UNDERSTANDING The Indian Consumer Market ft. Shantanu Deshpande | FO 62 - Raj Shamani

but if you're 22 23 and you run behind. work-life balance Now work on a life. oh. so wealth is never about the wealth it's. about what people do for you when they. know you have it we don't want. American Investments coming in India. because Investments come with riders cam. putting hundred dollars which means I'll. take out 110 next year. I want hundred dollars of consumption. money it stays here I don't want to give.

you back 110 yeah build it for the world. money coming to the borders and stay you. would see. men marrying way out of their league. bandi super awesome. total idiots. suddenly suddenly people going to gyms. wearing good clothes you know taking. care of themselves. but. men don't tell each other how to look.

good women will always tell each other. three girlfriends cute I love your hair. I love this lip color what do you use. foreign. foreign. [Music]. in today's episode we've literally. spoken about everything related to. Consumer businesses consumer markets and. how you and I can build a really large. consumer brand in our country India.

branches. in fact we've also talked about what do. large businesses large Brands like. Coca-Cola and Colgate does in Logan is. that every year people are not able to. beat them they have built something. really good in fact we've spoken about.

the strategies these guys have used. why was Coca-Cola's biggest marketing. campaign was Santa Claus Santa Claus. all of this we have spoken with the. founder of Bombay shavings company the. guy is not only a great brand Builder. but a great consultant and a problem. solver who understands Indian consumer. Market Indian consumer and businesses to. the core which you'll get to see in. today's episode make sure you watch it.

till the end and before you move forward. my new book is available for ordering. right now which already became the best. seller number one bestseller within 24. hours Bill don't talk I've talked about. so many things about how do you build. social capital how do you make money how. do you build personal brand how do you. network and reach out to the right. people how do you solve problems how do. you build a career at a very young age. and build a life around everything that. you like and also make a lot of money.

and so many other things everything. which of schools have not taught us I've. written about all of these things in my. book Bill don't talk the link is in the. description please go right now and. order it. um people moving to smaller cities. getting the benefits of large cities so. whether you have malls you'll have great. schools we'll have good hospitals. Bombay hospital is I think better than.

Bombay. hospitals. you know like one thing which I find. very fascinating when India actually two. things one is you have a Dustbin at. every kilometer it's amazing okay that's. amazing second is at every major Square. you have a public washroom which is. nowhere in India that is true so I I saw. my dad runs like half marathons and uh.

organizers they were telling. [Music]. me there are two large Investments that. happen outside of the marathon itself. one is the cleanup Squad bottles there's. that in the other bibs and all that and. the second is uh emergency ambulances. fire Services something happens. Indore doesn't require the cleaning. element at all because people running. the marathon are cleaning up the trash. from my people ahead of them if so the. places if you see a city after the.

marijuana is done it looks like. like it looks completely debilitated. indoor after the marathon is done back. to tharohar I didn't know this it's. amazing and I've only seen it in there. so I've never seen like that kind of. dude. I was there like last year or maybe a. year and a half back. uh. that's that trash collecting company. comes and uh they divided the trash and. then there's that Anthem and people are.

very proud of like I know going to the. station I think just changing the DNA of. a community and like they are now proud. We are cleaner City every year now they. don't want to let it go yeah yeah so. once you reach the top you become very. addicted to success generally yes yes. and that's it amazing because now people. don't throw trash because they want to. live up to that Mark yeah and the moment. they do it like it's like socially you. get ostracized. Singapore types yeah yeah yeah yeah but. it's happening it's happening in.

probably the most chatura City. [Laughter]. people eat they eat clean. they do and they've changed the course. if there's a place called chappa I'm. sure yeah right so Chapman was like. completely messed like it was chaotic. now they've made it very nice.

but that's what happens like when you. put anything anywhere whether it's an. organization any City or anything you. put people you attach people's status to. certain things yeah then people don't. want to leave that status at all okay. it's uh. it's an addiction or very different kind. it's a very good addiction like. addiction to success addiction to good. things is is great motivation. that should be the motivation.

at the end of the day all you want is. technically. I say greed is bad but at the end of. this ingredient it's greed as long as it. doesn't come at the cost of someone yeah. so if you're not harming anyone but if. you're working for it yourself going. through the right compliant path Etc. hey I was just talking to someone uh on. my podcasters I don't remember where but. why am I love once you sit business.

you never want to fly economy again oh. dude. don't just sit business you don't fly. because you don't want to I I remember. when I was in McKinsey you know Partners. would get business and lowly Associates. and it's. it's a fairly expensive thing yeah.

business class is not like 2x it's five. or six yes yes. but once you start doing it once you sit. there on the hot and cold towel starts. happening then. you're lucky but now I will do whatever. the it takes to stay here yeah or. go to first or go to chartered flights. that Delta have not but. but I can imagine. once people start playing Charters they.

just cannot fly commercial airlines yeah. they won't be able to because and and. the one of the biggest feel which I got. like why when I traveled business so I. still travel economy domestic but. International I started traveling. business. if I'm flying alone I'll fly business if. I'm flying with people I don't mind.

right so what happened the best part. two it's like you don't have to stay in. line yeah. it's like you feel like five minutes. we're all done yeah whereas like if. you're an economy stand for like an hour. yeah like boss I don't know that's a. crazy perk you got totally I remember. once it's very senior very soon he's. retiring this year the partner at. McKenzie and uh.

okay and then there has to be like a. four hour car Journey. foreign.

4 billion dollar on Top Line 600 million. dollar profit business right has six or. eight charters on his of course on his. honest he said the issues commercial is. under Comfort I love in fact he says. commercial airlines are far more. comfortable than Charters far more. comfortable the service is better for. travel first class is amazing the issue. is. I don't want to operate on airline time.

airline has to operate on my time and. for that rule to happen on the charters. if you're going to do like for example. Delhi London which is probably the most. visited route used to do is there are at. least like 10 flights. even if there's a flight every half an. hour but it is their time. well so I can imagine when you're a. billionaire you can have these kind of. expectations of the world and you know.

what I would have noticed very thing. with all all the people who like let's. say get into this lifestyle or they. upgrade their lifestyle once they. experience it then they start giving. themselves reasons to justify is. [Laughter]. correct everybody will have their own. reason to just justify it. it's like just amazing amazing reasons.

so I used to Pele. the first time I came I I remember exam. last minute one took it together. right so you sleep but there's other. person sleeping correct correct.

so I was like I wanna get this Rich that. don't know. okay okay and it was not like I couldn't. have afforded that time my parents would. have easily gotten me that but my. parents would also like you know. are you out of your mind. so this was the idea okay. this is what you think and then I went.

to an event of Tony Robbins right to. Tony Robbins and he says key if you want. to grow in life business experience. time flight was the little expensive. thing let me try flight once I tried. flight I was like never fly never never. once you start flight and then you like. yeah Excel Excel. once I started doing Excel I have like a. seed preference.

right so. extra legroom right side aisle which is. a c seat reclining is number one yeah. then you take each variable of these and. then you want extra leg room reclining. window or extra legroom non-declining. aisle yeah because maybe there is a. preference.

every two days.

he's from both I. I'm an advisor to the firm even today. like I spent could be two days a month. with clients three days a month with.

clients this episode I released. yesterday was my first boss. [Music]. yesterday evening I've only seen like. your I think two episodes one and a half. um. like I so Ashish. look like I've been following because of. the Mackenzie so Ashish I love him. that's one and second I saw this uh this. Oyo guy first time myself I'm impressed.

he's a medical representative. foreign. of the charts they just don't get tired. man.

so we also try to recruit these people. and we try to recruit this is good. intensive they have kind of flexed they. have built muscle which is very cool one. thing which is interesting is every. founder has a superpower and. that's the thing right uh so the example. that I give about this is uh within the. sevak. superpowers hand-eye coordination and. being able to whack a ball to purely by. Genius of hand eye coordination yeah now. either he could index on that and every.

ball and every Enix and create amazing. sporting achievements or. his coach would have said footwork. which would have screwed his game. the fact that Sachin Ganguly and this. senior leadership said care you go and. you play your game and you index on hand. icon and then in his his training used. to be different his net practice is to. be different just honing that one. superpower that's what made him and.

every founder or anyone is like that. like. some Founders are legacies for example. is a problem solving machine and. McKinsey also had a like this here an. insane reputation for just being able to. break a problem up find out small small. ways to solve it like just structure. beautifully. galvanized teams to quickly kind of test. learn move on. and so now when that's a superpower his. superpower is to be able to Galvanize.

teams and solve the problem he's a kind. of founder who will roll up his sleeve. and be in the center of the battlefield. always because that's where he's. creating Max impact they also deriving. Max Energy yeah. there are some Founders like for example. someone like me my value is not in that. I feel other people will do that part. better my value is in bringing the. ecosystem to my company I will talk to. 20 people outside the company like 80. percent of my time is talking to people. outside my company. it could be investors it could be people. like you who are experts at certain.

things like content etc etc and then I. bring and filter that. uh you know all that experience. expertise. you know insights to my company so that. and that's my superpower yeah. perspective building so in now both. founders. will spend different amounts of time. with the team the farmer will probably. be spending extra and the team will need. breathing space away from the founder. the latter will be like what you are. saying. but the question is the team needs to.

know that the founder is indexing on. this because my outcomes are very spiky. outcomes happen when fundraise happens. yeah now we are seeing where all this. time away from us exactly where it came. in exactly oh my God this is so true. this is so true so so the same thing. which happens with me as well. I try to bring the ecosystem together. and I feel I think there are a couple of. different kind of people right I feel. I'm a kind of person who's a connector. yeah I just help people connect Left.

