MASTER The Art Of SALES With @Digital Deepak | EASY Sales Tips & Tricks EXPLAINED | FO17 Raj Shamani

what is really limited when it comes to. internet is the attention and you have. maybe 3 hours of attention per person on. average that they will look at screens. and browse through the internet can you. own more of that that is the way you. have to approach content. creation so me building my own audience. or any personal brand building your own. audience and how can I do. that you have to start with giving.

something of value to your audience. because you're asking people to pay. attention and you are asking people to. pay you with their contact details. because they are giving away their. privacy so even before people pay you. for a course or a training program or a. software you need to get them to pay. attention right so you collect their. contact details by giving away something. for free I started my journey by giving. away a free digital marketing course and. got people to sign up on my email list I. sent the free course via the email list. and since it was valid content people.

paid attention and because I have their. attention I could sell something of like. a premium product like a course or. something and we take that revenue and. put it back into ads not to advertise. the product but to advertise the content. itself okay because we first need the. attention of people but what if let's. say like. tomorrow as like as of now as of today I. don't want to sell anything I don't want. to sell my audience like a premium. product I don't have any Maybe tomorrow.

I will but today I don't but just to. reach that point I need to nurture and. keep sending them content again and. again again and again why the way online. attention works is that if somebody sees. an ad maybe they remember it for like a. second if somebody visits your website. they probably remember it for like a. minute if somebody Ops it into your. email list and then starts receiving. content from you they might remember you. for a few days so within those few days. you need to engage them on a deeper.

level for example like a live webinar. and if they have attended your live. webinar they will probably remember you. for the next 30 days yeah and within the. 30 days if you do not get them onto a. Higher engagement they will friend zone. you so how do we make sure yes how do. you monetize the attention right if you. can't monetize the attention then you. can't grow your reach yeah so let's say. today we have attention but because of.

Instagram or because of YouTube or. because of Twitter how do we monetize. this attention now first is to build the. email list that is a first step so I am. particularly not a social media guy. because what I feel is that people are. bored and they just have a mobile phone. in their reach and they make sure that. they are not bored so they are scrolling. to through things and uh it is said that. the Doom of mankind will be scrolling. right there there's no limit to it and.

uh there is this experiment where uh. researchers uh came together they took. like a bunch of Lab Rats and they put. some electrodes on their brain in such a. way that it will release dopamine okay. if they click a switch Yeah and then. they observed that these rats will keep. clicking the switch until they got. exhausted and like they passed out right. so our brain always wants dopamine and. whatever we do it's for dopamine whether. we do socializing or you know partying.

or like browsing through social media. everything it gives that kick right so. that is what Instagram and Facebook and. all the social media channels are. capitalizing on but as people's. attention spans go lower and lower. advertising on these platforms is also. very difficult right they don't pay. attention to the ads either in fact now. people have filter the moment we see ads. We There is automatic yes there is. automatic ad blindness so people just. don't pay attention to it so my goal is.

that how do you give people something to. consume which is something like a one. hour two hour piece of content and okay. people watching this podcast may have. that kind of attention span but not. everybody is like that yeah and how do. you make everyone pay that kind of. attention you have to pull them in with. what they want and give them what they. need it's like if you have to become fit. you have to eat healthy foods but even. if you give healthy foods for free it's. not not like everybody is going to eat.

it people still need your junk Foods. lace pizzas and everything because it. gives you instant dopamine hit so learn. today's goal at least is to structure. people's day in such a way that they. spend less time on social media and more. time going through courses training. programs and something that is in-depth. something that has an activity around it. so that they learn in a deeper way not. just glaze over motivational content all. the time okay so now now what do you. mean by.

I want I want to stop there it's like. why why do you say so that they need to. engage on a deeper level okay probably. because when they engage better they. learn better right yes that's there and. they'll understand it in a much better. way but how can you make sure with. content you're giving them something to. engage as. well definitely the end purpose of what. they are learning needs to be made very. clear like if I have a course I need to. convince people to buy my course right. and I have to tell them what is the.

outcome of it but if I have to get. people to watch a 1hour video I need to. sell the fact that they need to pay. attention for one hour so sales does not. end with just selling the product you. are continuously selling yeah for that. one hour continu one the goal of. copyrighting they say is that the. headline should make them read the first. sentence the first sentence should make. them read the second sentence and so on. if you break that flow at any point in. time you have lost them so that is an. art to engage people for a long enough. time.

to get them to pay attention and get. them to think like mainly right um. that's what you are doing with uh long. form content you are getting them to. think and that is not something that we. can do by just giving them spoonfed. content yeah right like six tips to this. seven tips to that dude I feel like this. podcast like attack Raj. 101 like oh people just don't need to. listen motivational content people don't. need to listen.

like don't attack yeah yeah I'm not. attacking but uh that's what I decided. not to do to be very honest okay and um. uh you can get people's attention to. start there but at the same time you. need to bring them down your funnel. right if somebody is subscrib to an. Instagram feed and every day they are. getting like what next like you know. it's like you are getting the phone. number but then you have to get to the. date no yeah you can't like keep talking. on the phone forever okay so how do we. get on date like this is now becoming my. personal Master Class.

