From $500 to a Lash Empire: Power Moves & Purpose ft. Yris Palmer | Khloé In Wonder Land Ep. 19

[Music]. i was like I like that i love a moody vibe i love  your shoes you're so cute thank you Zara i love. Zara i love Zara for kids especially I got a  whole story just for AA stuff i'm a cohoer i. have a problem somebody said to me like "You  can't make that much money with lashes." And. my dad was like "No you need to go back to  school you need to focus." I'm like "No no. no like I'm doing this and I'm such a bull like  when something is in my head like I don't care.

what you tell me I'm going to do it just to prove  to you that I was right that I know myself you. know i grew up in a two-bedroom apartment it was  eight of us living there like seeing cockroaches. was normal like if I can inspire one person that  comes from the same circumstance as me that I'm. doing something good you know you are was like  this conference room and like it was the longest. table I've ever seen and I was like holy like I  did it i'm a minority in this room i built this.

[Music] iris Palmer welcome to Wonderland thank  you for having me Chloe i begged Iris to come on. chloe and Wonderland how we are in our family  is if someone is one person's friend they sort.

of become the whole family's friend so obviously  Kylie met you and introduced you to the family we. sound like the mob the family no literally and  I've known Kylie now like 10 years she was like. 2014 or something yeah she was like 16 17 and  now she's like what 26 2 How old is she how old. is Kylie i don't know 287 27 literally 10 years  that's crazy that is That is crazy happy 10 year.

but then I think you and I I knew you before kids  but then you and I really connected once we had. kids cuz you have a daughter that's around TR's  age and like we're all just obsessed with you. you're just such a great girl woman i'm obsessed  with you i feel like me and you have so many like. similarities even like our parenting style we talk  about it all the time but I feel like we're very. much alike and in tune we are we're very similar i  mean I admire and respect so many things about you.

but I think something really why I wanted you on  the pod i could talk to you forever but I really. wanted you on the pod was I think your story is  so inspirational i think it's so encouraging to. other women especially Latino women minority women  i would love for you to talk about basically how. you came to this phenomenal business woman and  your humble beginnings and all of that stuff if. you don't mind sharing you know it's so crazy  because like I was telling you I get asked to.

go on podcast all the time and I like shy away  from like podcast or just like reality TV i've. been approached so much and I just feel like I'm  truly an open book whoever I meet and I sit and. I have a conversation with I'm like I overshare  and sometimes I think I overshare too much where. I'm like why did you say all that you know I do  when I walk away I'm like what a loser am I this. person's going to think I'm nuts on our first  sitting I spill my entire life and I'm like why.

did I do that so why do you shy away from pockets  shied away from it because I feel like I'm just. going to overshare too much or like I'm going  to say the wrong thing and this year in part in. particular I feel like I'm going to do everything  that I normally say no to and I think you know the. older that you get the more confident you become  with yourself and you really get to know you. and I think I feel like one of my superpowers  is being an open book is not shying away from. my experiences or my circumstances or how I grew  up and I think like for my community for my Latino.

community I have a responsibility to share my  story to continue to inspire them because when. I do come across all the people that support  me or have been following me or used to go to. you know my first lash place where I used to  do everybody's lashes which is by the way in. the hood in Van Eyes that I had everybody coming  to I feel like wow they've really followed me on. my journey and sometimes I think people even  now they're like how does she make money now.

she's no longer lashing like what does she do like  they don't know about all the businesses that I'm. involved with all like how I've diversified my  income and I think if I can inspire one person. that comes from the same circumstance as me  that I'm doing something good you know and I. think in my heart and in my gut I truly feel  like I am here to represent my community my. Salvadorian community like now I feel like people  are becoming more aware with El Salvador with you. know the president that we have now and everything  that's happening but people didn't know about you.

know this little place in Central America it's the  smallest country and I think my story starts with. my parents story and that's my roots and I think  it is really important for me to inspire continue. to inspire my community through my journey and  my story because I have like beat the odds you. know I come from immigrant parents who left El  Salvador during the Civil War not to come to. LA and live in LA because they were about to get  killed at survival mode you know so I feel like.

how I grew up and how my kids are growing up is  night and day right but I But doesn't that don't. you look at yourself and you're like damn I did  that oh my god i've had moments where I literally. sit and cry because I'm like I don't want to cry  but it makes me so emotional because I I am like. a true believer of whatever is meant for you will  be for you and there was like times where I didn't.

know how I was going to get to like the next part  of my life but like God would always place that. one person that would open up the door for my next  destination you know what I mean and I feel like. I am like a true testament of God and I feel like  if I can do it you can do it like I grew up in a. two-bedroom apartment it was eight of us living  there like seeing cockroaches was normal like I. never had a pool i never had my own room like all  of that where like I had goals i remember like.

some of my goals that I have that I used to write  down was like I just want to own a house one day i. just want to have a kid that has a pool like just  things like that it was like how am I going to. obtain those things when you know I don't have the  resources i don't have the parents to even help me. read an English paper like I'm the one translating  for my parents i'm the one doing that so for me. starting my own business was very much like Google  google was my help for everything and then meeting. people along the way that was like hey you need a  financial advisor hey you need to put your money.

here hey you know and I'm so grateful for like  some of my clients honestly when I first started. my business one of my clients her mom owned some  schools and she was like "Let me put you with my. people like you need a financial adviser you need  an accountant you need" and I was like "Oh I guess. I do need these people you know but it was stuff  that like my parents couldn't teach me because But. that's still a testament of you so one people want  to give you these relationships and connections.

that they've built and worked hard to obtain  because of who you are like you're such a good. person and you want the best for other people  and you can feel that you're not a gatekeeper. like well [ __ ] you i got this and now I'm not  going to share with you like you are just a good. person but then also when you and I talk the way  that you receive information too like you're like. "Oh okay you don't I'm like that i don't think I  know it all i love when someone tries to put me. on something I'm like "Oh like I'm absorbing." I  love being around smarter people than me because.

