct. When there's no ball, it doesn't matter, even if it's a hit or a miss. We'll assume that every shot is a sixer. Oh my God. A business is a very serious thing. When we start something, we'll have to do it very seriously. There shouldn't be any jokes or trails. - Hmm.

I'll see what I can do... - Okay. You can do nothing by yourself. Zero. You can do nothing. You plan it. Just think without investing anything. - Okay. After that, when you believe that you can definitely do it, and that it'll become a success, with a very small base, start it with a minimum quantity. After that, not just loads, man, you can bring the goods with containers. Who said no to it? Yeah. You should have the guts to sell the product.

I can do it. I will do it. Don't just be vocal. You should do and show it. Yes. - That is business. Well, I mean... You gave me a reality check suddenly by talking practically from cracking jokes. This is the reality. This is the truth, sir. - Right. One more thing, sir. Generally, people buy gold during Akshaya Tritiya or Diwali. I think it is called Dhanteras. - Yes. Some people definitely buy gold twice a year at a particular time. In our family, we buy twice a year for sure.

So when a person sees this practically, I mean, a person who doesn't trust these traditions, he might say that this business was built on culture. He'll have an intention that that has been continuing like that. And someone else might think of this like a systematic investment plan. Everyone will have a different view. Buying gold is definitely an investment. To buy it during festivals, Diwali or Holi, when a guy has money, festivals don't matter. Everyday is Diwali for him. A guy who has money will celebrate Diwali every day. Why wait for the birthday? He'll throw a party every day.

It is his birthday every day. He'll just have to buy a cake, right? He can buy it every day. So there is nothing like that. - Okay. There is only one plus point, if people invest money in gold. You can invest ₹1000. You can invest 100 crores, or anything of that matter. That's number one. And number two, nobody can cheat you when you sell it. Let's say we have a residential property. We bought the land for 10 crores. We built the house with 10 crores. The total cost is 20 crores now.

When you try to sell it, he will start from 10 crores. Because we are the ones in need. He'll say that he doesn't need 5 bedrooms in the house and it is only our requirement. He'll say that he doesn't like our furniture. He will say that he didn't like the bathroom. And he will say that he will have to build again. So gold is the only investment, according to the current business policies, nobody can cheat you for ₹1 in this. It's just like you are asking for a change for a ₹500 note.

No matter where you go, if you give a ₹500 note and ask for change, they will give you. Gold has become just like that. Nobody can cheat you. It will have 100% quality. - Okay. Hallmark 22-carat. That's all! They'll charge ₹20-₹30 per gram. That too, if they charge for any melting or something. Then there's nothing more than that in it. - Hmm. That's all. You lose nothing anywhere. - Okay. Akshaya Tritiya is soon. - Of course. We are also giving you offers. 2%-3% discount in wastage. We are giving you a discount on already low wastage charges. Not just 1 but 2%-3% reduction.

Now, that's an ad. I suddenly saw Mr.Kiran from the advertisement. - Yes, you are right. That just flows out of me sometimes. I do that when I see the cameras and the mics. - Oh, okay. But this is the first time I'm doing this. - Really? - Yes. So you did your debut with me. - Yes, 100%. You were never this chill before anywhere. You were always calm and professional. No, no, there is nothing like that. You can look at the Tamil interviews. You were never chill in Telugu ones. - People talk seriously here and I do the same.

What is your name? My name is Kiran, sir. What is the name of your store? Lalithaa Jewellery, sir. And the conversation ends there. - What else can I do? Do you want to have alcohol? If you start something like that, it'll be great. It will be 'chill', like you said. It's now raining, too. You brought the rain here. - No, it started raining because you invited me. Thank you. Thank you. Earlier, when I was talking to your team during the break, he was talking about some theft story, that a robbery happened in Trichy store.

What is the story of it? You can once search on YouTube. They wore masks and - Okay. they drilled a hole in the wall. I mean, there used to be a church property, a college behind the store, - Hmm. which we did not have access to. - Oh okay. So they worked on it for two to three days. They entered with masks on. We found our gold in just 48 hours. Really? - We found them all back. Nothing was missed. How much did you lose? - The value of it at that time was 34 crores.

Oh my God. - We found them all back. Because that's the money I earned after working hard honestly, in a fair manner. How did you even find them? Losing it is really something. Yes, it's a shock. You found it all back in just 48 hours. - Yes, sir. Oh. - Yes, we found all of it. What was your reaction when you learnt about that? You lost gold worth 34 crores. I mean, if goods get lost in a grocery store that will amount to just 1-2K. You lost gold on the whole and it's worth 34 crores.

Well, that's not a big amount. I lost 160 crores in DC. That night, I actually celebrated a party. Really? - Yes. Do you know why? Because I don't have to go to Pune again. My headache is gone. It's done with that. - You don't have to go back. I felt very happy and even my wife felt happier than me. Really? - Yes. I've been telling her that we'd lose all that anyway. Now that it was finalized, I won't be leaving any more. She's happy. The flight used to be very inconvenient. It will land at 10:30 PM.

It will be 12:30 or 01:00 AM by the time I reach Chennai. He will drop you at the end of the airport. It will take an hour to come back by bus. From the flight. - Okay. He'll show me the whole airport like it's a city tour. It'll be an airport tour. - Rich people's problems. Actually, it'll be very dark at night. No, sir. You are more worried about the bad flight timings than the 160 crores you lost. That's my only inconvenience. I personally felt happy because I learned my lesson. Still, 160 is a lot, but it's okay.

It's fine? - What else can I do? I still didn't get the answer. How was your reaction as soon as you got to know that 34 crores worth of gold was lost? You did find it with God's grace. But how did you react? Or who called you? What did you reply? First, my employee Rajesh called me crying. He was crying. - Yes, he was crying. I asked him how much was lost. We didn't know how much it was at that time. On which floor did it happen? On the ground floor. I asked about the total stock on the ground floor. - Okay. It was 65 kilos. I asked did they take away everything? He said no, some was left. Even if everything was lost, according to me, the value was 35 crores.

I said it's just that much. Why are you crying for it? I said we'll definitely find it. We're not Gods. We don't know whether we'll find it or not. But I had the belief that they would not go anywhere. I really wish everyone had a boss like you. Tell me what we can possibly do, sir? We learnt something because of that, too, right? After that, we built concrete walls, set up alarms and stuff. Now the alarms will go off even if you pin a nail on the wall. Really? - Yes. Are they sensor based now? - Yes, everything is sensor based. It's because that happened. What if something more huge happened?

I mean you never had any locker system or something before that.- We had them. No, we have an open display in our showroom. Because we have a lot of stock. - Oh. Taking all of them and keeping them in the locker room at night. and again arranging them in the display in the morning, it is not at all possible. - Okay. You can't do that practically every day. - Okay. Okay, I got it, but it was a risk and it's really crazy that you found them in 48 hours. May I know the whole story? How did you find them and all? If you don't mind, and if you can.