okay okay it's like now that people. people are engaging with me on my. Instagram how can they what should be my. next step if you were at my place what. would you do so what I would do is that. I would do a mix of Promotional and. valuable content so valuable content is. something that you give away for free it. could be 80% of it okay but 20% should. be something to engage them on a deeper. level so let's say you have written a. book on public speaking so you talk a. lot about public speaking but you have.

written a book on public speaking and. you want people to read that yeah so one. out of five posts can be about getting. them to download the book and getting. them to read that book because that's. where the sophisticated audience is. there like podcast obviously podcast. listeners are sophisticated and they go. down the funnel they buy the premium. products they create a high quality. community so you need to filter out the. audience from social media and let's say. once they download an ebook then maybe. they go ahead and get a course and once.

they get a course then maybe they attend. an online live Workshop once they do an. online live Workshop maybe they come to. an event offline event and they meet in. person they become part of a premium. Community uh like a membership and then. eventually they become part of your. inner circle Mastermind and then you do. like a 3-day. Retreat uh like you know uh closed. behind the doors uh in-depth Workshop so. my goal is to engage people deeper and.

deeper that way and not everybody is. going to be at that level of engagement. right so I have 10,000 students uh in my. training program but I have just 30. people as part of a very premium. exclusive Mastermind okay the kind of. challenges and the problems that we. discuss about in that Mastermind is on a. whole different level which is probably. not for everyone yeah right so we need. to like build that funnel and also by. building this funnel you end up making a.

lot of Revenue and I basically want to. take that revenue and put it back into. ads to get people down the funnel and. that way when you have figured out how. to make the maximum Roi out of the. attention that people are paying to your. content you can only do it if you have a. funnel yeah right and if you know how to. generate profits from it and then you. reinvest that profits into Facebook ads. Google ads YouTube ads wherever then. basically the whole world is your. content marketing team you are.

interrupting them while they are. creating content so I don't want to. scale content creation I want to scale. the depth of the content that they go. through yeah the depth of influence I. have dud that's sick but I I've never. thought of having a funnel my maximum. funnel is what I do is I ask people on. Instagram okay first like do a 30 second. thing Whoever likes it goes to my. YouTube on YouTube I make three. different kind of videos M so people who.

are coming on my YouTube they either. coming to know me in a better way or. they're coming to get the same kind of. thing in a much longer version right so. I make Vlogs so that whoever is just for. entertainment watch that Vlog and walk. away but whoever is there for a deeper. value I make five things to do this. seven things to do this 10 things to do. that's like a front of the funnel yes. yes that's actually do the seven things. seven things five things they watch that. then I want those people and I I suggest. them to watch my podcast.

because I know that somebody who has. come from like 30 second to 10 minutes. now from 10 minutes they'll go to 30. minutes but I want them to usually. engage in a much much deeper way because. I believe that as a content creator I'm. not just in the business of. disseminating information or delivering. content because what is the purpose of. the content the purpose of the content. is to bring a behavior change or a. transformation in the audience okay. right so if you can make sure that.

people transform with your content then. that's how far you push the content to. yeah because the content is to get. attention and if they engage on a deeper. content so let's say you give six tips. for productivity people need to learn. that and people need to actually. implement it yeah but right now we are. just praying that okay people some. people will implement it some won't but. can you figure out a system to actually. get people to implement it that happens. with deeper and deeper engagement and to. some extent it happens only if people.

pay like for example if I give you a. free gym membership you might not go to. the gym but if you have paid for the gym. then you will go every day because you. have paid for it and the value you. extract out of it will be more because. you paid for it yeah so imagine the. exact same content like let's say people. had to pay $100 to listen to this. conversation they will automatically. feel that this is of more value and this. has been done in experiments where the. same wine was delivered in crystal. glasses and Rich glass classes and. people thought that this vne actually.

tastes better yeah so you need to like. you know uh get people to pay for. content is what I believe to really get. them to pay attention no it it makes. sense but there are two contradicting. points one is on the attention point of. view and I I'll come that come that to. later but I feel this is this is really. really this really makes sense because. the the amount of attention you're going. to get get from someone directly depends.

on how much is he earning and how much. is he paying out of the money which he's. earning yes so from the gym membership. someone who's like really really rich. wouldn't even go after paying a gym. membership would but would go if he pays. for a personal trainer every day yes. right or somebody like in the same way. or somebody would pay you know this out. somebody would go to gym when they buy. like the new eyew watch so the amount. they have paid if it's directly.

affecting their regular income yes then. they actually pay attention or actually. get to do things which for free they. wouldn't and they should have that's. true but uh at the same time people who. actually pay for a gym and don't show up. at the gym they subsidize the cost for. the people who show up regularly right. so when you get people to pay for. Content it pays for your time your. team's time and everything and they also. end up subsidizing the free content that. that you create for the wider audience.

but how do you how do you filter out. okay but first I want to there's a. two conversation clim Telly going on but. I'll I'll ask you this like how do you. filter out what to give for free and. what not to give for free because I am. this person I've learned this from my. mom from the beginning like give give. give give give give so much like just. just keep giving it and I've built my. own theory in life that if you keep. giving so much other person's guilty to. give you back yes so I keep giving free.