I'm still learning like every year I'm like "I'm  growing i'm learning." And I love to be around. people that I'm inspired you know like even you  your mom i love talking to your mom oh my god. like I could sit and talk with her and pick her  brain and your mom and you guys are very much. like that too like very girls girls help with  anything that we need you know any resources. even when we were on the planet we were talking  about like do I insure like individual things. in my house like during the fires you know like  or even buying my house like you came over you.

helped me you looked at it like is this a good  property should you know what I mean like those. like I really appreciate all of that help or like  me being able to call Kylie for anything and I'm. like "Can you ask your mom?" Or like you know  like I really appreciate that guidance because. I never had that so I always tell her I'm like  "You're so lucky you have your mom you're so. lucky you you know and I feel like I will be that  for my daughter cuz I'm like you know living that. now but I didn't have that so for the people that  don't have that there is hope there as long as I. feel like you are determined and you're willing to  put like the work ethic behind it because nothing.

nothing works without the work ethic but also  like I the non-Ego like you how you absorb like. you're willing to ask for help ask for guidance  you have to be humble yes because you could be. appearing anybody and I'm I believe in that what  goes up will go down it's just the law of life and. you have to be humble and it's okay to not know  something and I do love being the like sort of. the dumbest person in the room cuz I'm like let  me learn and absorb what's going on i don't want.

to be the smartest all the time cuz that's not fun  but how did you start so you come from immigrant. parents that don't speak English yes so growing  up I mean my dad worked Monday through Saturday he. installed carpet and you know back then carpet was  king yeah you had carpet everywhere now we're like. wood floor everywhere in a rug but before it was  you know all about that so the work ethic I always. saw my dad like work from you know literally from  8 to like 7:00 he'd be gone we never went on like.

family trips we never did none of that like but my  dad I never was without food i never was without. a roof you know like we made it work but if like  my aunt needed to stay like whoever needed to stay. with us we would all cramp in there you know my  brother had his first two kids in there his baby. mother in there like we were just all living there  we had three beds in one room like the the setup. was crazy you know i just think like our community  especially like Latino communities we're like. hustlers from the from the start um we just don't  have like the business sense and how to properly.

do stuff but like since I was in elementary I used  to make my dad take me to Smart and Final and buy. me like the pack of Hot Cheetos and then I would  go to school and I would sell them for a dollar. i used to buy them for 25 cents so I think like  everything started from like when I was a kid i've. always had that hustler like mentality since I was  a kid then I got to middle school I was bedazzling. shorts um and then the minute I turned 15 I was  like I'm getting a job and my dad was like no like.

I think you know all my dad wanted me to focus  on was school he wanted me to go to college and. you know work for a a good company and like just  the the typical thing that I feel like we're our. parents are like tell us to do and I was like  I need to make side money like I need I need I. want new Vans like I want a Jansport backpack  like I used to want to have like the matching. purple Vans with a purple Jansport backpack and  a bra strap and I would get up every morning at. 7 a.m and crunch my hair and like that was like my  thing and so I turned 15 and I I went to a Mexican.

restaurant and I asked if I could be a hostess if  they could pay me like cash because I wasn't like. you're not able to work at 15 first of all so um  that was my first job and from then I worked at. Abberrombi and Fitch i worked at Pink Berry the  one on Sunset because that one gave me more hours. because it stayed open till 2 a.m oh my gosh and  then I worked at Crocs at the Grove and I I'm born. and raised in LA i went to Fairfax High School  which is the Grove is like our hangout spot right.

and Crocs it was like this little kiosk at the  Grove so I'm not even in an actual store i'm in a. kiosk and I'm a cheerleader at Fairfax okay so I'm  like "Oh my god this is embarrassing." Like all my. friends are going to come here and I'm like at  the kiosk and during the Christmas time it would. get cold but the commission was so good at Crocs  like every time you you sell a jibet you know the. little things that go the little accessories you  get really good commission so I'm like my checks. are good so I'm like I'm about to gift it to the  football players to the cheerleaders and just make.

it cool and like whatever i work here you know  right and so then I went from there to a job in. Beverly Hills at PE in the Pod and so Pee in the  Pod was you know like a higherity yeah but like. a luxury more upscale store and then I started  working with like you know different clientele. and I don't know I would look at my checks and  I'd be like $800 every two weeks is just not. it's not cutting it you know and so I was like I  need something on the side and I always wanted to.

kind of try acting but I was scared number one to  put myself out there i had no I'm like where do. people even start like how do you get an agent  how do you like how do you audition how do you. do these things and then being from LA you see all  these people move from Texas from and they're like. the struggling actor they're like you know like  they don't have no job they're living in their. car and I'm like I can't do that like I I've  always had a job like I need something on the. side so then I was in London because um you know  Aya's dad is British so I would go back and forth.