Sir, you said you'll answer all the questions. - Sir. All that is true. I am telling you. - Yes, yes. I am telling you very honestly, that is totally luck. You'll really wonder. We filed a police complaint. I spoke to the police commissioner. I went to the CM's house, spoke to him. I went to Trichy and gave interviews on the television. Do you know where they were found? The traffic police caught them. He was having them in a bag and was caught in a drunk and drive test.

When the police stopped him, he got fumbled. The police caught them while he was running and they found the gold. That's what has happened. Oh my God! This is the real story. There is a dialogue by Mr.Kota Srinivasa Rao. You should have a tid bit of luck on your side. This is a similar situation. - Yes, sir. If you call it luck, I don't know. We just found it. That's all. They were caught in a drunk and drive test. It's really crazy, I imagined there'd be a huge story. I thought chasing would be involved. - There is no story at all.

I thought you involved everyone from the intelligence department. It's 34 crores after all. - We had so many teams searching for it. We tried so much. We tried all the ways, but they were caught by the traffic police. Finding them all is crazier. - Yes, sir. No, actually one guy was caught and there were 3 partners. - Okay. One guy was caught and he showed us the remaining two. We caught them immediately. They can't sell those immediately either. They can't even sell those quickly. - Yeah, it's just a matter of hours. Yeah, it's just 48 hours. - I think it's not 48, it might be less. Yeah. - Okay.

I heard about your friends' circle and that you are a group of 4. Yes, that's all. - If we can talk about your friends' circle, how do you spend your time with friends and family? My friends live in Nellore. - Hmm. And I live in Chennai. - Hmm. It will take one and a half hours to reach me once you enter Chennai. It's a two hour journey on the highway and it's a total of 4 hours. If they say they're coming, I call them 10 times to know till where they reached. I nag them to send me their live location. - Okay? So they should come from Nellore. Still we spend a day together every week.

I mean, if you see, we will be together for 10 days in a month. When I travel... - They will be with you. They will come. - I mean, I will take them. You'll party with them, sir? - If I don't do that, I'll die. You'll die if you don't party? - Yeah, definitely. I have to do it. There's no chance. Of course I should. It's nothing. What is wrong with it? - Yes. Are we committing a robbery? - No. If we have two pegs and laugh happily it will be great. You set up all these mics. Should we have some now?

That's something fun, right? - Yes, sir. We can't be in that all the time. What is that called in English? Is it trust? That's called something. What is tension? Stress? - Yes. That stretch. What is that? Stress. - Yes, exactly. Did you get it? Why should we live with it? - Yes. Why live with tension? You should give that to others. Don't live with it. Have two pegs happily. I mean, I'm just saying two pegs, but that's not definitely two. That's for sure. It won't stop there.

I mean, we should have limits when we are speaking in public. Two pegs a day. It'll be very fun if you have it. If we sit for it, if we start at 7:00 PM in the evening, we won't even know when the clock rings at 4:00 AM. We'll have that kind of fun. We laugh happily. We just talk candidly like this. You forget everything. - There won't be mics, that's all. If you set up mics, that would be wonderful, too. That will become a super duper hit than this. People ignore these questions generally.

They'll say that they don't drink. - No, no, I won't lie. No, no, I'll definitely not lie. Okay. - I do drink. But not everyday. - Yes, you do it occasionally. No, no, not very occasionally. Not as occasionally as you sound. You can increase the frequency. Done, done, got it. I said, I don't drink everyday. - Yeah, got it. One more thing, sir, in your life journey, one more segment, which I am interested in,

it's about the senior actress Mrs.Savitri. You have an episode about her in your life. - Yes. If you can talk about that episode... It was a little shocking for me... It's nothing, brother. I am telling you the truth. We used to have two showrooms at the start. Lalithaa Jewellery - Chennai and Lalithaa Jewellery - Madurai. After that, we started five more showrooms. As per my knowledge, it's 150-200 sqft. It's just the size of an attached bathroom. I think it'll be 150 sqft. As small as an attached bathroom. If you say that it is 250 sqft, it is really an exaggeration.

There used to be an AC unit inside. And a door. It is very tiny. Only 4 people can sit inside. That's all. - Okay. And two people can stand there. It is that tiny place. We used to have a corporate office there. After that, we opened five stores. We used to have stock and computers, etc. And that place was not sufficient. You know about Mrs.Savitri Ganeshan's building. It was their house, right? - It was their house in the Habibullah Road. We went there through someone because property is available to rent.

We looked at it and we rented it. We rented it and we saw the old tenants furniture left there. So we questioned them about it. She replied that there used to be a software company in the building. And that they vacated and left. Why did they vacate by leaving all this furniture? I wondered and asked and she replied that they bought their own land. and built their own building and left. 'Kiran, this is really a lucky building.'. She was speaking in Telugu. She said that it is really a lucky building. I said okay. But I had a few negative thoughts.

Yeah, because they left the furniture. - So we immediately finalized the renting process. After that, it happened exactly like Mrs.Savitri said. I also bought my own property. - Hmm. I built a corporate office. - Hmm. I was ready to move out. - Okay. They used to have a notice period of six months. So I informed them through my employee, Rajesh, 7-8 months before. He's my main staff. He'll be along with me. I told him to go upstairs and inform them. They live on the terrace. I think they live on the 4th floor. And the first three floors were our office.

Okay. - And the ground floor was for parking. So he went to inform. She asked him where I, MD, was. He said I am downstairs. And she told him to call me upstairs. I said okay and I went upstairs. 'Tell me, Sister.'. She told me not to vacate, and that she would move out. I said I didn't understand what she was saying. I was flabbergasted. It happened so suddenly and she said she would move out. I told her that I didn't understand her. She said that they're moving out in 6 months and that the interior of.

two floors is done and that they are working on the interiors of the remaining three floors. She told me that I can't move out of that building. She told me to buy the building and that she's moving out. She called someone right in front of me. On the speaker itself, they said an X amount. - Hmm. She told me to pay me less than that amount if I wanted or more than that and that it is up to me. She told you to buy her house. - She said she will sell me that property. I said okay... But I went there to tell her that I'm vacating the property in 6 months. And all this has been happening in the span of 5 minutes.

I finalized it and came back. I mean, we bought it. And from there, the vacating process has started. Three floors were already handed over to us. They vacated after six months, saying that they built another house. I am not sure whether it is 6 months or one year. We did not even ask for any rent or anything. They are the owners. - Yes. I don't do such cheap things. They said they were leaving and they left. I was coming to the office at 9:30 AM in the morning. There used to be a huge photo frame downstairs in the office.