right like people people are guilty like. if I give you 100% people will be guilty. to give you back yes so I keep giving so. I don't have a borderline I don't know. where to draw this line where you get to. know about what to give for free what to. give for paid like what to do and when. to do so the basic formula for that is. that you teach them the what for free. and you charge for the. how okay so if if it is digital. marketing so I teach people for free in.

my free webinars that hey you can do. freelancing you can do affiliate. marketing you know look at these case. studies these people are making money. with affiliate marketing so I get them. excited so they they need to know what. they don't know first so that can be. given away for free and that should also. be designed in such a way that it. creates an itch for them to learn the. how the how is a more comprehensive part. and even if you give the how away for. free nobody is going to pay attention to. it yeah nobody yeah because it's just.

going to be procedures we see that no we. see that on YouTube only like you show. people a millionaire driving a. Lamborghini it'll have like 5 10 million. views yes but you show a millionaire. telling you how to make money to buy. this lambor nobody's going to watch it. people are not watching it right so even. if you give it for free people are not. going to watch it so that's that's. usually the case but if I charge you I. mean hundreds of people already doing it. that if. they put a payall and tell people that.

this is how you make enough money to buy. your first Lamborghini thousands of. people are going to pay thousands of. dollars yes and they're not going to. watch it for free yes it just works. differently yes exactly so people value. what they pay for but U if you have. figured out the funnel properly then you. don't need to do organic content at all. you need to do content but the purpose. of the content is not to attract people. but the purpose of the content is to. convert them from a cold audience to a. warm audience. so if you purely look at it from a.

marketing perspective then that's how. the funnel should be structured but. here's a contradicting part which I was. saying right I don't feel that attention. span you were talking about attention. span is getting lower and lower I don't. feel that attention span is going down. MH I feel attention span is there only. it's just the ability to judge the. content is getting quicker because. there's so much content available that. people don't want to waste their time. even for 10 seconds to watch a bad.

content so they have the attention like. people can watch 8 hour straight Netflix. series they will binge watch it if they. don't have if they have the attention. deficiency they wouldn't be able to. watch it right the point is they don't. want to waste their time on bad content. so I think the attention span is not. going it's just the ability to judge. content is is getting like quicker yes. but even if you have very good content. but if that content is more like let's. say.

there is a 2hour video on how to change. your thought process or let's say uh how. to do scientific thinking and what is a. scientific thinking method there doesn't. seem to be any very quick takeaway from. it right so if Netflix is different. because it's entertainment yeah people. get hooked onto it and then you have. Cliffhangers and you have like multiple. episodes It's like a soap opera and. everything but if it is like learning. stuff like learning something new it has. become more like infotainment because.

people get the satisfaction of having. grown on some way like with respect to. their professional skills but it's not. like they have actually put it into. practice because certain long form. content asks you to take action on it. like Netflix doesn't so that attention. span is something that you have to hack. into you have to convince people to. spend 2 hours with you uh like for. example if there is a course on on you. know how to reduce weight right like.

there is plenty of people want to reduce. weight and if it goes into the science. of you know how insulin works you know. how your cells absorb insulin how your. body develops insulin resistance because. you are always having blood sugar it's. very difficult for people to pay. attention to it yeah right like rather. than uh going through that in-depth. understanding because once they go. through an in-depth understanding they. don't need to remember anything like. once you have an understanding about.

something you won't remember you don't. need to remember it's like if you have. played edge of Empires you have like. gone to a new territory on the map the. map lights up and then the map like. never goes dark again it's like you have. expanded your mind and you're. understanding on a particular level then. that never shrinks right that takes. effort that takes willpower just like. Fitness like you know you can't just do. like small small exercises like that you. see on social media like you know sit in. this position this that you really have.

to like push it and uh that's difficult. to get around to and that's true. transformation and trying to get the. true transformation to people is the. biggest challenge in the content. industry today but that's how human. beings are it's not the challenge of. content I think it's challenge of. everyone it's just that's how we've been. born and brought up right we value. things which give us dopamine yes so I. think it's job of a content creator to. make sure that you need to mix education.

and entertainment or maybe education. with something which is giving that. dopamine release when people are. consuming it because you know it's just. how human beings like this is how the. body is been done right whether you are. a studious person let's say you're a. book W there are people who study and. then they get in a loop of just studying. yes they go from one degree to another. to another to another to another to. another because reading that one book. gives them sense of achievement.

everybody knows that reading is is a way. to Enlightenment reading is a way how. you accumulate wealth reading is all the. way but only reading is going to take. you nowhere yes so at the end of the day. the content is always going to be like. that it's the job of a Creator to. actually help release that dopamine with. action also or else you won't be able to. so very interesting point uh where I. would like to bring in the you know. concept of delayed gratification right.

okay so if you have heard about the. Stanford experiment where kids were. there and you give one marshmallow to a. kid and tell him that you can wait for. 10 minutes and get two marshmallows or. you can eat the marshmallow immediately. and then like you know that's done like. you won't get the second marshmallow. they tracked that people who waited for. the second marshmallow over a period of. 30 40 years became very successful in. life because they had that patience and. they had that Readiness to have a. delayed gratification so just for an. example let's take my own training.

program in that there is a 2hour module. on Facebook ads it teaches you how to. set up your own Facebook ad and we know. that if we just give a 2hour module not. everybody who came into the training. program is going to finish watching it. and not just finish watching it but. actually set up a Facebook ad themselves. so that they don't forget about it so we. provide a cashback so we hack into that. behavior and that cash back is the. dopamine because if they finish it off. then there is an instant reward and then. there is a long-term reward as well so.

imagine that I will give you like you. know 1,000 rupees every day you show up. to the gym but the one year subscription. is 365,000 but every day you come to the. gym I will give you like a th000 rupee. cash back so now I'm hacking your. behavior to give you that instant. dopamine but I'm getting you to do. something which will have a delayed. gratification which you might not have. the motivation for because it's very. delayed so that way you are forcing. people so until the last moment like the. deadline people are like not doing it. and in the last 6 hours it's like the.