Right Center I try to you know get their. perspective I try to help them my. company and overall it just shows on the. top line of the company because all of a. sudden you would have let's say contract. let's say for me for the maximum time. because of the content podcast it's. Brandy is an IP building which we do. right yeah. doesn't do content doesn't do brand. building and then three months later all. of a sudden they'll know okay rajas. cracked a contract which is worth 3x of. what we made last year yeah which is one.

brand okay at the biggest the three. years was like going to that bank and. then everybody starts respecting yeah. everybody's like oh now we know where. the time is but for the three three. months it's very difficult so what do. you feel like there's a question I want. to ask. what do you feel like what should. Founders do in order to make sure that. the team feels the same way or maybe the. same energy or safe at least for example. uh two things that I do. um one is over communicator.

uh you have you heard of The Joy Bernard. saying the biggest issue with. communication is the illusion that it. has happened oh all right so you think. keep communicating. it could be through multiple so for. example Vive compare the CEO of both for. many years now has been writing. something called the 8 AM musings or 8. AM he was CEO of godrej then he moved he.

was a band partner senior guy right. every morning eight o'clock he writes. his weekend musings which are a. combination of leadership or you know. building a startup whatever. that's his way to communicate you can do. Town Halls you can do a lot of just. emails just overcome put yourself your. point of view WhatsApp groups I am on. WhatsApp groups a lot the moment I feel. there is a. agenda with more than two people I make. a WhatsApp group with the agenda as the.

subject name and just keep communicating. in the group make people a part of it so. find ways to over communicate always. over and over again I think the second. thing which works for me a lot are. vulnerable one-on-one chats with. important people in the company. right where you share you put your heart. on the table keep us here is what I. think you're doing really well here is. what I think you're not doing so well. you tell me what I am doing well where. do you need me to come in for you by the. way. here is where I fear here are my top.

three fears. you the moment founder becomes human in. front of people who are critical to the. company you can't do this with everyone. yeah but you can do it with your top 15. 20 management team members right. then they know and if you have the same. consistent chat over a period of time. with everyone so the access is all the. people all the time. same message. then when they talk in your absence you. will see them reflecting your fears you.

will see them reflecting your vision you. will see them reflecting what you want. and of course communication so. vulnerable. one-on-one chats with important people. and over communication if you're able to. do these consistently you'll suddenly. see that you don't need to be more in. the office as much as you think you need. to be but your aura. spreads fire and might. and your aura is at least 100x more. powerful than your physical presence. find ways to make the aura yeah so this.

is this is true I can relate to it. and and and you have a fair point okay. so for example I give you the example. again strength based feedback and you. know focus on The Stance I'll tell it to. one person in the company. then suddenly that person will use the. same analogy when they're talking to. their their head of sales head of sales. is due to the regional sales manager and. certainly Regional change manager and I. are having coffee and I'm like how is it. going tomorrow. how are you getting them to improve sir. one thing I think is very important. strength.

but you see that people hang on to your. words yeah yeah so you and this is. something which I heard like as a CEO. your Whispers. very quickly become screams. small small things you do small small. signals you send become very magnified. so if you do it in a positive way those. screams are amazing. so do it in negative way you get fired.

so do you see Founders were like. stressed. boundaries around two track negotiation. big contract is getting whereas. whatever then a thousand issues which as. the CEO or the founder you have to. absorb. and dissipate only what the team can. handle. and in that process if you lose it which. is very likely. then your behavior becomes like your. small amount of stress becomes 100x.

stress for the team because your stress. is fully informed you know everything. team doesn't. so the variables are high. yeah so as a Founder would be very. careful okay how you posture no it's. true it's true and then man I never. thought of it very consciously because. and I always used to believe like in my. last company I used to believe this. thing which is my surprisingly in my. last company my personality was center. of the person.

eating like 50 people 60 people all. around always being there correct and. because I've done like so much like show. there I'm like now. isolation is bad right and what he said. one of the biggest mistakes which I feel. I've made. in in the second Innings of my like. second see I'm saying second. Innings as if like I'm very old. dude you're a tenure entrepreneur yeah.

I think the biggest mistake I made. I feel in my head or maybe in my podcast. like yeah. my team would know. correct and that's a very bad thing to. do like I'm just assuming it's just in. my head that oh they this is such. Commons and they would know like this. they know about it yeah this didn't know. about how I'm thinking and that's bad. like I think I need to start over.

communicating and in my last company you. used to say this she as a Founder every. time you're saying something you're just. not saying words yeah you're launching. thousand words correct you're launching. like birds yeah okay and these birds you. don't know where will they sit and whom. so you're found as a Founder tomorrow. even if you're yawning and not saying. anything that can be a signal which five. people will like the five birds will go. and tell five different things to people. absolutely so you have to be careful how. many birds you're throwing per day small. small things Raj like I'm very socially.

friendly now. when the team was five six seven people. eight rules. the friends some years so when you come. into work at 9 30 10 in the morning. whenever you meet someone you hug them. yeah. do you hug them do you not does. I would do it. and suddenly you have interns suddenly. you have an HR person who's like. shantana wouldn't hug that person so.

they were feeling bad and I'm like bro I. love this I cannot control her like some. people I'll be there having some people. I may not I can't go around hugging. people. when you realize. your natural personality has to take a. back seat that's the hardest thing for. me what do you feel what was your. biggest mistake you've made in your. journey. one big one. yeah so I think as a Founder I think a.

lot of mistakes were Collective right. um uh not being able not being conscious. of what is the price elasticity of the. category and hence launching products at. wacky prices was a collective set of. mistakes. um not recognizing that category depth. or subcategory depth for men may not. exist. um was again so launching like her. product launches.

I think the one mistake which I would. um put on me solely was that I assumed. that a fundraise. uh would go through on the world and. term sheet of the investor.

so I have enough like of. showed a story or showed a growth story. you don't have a lot of money in the. bank yeah. [Music].

I don't want to be in a situation where. I can't I cannot do payroll or whatever. but I had believed that this will go. through because. and the in principle agreement between. two people. and hand emails all of that. did not realize that the. decision making was still was a lot more.

complicated than I thought it would be I. thought the two decision makers were in. front of me there were actually six. I didn't realize that it's a democratic. decision that if one person. uh. vetoes it's gone not able to convince. the sixth guy. rescinded. three months of cash. and you have to find a way to resurrect. the business all because I was. complacent and I misread the situation. so I put the company in serious risk. very early on yeah.

very early on and like. this is something which you don't get. the team involved in now I get my senior. folks involved in fundraising with my. Bankers with with the board Etc so. I had imagined Raj I'd imagined key. shutters are going to come down. I wanted to know your mistake okay.

I learned from it right when you are. dealing with a particular kind of. investor you have to know where the. decision is going to where and I'll tell. you the issue. issue is entrepreneurs are bloody. optimistic by Nature yeah and that. optimism is amazing 8 out of 10. situations there's a shitty thing in. this kind of situation you should never.

be optimistic about a Huntress yeah. never. thanks it's really motivating you. think about it. oh my God you are such a successful. you have every right to be optimistic to. be honest you are successful primarily. because you're optimistic entrepreneurs. seek gaps in markets that others cannot. because they're optimistic about yeah. opportunity yeah but that optimism is a. huge weakness in certain places so you. are. I learned in that if I can curtail my.

optimism which is a very unnatural thing. for me to do but in certain situations I. have to know okay I have to go from. Optimist to skeptic. I have to transition that that's it. that's a great line recently I realized. that very reason I think three four days. ago I realized like this thing I think. my personal mistake the biggest mistakes. like I stopped celebrating. I became stupid and it's it is partly. because of the optimism and ambition. right I became so ambitious that I.

stopped. taking care of the little things yeah. yeah like I start celebrating the little. things and that was that's the biggest. personal mistake I made and I was like. boss no like there there has to be like. a little joy that there has to be cake. there has to be like a little. celebration let's it's okay to you know. just just go out and be like chalach you. know celebrate huh that's the argument. historians make right.

historians. history is just documentation of the. past history is the biggest marker for. the future. okay so where you come from. defines hugely where you will go. and in my company also because you are. constantly hustling your going month on. month quarter on quarter you sometimes. tend to forget how much you have grown. from eight quarters back. the ability of the founder to say guys.

take a step back. foreign. yoga. channel. that journey is important to celebrate. keep reminding yourself where you have.

come from yeah keep reminding yourself. and you're right small small things. matter small small contributions matter. because. one of my one of my senior folks in the. company has this line which he swears by. he says great outcomes are always drop. by drop and then all at once. so never forget each drop. because when the Dam breaks. then you will never have time to have. hindsight contribution in the moment. celebrate fully agree with you no that's.

and it's a fair line like drop by drop. and then all at once so coming back to. the optimism part like I have a I want. to know why you said that because I've. always believed and I'm a big I told you. in the beginning like I'm a big learner. like I look at so before starting my. company I tell you like I don't know. whether it was stupid or right so like I. read 100 companies about 100 companies. okay and I read about like the top 10. startups who were superb like Amazon. Apple Facebook Google right in qrm then.