Between the lift and the stairs, there used to be a huge frame. I think it is 4 by 7 or 4 by 8. It was a huge portrait of Mrs.Savitri. It was not there. - Okay. I asked the security guy. He said that the owners took it away when they were vacating. I called her immediately. I told her that she only sold her house to me. That it was not included in any of the conditions that she'd take the portrait away. I told her to check the agreement if she wants. - Hmm.

I said I need that portrait. She said that she'll send me another. That portrait was of Mrs.Savitri? Yeah. She said that she'll send me another. But I said I only need that one. I told her that I'll send her another better one than this if she needs it. Okay. She said she'll send it later. I said I'll send my man now. I told her that my man is already outside her house. I already sent the guy. - Okay. He brought it back immediately and I hung the portrait and went into the office in 10 minutes. Till today, the name of our building is Savitri Ganeshan building. Yeah, I saw that on Google. - Yes, we did not change it. It is the same on Google. It's Lalithaa Corporate Office, Savitri Ganesh building.

We put that name because we need that for our address purpose. But the name on that building is still Mrs.Savitri's. Why are you so emotionally attached to that portrait? Because whenever I enter inside, she looks at me with a great smile. No matter how angry I am when she looks at me with a smile, I wish her and enter inside. It is still there then. - Yes. 100%. There is no doubt. Now we are building a large corporate office. - Okay. 14 floors. - Okay. But we will not vacate this 100%. - Okay.

Some divisions will run from here. This office will remain the same. - Yes, definitely. It is really nice. Sir, you are a very practical and straightforward businessman, right? I heard something about your journey. That you lost 186 crores in a car company called DC. I don't know whether it is a loss or not. What's the story of it? If I can ask... That's not a wrong question. - Hmm. I sent a car for... You really brought up a good subject. A good message will be conveyed to your viewers through this.

I'll say it again in the end and I am telling you now. I sent a car for alteration. - Okay. It's for renovation. - Customization. DC design is a good brand in the country. He's a top designer. - Yes. in customizing cars. - Yes, yes. I sent it and we developed a friendship from there. So he asked me to invest in his company. I think it was 161 crores. and not 186 crores. - Oh, I see.

It was 160 something crores. - Okay. I lost it totally. The whole amount was from my account. - Oh no. It's the personal money of Kiran Kumar. It is not at all related to Lalithaa Jewellery. - Okay. I incurred a huge loss. - Oh no. You should never do a business you don't have knowledge about. This is your message. We should only look at what is right in front of our eyes. I never incurred a loss in Lalithaa Jewellery. Because I devote my full time to Lalithaa Jewellery. And I was just sending them money because I trusted them completely.

I kept sending the money and I never saw what was happening in life in person. I sat there after everything went into waste. What else can I do? I said, I'm not interested any more and I left. So you lost them all? - Yes, 100%. Oh no. There is no chance of 1% for that money to return. When it comes, I'll simply donate it. You will donate it? Okay, got it. Now that we are talking about this, in case, if an entrepreneur asks you for any advice, what are the 5 or few qualities which you believe that.

that entrepreneur should have to do business, what would you say? Hmm. One. What I personally think is needed to do business? You just asked that. - Yes. Doing it normally is one thing, and doing it wholeheartedly is one thing. - Yeah. You should think that you should do it 100% with your whole heart. I should earn. Are you loving money from one side? Only then you can enter business. That is number one.

And number two is, you will either get a loss or a profit. - Hmm. It is better to leave it when you incur a tiny loss. It would be better if you start your business on a very small scale. Even though I incurred a loss in DC, I didn't lose all that 160 crores in one day. I kept sending the money. If I had gone there and looked into the accounts? I was sending the money. I did not check whether everything they were saying was happening or not. Otherwise, it'd have ended with 20-30 crores. - Yes, correct. It would have been better if you were conscious.

No matter which business you do, start it on a tiny scale. After that, you can expand it to your capacity. After that, do it honestly. If you change a lie into a truth, and sell it by polishing it, nobody will buy it. They'll get cheated once or twice. At last you'll be the one to lose. You can always sell the truth. You can do it for a lifetime. Not just you, even your future generations can do that.

This is the business policy I follow. - Okay. Don't cheat. Don't think that you are the most intelligent person. Never underestimate people. - Okay. Tell the truth and sell it. Nobody does business for loss. I don't do that. - Hmm. You gave me this T-shirt. The car I came in here was from you. The watch and the rings everything. But this one ring of 48 grams is mine. This is from the bangles which my mom gave me. An incident happened during Covid time.

It was a total lockdown during Covid. - Hmm. Everything was shut down. We were paying salaries. We were paying rents and we were paying minimum electricity bills. Because we will have a HD connection. - Yes. I don't know what that huge connection is called. It's connected to a transformer. So we were paying the minimum payment for it. We lost a great amount, a great amount. My staff came to me and told me to reduce 25% of the salaries. They told me to reduce 40% from the people who get paid 1 lakh.

Okay. - I said no. I have 48 grams. I said I will start it all again. Oh, wow! - Because it is something I earned. Those days have passed. The time will never return. Even today, they will respect me as their boss, right? - Yes. Of course, they will be very grateful to you. A small business owner won't get much affected because he will just lose 1 or 2 lakhs. But during COVID you had to... - I burnt hundreds of crores.

Not just one or two, but I burnt hundreds of crores. Sir, since we talked about your mother, if you can talk about your story in a crisp manner... How did Lalithaa Jewellery start? The founder of Lalithaa Jewellery. I was assuming that you were the founder actually. No, I am not. After I learned about your story... - I'm not the founder. Can you please talk about that once? I used to do wholesale business. My story is known to... Many must have known it. Not just many, but every Telugu person knows it, as per my knowledge. - Right.

So let's make it short. - Sure. I learned about the position in my house in the first 7-8 years of my life. I mean, we didn't have money. I only learned that we didn't have money. My journey started from there. By 13-14 years of my age, I entered into the gold business. I mean, I went to work on gold making. From there, when I gained confidence about my skills, I went to my mom. and told her that I'd do business if she helps me.

My dad said that I am useful for nothing. Until the end he assumed the same about me. If someone is seen hanging out with me, that guy used to get cussed out by his parents by night. Why are you hanging out with that useless guy? It used to be like that. - Yes, it is true. Yes, it is 100% right. No rich guy used to hang out with me. - Hmm. Everyone was the same as me. - Hmm. What do you call it? It is called Somberi(Lazy guy) in Tamil.

Yes, yes, people say that in Telugu, too. - Okay. Yes, it also means waste fellow. Only useless people used to hang out with me. People used to assume that I am useless. Yes. And then I fell in love. And my life has changed. - It changed. So I took 48 grams from my mother, one bangle was 12 grams. One Tola used to be 11.66 grams or something. I took four bangles and melted them. And I made earrings with them. My career started from that point. My value was ₹17,000 at that point of time, and that's my only investment.