um in London and everybody in London had these  lash extensions and I remember thinking who's the. who does lashes in LA and I couldn't think of like  a company that was like the IT company so I was. like I'm gonna take a class here and I'm going to  start doing this on the side and I started doing. the calculations i'm like people are charging 250  to $300 for these eyelash extensions i'm like if. I could do two three people a day like a a day  like in a week five people like I'm good i'm.

making like $1,000 a week right like you know so  I was like that's going to be like my side hustle. so I Googled like "How do you start a business?"  Like whatever i thought about a name and I was. like "Hey I live in LA everybody everybody wants  to be around stars and look like a star." So I. named it Star Lash Extensions but I was going to  be anonymous in case I sucked i was like "I don't. want people to know this is me." Like you know so  I did the whole business anonymous and it was just. me first of all i was I was good like naturally  good that I was like "I'm good at this." So and.

I've never like I you know how people are like I  dream of being a doctor i I never dreamed about. being like in the beauty space like that was it  i just fell into it and I just saw that window. of opportunity that I was like I could probably  do this so I come back to LA and I'm posting this. is when Instagram this is 2014 so this is when  Instagram 2 was very like kind of like fresh and. new you know so I was posting a lot of before and  afters side by side so I would show you what your. lashes looked like before and then after because a  lot of people just show the after but it's like I.

want to see the transformation you know so I was  doing a lot of that then Christina Milan started. liking some of my pictures and I was like wait  Christina Milan's liking my pictures so I DM' her. and I'm like I would love to I would love to do  your lashes i saw you liking some of my stuff she. was like oh my god yeah let's set it up and I was  like okay so we set it up so nervous i take three. hours on her lashes oh my god and I was like like  I messed up like I took way too long i'm sweating.

this is my first time she thinks I've been doing  this for a while i'm like I just started like a. month ago so she puts a picture on her Instagram  okay and so from there people started finding me. then they call me and they're like "Hey we're  looking for the girl that did Christina Milan's. lashes um we were calling for Selena Gomez she  has a pre a movie premiere we we're wondering. what her rate is to come to the Four Seasons  whatever." And I'm like and I'm like "Oh for. what day?" Yeah she's available like I'm playing  like I'm pretending to play like my secretary or.

like whatever i'm like "It's me myself." And I'm  like "What what do I charge them?" Like "Oh my. god." Right so I'm I was just honestly happy just  to even be like just Yeah so I get there and I do. her lashes and again I'm like nervous i'm like "Oh  I just want I just want to be good." So I remember. I was like I remember they were like "Okay yeah  what's the tote?" And I'm like "Honestly I'm like. "It's it's okay." Like I just like I didn't even  want to charge her okay her Simpson's like "No. no no we're going to pay you like the last girl  we were paying like $600 whatever so she paid me.

$500 and I remember I got in the car and I called  my dad and I was like I just made $500 like and I. was driving and I was like this is going to be my  business and I remember like I got back and I was. like to my room in Van Eyes and I was like this is  going to be my business and I'm going to make this. like big be honest when was the last time that you  actually went to the doctor when something felt.

off i will go first i once convinced myself that  a weird rash on my arm was probably stress and I. waited a full week before doing anything about it  why is that because booking an appointment just. felt like a lot i didn't know who to go to i'm  super busy and honestly I just convinced myself. it would go away on its own we've all made those  excuses i'm too busy i don't need help i don't. even know what kind of doctor I need and then  of course we do what any modern adult does we. spiral into the is this normal rabbit hole  on social media or Google you've been there.

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free shipping that's c y m b io t i ka.com/cloh  don't miss out i remember somebody who said to me. like "You can't make that much money with lashes."  And my dad was like "No you need to go back to. school you need to focus." I'm like "No no no."  Like I'm doing this and I'm such a bull like I'm. I'm a Taurus i'm literally so headstrong that when  something is in my head like I don't care what. you tell me I'm going to do it just to prove to  you that I was right that I know myself you know.

right so I literally from there it just took off i  just I made a email like my emails were crazy then. I get a call to come do one of the Kardashians  i thought it was Kim and I get there and it's. Kylie and I'm like the baby and then and then I  started doing Kylie's lashes she posted a picture. tagged me then it just it was a ripple effect but  I think for me everybody wanted to try me because. it's kind of like a word of mouth thing um luckily  for me they all stuck with me so I became their.

main lash person and then from there like you  know I built my own relationships with them and. we some of them became my friends and whatnot and  then I was like I got a call to do a in-house for. this other person and um at her salon and it was  Sev so I went to go do her lashes at the Melrose. location sev is someone who owns Sev Laser sev  Laser and she does all of our laser hair removal.

which everyone needs yes which is also she's also  one of my business partners and so I remember. um at at this point now I have like a cool deck of  you know celebrity clientele that I'm doing so and. she's smart se is really smart sev in the while  I'm doing her lashes she's like where are you. working from and I'm like from my dad's apartment  in Ben Ice mind you like my dad's apartment in. Ben Ice was in the hood you guys he would go to  work at 8 my business hours were from 9 to 6 my.

