How To Build Your BRAND, THINK BIGGER & Find CLARITY In Life | Rob Dyrdek & Jay Shetty

designing a life. in such a way that everything that you. do and every decision you make is either. leading towards. your legacy, your lifestyle, or or your happiness, and then making sure that you don't ever. do anything. other than what supports that. Hey everyone, thank you so much for. coming back to the show. Today's guest. is a school dropout turned pro. skateboarder turned TV host turned.

entrepreneur whose incredible businesses. span everything from food to shoes to. real estate and entertainment. You'll. know him as the host of MTV's. Ridiculousness and also the founder of. Dyrdek Machine. I'm so excited to. introduce you to Rob Dyrdek. Rob, thank. you so much for coming on to the show. Thank you. Thank you. I mean, when we. run through it in that order, you know. what I mean? It's like I just he dropped. out, professional skateboard TV like it.

always. when I'm always reminded of the path. through sort of those big buckets, it's. always so funny to me to. think of like where I've arrived, you. know? Yeah, you've reinvented and. recreated yourself so many times in a. positive sense. Yeah, or just relentlessly evolved, right? It's almost like you you. constantly evolve at such a pace. I'd. even say even when I look at interviews, if I do an interview every 6 to 8.

months, like I just, you know, I think. back to our buddy Lewis Howes School of. Greatness that I did to really kind of. set off doing podcast interviews, and I. think about how much I grew in the 2. years in between that. It's it's so. remarkable. So, I'm always using these. type of interviews as. these sort of markers of the elevation. that I'm doing every 6 to 8 months, you. know? I love that, man. That's such a. beautiful way of looking at podcasts. Kind of self-reflection. Cuz it's also. the only place you can have like a real.

conversation, you know? That's that's a. little bit deeper rather than when so I. do a TV interview or something to. promote one of the shows. It's like, "Tell us about the funniest video you. got on there." Oh, well. It's a guy that slides underneath of. semi-truck and gets ran over but pops up. and says, "Oh my god, I didn't die." You. know, it's like something like that. Yeah, absolutely. Well, here that was. the whole purpose of this podcast. My. whole goal was how can I let incredible. people like you have open conversations, allow you to share from a different side.

of yourself that you don't always get to. share, give people a moment, a space to. bring themselves from a more belief. point of view, philosophies, views, ideas, things that drive you, motivate. you. But I remember the first time we. met, which funnily enough we were both. saying is the only time we've met Yeah. even though I feel like I've been. watching you as well. I consume your. content all the time, which is which is. awesome. But the first time we met, we. were together because of Pig Out Chips. and Pig Out Bacon, and I found out that. you're not vegan but you love pigs,

which I thought was pretty cool. I love that. But yeah, explain explain. to me how you got involved in Pig Out. Chips. Let's start there. you know, I think yeah, it it was really. sort of my evolved sort of way of. creating and investing in businesses. Uh. I think one of the big things that I. really look at is that sort of do or. die-er uh as I describe it entrepreneur. uh founder, right? And that was Bill. Glazer and like what uh he really had is. a very unique skill set. And then when I.

uh run through my principles, when I. look at opportunity, it's do or die-er. founder, leadership team. It's white. space, clear path to the to liquidity, and unfair advantages, right? Is sort of. what I try to run through the filter and. um. the thing about the product itself, we. already know that sort of the vegan. market and plant-based products are. really sort of evolving. But it was like. when I tasted it for the first time, I. was like, "Oh my god, this is like a. revolution. This is bigger than.

Like this is bigger than just like, you. know, and it was called Fresh Soul at. the time, and I was like, "Man, like. this is like an entire category. This is. like meat chips, you know what I mean? Like this is something so much um more. unique and and it's entirely own. vertical, right? And. as I decided to invest with them, uh we went through sort of this unusual. process, right? Like where for me. everything is validated through a.

financial model, right? And and he had. created one of the most beautiful. tactical models on how he would grow the. business door for door, skew for skew, margin for margin, like just. the beauty of who you want to be in. business with, right? And it's very rare. that you have a creative mind and. operational mind and a financial mind. that's running a business. But what was missing was it was called. Fresh Soul. Right? And I'm like, "Man, it's like I'm. like you have this super unique product. And and this entire space is like.