11th Hour like they go sit they watch. the entire video they watch it two times. three times if they want and then they. actually implement it because if they. don't do it they will lose the cash back. so this is similar to Ked so Ked. motivates you to pay your bills on time. and it's not much right like our life is. not going to change with 20 30 rupees. per month right nowadays that's what you. get in cred so but even if it is 5. rupees there is a positive behavior. change and you get get it done so that. is how you hack this whole dopamine.

effect and still try to get people to. consume in-depth content so with your. with your experience of digital. marketing okay you have you have been. experimenting lot of stuff how to make. more and more people click how to make. more and more people uh buy this one. particular product reach more people. right is there some common trait which. you have observed that this is how. humans are or this is how tier one. people are or tier two people are kids. are is there like something which you. have observed which is fascinating so.

the conversion ratios will have a trend. with tier one tier 2 tier three cities. the age group and everything but what is. most fascinating that I have observed is. something called The Law of large. numbers okay and what it says is that. with large numbers numbers will start. giving you a sense of. predictability so if I roll a dice what. is the chance that it will show a one. one six or a five or a six it is just 1. 16 but how do you try to predict what it.

will give you you cannot predict with it. with one dice roll but let's say I give. you an option to roll the dice 600 times. you can for sure say that it'll be. around 90% to 110% or 95% to. 105% that approximately 95% I will get. like at least 95% I will get one another. 95% I will get two so this is the law of. large numbers so when large numbers are. coming into play a very random event can.

start giving you. predictability so let's say murder rates. in New York like murder is such a random. thing like there are different types you. know somebody is angry with someone like. somebody end ends up murdering someone. but New York May over a period of 10. years the annual death rate due to. homicide was around 400 to. 600 so on the 11th year you can tell. that okay at least there will be 300. murders with shity because it's just the. law of large numbers right so that way.

when you try to build a digital. marketing funnel you end up knowing that. okay if you have 10 visitors on the site. sometimes five might op in sometimes two. might op in sometimes eight might op in. but if you have like let's say 10,000. visitors and you got 2,000 people to op. in or 3,000 people to op in you can say. that the conversion ratio is 30% and. then you know that okay if I get 10,000. more clicks to the web page then I will. have at least % of them convert into. leads and from the leads maybe another.

5% will convert into customers those 5%. May another 1% might convert into upsell. customers so this is the total profit I. will make so it helps you build a. predictability. engine and there is this very. interesting story about uh Target doing. this law of large numbers and predict. Predictive Analytics that's what the. field is called yeah and Target ended up. tracking purchase behavior and they. predict like what category people fall. in and then they go ahead and send them.

more coupons and offers to their address. to get them to bring them back to Target. and purchase more so they started. noticing that people who are about to. give birth to a kid uh they are always. buying a certain set of products like. let's say you know cocoa butter cream or. you know all those things so one lady. was shopping and her dad did not know. that you know she's about to give birth. to her baby and uh she started getting. getting coupons in the mails for more.

such products and her dad ended up. knowing that okay this is what is going. on and Target got sued for it and. everything so that is the power of. Predictive Analytics you can actually. predict things when the scale is large. and that's what we do with digital. marketing so even like us let's say. somebody is starting up who is doing. something who wants to build products. and start digital marketing they need to. go with large numbers in order to build. a predictive analysis and they need to. understand they need to understand the. stages of the funnel very well they need.

to look at what is the cost per click I. paying what is the revenue per click. what is the revenue per visitor if you. get the math right now then scaling is. just a matter of adding Zer do you think. all of these things will be relevant now. in future as well or all of this once. the AI pits in do you think all of this. person who's doing all of this is going. to be relevant as well see I believe. that content communication and things. like that can always only be done by. humans like new ideas sharing new ideas.

AI cannot replace that but AI has. actually started uh having a lot of. applications in digital marketing like. for example earlier we used to manually. optimize the Google ad campaigns we. would increase the CPC we would look at. what rank it has and then you'll try to. reduce the CPC uh we will see how it. affects the conversion ratio on the. landing page and everything but now you. can put a daily budget and you can say. that it will automatically give me give. me leads at 20 rupees per lead it'll. automatically adjust the C PC for you. it'll try increasing then if the.

conversion becomes less then it'll try. reducing if it reduces too less then the. quality might reduce the leads might not. convert so that kind of AI definitely. has come but it's like it's like you can. have a self-driving car which is AI to. take you from one place to another but. where to go is something you have to. decide but this is an interesting take. right like you this is a very. interesting point that you mens will. drive the ideas. how can somebody come up with new ideas.