dad normally gets home like 7:30 8 i had a little  chalkboard from HomeGoods shout out to HomeGoods. i still love HomeGoods and with the chalk I wrote  my hours my prices and um yeah had my little setup. there okay everybody was coming there people  didn't care that I was in the hood they were. all coming and then everybody else celebrities had  had house calls that I would go to so I'm like I'm. working for my dad's place in Van Eyes and she  goes "Why don't you use this space and like you.

know we help each other and you bring me like your  celebrity clientele and and I was like this nice. place on Melrose Avenue she has great taste i was  like "Oh my god yes let's do it." And you know I. read this there's a quote that says something  like "The women at the top are collaborating. and not competing." And like Seb was kind of  like "Let's help each other from the start.". Like "Let's help each other." And I was like "Yeah  let's do it." And then while I was there I would. always have this fear like "Oh my god I'm making  so much money right now." Like I literally felt.

like a like a lashed like drug dealer because of  all the cash that I was touching and I was like. I remember like and and I have always been this  person like where I want I want the finer things. i want you know like I wanted the Chanel bag that  I could never afford that was a goal for me you. know and I know it's like a material thing but  for me they were like goals so when I was able. to go and buy it cash at Saks Fifth Avenue  and just this is when the jumbos were like.

$5,800 I was like you couldn't tell me anything  i was on a high you know i was like I'm buying. Chanel bags every week like oh my god like this  is crazy you know like so for me I was like what. if something happens to my hands how am I going to  continue to make this kind of money so being there. and they would see like 50 people a day with the  laser machine i started to get curious about the. laser machine and I'm like how much are these  machines you know and I'm like I can only see. eight people max a day they're seeing like 50 60  so then I started to get curious about the laser.

business so I asked her I'm like hey how much  is a machine and she was like they're about like. $100,000 and I was like okay so then I was like  I'm going to save $100,000 cash and then I'm going. to ask her if I can invest in her business if I  could buy a machine a laser machine and like I can. you know put my money into something else so I did  it i saved my money and then I asked her "Have you. ever thought about expanding what if we open like  a joint location in like Sherman Oaks?" She goes.

"Yeah okay let's do it." I was like "I'll put I'll  put up the money for you know the first location. we'll split everything 50/50." And I I was her  first partner that was one of the best investments. that I've ever made and the start but all of this  is I think we need to point out so yes when you're. on like if you're on a luck streak which it's  more than luck you had talent you just didn't. realize that that's what you were good at until  you tried doing lashes and you're like "Oh [ __ ].

I'm actually good at this." But being able to  make that much money and maintain the money like. money is easy to spend oh my god yes so I think  you have to give yourself so much credit like to. save money and then also to be aware enough to  say what if something happens to my hands I need. to invest in something bigger for you to have that  wherewithal and just I think the business mindset. like I'm going to make this long-term thing and  you don't want to be doing lashes for the rest of.

your life you know cuz it does get really grueling  so I think that mindset is that Taurus in you is. that hustler in you and then for you to be like  I'm okay 100 grand like that's so muching money. for you to be able to do that and actually save  the money it's so hard like your work ethic is. on another level my parents never taught me about  money cuz I don't know my dad just died I think. when I was too young to learn and my mom wasn't  great at it now she's great at it but she had to.

learn sort of the hard way yeah and I'm sure your  parents didn't get to teach you about money and so. for you to teach yourself I think is so inspiring  and then for you to turn it around you invested. in uh Sev's business so I invested in that the  importance of diversifying your income i cannot. stress that enough and like people don't know like  I'm a silent investor in a lot of things and like. I'm also very much like you don't need to know  what whatever I'm invested in because I I like.

to pour a lot into like womenowned businesses  minority owned businesses or like products and. things that I I truly use believe in and I like  I stand behind so like I don't want you to think. I'm just promoting this because oh she's invested  in it and she just you know no I I go laser there. no I like the service or whatever so a lot of  people don't know like everything that my hands. are in during co when the beauty space was like  shut down we were forced to to to close like so.

at this point now like I opened my own store  because I so we had me and Seb opened a joint. one and I had one room in that Sev it was in  Sherman Oaks and I had three lash bed so I had. three girls now working for me in there and I  was at capacity where I was like I need my own. space now but I'm still scared to like commit to  like a 5-year lease most commercial leases are you. know 5 to seven years so I was like how how is my  business going to do in 5 years like I don't know. and I was pregnant with Aya at the time working my  whole pregnancy like I was just on grind mode and.

so like taking that leap I really think it was  like Aya that gave me the strength was like "No. like you can do this." So I signed that 5-year  lease we moved Sev Sherman Oaks to Calabasas. i opened my my Star Lash in Sherman Oaks and I  had about like seven lash techs working for me. it was booming no it was crazy i remember like  I did a dinner like at the store and I was just. like my god I have like these group of girls that  like I help them make money and I and it was just.

such a empowering feeling and such a high for  me that I was like I just want to continue to. to work with women i want to continue to like  I want to continue to be in business and like. I knew like the lash thing wasn't my passion  or my forever thing but it was the start of a. journey that really taught me about business and  being an entrepreneur and you know all of these. other things and during COVID when that business  had to shut down you know I was already invested. in Sev and people didn't know that it's considered  medical and so that stayed open because it was an.