Hampton Creek, Beyond Meat, so like it's. all this soft like like that's what. you're you expect. There's an. opportunity to be louder and more. aggressive in this space, and you know, I was you know, texting him and hitting. him with like Vigilante and like trying. to think of like all these different. sort of names or ideas, and. he called me and said, "I I think I got. an idea, man. What do you think about Pig Out?" And I. was like, "Oh oh whoa.".

That's aggressive. That's a little too. aggressive, I think, you know? And uh as. I really started thinking about it, and. then as he was like, you know, like no. pig and it's all bacon products, I'm. like, "Oh god, it's. sticky, man. It's sticky." And and then. I you know, cuz what we were struggling. with is like, are you like an honest co, are you a craft, like do you have. multiple verticals of products, like and. the beauty of it is it landed on this. uh, sort of idea of Pig Out and then.

Outstanding Foods because taste will. always be at the top of the pyramid, right? And um, I think it it at that. point uh, that creative process together. and that sort of evolution of ideation. to go along with how smart he was and. how clear he understood the business and. the authenticity of Chef Dave and the. creation of the product and both 25-year. vegans. um, despite not being a vegan. I was like,

man, this is this is just an absolute. home run, you know, and and and I came. on at a very significant level, right? So that we would really become uh, true. partners, almost co-founders, if you. will, in this completely evolved version. of the business. Um, and you know, I I think even a. testimony to even Bill is finding. someone like you. Right? Of just like, hey, like you you. create this deeply viral content of like. uh, he's just constantly evolving and. getting in front of so many different.

layers of people from manufacturing to. financial support to to creative support. to uh, different ways to continue to. evolve and. um, push the brand uh, pre-revenue to such a high level. Absolutely. It it's it's the shining star. If I have. 20 different portfolio companies right. now that I've all 17 of which I built. over the last 2 years it's the shining. star of of what the archetype is,

especially when you layer it against the. principles, right? And the unfair. advantage is. distribution relationships, ton of. influencer investors, like um, you know, great clear path to acquisition. long-term or going public based off of. sort of the growth of the market. It. really not only meets my four core. principles, but um, at the top of the. pyramid he is uh who I hope to be in. business with in every single venture.

that I do going forward. That's beautiful, man. I love Bill. Bill, big shoutout to you. We love you. Bill, you got look, you've heard it before, but now you've. got it on Jay's podcast. Yeah. Exactly. And I and I love Pig Out Chips, too, man. It's it's a great product for. sure. And I love the name. I didn't know. that story. Yeah. that story. That's such a great story. And I think even like I texted him like. Big Jay. the pig face and the out symbol, which. led to like, man, we should make when we. were branding it, it was like, nah, like. we should like underline the out, put.

the line to the out, and we need to make. our. uh Tony the Tiger like make like a. streetwear sort of like cause like pig. character, which even led to creating. even. uh the actual uh pig character. And and. and one of the early things that I loved. was. it was this joke that Bill had of the. pig character being like, finally bacon. I can eat, right? And I just thought,

ah, that's pigs love mushrooms and this. is I just love this. It's super edgy. People will it'll be super. controversial. And. you know, we wrote on it, wrote on it, right? Says. it on the package, the little pig has a. little bubble, says, finally bacon I can. eat. And we took it so far that we. posted a a video of a pig eating it. And I posted it, this is great, and. people just annihilated me. And like I was like, man, like I.

I. fundamentally. like. was so wrapped up in how funny and great. the idea was. It was like, "Would you. eat human bait tasting chips?" Right? Like it just and it was like a last. second change where, you know, it it. affected me enough where I didn't really. tell him. We talked about it a little. bit, but weeks went by and then right as. we were about to go into production, I. just had a panic call. I said, "Look, we. got to take it off the bag. We got to.

take it off the bag. Like I I just it's. it's going to be permanent. Now it's. going to be on every single shelf. It's. one thing to to like delete a social. media post, but if it's like finally. bacon I can eat on a bag, it it could be. a lot more problematic than it is. good for us and changed it at the at the. last second. Now, I know we weren't. going business, but I thought I was. going to share another insight for you. Do it. I love it. And I'm not against. the business. I I want to I want to talk.