I read about startups have raised. billions of dollars but still failed. let's say we we crash all of that. happened right I I read about all of it. then I read about Founders who have like. for the large amount of time they were. not able to raise money okay but they. built a successful company like Airbnb. type like part-time. boat right so there was like then I read. about them and then I read about it. so I read about all of these things and.

one thing which I made like seven eight. pointers what are the pointers why what. all these companies have this and that. and one thing was common like in every. one of them. founder needs to be logical realist. practical. I've not seen a fairly large successful. business founder to be rationally. Optimist yeah not realist. and I'm just saying it from the.

outsider's perspective I'm sure. businessmen they have like massive. business Acumen yeah but just so. Optimist because. it's a optimism why do you say that. optimism is bad. it was a great thing I think optimism. optimism and seeing the world with rose. tinted glasses is amazing. but when it comes to self-harm for. example. optimists and this is study Studies have.

shown this optimists extend toxic. relationships into self-harm Zone a lot. more than regular people would. because you're always looking for the. better side of the other person yeah and. you put yourself through pain skepticism. around of fundraise you're assuming. foreign. ERS and people who create stuff zero to. one one to ten ten two hundred. are able to visualize the future in ways.

people cannot develop two things one is. they're able to visualize the future. two is they're able to evolve their. business very quickly. and not be stubborn about it there are. two things irrational optimists who are. stubborn are likely to fail. um.

optimism has chances of winning. disproportionate outcomes otherwise it. could in certain situations like 8 out. of 10 times great thing. perfect what do you feel like let's go. back to the journey like when you. started like why did you choose to. become entrepreneur it's like a very big. question but I still don't understand no. I'll tell you very clearly I don't know. about when did you start 2016 2016.

right so you were were you influenced to. become an entrepreneur yes yes very much. right so three four things happened I. can tell you exactly what were my. trigger points because I I genuinely. believe like I am the kind of when my. father's generation when I look at them. that uh they became entrepreneurs but. out of no choice yeah like because of. situation yeah right we became. entrepreneurs because of choice correct. like I used to read about ritesh uh from. Oyo. foreign.

ERS because they want to become. entrepreneur it's not like it's not like. they have a great idea or their. situation is adverse or it's just. was this the case for you like what what. is it three four things right okay uh. one is. uh my parents my father is a fairly. successful professional he was a part of.

tcs's early team for 17 18 years for 15. years right when I was growing up people. lived in the US for many years he did. well there then he was CEO Tech Mahindra. okay. so I like I I was I had a privileged. life I've come from position of. privilege my mother was always around. extremely intelligent human being. teachers yoga teaches music as a student. it is socially amazing so I had a great. childhood my parents had very different. but incredible influences on me 2002 my. father there of 47 48 when the next 12.

years of his career he could have. totally milked a great CEO salary he. quit like Mahindra and started his own. company called airtight networks out of. our garage hall right. uh him and his co-founder was a. professor of computer science either ID. kanpur so they built out airtight. networks and I was my ninth 10th 11th. weather so I saw them building it out. right and then they I saw them. struggling through 2008 crisis then 2011. again same thing then I joined McKinsey. and the company started growing right so.

they they used to make wireless security. devices okay which basically you put up. in and this is 2002 so Wi-Fi I don't. know we bought it we were born into that. you were a young kid right you're a four. or five year old two down to my wife. yeah so they used to find wireless. networks. which had sensitive information on them. like RBI or you know and put this device. which would be a force field so hackers. could not come in so they their devices.

are today in the Pentagon no and so on. right got 800 clients and then sold the. business in 2018 tourist so one of that. seen my dad do it. second of the house at McKinsey and I. realized that Mickey is an outstanding. form like just brilliant right uh I also. realized that. we are not a resource Surplus economy. India okay our parents were in a. resource cash economy so for them. stability though was like ultimate. ambition for us.

is very different. so I realize. there are three axes one typically you. would want to optimize on if you are a. someone who puts effort money hmm access. or power. and fame or popularity okay okay bro and. there is some overlap there but money. power fame money power Fame right and. people make different choices so money. is entrepreneurship. Etc power is IIs you know politics and. famous you know film stars being content.

creators I said people like yeah further. currency attention. the first access is. for the kind of effort you put in you. will probably even if you are the one of. the most senior Partners fabulous this. thing you'll retire with 300 cross in. the bank at today's value. great. but you can create three across. in lesser effort intensive ways but. power and fame were almost zero and for. me I wanted some of those two also sorry.

I was doing very well at McKenzie I was. one of the highest performing. Consultants had tremendous Equity my. clients loved me and I loved the job I I. was a I was very good at Consulting okay. uh I got I cannot just come back to this. I'm 27 28 now let's come back to this. and I'm 31 if I failed I'll be equally. good then. um because he's not going anywhere. let me go and try and third thing is. people like Anand had left to build out. myntra and then do his own thing so.

senior people at McKinsey were going on. to do big things psyche left a lot of. entrepreneurs Deepak at rivigo he was. like my senior. your chance to do things. disproportionately quickly so that was. the second thing third thing is okay I. loved fmcg I loved consumer branding I. loved it I was serving some clients in.

the space I saw what was happening with. dollarship Club in the US. so Moby my friend was the brand manager. of ax in India when their ass was. getting whooped by fog so I was like. here you know new age brand interesting. concept like or you know Market. leadership. if you have capital a good founder an. intent to distribute well and then. marketplaces had created access to. Discovery warehouses technology was. getting built out so you're like sitting. on a pot of gold right the.

infrastructure is getting built yeah. that's how it started off a lot of kind. of multiple multiplication you know I I. really like your answer you said like. you came from a place of privilege and. everything and I want to point out this. thing maybe I want to get quoted on this. but I generally if people are gonna go. beyond quote and think deeper after. taking a second would believe in this. every successful founder. is privileged. okay or has gotten privileged after.

getting to some point yeah but not every. privileged person is successful correct. correct it's like but every successful. person is privileged there's no way that. your biggest success is privilege yes. right so you've and and the problem is. that people hate privilege yeah yeah but. they don't realize that even the people. they love they're just painting a. different story but even they are. privileged like 100 absolutely yeah. if you earned your way to it fantastic.

yeah you know my father says there's one. thing and I love it you know he's like. if you're privileged enough. to have the ability or resources or. Acumen to build a business then nothing. in the world should stop you to build a. business yeah because like very few. people have it there I was discussing. this with my uh with one of my. colleagues he heads growth for us we're. talking about privilege only and he said. they are. um and we reached this point where we. said. you should always be aware of privilege.

you should never be apologetic about it. um. the moment you become apologetic you. lose currency. but you should always be aware because. like this book called history right know. where you have come from. feet on the ground eyes on the Stars but. always be aware never be apologetic I. love this hello for me this is there's a. wrapper called uh slow cheetah and he. said a line that. is.

correct that's what I really really. admire and like as well another very. interesting thing about wealth right. which is probably the most wealth is. probably the closest proxy to privilege. right. um is. wealth by itself is meaningless because. you're not going to spend all of it for. 100 in the bank you're not going to. deploy 100 today. what you can deploy is the knowledge in. the other person's mind that you have. this hundred cross.

so wealth is never about the wealth. it's about what people do for you when. they know you have it. you don't have to spend a Rupees to pay. from it wow but that's how it wow that's. that that's how it makes life easy and. that that's what ambition should be for. people. get to a place where. the world then. the moment the world starts revolving. for you not around you for you you then. get tremendous degrees of freedom to do. so many cool things like what you are.

doing for example right to their content. with your business and you know with. your Networks you're doing that because. people know you have leverage so then. the world will open up for you in. interesting days it's called the Moses. like Moses divided the ocean right so. this is the most effect wow but when at. the end of the isn't life just about. building leverage to go to the next. phase 100 okay so there's the phases. right people don't look at your past if.

you don't celebrate it a lot yeah yeah. right but and so and that's why if you. look at like the mo the Highly. Successful People. um I can't quote them oh my God but yeah. they're like fairly large successful. people they'll always eat and very large. successful people who are loved yeah. people who loved extremely love they. always keep talking about their day one. yeah right because they know that they. have to keep reminding people that boss.

right because if you won't do that. people are not gonna be. very. like people are not gonna love you as. much you believe to love them yeah. because the moment they see that you. have leverage and now things are easy. for you yeah people like eh it's scary. but they don't see like where you come. from yeah so why do you feel this. happens I'll give you an example okay so. there used to be a uh a guy in I am. Lucknow okay um now get into I am like.

nose it's a difficult to get about 99.7. percentile blah blah blah. again harder now this guy had come from. a very you know like a very rural part. of uttar Pradesh right his English was. accentuated that way very smart gone to. IIT this act but. you know had an accent had you know you. could see that he that you could see. that in the way he would communicate in.

the in his belief super smart. but he always baselined himself to. become. so my starting point is so different to. where I am and people around would get. very upset about it again. foreign.

so there are two ways to think about it. so it's all about baselining so one. argument is to say hey. today's Baseline is independent of. yesterday's Baseline yeah but for some.

people yesterday's Baseline is critical. okay because I that so today's Baseline. is a data point yesterday's Baseline is. a line. and line is always slope and slope is. always trajectory and trajectory is what. defines the future. so people don't know people don't know. how to let the trajectory go you know. it's. [Music]. this is so true because I can think of. like two or three big things in my life. and because if that thing I'm primed in. a way that I take for me this is the. most important thing in my life because.

just cascity so it so tell you there was. a time where I was like very very young. like this is like I think seventh eighth. or maybe maybe younger or something. right I just had a. so my father Faith like a very big loss. because his like the small Factory he. had was was caught fire like it got fire. and he was going through 25 000 per. month loss okay so they're like a bad. time another time a couple of things. other happens a lot of things right. after like two three years where he was.

just recovering from that loss we had to. leave her home because my mom was facing. like a problem from the grass which. would grow around the house so we had to. go live in a small apartment which is. like a two bhken like a small Shady. sub-building type right so that that way. and like because that happened in my. head I was like boss I want to make sure. that we go back to house yeah I didn't. know that this was like with his. mother's thing yeah I was hard like my. father had to move to this I had to do. it like okay and then.