Oh, I see. 4+ Tolas. - That's all. The monetary value was ₹17,000. The value of them on that day was ₹17,000. Yeah. - Not today's value. Now a gram costs ₹10,000. So it would be 4,80,000. - Yes. Yes, 4.8 lakhs. - You are right. So your journey started like that. - Yes. That day's value was ₹17,000. - So you sold that gold to Lalithaa Jewellery? Not the bangles, I made earrings with them. - Yeah, you made earrings with them. After that you started your wholesale business slowly.

I started my life with 48 grams. - Okay. I was not the first owner of Lalithaa Jewellery. But I am the owner now though. I bought Lalithaa Jewellery as a brand ready made. I only made one change in it. I just made Lalitha into Lalithaa. I did not change anything else. I did nothing. The logo and name all remained the same. So, I'm not the first owner.

I am not the first person who did furnishing for that building. I am not the person who put ornaments there first. I was a wholesaler. I thought that Lalithaa Jewellery should not get shut down at any cost. Because I started my first business with Lalithaa Jewellery. I used to do wholesale business. - Yes. So you used to sell gold to Lalithaa Jewellery. - Yes. The first sale in my life was to Lalithaa Jewellery. - Oh. You can take that as a sentiment or anything. I don't mind.

Now I own 61 stores. 61 stores. - Yes. I think it will open by the time we telecast this. I think you're opening it tomorrow or the next day. The day after tomorrow. No, no, it's tomorrow. The first owner's name was Kandasamy, right? - Yes. Can you please say a few words about him? - Mr.Kandasamy and. their children. His native place is Madurai. But they settled in Sri Lanka for generations. Their base is Sri Lanka. - So he started Lalithaa Jewellery. Yes, yes. In 1983. - Okay. I think it was in 1983 or 1984.

He said that the store is running on losses and that he wants to commit suicide. And since then you had to take over everything, right? How was the store back then? Was it only one store? Only one store in one and half floors. Gold on the ground floor. Silver used to be in half of the first floor. Okay. Okay. - Yeah. Now it is... - 61 stores. I bought this chain in Lalithaa Jewellery. - Okay. When I went to buy this, I think it was when my sister was getting married. When I went there, the topic was...

Our main store is in Somajiguda, right? - Yes, in Somajiguda. On the ground floor... Many kinds of groups come, right? The wedding shoppers, etc. - Yes. I heard a common question 3-4 times. Does the owner come here? Will he keep visiting the store? You have turned into a huge celebrity. So from that point, I started to learn about you slowly. Not one day did I think like that. People call me a celebrity, right? - Yes. I am a normal human and I am a businessman. I'm not giving you anything for free. I am taking the money and giving you the product.

But I am giving it in a fair manner. That's all. I'm 100% not saying that I'm not earning anything. I'm not earning a rupee from you. I'm 100% selling the products to you with a profit for me. If I don't sell it for a profit, I wouldn't be having a T-shirt to wear in front of you today. I wouldn't have a watch to wear and I'd have simply sat in front of you like this. So everything was given by you. - Okay. A customer is equal to God. Definitely, sir. I am only here because of them.

I am here only because of them. - True. If they don't exist, if I don't get the result by afternoon, I will start sweating in the AC. Why is the sale dull today? So you will get a report every hour, sir? - Yes, I get it. How many sales are happening in each store every hour? - Yes. 100%, sir. My morning breakfast will be decided at 12:00 AM. Can I eat Pongal in the morning? Can I add cashews in it? That will be decided at night itself. That will be decided at night itself. - Yes, okay. Yeah, whether it is milk or almond milk.

Or is it black tea or green tea? Everything will be decided in advance. Can I add sugar in it or not? That will be decided in the messages at 12:00 AM. Yeah, sometimes you can eat almond pudding in the morning if we want. Okay. That depends totally on the business. There are so many changes which you brought to your business, right? Yes. - After you entered, many people changed their practices. They changed the way they call things. So if you can talk about practices which you felt proud of after they changed... It could be because of you, your influence or your involvement. Shall we talk about those?

There's nothing like that. I don't say that they happened because of me. But that's my style. - Hmm. I really can't say whether they are following me or not. I can't say that. Then let's discuss our things. What has changed? What's different? - Few things have changed. A little fear has emerged. - Hmm. You scared people away in your ads. A little regarding quality. - You told them to go around to compare. But even now, they are cooking up stories.

Really? - Our people are trusting them. As soon as they come, they'll ask 'How are you?'. 'How is your father?'. 'How is your mother?' Why do you care about them? The owner won't even know whether his parents are fine or not. And he'll ask about your well being You'll 25% fall for him with that. After that they'll make you sit and ask if you want to have any beverages. We don't do that kind of stuff in our stores. So that is first and then he'll explain 100 models with weird names. What is meant by temple jewellery, sir?

Temple jewellery is very famous. We also sell it. I'm telling you. What actually is meant by temple jewellery? Temple jewellery is gold, too? You'll name a design for it 'Temple'. - It's a design. They say this is Rameshwaram, this is Madurai Meenakshi and this is Tirupati Balaji. They say this is Lord Anjaneya's. We are selling God literally. That is the reality of our business. Ashta Lakshmi. - Hmm. So all those were named by us. No matter what happens, you will never face a loss in the gold business.

We will charge the wastage, right? - Yes. We will pay that to the maker, and the cost of running the store. Our corporate costs, - Yes. we'll take that from the jewellery. Okay. Our salaries will be taken from that jewellery sales. - Okay. Our current will be taken from the jewellery, too. Our cars, services, petrol and repairs and everything. We take from this jewellery sales. - Okay. You are paying for all of it, not us. - Hmm. And for the advertisements, too. 'Wow, he always appears on TV.'.

I am coming every day to change you. The day you change, I'll stop that advertisement. Money doesn't come easily to anyone. Until you believe that word. 100% and change... Hmm. Not just a hundred times or a thousand times, I will not let you go unless and until I write that on your chest. You should write that and follow it. No matter what you buy, I'm not only talking about jewellery. No matter what you buy, keep this in mind. I'm telling you one thing today, brother. We were talking earlier. My daughter was coming home.

Cost of the tickets was approximately 800K. - Yes. I am earning now. I'll still definitely not spend that much. I'll stay back in college. I won't spend the money. But they are spending. Your parents are working so hard. You don't know anything. You say you want a bike, an Apple Phone. I need an iPhone 16 Pro, I need an iPhone 16 Pro Max. I need earphones. So the generation has become like that. You earn it. Don't trouble your parents. - Okay. They can't say no to you.

Even if he has or not, he will take a loan and fulfil your needs. You should understand that. - Definitely. I am telling you! I learnt about all this in my childhood itself. You too learn it. Otherwise the situation will get out of hand. You should earn. You should give rest to your parents. 'I am very young.' What do you mean by 18 years is a young age? Is 19 and 20 years a young age? You are young at 8 years of age. I was an elder at the age of 12. By 18-19 years, I was a Multi-Millionaire.