essential business right so that kept me afloat  that was paying for my rents in Sherman Oaks that. was helping me with everything else my house at  the time I was renting a house and you know it. was paying all of my bills and I was like "Thank  God I I did this thank God I diversed my income.". you know and that was the start of me really  being like okay I need to put my money into other. businesses and you know just expand my portfolio  in business god will always drop a person in my.

life that helps me expand to other things so I'm  really really big on like manifesting and right. before I started Star Lash I remember I was  exploring religion because I feel like we are. whatever our parents tell us to be m and I walked  into a Buddhist temple like by myself and I'm like. what do Buddhists believe in like what like and  I met this lady this random lady and she gave me. some beads and they like they do this chant she  she taught me the chant it's like Namio hering.

kio with the beads and she she had told me when  we're chanting we're calling for all of things. that we're meant to be or all like everything  that we believe in and I thought that was so. interesting and she had told me like go home and  make a vision board and put everything you want on. this vision board and that's when I started making  vision boards okay this this random lady and I and. I whatever she said to me really like resonated  yes and so I went home and I did a vision board. and everything on my vision board came true not  the way that I thought it was going to come true.

cuz remember at the time I wanted to I wanted  to try acting but I never even got the chance. to audition or to do anything because my business  cuz Star Lash took off so I was like forget the. acting like I'm going to stick to what what's  working for me so I had put you know naturally. like all the Latina powerhouse women that I grew  up like looking at and and being inspired by which. was like Eva Longoria Eva Mendes like you know  Jennifer Lopez like all of these people they. were all on my vision board and I ended up working  with them just not in the way that I thought that.

I was going to end up work you know being them  you know right and so co happened whatever i get. a call to do this podcast with Eva Longoria mh and  so I was like "Wait this is so crazy." Like she's. always been on my vision board whatever i did the  I did a podcast with her and when we got on the. podcast I just felt like I knew her like it was  it was the weirdest thing and she's such a girls. girl as well and like very welcoming and really  behind her community she after the podcast she was.

like "Oh my god we have to connect." And we had  like a mutual person that we both work with and. she started bringing me like into her businesses  and her investments and um one of the things that. I'm invested in is her tequila casad delo how she  empowers the women in her even in her work field. and everything she she's all about like uplifting  like the next woman i admire her but I just I like. there's a lot of people in the industry that we  know that like you know people they're not looking.

to like uplift the next or like really like look  out for you you know like there's only a certain. handful of people that really are like let me  let me see how I can help this person you know. and she's really that person like even when we get  invited she invites me to all these events or we. we went to F1 and she had you know these people  pay all this money for like our my ticket Troy. ticket we're there people want to take pictures  of her and she's like "Stand up in this picture. with me like she's just like very like that you  know and I love that about her and she's like "You. need to do this you need to do that." And like  just push gives me like an extra push and like.

confidence that I'm like "God thank you." Like  you you believe that is something that's going to. like you're already like that but I think it just  encourages you to do that for the next person and. you are that person and I think that's why people  also like I said at the beginning you're not a. gatekeeper people want to see you win and help you  grow because you want to do the same for others. and I do believe in karma i do believe that God  does that yeah whatever you put out you you get it.

back like I'm such a believer in that i agree for  women who are especially women of minority that. are wanting to start something but they feel like  uh that's too hard or it's like overwhelming what. would you say there's always a way and God will  always find a way like when I didn't know where. this journey was going to go it was he was like  "Oh here you go let me open this door for you.". You know and doors just continue to open and I  and I truly believe that what is meant for you.

is for you and I don't know this year especially  like I just feel like I am meant to share more. of my story i'm meant to just be more around my  community and how can I help them now so when I. started teaching my classes to you know a lot of  people that want to do lashes or start their own. business I had this checklist where I'm like make  sure you're ADA compliance there's this company. that actually does that you pay them $600 they  come and they make sure your bathroom is great. you have this you have that but I didn't know  those those are all mistakes that I've learned.

along the way but I always say like the best I  feel like the best experience is on it's life. yeah you have to live it to experience it but it  is great that you are sharing cuz everyone loves. to share their highlight reel and there's so much  more that goes you have to do a lot struggle the. struggle is real and you have to share your  struggle too cuz it's like people look at my. I feel like people look at your page or people  look at our page and they're like "Oh she just. lives this nice life and she and they don't know  you know they don't know what it's taken for me to.

get here you know and even with my daughter like  with Aya I make her so aware because there's a lot. of she's growing up in a whole different lifestyle  than I ever grew up in but there's a lot of things. where I have to like check her and humble her  and you know make her realize how I grew up and. how She's so blessed and I'm doing the best I can  to provide this life for her but this if you want. anything more baby you're going to have to work  for yourself and you have to learn how to get it. on your own you know Aya is so determined if she  is a mini you she's a hustler through and through.

she is no she but and she has something different  that I don't have like first of all she's like. way more poised than I I will ever be in my whole  entire life like sometimes she corrects me on like. words and I'm like Aya I was like English wasn't  my first language so I don't know proper English. and I don't even know proper Spanish like I'm just  like when I'm saying something I'm like you know. what I mean like and she's like she'll be like  mom you mean like she'll correct me all the time. on things but she isn't afraid either like how she  asked Kim at at Tru's birthday oh she's the cutest.

she well she she's not afraid to like ask for for  like I guess like I'm more reserved where like I'm. like I'll do it by myself like I'll never ask you  for help or anything she'll be like well I'm sure. they can introduce me to somebody that can help me  with potentially she wants to do like a voiceover. for a movie you know and she went up to Kim and  she congratulated Som on the Angry Birds movie. and she goes you know that is one of my dreams if  you have any way you can help me and I was like.

and Ayla's eight and Ayla's eight and I'm like  this like dying in the back i'm like Aya but so. respectful not and I so crazy how she knows how  to position her request I guess with a compliment. like that takes adults so long to learn chloe was  like and I was like "Oh my god Chloe I'm dy." She. go Chloe's like "Go Aya." Yeah no I was like you  have to applaud anyone but let alone an 8-year-old. that's so genuine so articulate and yeah she  is so poised it's really what it is she's she's.