like how can somebody get better with. creativity better with coming up new. ideas we digital marketing is all about. this right you have to come up with. every new ideas every day so that people. click in a better way and they reach out. they share it with other people. organically right it's kind of same as. content it's it's the same thing yes so. how can you make sure that people come. up with better ideas and they become. more creative is there a way to it is. there to understand is there a field of. study which people can come up with. because it cannot be completely random.

it's definitely not random but at the. same time it's very far away from. fiction uh when it comes to fiction. storytelling poetry these areas of. creativity including painting are. completely different uh the kind of. creativity that we are talking about. when it comes to digital marketing is. very much scientific in the sense if I. have to come up with an ad copy there. are two ways to come up with an ad copy. one is that you are trying to join the. conversation the prospect already has in.

their mind and then you are like pulling. them in or you are trying to distract. them with something flashy like you know. something shocking or that gets. attention but it also loses attention. very fast so if somebody is having a. question like Hey how do I become a. digital marketing freelancer that is the. question that I'm going to answer in the. ad copy and if you are joining the. conversation that the prospect already. has in their mind then then it's very. easy to get their attention finding out.

what they have in their mind there are a. lot of creative ways to do it like you. can talk to them you can interact with. them you can run like a survey or a form. you can look at their online Behavior. what are the keywords that they are. clicking on if you are sending out an. email you can do a split test you can. see what words actually match better and. what like Rings a bill so basically what. we do is that with our uh sales pages. and copyrighting Pages we pick out words. from interviewing customers and we. basically use the same words on the. landing page so that they feel the.

connect oh so can we do that with the. content as well yeah we can do that with. the content like you know that people. what whatever they are commenting we can. pick up words from there use those words. in my content so that they feel more. connected yes definitely because uh as. content creators we keep creating. content sometimes we start losing touch. with how the audience is feeling about. it and that is where having real. interactions with your audience is very. important because let's say your talking. about something and you are talking to a.

real person if that real person is not. so interested they will just walk away. it will actually make you feel very bad. yeah right but it might be happening. with your online content like so much. but you might not be knowing about it. right so you need to like kind of like. you know ring that Bell in their head by. talking about the right things like for. example the best example of it is amul. right amul is creative yeah but it's. also going with the current trends and. there is a scientific way to choose like.

what should we draw about right you know. what should we create an ad about. because it's very very you know. something recent happened and they. create a have a creative angle of when. you when you say scientific way. scientific way what do you exactly mean. by this like is there like based on. psychology or based on certain aspects. or certain studies or like what is I. mean are there like rules to play by to. become basically numbers driven right. for example uh when I read uh 4H hour.

work we work week by Tim feris uh he. talked about like trying to come up with. a very creative book cover which will. perform very well so how do you come up. with a very creative book cover like. creativity it could look funky it could. try to get your attention but what you. estimate will get attention and what. actually gets attention out there will. be two different things so what Tim did. was that he ran Facebook ads with. different book covers and he saw which. got like higher CTR and then he took.

that and he actually made it into the. book cover of his real book so there is. a scientific way to it you look at the. data and you look at what people are. responding to and from there you take it. deeper I think Cambridge analytica did. it and got into soup so this is. obviously like a super par you need to. use it very carefully I'm I'm launching. my book soon so I'm going to use the. same thing and you can like experiment. with titles as well right like rather. than trying to run a poll with your. audience on YouTube like you know just.

put and ask people to vote uh instead of. that you can actually see people's. behavior like you know run an ad with. four different titles if you run an ad. with four different titles and four. different book cars you have like 16. different variations right I guess so. you could actually or it's like a little. bit less than 16 but um you could get. that data and use that data and. basically build on top of it so that's. how I have built my business the first. course that I launched was gole Google. ads course before launching that course.

I had a community or in the real it was. digital deepok at that time so digital. Deepak has become part of learn today. now and uh at that time it was just. digital Deepak and we had a group on. Facebook we just had 2,000 members today. we have 200,000 members in that group. and on Facebook itself on Facebook. itself and we just ran a poll like I'm. planning to launch a paid premium course. and what would you like to like learn. about the most uh Facebook ads Google. ads SEO blogging people voted for Google.

ads the most so I created a course on. that and I sold the course even before. the course was. created just and then you told them okay. the timeline's going to be four weeks. later or 10 weeks later and I was like. if I if enough pre-orders don't come. then I will cancel the project and. refund everyone if actually people buy. so I was expecting 50 sales but I got. like 250 sales then there was no other. way I had to like do it so so data. driven yeah very data driven so can you. can people learn about this is there any. book for it or is there any podast like.

no we don't need to get into deep data. science to like understand the B it's. like as simple as running a poll or. basically looking at your click data and. conversion data that's more than enough. that's it yeah but you have like this. conversation I want to take this forward. to how to become a better content. creator because I think it's going to be. relevant for me and for everybody who's. listening to me because a lot of people. in my group uh they want to become the. better speaker. better content creators want to have.

better online presence those are the. people I've built my community with so. one is the data driven approach you need. to look at the things which are really. performing well and double down and. triple down on that one particular thing. but what like like anyone who is like an. instagrammer uh could have a freelancer. working for him who can just basically. put it on an Excel sheet and put out all. the content that he has created in a. month so how many likes it got how many. comments it got uh and then basically. analyze why this got like you know. higher reach or maybe this performs well.