I was in 9th 10th like we moved to a. different house a rented house okay and. we were like three bhk 10 people. together families living good. comfortable very happy going on but my. father bought his first car to and first. car we went to a three-star hotel to eat. chili paneer because there was a. triangle on it right he was very excited. about the fact like let me make you eat. drinks right that was the fun part and.

maybe it's a luxury maybe it's not I. don't I don't know what was it. but that that event got primed in my. head that boss I never want my parents. to go and think about a price before. going to a hotel yeah and that is why. for me the biggest thing is even if I. don't make money I want to give it to my. mom to spend it left right there full. lyrics like I don't I mean some people. would argue that hey you know you should. invest this much you should do this much. there's like no boss I was like I want.

to invest in things I am great but first. write to my income and my mom's like let. a spend whatever she wants but I. so you make an interesting point right. so I've seen two kind of parents. and probably my kind of parents are the. minority I don't know where your mom or. your parents fit right so my parents I. will book their hotels for example or. I'll make sure that they stay in good. places which they would do anyways but. if I'm sponsoring it. they enjoyed 5x4 yeah they will take.

selfies send it to me you know like they. enjoy the fact that their kid is able to. afford something for them they would do. on their own anyways but now because. it's it's a kids they they enjoy it so. much more oh honey they will be like Oh. I'm feeling like such a uh you know. right and China is like a someone who's. you know color is up and you know so my. dad like I have now become a total shiny.

I am sitting in this restaurant I'm you. know sitting in this place and makes me. feel so good that my parents can for me. you know that I feel like. I feel like that's that's all like this. is what you are working for but the. other kind which is probably the. majority of India. which which comes from resource cars. India right. you know kind of just constant they are. not able to enjoy this when their kids. do very well and take them to great.

restaurants or buy them great watches or. whatever right whatever. doesn't matter. how do you how do you so it's not about. I tell you so my father once. asked and okay and he made a fortune for. himself as well by the way like now he. did he did his journey he built his. business now that and the the very I.

think the best thing which happened with. me was not being born in privileged but. to be able to see my father's Journey. from zero to privilege wow that was the. best thing which happened because I saw. all the phases so my father is obviously. like he's made his money he's having fun. good life now but still because where he. come from. he like just just doesn't like he's like. okay like why are you spending so much.

what's the need this is the burn rate. you have like he talks about Bernard. more than I talk about my birthday. he constantly he'll remind me he's like. I'm like I'm investing this much I'm. investing like 60 of my income into this. this and that is. and he's like always trying to and not. from a place where he's like think. negative it's from the place that he. wants to protect his skin and that's why. he stops enjoying yeah he he would oh.

okay by the way that this is I never. understand this I don't I think a lot of. people agree to this. if I go out and buy a 10 000 rupee let's. issue he wouldn't mind. he would give me money. but if I go and buy a 2000 rupee show. for him yeah he gonna pick that too. thank you bye and he would it's not even. my money forget that if even if I take. money from him to buy for him like for.

me or anything he's okay but even if I. buy from my money for him it's not. are not taken care of. that generation took care of itself but. has built India. so then there there are very. conservative. yoga. so the 2000 will be true for him his. lack of opportunity the 2000 rupees shoe.

for you. is my dad will look so nice when he goes. for this wedding. the mindset is only different you think. about his shoe very differently from the. way he thinks about it yeah yeah yeah. and you know now that you've pointed. this thing out it takes me back to one. of the biggest opportunities with this. Our Generation has and. it takes me back to there was a research. by BCG I think there's a book called 10. trillion dollar opportunities right it. says I know the exact percentage but it. says something around the type of.

parents generation used to save more. than 70 of their income yeah right and. our generation only saves less like it's. less than 20 of the outcome correct. right so because that 80 we have that's. our disposable income so we spend that. on upgrading our life yeah and we want. to find Joy by spending that income. correct whereas our parents would find. Joy by saving that you're talking about. Joy it's also about stability right. um.

foreign. [Music].

generation. you know wait on the head and shoulders.

mindset is only different. minded It's only different it's amazing. you have to eat their own yeah like. that's that is what was needed to take. India from where we were in 1991 to. where we are now maybe consumption is. what is needed to take India from where. we are now to what do you need to be in. 2040. and it's so true. we don't want. American Investments coming in India.

because Investments come with riders cam. putting hundred dollars which means I'll. take out 110 next year I want hundred. dollars of consumption money it stays. here I don't want to give you back 110. yeah yeah I don't find that I don't want. to FYI influence no I want consumption. inflow in the country. so when you create what you're going to. create build it for the world let money. come into the borders and stay then we. can use it no let money come in to give. it back and it's loan so getting back to. your business okay so Dollar Shave Club.

happened in the US yeah right so was. that the primary reason like that plus. there's something interesting I can do. something in India as well in this one. or many triggers key like there was one. theme that big companies which are. monopolized are slow in Innovation and. not consumer-centric oh yes so Gillette. for example is a classic example you can. bring and there are there are incredible. company like I respect them to the core. but. you can take five ten percent share all. right that's that was good yeah I think.

fog showed that with ax right deodorant. Market Indians like to smell so that's. one thing here big companies can be. broken by up starts with a. differentiated proposition proven. second thing was men were becoming. conscious. of the way they looked and this was. primarily because. of two reasons one women were dating. more getting more educated getting more. financially independent and hence less.

much less leverage relied so I don't. know if you remember going to weddings. in the early 2000s. you would see. men marrying way out of their league. bandi super awesome. total idiots. broadly. disability he didn't have to make any. effort.

you know taking care of themselves but. men don't tell each other how to look. good women will always tell each other. yeah right three girlfriends cute I love. your hair I love this lip color what do. you use foreign. [Laughter].

plus large market so again four or five. triggers education. foreign. [Music].

I want five products for bathroom and I. will take 10 minutes of happiness in the. consumer's mind when they want to remove. any hair on their body. May for example I like to shave my head. you probably clean shave yeah maybe uh. your mother likes a good eyebrow or trim. some maybe your cousin wants uh intimate.

areas clean someone wants to trim their. beard if you take the person who's most. raw when they wake up in the morning to. the most beautiful self the largest. Delta Creator is in removal of unwanted. hair from the body. including Memphis take example of. uh Indian men seventy percent of Indian. men have hair on their backs and chests. yeah most of them. have spouses or Partners who don't like. it there's not a single product that. helps take them off most of them wear. bunions most of them sweat put products.

now evolved into a place where a removal. of unwanted hair is important and we. build sensorial products for it we. started with shaving because of all the. reason that I said and I've evolved into. a men and women business like we found. hair removal to be the place too wow I. never thought of it this way. I never thought of it is so true like. people have on their back and it's. annoying yes unpleasing and there's no. product.

and in fact there was never even. educational awareness about it. how many men have you seen who are going. into formal meetings wearing a shirt and. the Banyan. I've removed hair I've done like. methodology. including laser there's that two three. degrees. foreign.

structured it as a separate subsidiary. got a separate business head for it only. shop pool on board I want to raise a. series there for that business now it's.

20 of my business today. I think I saw some clip or something or. something where you were talking about. it somebody else did the product. Innovation like someone else like I. think there's some employee yeah said. something dude we were in covert wave. one May June. [Music]. um. manufacturers built out of women's.

business again back back and do an. inside and you'll appreciate this a lot. this idea women's shaving is very. different from Men's shaving men shave. cheek to Chin. small hair dense. small surface area women shave wrist to. arm ankle to thigh large surface area. sparser hair longer hair men shave at. the Basin women shave at the shower men. have access to running water women don't.

can we make a product that does not need. water but can cover large surface areas. Against the Grain so the idea was not to. make it Pink or to put more blades or. even to make it safe the idea was can. you make an anti-clock. yeah. foreign. I would never know this because I'm not. a first time consumer yeah but the women. knew it this is so exciting you know so.

blade blade. Innovation at the end of the day is a. very overused word. I really have a smart common sense and. you will you come from a you know. manufacturing background just put the. blades far apart. and put gaps between them the hair gets. cut and goes behind the razor yeah so at. the end of a stroke for women if the. user like they use a man razor by the. time they get the razor here. [Music].

this is very interesting this is never. thought of it but I'm sure every like. consumer-centric brand goes through this. journey and that's why you guys are. pretty successful for all of these. things it's fancy to just just think. about it to keep something. of large businesses okay why they are. not able to do it is because I think. fairly the large reason is I feel large. businesses rely on their mode yeah and.

they're more Centric they keep all they. want to do is keep making sure that the. mood gets stronger stronger stronger. right and whether the small startups who. find their own space they are consumer. centered correct right so a large. business for example giving an example. let's say Unilever Unilever is always. going to be way more Centric about the. distribution because that's a more. correct I'm gonna go deeper in that. there's this highest equities. and whereas bomb machine company will be. higher Central like distribution.

so is that the reason why like mode. Centric versus consumer Centric is why. people win uh so I my fundamental view. or you're right so I think. fundamentally there's a huge difference. between building a big business and. running a big business. running a successfully big business. study for example our investors are. Colgate and racket. to behemoths right they're 70 80 billion. they are in market cap most penetrated. companies in the world like Unilever in.

their own like lies yeah Durex Colgate. big Brands right. um different challenges. is very important right they hold it. very close. is low. magical examples.

broadly you take the worst brand manager. and the worst distribution and the worst. everything and slap it onto Maggie. you did the best brand managers best. distribution best everything. so volatility of outcome is. between worst and best and by worst I. mean people don't show up to work whole. year. in. buildings big big companies volatility.

is very very high if you don't do a good. job you'll die or rather if you don't do. a great job you will die yeah you do an. outstanding job you can build a thousand. grow business. so volatility is a lot higher. so that's why the ability like that's. why. Talent the talent Arbitrage. return in small companies is that much. higher that's why I would give Equity. out the last company you don't have to. do it because they know that the thing. Talent Arbitrage is low very yeah so.