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so whether you're team Chloe or just here for  the drama Hulu is the home of reality TV hulu. gets real start streaming now do you get nervous  are you happy like that your kids are growing up. in a different way what is the emotion it's both  it's a mixture of I feel very blessed and grateful. but I I am also scared like I'm scared for her she  really wants to pursue acting she really wants to. pursue you know all these things and I'm like "Oh  god." A part of me is like "Let me just keep her.

here." And like you don't need to do that right  now and like but then a part of her just really. wants it and I'm like how can I shut down her  dreams like what influences that when I'm telling. her to go after her dreams you know so it's kind  of like and you show her every day to go after. her dreams yeah so yeah it's definitely a mixture  but I also love that you keep your heritage your. culture so alive through yourself but so much  through Aya and it doesn't seem forced it's like. genuinely oh no I took her back to El Salvador and  I was scared to take her back because at the time. El Salvador still wasn't the safest and I took  her and Troy and I was scared too because that's.

not true troy is Iris's fiance yes and he you know  for both of them I was like "Oh god this is going. to be a culture shock." Like and like where my  parents grew up it's like I mean they don't even. have a toilet still like it's a black hole and  it's not even in the house like you have to go. up there's no AC like it's like it's very much you  know the country and like just really really poor. like my dad didn't have a pair of shoes till he  was 16 and he always tells me like there's so many. people we need to help in El Salvador and like  going back and taking you know Aya and taking Troy.

and like I partnered up with this organization  called Glass Wing and they do a lot of work for. the children and the woman in El Salvador i  did a free lash class and I just went to kind. of inspire them and like you know I we took toys  for the kids and like taking her to see that is. so important because so important yeah and I had  a pep talk with her and I'm like "Listen these. kids some don't even have shoes okay you might  have to come back with no shoes cuz we're going. to give them everything." But like that world is  very very important for me to to teach them you.

know and I was literally telling Kylie like last  week I was like "We need to do something every. year where let's take the kids let's take them to  like give back and to see that and you know for. them to realize how how blessed they are." Like  my dad did that with us all the time it's so good. it's so good and he would drive us down whether  it be like skid row we would make food and hand. out food just so we never felt like we cuz we grew  up in Beverly Hills my dad's from Englewood but he.

moved out when he was you know early 20s he made  his own money and moved out and got a house in. Beverly Hills but he was like "This is my money  not your money." So he's like "You guys this is. that's really that's a really important lesson too  because I think a lot of the times when you grow. up so privileged or you know knowing like my mom  has money my dad has money it's like I'm good you. know but if something happens to me or to you  like it's it's just so important to teach them.

work ethic tools." Yes and and it's it's like you  think you're helping but you're hindering them you. are let's talk about how you balance motherhood  and all of your businesses cuz you do a really. seamless job honestly I think everything is a  balance and I think you're never going to give. something 100% when you're when you're wearing  different hats you know and I think it's okay. it's okay if I can only give Aya 70% today because  I had four meetings today because this is how I.

upkeep you know a roof over her head or clothes on  her back just being gentle with yourself because. sometimes mom guilt is so real and I think we  like know that especially with your first kid. i think now that I have two and you might probably  feel the same way i think it gets a little easier. like to leave them i'm like they have each other  yes right whereas like when it was just Aya like I. would feel more guilty now I'm like they're good  they entertain each other and like I'm teaching. her as well like you have to protect your brother  and you guys are all you have because if something.

happens to me like I don't I don't want I don't  like when it's like the siblings hate each other. or it's like you know you but I think you have  to obsessed with each other you have to instill. the love and like you have to like remind them of  like what's important is you two i think it got. easier with having the second but it's also like  more workload on me with the second you know um. but I feel like I'm all for getting all the help  that you need like my mom helps us a lot and I.

feel like your team is like essential to continue  like for my success it's like I need my team like. I need Troy to help me picking up the kids i need  my mom to help me if I have this work event i feel. like I think people find people I feel like people  look down on on like having help and I think like. well how can you do it all if you but also like  why why why would I be so exhausted that now I. can't take this meeting or can't creatively think  of like my next project you know because I'm like.

overworking myself or over and I think like  a lot of the times too like men I feel like. have always tried to box us in one corner and  I've always like said this like I'm not and I'm. not just a mom I'm not just a businesswoman i'm  not just you know someone's partner like that's. I'm many things i wear different hats and like I  can do that like we can we can balance a work and. kids and a man and like you just are going to fall  short some some days on on everything i can't give.