so I will do more of it so it's a. continuous process of optimizing. optimizing to basically make it land. with the audience in a very good way and. I think that's what stand-up comedians. do right standup comedians write a lot. of jokes and they try it with smaller. audiences some jokes don't land and they. start eliminating them some jokes land. and they start repeating more of those. jokes and eventually when they go for. their big event. it's all a collection of the jokes that.

worked with smaller audiences so that's. exactly what you do like when I create a. training video module before creating. the training video module I actually do. a live presentation to a small audience. of 100 200 people and I asked them like. you know is there anything else to add. do you have any questions and in that. the content takes a structure and then I. use that structure to create the final. video so there has to be a product. Market fit for every piece of cont. content that you create because the. content is the product yeah they talk.

about product Market fit for products. but each and every piece of content is a. product that has to be a fit that makes. sense but if the what about the product. Market fit that the content is product. and once people consume it there's. nothing there's no Revenue there's no. monetization what after that forget. let's say people don't want to make. courses what can an average content. creator can do so that might be harsh to. say that uh but if people don't figure. out a way to make Revenue with their. content their attention uh the attention.

of the people will shift from them to. the people who can figure out how to. make Revenue with their content right so. that's the only thing that is going to. happen because when you look at the. entire competition out there among. creators the Creator who will end up. getting the maximum reach is the creator. who has figured out how to make the most. Revenue out of let's say one man minute. of. attention because now he has more.

leverage and he can apply that leverage. to create more content if he wants and. that is why content marketing is so. popular right now and this is also. something I have felt about news. Publications right so you have TV radio. newspapers and magazines and these were. separate businesses of their own because. it was such a complex thing to run a. business which is like a newspaper you. need distribution magazine you need. printing for radio you need frequencies. for TV you need satellites so. Publications thrived because there was.

this small channel of connection with. the outside world and advertisers who. are like Merchants product creators they. had no other option but to go through. these Publications to reach the audience. yeah so there was a premium there but. now the floodgates have been opened. anyone can become a content creator so. you cannot really make revenue from. advertising anymore and we are seeing. that happening right I won't name uh the. Publications but we know the Usual. Suspects all the Publications in India.

who are very reputed Publications. sometimes more than 100 years old if you. look at their site it's completely. filled with ads and they are trying to. make Revenue out of the ads to support. the journalism and now they have many. people have also tried getting people to. subscribe for their journalism and I. don't think that has gone very well and. like people won't subscribe to like 10. different Publications at the same time. people are looking for free content so. that way since it has become difficult. to monetize the attention one of the.

best ways to monetize the attention. right now is to sell your own product or. service like for example let's say. Amazon um such a big um e-commerce store. but they own a lot of content properties. like for example DPR review.com DPR. review.com is a digital photography uh. photography review website and from. there they link back to Amazon to. purchase the digital cameras so that is. the way they monetize the content. content so after content if there is no. product to sell then you are trying to.

make revenue from advertising it's like. you are getting the attention but then. you are trying to pass on the attention. to someone else and how much the. prospect trusts you he might not trust. them directly so the ads are not going. to perform well so that way if the. product Creator itself is getting the. attention via content then that is going. to be an easier easier conversion like. for example look at Clear tax clear tax. has so many page views I think more than.

3 million page views a month it is. almost 2x to 3x of many startup. Publications in India yeah and how do. startup Publications try to make money. through ads how does clear tax make. money because they get customers. directly for their software so they can. afford to invest so much in content. creation so now they are getting a. bigger pie of the attention yeah that is. out there no it makes sense how can now. what are the relevant questions a. content creator can ask themselves in.

order to build a product is the question. because a lot of people there are a lot. of content creators they can't build. courses to teach something what they're. doing yes right some people want to some. people don't want to what are the. relevant questions a content creator. needs to ask themselves in order to. build products see I would rather look. at it as content being a means to an end. okay rather than content creation just. for the sake of content creation itself. because content is is what attracts. attention but at the same time what.

after that is something that you have to. start with like for example uh there are. push-up boats in Amazon they sell for. around 400 to 500 rupees one of my. friends started a d2c e-commerce store. and he selling the same push-up board uh. almost the same quality and everything. but he is able to sell it for 1,200. rupees but what he has done is that he. is also bundling a course along with it. on how to build your upper body strength. M so when it comes to digital products. especially courses or SAS products it.

doesn't take any money to replicate it. right so I can create a course for 5,000. rupees and I can give an affiliate. Commission of 100% on the 5,000 rupee. course because it doesn't cost me money. apart from some server cost to actually. spread it so that way when content. creators approach it with an end in mind. then there is a way for you to make sure. that the content thrives. right if you don't get paid for the time.

that you invest in create creating. content how will you create more content. yeah makes sense yes so now next time. we're doing podcast we're going to sell. mics along with the podcast and the. podcast course with yeah podcasting. course it's such a I know um in demand. course right so you could convert all. this attention into money by selling a. podcasting course it will give you more. revenue and then you can put that. Revenue into more content creation. maybe more team members maybe more. Graphics maybe you can boost some of.