you're right they sweat their mood a lot. you deliver will sweated distribution. Colgate will sweaters brand Equity. um Maggie will sweat its amazing product. and category defining like beating. product right. uh but sweating the mode. has lesser Delta in terms of outcomes. compared to creating the motor I think. one of the largest modes for Coke is the. recall values yeah okay. in the fridge. [Music].

like I know it's open happiness. so it's a recall well. when a brand can create Santa Claus. hello. it's a co-creation. tell me tell me the story about it no I. think Santa Claus was created. it's a Coke thing. Saint Nicholas the part of Christmas. the large damage the one who brings. happiness.

wow yeah. nice. you know it's amazing to look at what. these larger brands have done I was. reading about how Unilever introduced. chai to India yeah right like red label. so Indians were not drinking tea because. every black thing they always used to. think like what are these white. britishes are drinking like this not. something and then they mixed it with. milk by calling it healthy drink if you. want to be as healthy as Xyz person or.

the person who's ruling you're leading. you need to start drinking this healthy. healthy drink and that healthy drink. started the chai Obsession in the. laundry. people don't realize people think of. huel as this it is by far in like the. most successful Unilever business. globally and within India the most. successful fmg company Yeah by it like. growth everything right I love I'm a big. fan of you. and I was seeing their brand so of. course people love the you know their. brands around surf Excel.

um you know uh fair and lovely they're. like. the others broke Bond. and people don't recognize people. recommend pawns Vaseline through their. fruit Pond is there yes. surfing because Surf and brookburn are. there or OG Innovations yeah right they. created the market Surfers never a thing. in India yeah it is.

but then did like the detergent the term. the surf they start they create a. category even today people don't call it. detergent powder we call itself. so with me my dad used to tell me this. is. like you want to change this I want to. change this and that's the yeah. [Laughter].

but I think uh I remember when I had. gone to Colgate before they had put. money in us I went to the research. center in Piscataway New York. and you realize institutions when you. sometimes it stares you in the face. right. in big bold letters this is research. this is like 1600 phds are working there. on flavors fragrances formulations. chemicals Etc. every morning.

three and a half billion people wake up. and the first thing that they do is use. what we make here. their First Act is to trust what we make. here. that's what everyone sees when they. enter the research center. and it's amazing can you imagine. scientists kind of coming in and. thinking here. three and a half billion like almost. half of it. is more than Facebook and Google. combined yeah yeah three and a half. billion Dau.

the First Act of their day is to trust. blindly what we make here I was blown. away. what an institution this is. did you think harder. wild that's amazing it's all right okay. let's let's boil down things a little. okay like let's get down to the. Grassroots okay we were talking about. Bombay shaving company in the beginning. and you chose this because it's large.

Market size because of XYZ. all the people who are watching this a. lot of people want to start their. careers or maybe in entrepreneurship. want to become entrepreneurs or maybe. our entrepreneurs right what do you. think is the right idea like how do you. I like what should the good idea have. like what are the couple of attributes. in the right idea our instant thought on. the last thing strain which we picked up. key. people have moved in consumer-centric. businesses we will have moved earlier it.

was features okay then. it became benefits now and now it is. slowly changing to feel yeah with the. trait emotion right and that's how the. large like the business like you just. talked about it right and women. [Music]. right so the now the brands are talking. this language.

that's how the consumer businesses have. evolved themselves into they've moved. from features to benefits in our field. yeah emotion feelings and then they go. to culture. cultural business Red Bull is culture. Red Bull is a single skew single skew 15. billion dollar business globally why.

because they own adventure. they own sport they own energy. and if owned an emotional. culture. 35 kilometers. football teams Char Formula One. anywhere where there is adrenaline in. the human body Red Bull is there. um.

Revenue per year. on one product. foreign. like. things that are not part of our culture. we've found it hard to adopt here. Kellogg's is tried for years.

[Music]. breakfast important nothing. didn't happen Red Bull. when you own culture you own. yeah Red Bull girls there's that and. they mad they maxed it there yeah and. you know the moment I think Red Bull. married. it's adventure it I've always thought. like Red Bull is Adventure but the way. you use it like they've owned culture.

yeah now makes maximum sense. but still when they go out they drink. Red Balloons yeah man who can say you. know silver or blue. foreign.

[Music].

okay let's move to the next question. this is a good great Insight you know. okay let's get let's reverse back to our. ideas like what do you think is the big. idea like what should good ideas have. like. like is there an investor as well what. do you back and you've seen businesses. okay if you were to ask me what I invest. in I invest in two things. one large markets Market has to be large. if you are playing in a small Market no. you don't have wiggle room and you know. that as Founders building businesses.

from the ground up you need wiggle room. because failure is bound to happen. number one. number two I think uh is I look at uh. quality of founder and because quality. of founder very judgmental very vague. very judged but for me it's it's. literally three or four things okay. number one is. I think resilience right is the ability.

to. um take things on the chin right number. two. is. curious. at an intellectually in an. intellectually acute way. not curious in a child and chocolate. shop way like he boss opportunity like I. for opportunity it should be amazing. yeah commercial astuteness should be. amazing. um you know uh the ability to see a a.

market opportunity where a competitor is. weak is is high right can visualize so. resilience. intellectually acute curiosity. um and uh I I think third thing is just. a very sensible set of value systems in. place right today for Founders that's. becoming more and more important because. you're trusting. probably inexperienced people with large. amounts of Capital Pools.

and it's very easy for slippery slopes. to happen yeah especially okay. you have to do it. that's Lopez delivery. then you don't know when you cross the. line and then it's over so for me the. other three I believe in this thing like. a key. there are a lot of businesses. [Music]. they also end up becoming large.

businesses because. yeah innate consumer Behavior right. let's say for example the Facebook. account right but Facebook. that is talking yeah right that's the. biggest time in the world right now yeah. just talking about their their stalking. was their time right so maybe so that's. a fairly last first of all a problem you. can see like a potential. right second is curiosity you talk to.

founder for a foreign. I had that kind of curiosity but third. one is how do you judge that which is. what the value system like how do you. like how do you decide that before. investing a in a guy probably gonna meet.

him one hour two hours three hours five. hours okay. ref check. for me ref checks are the most powerful. tool foreign. [Music]. right and you so for me the proxy are. two three right one is has he has he or.

she built a. career on. Trust. like trust trust based career build do. bosses trust her or him do colleagues. trust two vendors trust two distributors. uh and second and this is a very. personal metric so people might say but. for me empirically has worked is. has that person maintained good. friendships with good people for a good.

amount of time. is. and you will see that people who are. great friends to others. are very good bets. wow to hire also my CEO for example. Deepak. when I went to China with him foreign.

[Music].

foreign. and then when when you see the good. people at large trusting someone for. good amount of time. your home nice this is a good one a. message.

the hiring someone will typically talk. to someone you will ask you why your. closest friends. who are the five people who you consider. your close friends. so for me immediately yeah. right. and that's the difference between things. right so like there's a friend of mine. like I.

wow now that we're talking about it I. think I have not spoken to him in a year. so there's a friend of mine we don't. talk for years okay and he's my I think. the oldest friend I have his name is. sushant from school like third fourth. standards. but. when we go we go eat at the small Dhaba. with where we used to go to school and. and the pond is insane insane. trajectories.

like. generally I don't know. right but it's just wild but when we. meet we still have the fixed menu. and have you seen the trusty equation oh. it's wild the transformation right it's. fine like oh the other day Okay and. there was this there was this. conversation my dad was saying.

those those things. that's it we meet on occasions. they've understood everybody's trying to. build and these three four years are. going to be very crucial in life.

how many friends are there I and I could. instantly name like four or five people. yeah and my dad was like okay he didn't. ask me any other question he's like the. fact that you're so convinced that. tomorrow. and he didn't mean. [Laughter]. this is.

like I've done this when when money came. my way I asked a few friends. so coming back to the idea. okay. I feel when you when you look at idea so. there are three things which are. important for me is one is the consumer.

shift is happening or no. you know. the shift should happen like the pattern. shift should happen let's say you said. that like the men are also getting. interested in grooming themselves. because shift okay yeah okay now a right. swipe that's a great consumer shift.

happening so that's the first to back on. that. second is which I feel one of the. biggest things which I feel key. if you're like so you need to be in an. infrastructure. infrastructure business. so say more what I mean about this is. are you building an infrastructure for. something that you're good at yeah so. for example let's say if you're a. creator. are you building becoming a Creator to. um like to make 20 000 more creators. like you yeah is there a platform like.

this let's say if you're a good online. seller then are you creating a platform. where you can make 10 000 more of you. like online sellers right this is like. the infrastructure Facebook Google. Amazon did it so infrastructure thing. now. whatever you you're building an. infrastructure for for a category there. was nothing so you're building so by. educating you're telling that boss is. you're creating an infrastructure need. for these are things products so your.

built an incubatories shaving is just a. like your infrastructure. that's a platform which is going to give. you more products probably that's what. it is so that is the thing so that's the. second is. correct that's what I mean by. infrastructure right. a second and third which I feel is the. most important. which is USB yeah and for me the USB. meaning is not a unique selling. preposition USP for me the new Modern.

India unique show of preposition yeah. your product should have a show off your. position because that's how it travels. correct if you're if I'm using your. product and showing off to 10 of my. friends yeah. you have done the job correct thank you. so these are three things which I look. for in an idea which I feel every. product or something should have which. is I think a very I completely agree. with you in especially in consumer. brands that are kind of you know in the. space in which created by want to create. it. but I'll tell you my and I've learned. this kind of along the last five six.

years rajes. sometimes very unsexy businesses are. very I have very sexy financials oh yes. okay I'll give you example. when infrastructure let's say if you are. not able to build an infrastructure then. tomorrow's USB energy. infrastructure I mean for example so. often so I have there is a entrepreneur. who decided okay find the 35 to 40 year. old male in India um. find what they are most insecure about.

okay. and build products for that mail because. the insecurity then mail will not. discuss with anyone um. hair loss.