you my attention give yourself grace with that  exactly yeah and I do think people have shame or. embarrassment about asking for help especially  with their kids yeah and whether it be someone. that's hired like a nanny or a daycare service  or if you're lucky enough to have your parents. or husband that's amazing and you can't do it all  you cannot no you need that it takes a village. to raise a family it really takes a village  it does that expression is so true what are. your non-negotiables when it comes to self-care  mental health like owning as a businesswoman help.

is non-negotiable i do also like crave out like  certain hours when I wake up i'm trying to do the. 5 a.m wake up oh I see you post about this book  the 5 a.m the five the 5 a.m club yes cuz actually. I had a conversation with your mom and your mom  said to me like "Oh by 11:00 a.m i've gone to the. city and came back." And I'm like "By 11:00 a.m."  And I'm like that's so crazy i need to I need. to step it up cuz the minute you wake up you're  waking up at 7:00 you're like I got to get up get.

them ready like I have you know I have all these  million things to do that it's like where is this. time for myself where can I like look at my emails  before everybody has gotten up so I'm trying to. get up by 5:30 take an hour from 5:30 to 6:30 and  look at my emails and you know whatever cuz when I. when they wake up it's it's their time it's their  time until I drop them off so I take one kid Troy. will take the other kid and so the other kid my  son and so he actually normally takes Aya because. that's the longer drive so I'm like you can take  Aya I'll take the shorter drive so um by the time.

I drop them off it's 8:30 so after 8:30 is like I  won't answer my my like no work calls or nothing. before that and then I end my day by like 5 cuz  that's normally when they're like home from school. and everything so my window is from 8:30 to 5 and  people know like I will not answer and if it's. anything about due to if it's anything about work  once my kids come home no I have to cook dinner i. have to help them with homework like that is their  time so I think just like having like boundaries.

is so important because then people know okay  I'm not even going to call her before 8:30 like. it's my kids time like I don't I don't want to  think about work right now until I drop off my. kid at school and then I'm like okay then I'll be  with you on the phone i don't want to be on the. phone with you while I'm dropping off my kids cuz  that's not fair to them we're driving to school i. want to listen to a fun song or whatever you know  what I mean like that's Well people won't give it. to you like people are going to be like "You need  to kids right now." And that's another thing it's. like in business what I've learned is like I've  always been so nice so nice and then it's like. nice doesn't get you you have to be assertive you  have to have your boundaries and I think that just.

also comes with age and being more confident where  it's like no I'm not doing that no you want me to. fly here for work it needs to be a first class  business i need to be comfortable no like you. know what I mean you start to have your like your  non-negotiables so I think that's really important. for me is like the boundaries of my work hours  and I love that you do take time to spend with. your spouse like I think that's so important you  have your two kids you have your businesses all.

the stuff that you do and I love to travel because  I think because I never traveled growing up i have. a trip booked every month where I'm like and I'm  also the type where I'm like I'm I'm like Aya can. miss a week off of school it's fine um I'm not the  I'm not the parent that's like she has to go to. school every day i just feel like life experiences  are more important i did a year in college. Pasadena City College i felt like I had let my dad  down so bad and all of my friends left to college. and you know got their degrees and I was like "Oh  my god I failed him in the one thing he wanted me.

to do you know but because I was following a whole  different path and now you know he oh my god he's. so proud of me i I take care of my mom my dad like  everybody relies on me." And so that's also a lot. of pressure in itself where I'm like I got to keep  it going like what else can I invest in what else. can I do and so I never stop like my brain doesn't  shut down i'm like I'm currently working on two. other businesses one actually came from like a  need from Aya and you know this like journey that.

I'm on right now with motherhood and like I go  on mommy blogs all the time when anytime like my. son has eczema I'm like I want to know what other  moms are using because I feel like for me that's. more credible than like just going and just like  seeing what a doctor posts i don't know i just. feel like I just trust moms more you know and this  next business that nowadays you don't know who's. being paid by who exactly but like just like her  age range right now I just feel like there's a.

need for like solutiondriven products that I feel  like I'm finding issues with her right now where. I'm like damn they don't I go to Whole Foods and  I'm like there's nothing on the shelves for what. I need for Aya this next business that I'm doing  I actually want to be I want to bring people more. along the journey as opposed to before i'm like  I don't want people to know that I'm doing this. you know what I mean i love that you take time to  not only balance for yourself like your self-care. whatever but also time with Troy like I think it's  so important and you said that you take time to.

travel i feel like traveling is so important for  me because that is like mine and his time when we. connect we don't always bring the kids sometimes  we do but like when it's just me and him that is. our fun time that is when I can give you fun Iris  or like me 100% because honestly in the daytoday. sometimes I I tell him like I'm over stimulated i  have four meetings or like you know he'll like he. sees sometime sometimes he knows like I'm just not  even going to I'm going to turn around the other. way like I'm on the phone all day or this or that  you know and it and sometimes like you know things.

get stressful and then I have the kids mommy mommy  it's like I think what's so good about you is yes. you're so determined and you don't take no for an  answer but you also do that in your personal life. i need this time with my spouse i need this time  with my kids you block off you set your boundaries. and people just know to respect that and I think  me I can be too nice sometimes with things or I'm. like I'm a yes person and like sometimes you  got to be a no person and yeah I feel like you.