about business from you because I see. the way you talk about business is. philosophical. Yeah. Yeah. Like the way you see business is. philosophical. Because it's like an absolute deep life. passion and life mastery. So you love it. so much and as someone that just engages. with people's passions or regardless of. whatever it is, I think it's contagious for anybody. that's from that sort of mindset. Absolutely, man. And it is. It's like. even for me it's the. like it's the creation of it is what I.

love so much, you know? And even into. the point where I just no longer even. invest in people's ideas. Like if I. can't help shape it. If I can't push you. and then you hit me with pig out, it's. like, "What?". If I can't go through that crazy process. and then, you know, then it's like. here's the the bag color. Like, "What? Here's the bag." It's like, "What?" Like. every time the greatest thrill in the. world is a conversation about an idea to.

where it's finally in market and sold to. someone, right? And the entire process. of that, right? And I don't like to. operate businesses, right? I don't like. to run them. I like to be in the. creation side and build my system to. make sure that I live in that stage. That's the birthing stage and the. shaping. Um and then I create systems to ensure. that it goes on and finds success. because.

it's only fun when it works. Right? Cuz. it's a you're so excited in that early. stage and you get it to market and you. can't find the consumer. Nobody wants. it. Like now you're trying to mess with. pricing strategy. Was our messaging. wrong? Like Like that that they call it. the valley of death in business. And I like to refer to myself as a. sherpa through the valley of death. Uh and it is such an a the it's so fun. till you get to market and then now you. have to fight for your life to become a.

real business, right? And it it's also. thrilling from afar. That's why I love to help create, finance, and then advise. because being in the trenches. can takes a lot of like heart, blood, sweat, and tears to actually. make something come alive and really. work. And And so I. love advising that to 20. different people. And then if you can. imagine you have all this incredible.

experience that you can help share and. all these different. unique things that can support each of. them that you learn from other ones and. and which allows you to be an even. better sherpa, if you will, in those more critical times of what it. takes to find growth, you know? And. dropped out dropped out of school at 16. That is crazy, man. Like did when you. dropped out like now when I hear you. speak, it's like you got an MBA, like, you know? it's your understanding of. business is even deeper than that.

because it's practical, it's tested, it's experimented. But, when you dropped. out at 16, Yeah. See, now it's become somewhat of a. trend to talk about dropping out, being. an entrepreneur, Yeah. not having to go. to college. When you did it, it wasn't. cool. Like, it wasn't the in thing to. do, I'm sure. Yeah. Were you scared? I. Look, I I um Were you excited? It was different circumstances because. I've never I was gifted. with deep belief. Mhm. Right? So, it.

wasn't like it was going to school was. just problematic for my path, right? So, I didn't look at it like am I taking. some sort of risk? I was also. uh raised by entrepreneurs. Like, everyone around me. um. started companies. Every single person. It's why I uh quit school at 16 and. started my first company, built it soup. to nuts, conceptualized the entire. concept, put together the entire. uh product line, the the entire team. It.

was a skateboard truck team, and built. the hand drew the logo. I was reading. this book, The Orion Prophecies, uh and. and created the Orion trucks, you know, this part of the skateboard, and. launched that at 18. Right? So, that was. the the beginning of the process. So, I. never looked at it as. um am I taking a leap of faith and. taking some big risk? I looked at it as. I grew up with entrepreneurs, everyone. around me started companies. I'm going.

to quit school and start a company. Didn't even like uh occur to me any. other way. And and I also. uh was offered to become a professional. skateboarder at the time, despite the. fact um. that you didn't make any money doing it. Right? It was still like um. after my after 6 months, they guaranteed. me $1,000 a month uh. if I moved to California and I was like. okay I'm moving let's go like to me it's. like cuz I would get $200 check a $300.

check $600 like I don't only get paid. off board sales and you know and that. that year in December before I moved to. California I sold one board and got a $2. check right so you. getting guaranteed $1,000. was just like you might as well say the. lottery back then you know so. and again. blessed with belief. just blessed with a self belief and very.