I don't know group. piles hemorrhoids constipation. is tools. it is violent. okay. yellow and red the logo is a man sitting. on a commode that's the logo of that.

brand. is gonna get because the food. yeah oil heavy oil heavy metal heavy. spice and may will go to the farm. assistance. foreign.

[Music]. but consumer wants.

you know I. uh insecurity sexy business. that's revital. right same thing same Concepts. I want to last long in bed sexual. Wellness issue sexual violence. won't show off insecurity yeah but it is.

amazing it is you know this is why I. love podcasts like this is what I love. getting people like you this is you've. given me something new to think about. like. love many even though it's like such. common. Sensei businesses. [Music]. right it's it's nobody showing off like. so.

foreign.

if you see the one brand that is meant. so if you look at all channels offline. they call Modern Day General trade. pharmacies. Etc then online then online maybe Amazon. big basketball everywhere. market shares change okay.

all that the one brand that is managed. to maximize repeats and keep five. percent market share which is Big the. constantly is Mysore sandal oh yeah. they've gotten that damn product. fragrance so good Karnataka so Factor. then huh foreign. because people just love the form factor. it's different it's kind of it's got. that softy feel to it but yeah.

consumers. I think added perspective for it. have not been built by. uh have been built by people like your. father have you been built by founders. of raised capital for example we like. people like you and me are more you know.

sexiness like we like shoes we like. experience. has been built by people like my father. for sure. right vectors whatever then Pratap. snacks.

[Music]. um. so that's how consumer brands have been. built like this we are trying to do it. differently yeah yeah it's it's amazing. and you know like harsh marijuana shared. on my podcast he said it that he he. wanted to launch shampoos yeah okay but.

like shampoo and are dominated by mncs. so I'm like my job post. let me think about what is the pre what. is the post yeah I loved this Insight. yeah he's like categories. so please. conditioning right so the conditioning. was not a big Market in India oiling was. but I entered oily.

if you don't know this fact it blew my. mind when I found out yeah. tax dollar. s. why no I don't know you're good share. them share with the world I don't want. to spoil it further so parachute was one. of those things that random commodity to.

Brand yeah they took a Commodities part. of his coconut oil which to be found in. those silver tins. coconut oil is one of the most commonly. used oils for cooking in India I think. after Palm. palm and soya maybe coconut especially. South India coconut oil banana chips Etc. you will make it coconut oil. so he made that blue thing and started. selling it to people plastic bottles. started selling very well but commodity.

the price staggers upwards. you can't price 100 rupee product at 300. rupees you have to pay 100 110 115. um uh he started now coconut oil was. used for cooking okay so parachute is. used for cooking but realized that. consumers are putting it in their hair.

all right. now. he started making ads for parachute. just showing women with long hair shiny. long hair but in none of the ads he said. that this is for your hair he always. called it parachute coconut oil. it was a cooking oil that was being used. as a personal care product whether. Indian government taxes it differently. not realizing that oil cannot be. considered a beauty product because of.

the just because of the commoditized. pricing situation. and then of course there were court. cases this enabled what you don't. realize or what at least I struggled to. realize was okay when you stagger price. upward is such a difficult journey and. then tax composite yes you have to find. ways like that extra point five percent. one percent for your business to survive. is crucial. businesses take time and those kind of. entrepreneurs had the resilience to like. do this for 10 15 20 25 years. we are a little less patient like this.

is what I feel like anyone from the. consumer point of view I don't know. about and I'm saying this because I'm. very biased towards consumer businesses. because I love this right and I've been. in the same Journey since fear I think. comparatively to all the other. entrepreneurs I think people are. building consumer Brands they're the. most patient ones yeah because it takes. time to build over there like no matter. what you say you can be the best. marketer and just Market in the world. and every day be on TV but still take. time for you to actually build a brand. the process of the like brand is like.

you said the emotion in the mind of the. consumer right takes time to build it. takes time like there's ages it takes a. lot of semiotics it takes a lot of. triggers you'll need to watch What's. happen when one Formula One race then. you'll need to see RB Salzburg then you. will need to go and see a Red Bull girl. in a college giving you a free drink. then you need to see some guy jumping. out the foreign. let's go to the let's go to the founder.

conversation again and I'm wow I love. like how we're circling back to this. going there right so. we're talking about that you invest in. Founders the ideas right and then in the. beginning so up so we talk a lot about. entrepreneurs building Brands they're. building it right it's a wild race which. we're seeing we see money funded money. all of this and but there's a question. are you building a proficon or are you. building a unicorn yeah right because. investors.

[Music]. so what's your take on this like what do. you feel like should businesses be. profitable from day one or what is this. philosophy behind it like have I think. have a very strong sense of what your. core margin profile is going to be okay. um like don't operate in results in. margins unless you have a very good. sense of velocity or product for example. uh okay and let's just give to give me.

the range of what do you feel is like a. good margin and raise a 10 margin for. example under under something is laser. thing let's just say that 25 125 25. Cross margin is very thin like more. difficult Electronics. your audio your headphones etc etc all. operated 20 25 Cross margin there you. circular product very quickly be very. efficient on marketing Logistics and. circulate super quickly apparel fashion. typically will be in the 35 40 45 but.

inventory we have many sizes many skews. Etc so higher margin food beverages. again 40 45 50 but shelf life of that. um. personal care. for example in my business. we have hardware and software so trimmer. razor Etc are at 45 50 cross margin. soft software which is any water-based. or gas based product foam cream anything. deodorant perfume or all in the 70-75. range.

so that's that's that's broadly where. the margin profile will now if you're. able to increase your price. if you are able to charge a premium for. something differentiated then in a 40. category you can take it to 50 55 60. etcetera. so you feel so like have a very clear. like clear path to your profitability. my view is. be clear about value creation from a.

burn standpoint I am yet not profitable. I have raised till date around 240 in. primary capital of which more than half. is still in the bank my company is worth. 1600 crores so I spent 100 crore rupees. I burnt on a crore piece. [Music]. value and at some point do I stop. burning and can that value start. becoming profitable yeah but different. businesses are different all right. WhatsApp could never create. profitability but could create value.

which was. interment testing LinkedIn as a business. you and I are around intended. create 26 billion dollars of value but. found Revenue through monetization of. ads so I think Founders can cut. themselves slack if they're in large. markets and consumers love them to be. able to figure out. a profit pool okay maybe on day 10 for. someone on day 20 for someone only 50. for someone but don't leave it to the.

indefinite future have a clear. monetization plan but it's okay if it's. three four years in the future what you. should not do as a Founder is get. sweared by market. foreign. [Music]. [Music].

uh. put someone like me I'm very happy as. long as I have gargled on value created. to burn value to burn ratio should be. high this takes me to the politics how. do founders make money. this is just paper money right valuation. right very good question and this is. something that I've learned more. recently when one of my board members. kind of pushed.

um. Founders make money through well real. liquid money through sale of their. equity. review IPO you will sell one or two. percent of the company if you own let's. say 20 at IPO you can and your company's. value at IPL thousand crores. so IPO is or if someone comes and buys. your business out then you make money. till that time. you have to find a way to create create.

value for yourself. foreign. rule of this is after year three. things you have. after year three the business is doing. well business is doing well. able to attract capital okay able to. attract more Capital than is needed in. the business. right at that point onwards start.

liquidate like five percent five to ten. percent of the round should be for. founder anti Senior Team. foreign.

uh your three onwards you have your own. radio it's vested I think company will. be on stable footing and after that five. percent of every round five to ten. percent of every round keep it for. yourself and the team and you keep I. mean you don't want to liquidate a lot. of your holding at lower value but. participate.

and participate till you make. till you make what what is called. you money yeah right in my mind. 50 crores is retirement money 20 grosses. you money okay 20 gross make 20. crores for yourself quickly. as quickly as possible Right. because. a shark who has tasted blood. is 100x hungrier than a shark who is. starved yeah a Founder without secondary.

and only paper wealth is a starved shark. the issue with staff sharks with their. risk covers. everything to lose. then never take risks. hungry shark. boss swing for the fences. the authority and confidence which a. Founder has after the secondary I've. seen here. I've seen it as a boss.

at the reception there is a sharep. e-stop value board. with like a moving tracker huge. every day basis the last month's Revenue. multiplied by 12 multiplied by Revenue. multiple development number of. outstanding shares. whatever the share price it's visible. every day publicly. wow. the counter side right so this is.