just do it really well and seamlessly and I think  people get afraid to say no but then you're going. to crash and burn and that's just not sustainable  yeah yeah and it's a bigger downfall I feel like. mhm you have said that inspiring your community is  your passion and your purpose in life why is that. because of my circumstances cuz I think there's  so much self-doubt within us because we're we. lack so many resources they don't teach us that  in school like taxes or even life insurance or.

you know how to grow your money or how to how  to invest in different funds like we're not. taught none of that so it's like I want to start I  want to start like not like a mentorship but yeah. like I want to start pouring into my community  there's right now I don't know like Tik Tok. especially there is like the Latino community  there's not really like a platform for us like. you don't really see many of us on TV or like even  like a reality TV i've been approached like eight. times about reality show and I've literally turned  it all down because I just feel like it wasn't the.

right opportunity for me or I just feel like I  don't want to be on a show just to be on a show. i want to be on a show that I can share my story  inspire my community and like give more life and. make a difference you know and so I feel like I  see so many girls that I'm like "Oh my god." Like. streaming people are streaming right now and their  numbers are crazy like I see these girls they're. bringing 80,000 viewers to like certain you know  people's live streams and I'm like there is such.

a community and audience of us and one thing about  the the Latino community is we really support and. show up for each other because we want we want to  see you win right we want the one person that like. representing us to be here you know so I think  I think like there is strength in my community. i think Oh yes we're I think Spanish it's it's  up there with English like you know what I mean. and I think it's my kids speak Spanish but I think  it's like it's just so important to continue to.

stay within my roots and it makes me feel good  like when I go back to El Salvador it's like I. feel you do an excellent job at that you do and  even how you keep your your kids are in Latino. dance oh yeah learning salsa bachata all that  i'm watching your we go i got to take you to a. regon concert i would go i took I took Kylie and  Corey to um Jay Balvin and like this whole when I. tell you how how much fun we had at your birthday  party yes that's how much fun you the next concert.

I'm taking you we're going cuz it's like it's  just so nothing but good vibes yeah good vibes. i'm into it yeah I think you would be great and I  don't know what platform this would be but I feel. like you now have built all these connections and  you have all these relationships or you just are. so knowledgeable of certain things like you need  whether it be a website where people come to you. like and ask you like where do I do this how do  I do this how do I start a business i don't know.

what that is or if it's streaming and you're  giving advice for those things and you sort of. answer questions but I think like that is so up  your alley cuz people want to come to you you've. done the complete 180 and they're rooting for you  but also you've have such trust in your community. so I I just feel like who wouldn't want to get  advice from you and you've had your failures. and I kind of do that with Snapchat a little bit  i feel like like on Instagram I just feel like.

it's such a different like platform than like  Snapchat is i don't know if you feel like that. but on Snapchat like I talk to them literally  like I'm on FaceTime with like my best friend. and I just feel like I have this community where  people are like really like engaging with me and. like my views are crazy on there and like I just  think that like they like the like raw like you. know following you in the day like people love  that stuff you know what do you think is next. for you i think I'm definitely going to be more  on TV mhm and I think I am going to work with a.

bigger like Latin organization here and then  more businesses are you someone that's like. okay in 5 years I see myself XYZ do you do that  where do you see yourself in 5 years i see well. I also don't like to put all of my goals out there  because I just feel like I just feel like they're.

sacred and really special for me and I'm like you  know I kind of like want to say it after it's done. it's like yeah that was one of my goals 5 years  ago like I'm also like very much like that but. I do a vision board every year and every year now  it's more specific so it's more detailed it's like. there's a certain there's like my two businesses  that are coming out there's a certain plan there's. a certain number there's a certain execution like  I am very very precise now because now I know like. power of the power of manifestation is so real you  guys and be very very specific like my first one.

I was just cutting and putting everything that I  thought was nice up there like without a doubt and. I got it all but I was like I didn't really want  a BMW that wasn't like my dream car i just put it. up there and then I happened to get it when I look  back at the vision board I'm like wait what this. is so freaky you know now very very specific i'm  like this is the neighborhood this is the house. this is the car this is what I want for my  kid like I'm very even with my kids you guys i. manifest in my kids like there's zodiac sign like  I also go by the Chinese calendar i don't know i'm.

a little crazy but there's a specific Z uh Chinese  calendar that I go by that will tell you the age. and then you look at the month and it you that  you're supposed to conceive and it'll tell you. if you're having a boy and a girl a boy or a girl  so I I'm like very much a planner as well so I'm. like my kids need to get along i need this sodiac  like it's a little OCD sometimes but no but I also. think that is it contributes to why you are such a  great businesswoman like and yes that is going to. bleed into your family life because you can't cut  it off troy was like "Why are we going Why are we.

Why are we following this trial?" They said "Just  just just trust me just go along with it Troy.". The month okay yeah you're like "Just go along  with it Troy." So funny no it really is i can. praise you all day there's so many great things  I can say about you and I I just want you to know. that I think your story is helping so many people  and inspiring so many people and yeah I'm just so. proud of you thank you so much i really am and  thank you for inviting me into your space this.

is beautiful i've listened to all of your episodes  you've had some of my favorite people a thank you. it's been fun and I think you're totally meant to  do this thank you it's easy when it's talking to. people that you love it really is yeah well thank  you is there anything that you want to talk about. that we didn't talk about no I think I I think  I covered everything yeah I thought it was great.