And I am self made. But I did not have an education. I don't even know if the person is understanding the English I'm speaking, but I'll speak. I speak Telugu, Tamil, English, Hindi and a little bit of Marathi. I mean, I just learned Marathi because I invested in DC. That's the only thing I got from it. You learnt Marathi after spending 160 crores. Yes, yes, not too much, but I learned a little. So my doubt is, even after having so many expenses,

how are you able to give more discounts when compared to others? And you also challenge people to compare. Yes. - How is that possible? If I should tell you very honestly, number one, I save a lot in my expenses. I mean, I don't give free stuff. I always say this. We only spend unless something is a must, should and need. - Okay. So compared to other shops, our expenses will be less. Even the corporate office and. all our shops have limited expenses.

Can you state some examples? - Sure. We don't need highly educated staff. Everything is computerized with us. So if we hire highly educated people, they will ask for ₹50K-₹70K salary per month. We don't pay that much. ₹25K-₹30K is the maximum. We give them incentives. The more you sell, the more you get. Everything is yours. Yeah, they'll be motivated by that. - Yes. So that's number one. And number two, I'm really strong in manufacturing. Everybody says that they're selling at the factory price and that they manufacture themselves. I don't know about everybody.

I manufacture 90% of my jewellery. Because I was in the wholesale business. Yeah, correct. - I know things. We need to sell Idli, Dosa and Vada in Andhra Pradesh. If I come here and try to sell Vada Pav, or Sabudana Vada, or Misal Pav, you can't succeed that much. Only 5% will get sold. Since I used to do wholesale business, I know the people's tastes. I went to Kerala, Karnataka, Andhra and Tamil Nadu.

I supplied to all the regions. - Hmm. Since I came from that business from the start, I am continuing it. Since I am a manufacturer myself, there is no role of a wholesaler in my business. I save 3%-4% because of it. So you save that mediator's charges. - Yes, I save 3%-4%. Oh, I see. - Yes. Okay. - So I give that discount to the customers. I heard something about your wastage, too. Wastage control. - Our charges are very low. Can we talk about wastage control? I heard that after taking a bath or something.

Yes. - What exactly is that? Gold will not get wasted anywhere. - Okay. Will a machine consume the gold? It will not. It will be somewhere and we will take it. - Yes. It will be on the man, but a machine will not consume it. We send the man inside by scanning him fully. And he'll come outside after a full scan. Also, he has to tally the weight. First of all... Are you talking about the manufacturing process? - Yes. Even if he takes a gram, when the total is counted, it will not tally. When I give you ₹100, you should return me the change of ₹100. I'll definitely count the change when you give me.

So gold will not go anywhere. Our wastage charges. will be the sum of the maker's pay, factory cost and everything. Nobody will give anything for free to anybody. I mean the taste and preferences. change according to the region, state and place. - Yes. I heard that according to designs, your main market is in AP and Telangana. Yes. - If I can ask you about.

Andhra Pradesh or Telangana, when you compare it to Chennai... What are the gold purchase preferences? These people like it gaudy. These people like this stuff. Can you talk about that? Yes, Tamil people like it a little gaudy. - Okay. They are not particular about the stone jewellery. They need complete gold jewellery. - Okay. Whether it is bangles or chains, even with necklaces, they will not prefer stone jewellery. But on our side, people like stone jewellery more. People in Andhra and Telangana? - Yes.

Even 30%-40% of Karnataka also like stone jewellery. If you look at Tamil Nadu, only 20% people like it. Here, you can say 50:50. If you go to Karnataka, you can say 30:70. When it comes to Tamil Nadu, you could say 20:80. It's about stone jewellery. - Okay, okay. And when it comes to gold, no matter what good occasion it is... If it is a wedding, people start with gold shopping. No, you are wrong. - Okay. Not when getting married, but people will buy gold as soon as a girl child is born.

When a girl child is born, the first thing that comes home is gold. Our journey with gold will start from there. - Absolutely. So how emotional is it for you personally? I started all this by taking my mom's bangles. So I am very much attached. I always run after it. Did you ever experience something related to money which you cannot forget? I'm not saying 24 hours. But I did not sleep properly for 8 years.

I did not sleep properly for 8 years. Because I got to know about all the situations. Let's say you're climbing steps. If I tell you that I'd give you ₹1000 if you climb one floor. Do you know what your next question will be? You'll ask me how much I will give you if you climb to the second floor. I'll say that I'll give you ₹2000. - Hmm. Do you know what your next question will be? What if I go to the 100th floor? We are talking about the 1st and 2nd floors here. Do you know what your next question will be? You'll ask me if I'd pay you 1 lakh if you climbed to the 100th floor.

I will say yes. And what is remaining? You'll start running. - There is nothing to think about in this. It's useless to live anyway, because you are poor. Nobody will come to speak to us. Because we are poor. Nobody will respect you if you don't have money. Everyone will call you Sir because of money. I have seen everything. I know everything. Many people will get connected here. - Yes. That is 100% true. Just close your eyes and think once. If you don't have money, you will not be able to sit for a second.

You can't even fathom the thought. This is the truth. The Real Truth! No matter what I say, it is 100% true. If you think anything is wrong, you can write that in the comments, and I will reply to you. I have seen this in a video, sir. I think it was during the 50th store launch. - in Nellore. You said that you heard your parents talking. You said in the video that you heard their conversation. Can you talk about it? It's nothing. I mean, my father had no money. What will my mom say to my father?

She will ask for grocery items to feed the children. He will say that he'll definitely bring them if he had money. I have seen many such instances. That's why I lead a life like this, even to this day. You just assume but my lifestyle is very, very simple. I said that we need to flex. I just use cars to flex. Yes. I don't find happiness in materialistic things. I came this far without having anything. - Hmm.

I should feel something, right? Sir, at this stage do you have any regrets in your life? This shouldn't have happened. You already spoke about DC earlier. - Yes. Do you have any other regrets other than that in your life? I have many regrets. - Okay. I haven't reached my destination yet. - Hmm. I only climbed 100 steps. There are many more to climb. I should do so much more. I should start 450 showrooms all over India.

Why do you have that specific number? I mean, I wrote the names of the cities. Oh! - Yes. You have a list with you? - Yes. I'll do it. - Wow. Since I did this much, I'll definitely do that, too. Wow. - That will definitely happen. I will do it myself. That will happen only because of you. If I can have these kinds of targets, why can't you? You, too, set targets and do it. You will also become successful. When did you write this list of 450 stores, sir? I update my list every day.

I will even add new city names. It's 450 for today. - You should never stop dreaming, sir. The day you think that this is enough, your future will be over. If you think that you're happy with what you have, from that moment, you will put a stop to your future. You'll just draw the line, and your future is done. That's it? That's it? That's it? It's useless. What am I doing? I am useless! I always think of myself like that. I am useless. I'm useless. I should do more. I am a nobody.