[Music]. all this five percent five percent. of your Holdings. The Wrong conversation you're in the. wrong room yeah you know I I like I. agree to the prior Point. that's it the moment is added secondary. investors. but you gave a very good analogy that is. like the one who have tasted blood is.

hungry for blood ready. update clear business concept exactly. Business. [Music]. Financial Freedom he said when I have. personal financial freedom and I'm still. coming into work every day it's because. I want to not because I have to. and that's what makes me an expert.

founder. yeah that's so true yeah I want to. that's why not because I have to. remember. so then this is then it's labor and it's. not fun and how do you feel okay how. there's a question. in today's world. how much time let's say someone who's. starting. from Ground Zero would take in order to. make 20 crores as an entrepreneur. your. in liquid money or in liquid money right.

what should be the right way to. do like till five years like. to make that 20 crores a day. [Music]. if you are if you are signing up here. you can't you can't sign up to run a. race. and then justify jogging. wow my dude I love your inside I love.

the little one one liner you can prepare. you know. yeah so you can't you can't jog your. weight through a race. we are we are a country that is. exploding. you know. it can happen through mollycodile. default. what do you mean by that you can't you. can't you can't uh. someone like one of my senior senior. people had said and this is you know um.

key if you run behind I might get. hammered for this but I won't say it. anyways because it's not my quote but if. you're 22 23 and you run behind. work-life balance Now work on a life. right. oh. right you have to have it in the effort. have to put in the effort. extraordinary outcomes here so it's well. documented and you need extraordinary. effort. Kobe Bryant we celebrate him yeah yeah. see what he used to put in Sachin then.

you celebrate him see what he's talking. about he spoke about Messi and Ronaldo. what the sports is a classic example for. me everything everything around it. that's what I also believe like when I. said about 26 hours and I got to go. quoted I don't know my thing was here's. what I wrote. I was watching this series defined once. okay it's where doctor doctor. you can say like how he came from. absolute nothing then became Dr Dre then. he built beats and soldered to Apple the. Jimmy I know doctor they were just.

talking and he was just explaining Jimmy. I mean he's like I don't know anything. else apart from work because I've made. my life up game yeah right this is what. I do yeah and I was like and I just. pause that moment again. same with me right my life is game yeah. like I love doing this like what I do. for living is. I'm building Brands which consumers are. using and I'm talking to the most. interesting people in the. country yeah right that's the best job. in the world yeah right let's do it no.

so I'm writing. I'm writing that I wrote this that even. if I have 25 hours in a day I would. still work for 2016. it's not that I'm. working I love the grind like I love. this yeah yeah like this is amazing for. me because it's the best thing to do. and then I got backlash like I said. bashed my people like Left Right Center. people are bashing oh you're promoting. toxic work culture you're influencing. people it's like boss I'm saying I like. it. and I'm saying this after doing the like.

the work for 10 years yeah and now. they're saying that now because of the. work which I've put in in the past I've. designed my life in a way where I'm. enjoying what I'm doing a problem then I. try to justify and then I look at here. what did I say wrong okay like what was. the reason and I tried to look back I. was like maybe people are right maybe. I'm wrong right and it's good to just. take a step back I looked at around the. world. every successful person in the world. was obsessed with what they're doing.

yeah. and all they were doing is morning to. night building that thing yeah. Jeff Bezos classic example Steve Jobs. classy example Elon Musk he's so crazy. [Music]. still even today like he doesn't have he. can sleep he can build a mansion. in air and sleep there. in space activities yeah in space and. live there but but he still is like. she's there like he works.

24 7 and then so everyone ordered you. look at sports you look at people around. you look at the entrepreneurs you look. at musicians like not speaking to this. guy there's an apple or King have you. ever heard of it right King rapper right. the King was here and King said. you know. music but the show is. like it's not that everybody thinks that. also music is something it's like that's.

my work yeah and I work for that like. 18.99 yeah. correct because every goddamn moment is. like or can I have music. but the music is that's how you build. music you can only build music by. getting inspired by five different kind. of musics so excellence. um. Excellence is addictive. like Sachin speaks about them right when. he was five seven years old started. middling the ball against older kids.

spend hours in the Nets honing his craft. zakirussen. boots. [Music]. made him play that at a certain beat. four four hours a day just one note more. raila no no peace nothing. is. Excellence at the top getting to 95 is.

fine you know 99 is hard 99 to 100. journey and it is yeah that's where. that's where true human Pursuit comes VR. we will progress because at one percent. yeah and we owe it is like I know we're. talking about the LinkedIn post and. you're right toxic word culture people. who are in places where their efforts. are not recognized. be little humiliated. Etc which has happened a lot in India by.

the way like there is then we will labor. they may be. um manufacturing setups there may be. call centers. sales forces. Etc collection agents tough jobs. a lot of this you know drivers. Etc. those may use work as a way to elevate. the kind of work you're doing or the. kind of workplace you are in. but um get to a point where you can you. want to put in the 26th hour.

how much money you are born into. how much God given talent you have how. good looking you are how presentable you. are ASAP. maximize. like if you are inspired by XYZ people.

in the world and you want to become. black then you need to put it. why do you feel like people have. objection why do. like why do they mind when people talk. about it yeah to be honest I think it's. not it's not just you it's not me it's. not just internet is a wild place okay. it's a wild place it gives you as much. love as much hate yeah it's it's. proportional okay properly but it's Elon. Musk as well it's right A lot of people.

don't know this but there's a video of. Shahrukh Khan it's a one minute video. yeah right but Shahrukh Khan says. [Music].

and I envy people. I I envy people who are not hungry for. Success yeah because like they have the. best life but that's a curse that you.

want to be successful yeah but I'm. jealous of people. like when these people also say this. everybody knows this and people agree. with Shahrukh Khan. they love it but why do you feel like. when normal people upcome him. they come in and say things like this so. people we hate it like people don't mind. it carries and what do you feel is the. reason so I think. um in my case specifically. um I. um.

people took that narrative to be. something that I am mandating on people. I employ. okay I'm an employer. so when an employer says it. it reflects that he's probably making. his people work 18 hours a day while my. my point was to Founders broadly my. point all my posts are 80 of them are. two Founders. you're a new employee in a startup put. in the hours and it can be General also. for the people who just want to be.

successful yeah anything I'm ambitious. but people took it to be here. you are forcing and then then that. forcing becomes applicable in F then I. become the call center manager who's. forcing 18 hour work shifts on people. who have small kids at home. I became the uh uh. assembly line in automobile Factory. manager who's forcing 18 hour shifts in. unsafe environments for people working. in that factory.

I represented that for a lot of people. so their angst was justified because. context was totally different yeah oh. now again and that was not justified. because it's a real issue. there is abuse yeah like when you don't. have options you won't be a privileged. right we're talking about privilege. before we have privilege we have 10 jobs. maybe someone doesn't have someone is. genuinely making a honest living in on. the shop floor of a factory what is.

getting hammered for you know putting in. six hours extra without getting paid for. it a lot of the comments were do you pay. overtime. employee in my company can come and go. when they want same same like it doesn't. matter but it is more for people to. drive themselves so I think that the. backlash was I think Justified because. context in a LinkedIn process hard to I. think hard to explain in my in in our. office like okay people are free like.

there's no mandate to come to office and. work yeah. everybody's been given tasks. if you can do that task in two hours. like nobody cares yeah that nobody is. gonna even ask you or call you to do. this yeah like everybody so this is a. classic example okay like he he believes. in.

10 days we have to work back to back. after that you also chill I'll also. chill two and a half months we'll chill. right and so he doesn't have to come to. office for two and a half months I don't. have to come to office two and a half. months podcast because once a week right. so we and ten days. not like you have to ten days maybe you. have to be like your boss 24 hours. different people are different exactly. like so it's not like a mandate in an.

office. put in your best and leave people both. in a sportsman leave it on the pitch. leave your all on the pitch I don't want. you to come back with any blood any. sweat energy left in your body. everything should be on the pitch that's. what it is and only then you get great. outcomes so in I think the spirit and. the intent people get like people like. you got it people who don't know me or. who have different contacts and get it I.

think it raised the right debate. it led to people having the right it led. to the right thought process it led to. the right conversation which is good but. intern is a wild Place crazy. you know okay I'll get to the last. segment of the of the podcast and I want. to understand because you're a big. believer of brand building. right what do you feel like what are the. right attributes to build a brand. with d2c we can't get away without this. question yeah I'm sure like most of the. people.

will want to build their brands in a. perfectly competitive market you were in. a perfectly competitive market as well. so how do you make sure you build a. brand which where it's very less. yeah I think the two three things that. are important for brand building number. one is habit creation if you're a. product or your offering can create. habit It's amazing And we are like yeah. Colgate to this the classic example to. wake up in the morning. two times a day yeah habit form muscle. memory oh yes.

I just want to add it in this there's. another brand which I think Unilever. border Colgate bought in U.S they did. the same thing with the toothpaste they. built another toothpaste and they called. it AM and PM uh and they created habit. of two different toothpastes for ammu. two different ones yeah just because. they created a habit of using two. different toothpastes they got sold at. like 120 million dollars crazy crazy. habit creation habitation number one. right number two is. find trim like your product should find.

uh should make the person feel good. about using their product for whatever. reason. feel good is a very underrated brand. forming a brand creating exercise like. how like for example we were talking. about shaving right. uh our shaving foam. the inside is men in India unlike men. globally one shape before they take a. bath number two shave with their. t-shirts on oh yes okay everyone even.

though. but t-shirts. you need a shaving foam that is that. attaches itself to your skin doesn't. leak. third thing is it is the product that. gets closest to your nostril so. fragrance is important four things you. take a bath afterwards so the fragrance. has to stay on. so if you're able to create a form same. form factor but doesn't leak and has a.

good fragrance then the consumable unit. every day and enjoy using it Colgate. Total where is total such a good. toothpaste because the fragrance and the. flavor is so good compared to regular. Colgate yeah Red Bull there is something. about the shape of the can which fits. into your hand. right so every product has to have a. feel good element to towards utility. amul butter there is something about the. salt and the texture which fits on bread. that or on Aloo Paratha that makes amul.

butter just nobody can beat it no other. water not neutral light of course let. you distributed that you have this. amazing amul ad campaign Etc but the. core product feels tastes so good so. habit forming feel good and then. distribution. just distribute like a boss. be there there are so many brands that. have been built purely on distribution. pure early on distribution. work hard make the retailer buy and do. do retailmates distribute up it's. retailers for free samples.