your videos if you post it on YouTube. I'm pretty sure that you are not running. YouTube ads but what if you have the. revenue to run YouTube ads and get a. wider reach then you are getting more of. that attention right but isn't it that. the if you pay to get reach your organic. reach dies not necessarily because you. don't pay to get reach for advertising. your products directly you pay to get. more reach for your content itself. and if people engage in that content. organic reach will actually go up right.

let's say if there is a YouTube video. and it's a 10-minute YouTube video and. my channel is not that famous and there. is no user signals for YouTube to take. those signals and start boosting it yeah. so if I run ads for it and let's say if. it gets like 50,000 views now you. YouTube has data to work on like YouTube. will see that okay engagement is high. the amount of people going to like the. end of the video is high so they will. start recommending it more the algorithm. will start recommending it more so.

having content and then having a paid. marketing budget behind it it's. basically like putting fire to Cotton. like you know it kind of gives you that. more reach and I used to think uh like. this like for example if you are a real. estate person and you want to become a. real estate mugul okay what you would do. you would try to acquire more and more. properties over time it's not like you. build a building make profit out of it. take that money and put it into crypto. or stocks or whatever you would. obviously try to like buy more land.

build more projects and the amount of. properties that you have will expand and. expand yep and you will become a very. rich person because real estate is. limited just like Bitcoin you have only. so much beachfront properties you have. only so much land that's always the. limited quantity that was there so I. used to think that if I want to own more. of the internet then I need to create. more content but creating more content. is unlimited it's like the metaverse. right there is unlimited amount of pages. that can be published. uh on your blog like my blog can have. like a million extra pages that doesn't.

necessarily own more of the internet. because there are so many pages on the. internet what is really limited when it. comes to internet is the attention and. you have maybe 3 hours of attention per. person on average that they will look at. screens and browse through the internet. can you own more of that that is the way. you have to approach content creation. because you just have limited attention. how do you get more of that attention. for yourself rather than the atten. leaking to somewhere else yeah when you.

look at it that way then it takes on a. whole different meaning on what kind of. content you create how do you engage. them and for me at least the idea is to. always take away people from social. media sites to my own platform to my own. app to my own website to my own email. list so that way they are in my. ecosystem do you think email is relevant. today yeah yeah it's very relevant today. yes it is yes like should content. creators like me build email list. depends on what type of content you. create but definitely yes okay let's say.

the kind of content I make do you think. I should create an email list if you. don't own your email list and you don't. own a direct connection to your audience. you are on a platform the platform gives. you reach and it's up to that platform. to limit your reach so if you want the. users to be your users they are not just. going to be following you on a social. media platform you need to have their. contact details which is to start with. the email ID because the Instagrams. users sign up with a phone number and. email ID right the Instagram have the.

data I don't they they own the audience. you don't own the audience so how do you. own the audience so today the internet. economy gives us an opportunity to even. compete with Facebook or Instagram. directly by creating your own app and. your own platform so which means that. you need to own your users so if you if. I own my audience if I have the people. who are following me on regular basis. then I can actually yes like make them. go from my just being a normal follower. in Instagram to to someone who's like uh.

who's like who is now enrolled on my app. right this is this is what you're trying. to say now now there's a next question. built up okay now next question is how. do you get more. attention so one way to get more. attention is to create more content okay. and create content in such a way that it. is trending and if you create some. content that is trending right now. people will pay you attention but the. problem with that is that let's say nine. gag nine gag gets a lot gets a lot of.

attention yeah trending you cannot. convert that attention into money. because it is purely Entertainment News. to some extent is also entertainment. yeah right so you can come up with. something that is latest which is a news. but the problem is that news is. something that gets stale very fast yeah. right it's like bread what you need to. do is that you need to create content. that ages like wine like for example. even today we have Shakespeare content. right so it's it's like perennial. content perennial seller it keeps.

selling through decades so the way I'm. looking at content creation and getting. attention is that create content that. has a very good value over the long term. that the content is relevant even after. 10 years that they go through but at the. same time instead of trying to get. people's attention on social media get. them onto your platform so for example I. give a free digital marketing course and. instead of creating a lot of digital. marketing videos and putting it out. there instead of creating 200 pieces of.

content I just have 25 videos so for. these 25 videos the content is in. sequence okay and you need to get people. hooked onto the sequence and then you. can get the people's attention. throughout the entire sequence like for. example sacred games doesn't need to. advertise each of each and every one of. their episode they just need to get you. to watch one episode and then they are. automatically they look yes yes so. create cont content in sequence and. structure in such a way that people can. get hooked onto it and then you got more.

of their attention so if you have 10. videos in a series and each video is 15. minutes long you just need to get people. to watch the first 15 minute video and. then they watch that they are hooked to. it and they are hooked to it and then. they will go all the way to the end but. at the same time since now you are. creating less content how do you get. attention to the first piece of content. yeah is that you run ads for. it and if you and you can afford to get. get that attention by basically. interrupting while other people are.

delivering the content you can interrupt. with a YouTube pre-roll ad why because. you can afford to and how can you afford. to by building your own product and. services and towards the end of that. funnel you get them to pay and you put. that back into ads so as I said if you. figure out how to make money from the. attention that people give you then the. whole world is your content marketing. team you don't need to create content. insane but is that is that something. that you're teaching and learn today. yeah yeah in my digital marketing course. and in my training program that's what I. teach what what is learn today about. though okay so learn today is an N Tech.