I should do so much more. So you should always... Only if you feed a hungry man, will you know the value of hunger. If you ask a well-fed man if he wants to eat biscuits, milk or cake, he'll eat nothing. You can feed a hungry guy. He'll eat even if you give him a biscuit. Even if you give him just plain rice, he will add salt and water and will eat it. Hmm. - Hmm. Only they will know the pain of hunger. - Yes. So you should never let go of that hunger. - Hmm. You should never stop running. You should keep going. There should be no full-stop.

I already told you. You should stop only when God calls you. If he calls you, you will simply leave. That's all. You should not stop till then. I already told you before. Yes, sir. - Hmm. Then when is the public issue, sir? IPO? - Very soon. Really? - Yes, sir. So preparations are happening. - It might go public before you telecast this. Oh really? I'll not wait until then. I'm telecasting it next week. - It'll be over. We are planning it for next week. - Really? Yes, sir. - Oh, wow. All the very best, sir. - Thank you, sir. Thank you. So what do you think about the valuation? - Well...

Sir, we should never become God. It's in his hands, let him decide. - So you haven't thought of anything. No. I mean, it's not something in our hands to think about. It's in the hands of God. - Yes. Can you tell me about the turnover of the all 61 stores? I mean, all 61 are not running. I will tell you about the last financial year's turnover. This year's statement is not finalized. Last year's turnover was 17,000 crores. Wow. - It was 17,000 crores. 17? - Yes. 17,000 crores. - 17,000 crores. Hmm.

One more thing, generally... - You should have increased the zeros. You said that you will set up 450 stores now. You can definitely put as many zeros as you want. - Yes, I'll make it happen 100%. So recently I did a finance podcast. In that, I asked him a few questions indirectly about gold. I asked a question then, and I am asking you now. For the price of gold to increase this regularly, it's almost crossing 90,000 for one tola of gold... What is the reason and how long will it increase? I said the same two years ago. - Okay. In a Tamil interview. - Okay. Not in Telugu or maybe I don't remember.

But I definitely said it in a Tamil interview. Because it went viral. I said, it will definitely become one crore. I refer to gold in kilos. Pure gold. I only know the calculations in those metrics. - Yeah, okay. If you ask me the gold rate today, I will tell you in kilos. But I don't know what's the board rate and what's the cost of 92% etc. So one kilo will be at the price of 1 crore. It happened. - Yeah. And. in the next five to six years, the gold rate will increase so much.

Sometimes our people will get scared when the rate falls. Do you know why? I bought it at this rate. The rate is low now. Don't see it like that. Look at it in the long term. Wait for 5 years. Two crores. - Wow, it will double. That's not really a big thing, sir. If one kilo is worth 1 crore then one tola would be 1 lakh right? Yes, sir. If one crore doubles, it'll become two crores. If two crores doubles, it will be 4 crores. You shouldn't be surprised, even if it becomes 5 crores. It'll definitely happen. You will see it, and I will see it too.

You are saying on record that it will keep growing. You start loving it from your side. Run after it. Sir, one more thing. What is your opinion about silver? Lately, silver is on the rise. - Yes. Actually it is because of the silver use. We use it at home. It could be for plates or glasses or anything. - Yes. Gold sales will not happen in a very huge volume. - True. But with silver, we use plates, dinner sets, or things like that. Now, the major use of silver is in.

SIM cards in phones and for soldering the phones. Silver is being used in it a lot. - Majorly. Lately, it's being used for that a lot. Also, silver will not catch fungus. So, we can use it to coat submarines underwater. So it's not that costly. Lately, silver is being used for it a lot. There are so many alternate uses. - That has increased a lot in the last 3-4 years. What if we ask you for advice to invest in silver? - You can do it 100%.

Really? - Yes. How much will it grow? - It's a tiny amount. You can buy the amount you want. Silver is not a huge investment. If you want to buy one kilo of gold, it is 1 crore. If you want to buy one kilo of silver, it is just 1 lakh. The variation is huge. I mean, I observed it increasing at a rapid speed. - Yes. Got it. You shouldn't be surprised when silver doubles. Because your money will eventually double. It's better to invest 1 lakh and see it get doubled. Instead of investing 1 crore. I mean, the 20-25 year old youngsters, the people who started jobs recently,

who started earning from the last 2-3 years, if they should invest in gold, specifically gold, what is your advice to them to not spend on the wastage charges by buying ornaments? A way of investing. - No, sir. When you invest in gold, when you buy a chain or a bracelet, I'll say that investment is good. But why do I say that personally? What you said is 100% right regarding wastage. But there are low wastage options in that. - Okay. First thing, you will use that ornament. You will wear it when you attend ceremonies. If you buy a gold coin or a gold bar,

that will remain in the locker. - Correct. We can't use it for ourselves. - So we can't show it to people. For example, you will go out. And you are a well-off person. Your wife for instance. - Yes. For example, you are attending a wedding. My wife is attending a wedding. Can you show them the car you went there? It'll be parked far away. Am I right? You can't take the car inside the wedding hall, right? So what will you show off? It would be the diamond necklace, gold necklace or anything. Then what will people think? Vamshi is earning a lot. Exactly, sir. We can't wear those gold ornaments, right?

So when you invest in gold, it is to show off. You'll gain respect because of that. Wow. Super! Buy two kilos of gold and everybody will start praising Mr.Vamshi. Vamshi will be a great guy starting tomorrow. Let's talk about another case. - Okay. If I am married, my wife has enough gold to show off. You are not married yet? - No, sir. Maybe I will get married soon. - Yeah. definitely. You will buy two kilos. Hopefully. - Yes, 100%.

Yeah, please get married. It's good. - Okay. So after I am married, my wife has enough gold to show off. Now I want to invest again in gold. Keeping the stock market and others aside, I want to invest in gold. What should I do then? - At that point, you should buy a gold bar. When you get married, you should ask your wife about the ornaments she likes and. you should come to Lalithaa take the price estimate, compare it with four other shops. and buy it from the shop that does it for the least. His ad script barged in. That was a literal ad script.

Sir, after you entered the market, there is a perception that you entered it like a goon and changed so many things. Changing the regular practices... A few unethical practices existed... We heard that few of them were corrected. - Yes. So if you can talk about those main practices... The things you wanted to change after you entered... Or the USP of Lalithaa... Can you talk about those practices a little? Now, in the olden days... In olden days, people used to sell gold along with the stones. Along with the stones. - Yeah, they used to weigh the stones. The charge for the stones is separate.