distribution is critical distribution. distribution is access awareness. availability fully fully so again. building a brand find habit forming. opportunities. make sure that they feel good and then. distribute like a boss for me to take. the box on all three likely that you. will build up a business and how how. long do you think it takes to build a.

brand. earlier like for example earlier brand. would probably be like haldiram or had. you we spoke about it took decades. I think that has now gotten compressed. but not so much I think a brand let's. quantify this side I think building a. thousand crore brand. will today today a thousand dollar. consumer brand will still take 10 years. very few exceptions in like boat or Mama. Arthur very few exceptions. um in the game but typically we'll you. will need 10 years.

but don't you feel that then there's a. product life cycle. brand find Recession Proof habit forming. today I know that um. to keep looking at your next cohorts of. consumers and so on Market won't change. don't look at markets that are flimsy. that way. large markets that will stay. unsustainable are important so the last.

two questions which we ask to everybody. thank you first is what do you feel. which is the next big opportunity where. a billion dollar business can be built. in India. which sector which industry would you. feel it's a debt tag Health tag fintech. consumer and. um. very good question here industry right. now. I think education. education is one where you're you know. it's got all the things right A lot of.

people want to spend a lot of money and. it is fundamentally the most important. thing for a human being. but the modus of community of education. has remaining the same for many many. years but centuries yeah. that's broadly. but fundamentally education has not. changed so I think education could. change. is a huge opportunity so. kovid. like accelerated a lot of value creation. for a lot of these companies is getting. corrected now but I think education.

experiential experiential in some. interesting way I don't know what it is. but that's a huge opportunity there. I think um. I think Financial Services also huge. opportunities in lending we are getting. into lending multiple use cases going. deeper like lending is the world's. oldest profession right do it well. fantastic you're able to collect well. you can build lending is lending is boss. and in fact I feel as we progress and as. we go to more consumerism. era every business is going to be.

fintech business yeah. yeah like every you will give some of. the other Financial Services right you. you will yeah so they are in these two. education and lending would be where I. would education for sure because India. is obsessed with spending on three. things yeah one is education second is. the third is home yeah. that's the highest Equity so education. definitely an unorganized to organize. like there are multiple and. organizations.

here's a killer. you we are talking about design only 24. of India's milk consumption is processed. 76 is straight from the cow. Mother Dairy goer than everything is. just 20 24 76. or from the milkman. it's crazy that's whether that's where. the market is that's where the things. unorganized to organize and that's so. that's what I always used to say in fmcg.

that's what we were going for yeah every. business we would only go for the. business which are unorganized organized. Brandon yeah that's a very simple area. so yeah I like this so edtech fintech. and organized to organize these were the. three the last question is that what do. you think we should do in order to. improve this we as in like we our. organization like I should do in podcast. how do we make it better. here I am uh how do you make your. podcast better what should we do better. in order to let's say Blitz scale or.

what are we like. I think. three four things right. I think you you are like for me pulse of. the consumer or in your case also the. viewer is extremely important you're. doing an amazing job. mentoring coaching teaching. entrepreneurship or at least. igniting entrepreneurship in the minds. of future entrepreneurs even if they're. not may not be currently right so I. think that's amazing. um. uh you also are able to I think language.

creates reality so you're doing that. right you're taking language between you. and. a founder or a CEO or whatever it is and. making it and making realities for. people who will probably go on to do. those things in their life. so. I think. you know like how how do I like there. are only two axes to improve one is. quality second is quantity quality of. correct quantities where you might want. to so you think I might just want to. churn out more and more like content is.

about Quantum so Quantum of content more. more kind of content more kind of people. myself will inside per unit time for the. consumer is probably the metric you will. want to measure the most so and you are. you're already very good at it so I. think that's but I I don't know where. beyond that what what advice I can give. you you know your business best but. still I get it always you're a very. you're very good at making someone. comfortable you know kind of poking the. like the right questions wow your eye. contact is amazing it's amazing thank.

you I'm glad I. I don't know if I do it consciously. you're a curious guy huh you're you're a. curious guy who is constantly thinking. and you're empathetic in your. conversation it's a it's a tough it's a. tough thing wow you're not listening to. me to respond you're listening to me to. build. and that's a huge founder skill by the. way yeah if you're listening to build. like a person listening to respond. listening to responder valued valued.

deductive valued decorative. conversations. listening to build or always value our. creative conversations wow I never. thought of it this way but I've always. always just. had Founders to talk because I want to. know how can I use what they've learned. yeah for you in in myself like how do I. build my organization and learn from you. guys what you're doing is you're. obviously doing that but through this. you're helping like the millions that. was the idea that was the idea like and. I want to build this new startup I'm.

going to build in public yeah like I'm. gonna tell them like day one boss is. like it's gonna be there and because the. idea is this like if I can get access to. people. let me share this information with the. world like let everybody has this access. of information this is open source on. steroids yeah. no a great way of and you know not many. people know this uh but I keep talking. like my audience would know this but.

that I was never like a born. conversationalist or never natural like. till in fact till 12 I was not able to. speak in English fluently really right. so I believe that oh my God so are you. an introvert though no you're an. extrovert no I am you come across as an. introvert who's very good at this okay. you come across as an introvert who is. found an amazing way to connect with. people yeah which is yeah you are an. entrepreneur and you you keep taking. interviews of employees to come join you. right we're gonna shift the table and.

we're going to take your interview okay. are you fit for this organization or no. okay the organization we're interviewing. Q4 to become the CEO of Bombay shaving. company okay okay and we're gonna ask. you not like hard questions which is one. because the most basic boring maybe. unworthy questions which you find on. internet top five interview questions. type okay. done so so this is interview series your. employees are watching everybody's. watching whether you should get a job or. no okay. so first thing is there are so many.

candidates why should we choose you. um. I think four things number one is. understanding of consumer. number two is passion for building a. branded scale number three is investment. in organization as an institution for. the future. number four is. comfort with constant change. so therefore thing that I think I do.

really well then okay independent of. this round of interview but I think. these four things are important for CEOs. at least for CEOs who are doing 10 200. or 100 000 type of Journeys Fair what do. you feel is your biggest strength and. our biggest weakness. my biggest strength is that I I am very. easy I very easily dismiss limitations. is something I genuinely don't believe. only okay like in discussion they said I.

don't believe when someone says. genuinely I don't believe in it. sometimes actually. Etc so many times that's a superpower. my biggest weakness is that I am. non-confrontational. non-confentration yeah I I am unable to. I'm unable to give bad news I'm unable. to take I have not been able to fire. anyone oh I was gonna ask you to find. people I get it done.

I would do it because the business I. mean the business is more important than. anything else but I find it very. difficult. it keeps me awake for many I I delayed. Vietnamese. like it's very hard for me that's my. biggest weakness in general like giving. bad news to investors. hiring someone Etc very hard very hard. now another question last second. question is.

what is the salary you expect for this. job. uh uh what are your salary expectations. yeah. my uh. knowing what I know about bomb machine. company. and I'm an external CEO coming in. I would expect. a crore here in compensation and five. crores of esops.

okay. I'll get back. that's my negotiation starting point let. me get back to you let me discuss with. my team and then get back to you I'll. tell you why this feeds into my this. feeds into my uh earlier number. lifestyle. is. retirement money I don't want to do. another job after Publishing Company CEO. this is where I make money after this.

become financially free nice logic yeah. you played it safe. there are four things which are. compulsive like which is needed right I. also feel like for a CEO it's very. important to grab attention of people. and be extremely good sales person yeah. right okay so be good at Cold emailing.

be good at copywriting right so I'm. giving a situation think about it let's. say you are a health coach you are. you are a person who's gonna help people. get fitter. and you have to mail it to a large. Company CEO and get their attention with. an email what would be the subject of. your car probably it is my fundamental. philosophy of Health. which I'll write in the subject line. maybe I'll frame it better when I write. it but in the context of this it is.

you have only one body to live in for. the rest of your life. hmm. you don't get another body. you can make money you can. make friends you can build homes you can. get a second car you can get everything. even relationships are. substitutable. right other than child yeah. other than your child you can substitute. everybody else broadly if you were to.

take a very brutal can't substitute your. body you'll never get another body take. care of it so you have only one body to. live in for the rest of your life and. then probably I'll write the next other. thing. nice nice you know what I would write I. just they thought about it because so. I'm coming with the point where I've. gone through multiple iterations just to. sound smarter. would you do anyway so yeah like for me. that's a fine I would write I'm. resigning. okay that's what more than 60 cus do in.

just first three years of their life. because they're not able to keep up with. the pressure of being a CEO with their. health. yeah I'm gonna help you do that. well done I will change. [Laughter]. good well done thanks man thanks a lot. for being here it was fun I liked it I I. don't think like since a very lifetime. since a very long time we have done. this good episode for this long we.

recorded this episode to help every. Indian build a really large consumer. brand and why because I believe that our. time is now India is just getting. started and India has lot of potential. to build such big Brands so we're having. these conversations so that you and I. can learn from these successful. entrepreneurs have already built and are. on a way to build large successful. Brands as well. I really want you to like share. subscribe and just.

tell one person about this conversation. about this episode about this video who. you believe can take something out of. this episode because you never know that. one conversation can really spark a new. idea and one idea is all it takes to. turn around your life your family's life. and your nation's life make sure that. you share it with at least one person. and we will Fast Forward the growth of. our country by building large successful.

Brands and by helping each other if you. felt that there was something wrong in. the episode make sure you comment and. let me know that this was wrong and this. is what you not believe in so I can. learn from that and if you believe that. something was really right let me know. so that I can focus and double down on. that particular thing let's help each. other grow by these kind of. conversations by just supporting and. building an ecosystem which really never. exists in our country this is our time.

thank you so much much until the next. episode keep figuring out. [Music].