platform and the uh tagline for learn. today is get paid to learn get paid to. learn learn yes okay so we literally pay. people to learn and the flagship. training program that we have right now. so we just have one course we have. trained more than 10,000 students in. this course and it's a digital marketing. it's digital marketing training program. it's a three- month program with 12 main. weeks and four bonus weeks so every week. people have to go through the training. program they have to do an assignment.

they have to submit the assignment and. if they submit the assignment they get a. cash back the cashback is there to. motivate people to learn okay so this I. started even before learn today was born. as a minimum viable product and at that. time things were all over the place uh. we tried to do manual payments there. used to be payment failures and. everything but now we have created an. automated system where you come in you. have a learning management system you. watch the video you do the assignment. and then you go ahead and submit the. assignment the assignment gets approved.

and the money comes to your bank account. so it's a completely smooth process all. automated yes so that is what learned. today is about as of now and we are a. bootstrapped company and we like to grow. slowly and that way we instead of trying. to have more products we just optimized. one single product as much as possible. and try to get more students enrolled in. the same product and in the long term we. do have an ecosystem coming up so there. is something called H today.com that we.

have Acquired and whoever goes through. learn today course will get an. opportunity to list their profile on. higher today which will be like a. candidate search engine and then we are. going to come up with a job application. portal called apply today and basically. get people to apply jobs for jobs and. let's say 500 people apply for an SEO. job we will give them an exam and let's. say only five people pass it so the 495. people we will recommend them an SEO. course from our platform because you. need to create the AG before you sell.

the lotion yeah so it's yeah so you need. to know what you don't know and that. will happen only through an exam so it's. like it's a platform where you tell. people oh you don't know what to do yes. learn learn how to stand out yes once. they learn how to stand out through. digital marketing skills you tell them. oh this is the place where you apply. this is the place where you get hired. this is the place everything is your own. and if you don't get hired you have this. another process doing the same thing for. yes upscale yourself upscale yourself.

and actually I have a lot more things in. the ecosystem I have things like toys. today.com like eventually longterm if we. try to you know go into the uh school. and children's category so we have a. bunch of you know long-term dreams but. as of now learn today is a platform for. learning digital marketing at least as. of now maybe in the future it becomes a. platform for learning multiple things. but people learn digital marketing and. in digital marketing they learn traffic. generation how to build trust with your.

audience and how to do sales and these. topics will never go out of fashion so. yeah how to do sales yes yes everybody. wants to learn to sell better everybody. wants to learn how to Market better. everybody wants to generate more traffic. so yeah that's what learned today is. about on that note I I feel I'm a. terrible salesman like I just have this. feeling that I am I'm very very bad with. sales that's why I overd deliver with. content m so my most of the most of the. strategy is inbound rather than outbound.

like I can't I know for a fact that I. can't go to someone look them in look. them into eye and try to close the thing. yes yes I am a person who will be like. okay here are 10 things where with with. which I can help you with these are the. things whether you like it or no if you. like it great come work with me or else. I move on to the next thing I keep. adding to that funnel more more more. more more so that there's a Content. overload and out of 10 things which are. offering at least one they'll like if. not I'll build 10 more I'll build 10.

more so out of 100 somebody something. will like so that's my Approach toward. sales so when it comes to sales there is. a very interesting thing that I noticed. that most of the sales at least in India. is very push-based so sales people try. to go ahead and push for sales and they. try to like basically fit the product. into the customers requirement when the. customer requirement is not very clear. or when there is not a very clear need. for that sale so let's say I come to you. and say that okay I'm asking you a lot.

of questions uh how like I'm selling you. my digital marketing agency services and. I'm asking you how much revenue you are. making right now let's say you say I. make x amount of Revenue then I ask you. how would you like to make 10x revenue. from here M and then I get you to. imagine your desired state that where. you want to go and pretty much every. product in the world is taking people. from the current state to their desired. state so even before you present the. product because the product is basically. a bridge from your current state to.

their desired State you need to. reinforce the current state and even. reinforce the pain of being in the. current state you need to reinforce the. desired State tell them that it is. possible to go to the desired State. because others have done it and then. your product sells naturally because the. product becomes the bridge to go from. here to there so it's just like a. elastic that you pull you create the. tension first and then to release the. tension they have to buy the product Oh. that's a brilliant model like you don't. have to sell the product you have to. sell the desired State because then. product will be an obvious choice for.

them to reach the desired State yes the. product becomes the solution and it. sells automatically so this is what I. call Natural sales and I'm trying to. even trademark the term called natural. sales I acquired natural sales.com. that's that's the beauty of being from. the digital marketing background those. were great insights thank you so much. for being here thank you so much for. doing I think we covered lot of stuff. about how to become better content. creator why to own an email list how to. start doing an email list why people.

have less attention in today's world. what can we do in order to grab their. attention how can we sell them better. and we also spoke about your platform. what are you trying to do with learn. today and how you get them in a funnel. and in a loop where they self realize. the need of learning when they learn. they have a platform to apply and go and. start making money yes if they can't. they need to upscale themselves in order. to make against that do do the same. thing again brilliant thanks a lot.

thanks a lot it was pleasure being in. this podcast same here thank you so much. for doing this.