The making charges are separate. After that, there used to be wastage. The wastage charges will go nowhere. And there used to be additional charges. Now it is not like that. Now the stone weight is 100% subtracted. I mean, I am talking about Lalithaa Jewellery. People are not subtracting it 100% outside. They are not doing that. And you will not be aware of that fact. Nobody will spend their own money and do business. - Right. The one who says he does that is 100% lying. I am selling at the cost price. I never say that.

If I sell things at cost price how can I pay my staff and pay the power bills? How can people sell like that? - No way. They'll shut the shop next morning. It's impossible, right? - It is impossible. They can say 100 things for namesake. - Yes. Nothing comes for free. - Hmm. So people used to cheat in many ways back then. Now there is quality control. So no one can cheat with gold. But some people are still cheating regarding stone weight. Hmm. Really? - It's happening more particularly in Andhra and Telangana.

Oh. They add weight with stone and? No, they make it seem like they reduced the weight of the stone. But they don't reduce it exactly. We can't check that. - Example, 10 grams of stones are there. What's the cost of 10 grams? Let's say one carat of stone is 150 rupees. That would be 750 rupees. You can think one gram is 1000 rupees. Now, gold is 10,000 per gram. So instead of 10 grams, if they only reduce 7 or 8 grams, they will only lose 3000. But they got ₹30,000 in gold. The customer is not realising that yet. Oh no. - Yes.

Okay, is there anything else we should be very cautious about, sir? 100%. You should take an estimation slip from Lalithaa Jewellery. Compare it with other shops and also take pictures. And you will realize everything. After you made such statements, did you have any discussions with other brands? I will not take names, but with the founders of other brands or their marketing teams? Did they have a discussion? - No, they won't. In the start, problems were there. Okay. - After that I never went anywhere. What I mean by that is... It's hard to get a hold of you?

Even if they call me, I will not talk about this subject. Really? - Yes. What was the issue in the start? - They called me for the association meeting. They said it's about a different topic and invited me. I went and they brought the topic up. I said, I'll sell the gold for free and why does it matter to them? I can sell my gold the way I want. I told them to not teach me how to do business. And I returned. I didn't care about their age or anything and I came back. Hmm. I can't tell you all those, but I terribly scolded them. Really? - Yes. Let's not go there then. This is a family show. - What happens there is...

For example, you are broadcasting. It's up to you what questions you are asking. That is totally your job. - Yes, yes. I shouldn't be directing that. - Yes. You'll ask me a question. I'll say that I don't know the answer if I don't know. Or I will say that I don't like to speak about it. That's all. - Yes. You can ask me any kind of question. - Yes. Is it compulsory to give an answer? There is no need. - There is no need. I can tell you to skip the question. There is nothing wrong with it.

Likewise, the things I do and the way I do them... Why are you teaching me business? You take care of your business. I taught them all now. - Yes. Now a few of them are changing their practices. But not everybody can do that. - Yes. Manufacturing on our own is a very big challenge, sir. You should get that skill by birth. - Okay. You can't do it now. It's called being born with it. I got it that way. - Okay. I did wholesale business and entered the retail business. And I am now selling products with wholesale prices. There are no more changes.

Got it. Also, when I am talking with you now, I will feel like. I should get into this business if it is possible... If you keep me aside, if any of the youngsters watching this, 18-20 year old people who recently... You earlier said that age doesn't matter. - Yes, it doesn't matter. That you should step down at a stage. - Yes. If they want to enter the gold business, can you advise them on the route map about how to enter it? Sir, I am speaking very honestly because you asked me this. At this rate, setting up a gold store.

will become a huge investment. It's not advisable to see returns in that. Also regarding varieties... Earlier, there used to be only five types of chains. Only five types of chains existed. Now 500 types of chains exist. 8 grams. 10 grams. 12 grams. 14 grams. 16 grams. There are varieties in it. I mean, it'll just go on like that. So it will become a huge investment. You will need 200 kilos to start a gold showroom. The investment will be 200 crores. - Oh my God.

So it is not advisable. Invest a little and start a wholesale business. You can do that. Excluding that there is a lot of scope in the computer field. You mean digital gold? - Yes, there are a lot of options. You can invest in that. - Okay. There are good opportunities there. - Okay. You'll have to invest a huge amount in a gold store. Gold will not give you loss. - What you said was logical. Yes. - Even if it's a normal showroom... It's a huge investment. You'll have to have 200 crores. Are all your stores the same? - Also another minus point in this is... Suppose you invested 200 crores.

You would need a brand name and trust. How many of your friends will come to buy? A 100? They won't come every day, right? - No. So you have to become popular. - True. You should become popular. Why should we visit your store? I am asking you. Why should we visit? What is the specialty? Can you match the prices? - You cannot. It is impossible. - Yes. What if you start a store by trusting 10 of your friends? 10 members will come once when you open it. And they will come another time later, and that's all. You have to spend a lot on marketing to earn a good brand name generally.

You have to spend on marketing. There are so many challenges. It is not easy. When you start new stores now, do you invest that 200-250 crores? Or are there any other expenses? No, 200 crores is the minimum. - Okay. 200 kilos is nothing these days. - Okay. It's really, really nothing. I'm just being very curious. After you start the store, when you have these stores, do you have a target of reaching break even by this point of time? The day we open the shutter, our business will start, sir.

We already brought the brand image. Hmm. We already have the brand name. You don't need to promote it separately. - Yes. What do we need? We are setting up the store in a particular area in a particular street in a particular city. We have to market only that. - Yes. It's enough if we do that for one week. - Okay. After that, there is no need. We will just run common ads. All our TV ads are common. We don't specifically say the names of the cities we operate in. Whether it is in Panjagutta or Somajiguda etc. Brand is already established. - Yes.

So we already established the brand. The sale will start from day one. - Yes. Our income will start from day one. Do you have a target of return on investment in these many months or years? No, sir. We will not get returns on the investment in a short period of time. We will recover the furniture costs and others in six months. Okay, okay. - Yeah, furniture cost, whether it is interior designing cost and others. The whole thing altogether. Renovation, interiors and everything. - Yes, all those expenses except gold. Except silver excluding products. We will recover all the furniture costs in a maximum of six months.

Okay, okay. - Yes. When you are putting 200 crores worth of gold. in a store, there will be finance costs generally, right? Yes. We have that, sir, - If you put that 200 crores elsewhere... In how many years will you get those back? Sir, if I should tell you honestly, in my current situation, I am not supposed to talk about all those. Oh! Okay. Okay. Because of some restrictions. - Because of the IPO. Yeah, because of the IPO. - No, no, I can totally understand. But the thing here is, you will not get a loss on gold. What do I mean by that is, the price will be 10 lakhs today.

If you see price one year ago, it was just 50-60 lakhs. Yes, yes. - It is one crore today. Was it 40-50%? It's almost doubled. It is 100% increased. It is almost 100%, so you'll recover the cost there. Without tension. - Yes, Definitely. Okay. makes sense. - Yes, it 100% makes sense. And, sir, I want another honest answer. Since you definitely talk openly, answer me only if you can. You have targets in your stores, right?