little doubt in everything you set out. chased you achieved which then built the. foundation even further. which. has always been you know. something that is the gift that I know. is the greatest gift that I actually. have because it really. is like being an athlete or any other. sort of. mastery or experiencing your develop but. it's the most powerful because it's the. core of everything that you ultimately.

choose to do in your life you know. and that to me is is what I'm most. thankful for. from that era unfortunately. you jumped off did a bunch of things and. they worked and all it does is reinforce. that right like. very few times have I been faced with. like a deep failure that wasn't a deeply. clear lesson that. was a part of growth right there's no.

missing elements inside and none. devastating enough that made me question. my abilities or whether or not I would. eventually. find the success that I sought inside. you know. That's a huge blessing man how does. everyone get that blessing? Can they? Uh. I I would say in self-reflection. it's a very. unusual point of view to have introspect.

about growth, right? And how can I. share and and how can you learn from. from someone who has the hardest thing. to actually. evolve within yourself that most people. have to create it over time rather than. refine it over time. And and it it kind. of puts me in this this place of where a. lot of times when I do. you know, podcasts or conversations or. uh interviews. for events or whatnot I.

I'll always feel somewhat unrelatable. because of that sort of core nature is. already a great advantage in chasing. dreams in the first place, you know, and. and I can't tell you through experience. how. um to build it. I can just tell you what. I've done with it to optimize it. You. know what I mean? Which which is much. different, you know. Thank you for the. honesty, man. It's good to hear that. honesty. It's good to hear It's it's a. weird like.

I get it. I almost feel guilty at times. I can see. how you're so happy. I'm like, look man, I'm I'm so lucky, you know what I mean? Like I get to now. try to be this like extraordinary. version of myself because I'm not trying. to like rebuild then build, right? Like. it's a it's it's a you know, I'm a. little sheepish. about it, but it's Own it, man. Own it. Own it. Own it. It's awesome. I love it. I love it. I can I in my teens I felt I. uncovered the ability to follow my.

intuition very closely. Yeah. So when I. probably around the same time that. you're speaking about when I was 16 I. felt like I really started listening to. my inner voice. And now my inner voice. is so loud Yeah. that I don't know what. to follow. Yeah. And so all the. decisions I've made, whether they've. been big risks externally or big risks. how other people see them, for me it's. been easy. because that voice has just been so. loud. Yeah. And the the other voice, which is trying to block me or stop me. or fearful, I can barely hear it. Yeah.

And it's only got louder and louder and. louder. Yeah. And you're right, it's an. unfair advantage. And look, and I would argue I I walked. that same side, too. Right? Where where. the intuition. um. consistency, right? Where you. uh your gut tells you a certain way, you're patient, then it happens. Uh is another massive massive. cornerstone to uh. this level that I've reached because now. you believe so much in your ability.

uh. to manage what's happening inside the. universe that you don't control. Uh. but having clarity on on what you want. the outcome to be and then being patient. as you're kicked around each thing. uh that gets you there. Uh which is also another massive. skill set that's hard to teach that like. you're saying when you're gifted with it. is a great advantage on on.

pursuing dreams, but also pursuing. happiness, right? And and being able to. navigate uh. through the unknown with just feeling is. incredibly difficult, as well, But I. like what you said. You grounded it in. self-reflection and self-observation is. a great place to start. Yeah. Like. that's a great place to start, just. building that Yeah. Well, it's it's a part of it, right? Cuz. at the end of the day, you're just.

mastering yourself. Yes. You know, and you're just trying to. master yourself, your world, everything. that actually means the most to you and. what you need for energy and uh. what takes energy from you. It's just. different for everybody, right? And and. people that listen to podcast or into. personal development or growth, you're. really just trying to take little. nuggets that you can apply to mastering. yourself and your own world that. ultimately leads to. fulfillment, purpose, and happiness.