Like for employees and people in several positions... - No. You don't have targets? - No. No. We don't have targets, but we'll give incentives. Of course, incentives exist. - By incentives, I mean, if you sell this, you'll get ₹1, ₹2, ₹5, ₹3, ₹10. I am talking about per gram. But we don't give any targets. You can only sell when the customer comes. - Yes. Who should take the responsibility of bringing the customers in? Me! Yes, you'll do the branding and marketing. - Once they come inside,

it is your duty to sell it to them. But it is my duty to make the customer come to the store. The staff will take care once the customer comes. I will not go to the showrooms. - Yes. It is actually very rare. - Got it. I mean, when it comes to Lalithaa, it appears like a traditional brand. I mean, because of trust and all. You did not do any dynamic branding. Did you see any difference? Like the youngsters not liking it? Do only old people like your brand? Because you did more traditional marketing than digital marketing. Everybody will like the brand 100%.

Really? - Yeah, because money doesn't come easily. Yeah, definitely. However, I still remember that. - Yes. When I went to buy the chain. I did buy there, but before going I hesitated a little. Back then, I used to think that there were other great brands out there. Did you not see such differences or issues ever? No, sir. I mean, I don't know. I can't tell you but. you're losing money because you're not coming. You also come to check. Come and compare. You've started from ₹17,000 worth of gold at that time, like you said earlier...

You started from there and now you reached ₹17,000 crores. But a few people change after they get money. Like behaving differently than usual, not letting people approach them, forgetting their friends, talking rudely to their relatives and all, there are things like that. So what is your take on it? First of all, have you ever seen such a change in you? - Never. No. If a man changes because of money, he's not a human. A person should become more composed when he gets money.

Now I will tell you my personal story because you asked. I have a security guy. He'll say hello to me. When I enter inside, maybe when I'm talking to someone when he wishes me, I will wish him back and ask how he's doing. A human should never change. If a man changes because of money, he's not a human. Whether it is regarding friendship, or bonds with relatives. And a person should become more humble. - Hmm. Very humble. And he should become composed.

Only then you will get a good name. - Right. You are done with earning money. If I should tell you something openly through your channel, Once I get money, if I start behaving stylishly and sit cross-legged, what would you feel? Why does it matter if he is rich? We don't need to care. Of course, right? Why should we do that? Anybody would think like that. What will you lose if you ask how people are when you meet them? You should always have a lot of composure. After that, regarding friendship, now earlier we were discussing friendship.

Yes, yes. - I have old friends. My friends' circle is very, very tiny. - Hmm. The reason is because I have work. I'll be very busy with my business. - Hmm. So I don't generally go out a lot in life. And you don't see me hanging out with people in the public. - Yes. Even if I attend a wedding... I only attend important weddings. I'll stay there for a maximum of 5 minutes. I see. - That's all. I go on to the stage and show my face. They'll take a photo. They'll smile and I'll smile. I will shake hands, wish them well and leave.

Yeah, got it. - Things are like that for me. And, sir, we generally ask two questions at the end of every podcast. - Sure, go ahead. I'll ask you for advice which you can give to the younger population who see this. I have one more question. I'll ask you after this. If you can give advice to the young viewers. No matter which business you start, 100% start it on a very small scale. Your dream might be bigger. I'll tell you one example. You plan to start a restaurant. It's impossible to do it on a small scale. You are right. What you said is right. You can't start in a very tiny place.

At that time you have to invest a huge amount. But the location of it, the centre which it will be in... Don't follow your interest! Would the people be interested in it? You should start thinking in that aspect. - Okay. Don't do things which you like. Will people like it? Would they visit? Stand in that centre on the road where you will start the restaurant for two days. You don't need to tell anybody. Car or a bike. Whatever vehicle you have. Take it and be there and see how much footfall is there in that area.

How busy is that road? - How many people might visit the restaurant? How much footfall is there during morning, afternoon and evening? How many offices and competitors are there? This is an example for a restaurant business. So will they come to us to eat? Would we be able to pack food and supply it to them in boxes? Can we take orders from them? You should think in 100 different ways. 100%. There is nothing we can't do in it. But your decisions should be perfect. If you say you'll set up a hotel in the middle of the forest and expect it to run, it won't.

So you should not take such decisions. - Yeah okay. If you want to set up any business or an industry, first start with one machine when you invest in it in a small amount. If I should tell you very simply, I'll tell you one thing, sir. I am making a glass set. - Hmm. Buy 10 glasses outside and don't manufacture them. Will you buy this, sir? At which price would you buy it? You'll only know it once you survey. - Okay. Is this machine worth it or not? Once you get a good number of buyers at the rate you want, you can invest in the machine. Who said no?

There is demand in the market. Your interests don't matter in a business. You should never care about your interests. You should only think about the buyer's interest. - Very true. You said earlier that customers are more important. - Yes. Yeah. Okay. I just got this question. I still have the last question. - Okay. What if Mr Kiran... Let us say you are well settled. But you don't have the gold business. - Okay. Excluding gold, what other business would you do? If at all you have a good amount to start.

For suppose you have 10 crores with you. - Okay. Maybe I'll set up an industry. That's all. I actually never thought that way. But we can do that. Even today, we can start a new business. But I won't do new business. Because I already invested in DC design and faced a loss. I don't have any such thoughts. - Okay. My last question to you is... - Okay. Who or what is your inspiration from your childhood? That could be a book, situation or a human. It could be someone's advice. What was your inspiration?

Hunger. I had no money. - Hmm. I grew up in those kinds of situations. - Hmm. I came to this level after seeing those hurdles. Even today, the words that I'm happy and I'm satisfied will not come from my mouth. The reason is because. of the goal I started working towards. You could say that I went from ₹17,000 to ₹17,000 crores. I am not happy with it. Not one day a human should... I already told you before.

You will stop the moment you say that what you achieved is enough. So you should keep on developing yourself more and more. There are so many things to do. I'll tell you something about gold because you asked me. About starting a gold shop. Don't start a store. Think about manufacturing ornaments. Invest a little. Invest in a chain making machine. - Yeah. Start with one thing at a time. What will happen then automatically? You'll have a small margin. Things will get set brick by brick. - Yes, a small margin. Start with one machine and everything will happen automatically.

They'll become 2, 3, 5 automatically. You will know it, right? You will buy more. - True. I told you, you'll get ₹1000 when you climb the 1st floor. You'll get 2000 when you climb two floors. It goes on. Hmm. Okay. - Yeah. Thank you for your time, sir. - Thank you. We finally got the chance. I really appreciate your time for us. Let's meet again. - Sure, sure. Thank you. Give me one more chance after your IPO is done. - Yes, sure. Thank you, sir. - Sure.