Yeah, absolutely. Tell us about some of. your core principles and cornerstones. And and more importantly, how did you. create those? Like where did they. evolve? Yeah, and look, to me it's it's. it's being tuned in with energy, right? And and it's and it's very much more to. do with. feeling light, right? There's just that. when your existence is really based. around. you get up every day and you're just. like the fire's lit based off of all you.

get to do, right? And and there's. no aspect of your existence that pulls. against you, but all of it. I would even argue rather than pushes. you just lightens you, right? And I. think for me. it was the discovery of that in my late. 30s and the pursuit of getting as light. as possible and and really going deep. into. having a greater understanding of what.

are the things that that are are missing. from really. getting you to this this deeper place of. lightness if you will to where. everything around you is is energy and I. went through a a process, right? Of of I. found that I became incredibly binary, right? It was either you looked at. something in a negative way or a. positive way. So I would just track all. aspects of my life. every single day. zero to 10 how I felt about my life,

health, and work. And by doing it every. day, like you just end up. like just having a data point that point. you just begin to see all the things. that are so clear that are taking away. from you. And then I just began to clear. all of them. And it probably took 3. years to really do. Um and and then now. um. I don't compromise them, right? I I. recently. uh spent some time with the great.

Clinton Sparks, uh who has this incredible concept of. defending happy. Right? Where he's like, "Man, I've just never heard anybody. uh who's so committed defending happy. the way you are." And I never really. like. uh quite looked at it like that, but. that's actually the clear perspective. and sort of what I've evolved into, where designing a life uh in such a way. that everything that you do and every. decision you make is either leading.

towards. uh. your legacy, uh your lifestyle, or or. your happiness, and then making sure. that you don't ever do anything uh other. than what supports that, right? And and. as he described it, you're defending. happiness. And it's like, "Man, that's. Man, that's really That is what really. is what I'm doing, right?" And that's uh. life systems and and the the people that. I allow into my life, how and what I do. every single day, the type of businesses. that I do, the type of people that I'm. in business with, how I live in those.

businesses, the structure I need with. those businesses, how I look at my. finances, how I look at at money, how I. look at where I want to live, how many. kids I want to have, my relationship. with my wife, like every single aspect. of all of it. uh into one uh holistic system that. ultimately is built to just be happy, you know. And defend happiness. I love. you said that, so. it it's a beautiful principle and I. actually. it's parallel to what I when I was.

studying again when I was mentioning the. Vedic philosophy earlier, there's a. beautiful statement that says that when. you protect your Dharma, your Dharma is. like your duty, what you were born to. do, your calling, your passion, purpose, etc. When you protect your Dharma, your. Dharma protects you. Yeah. And so when. you're talking about defending. happiness, it's like protecting and. defending and when you protect your. intentions, when you define them, when. you defend them as you said, Yeah. then you protect them And the. hardest part.

especially hearing it and and it's cuz. like at the end of the day. these. deep principles of happiness are tried. and true. Mhm. How you design them for yourself is the. difficult part, right? Because like your. your wants and needs are so complex. that it's not a one-size-fits-all. to to design it and then defend it, right? And and I think uh for me. I refer to it as lifestyle and legacy.

Like what life what how do you want to. live? Like I like fancy things. Like I I. want to live in a giant beautiful house. that I hit a button and all the doors go. away on with giant land and like you. know, I want crazy cars and um. explore the world the smoothest and. easiest way, right? Like I love the. conveniences. um and. my legacy I want to be. all of the ideas that I sat in room with.

entrepreneurs and created and shaped and. build and and and 20 years from now the. hundred plus businesses that that I. helped uh develop and and define and and. then the life that I led doing it, right? And showing that like man, you. can actually be incredibly successful, work incredibly hard, and be super. balanced, and super happy, right? And. it's only comes from when you've.

mastered yourself, designed a life plan that has scale, so. that it can evolve with you, and it's. it's built within sort of these core. ideas that can evolve and grow with you. over time, you know? Mhm. Is. super hard to do. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. For sure. You're. making it sound easy. Yeah. Yeah. I'm. listening to you, and it sounds like. music. But that's the point. I know everyone. else listening is going Yeah. Yeah. How. do you do that? Yeah. Yeah. You're like. You're like You're like, "Of course I. got to do that. I got to do that. I got.

to plan." Then you go to like build the. plan. It's like, "Uh I want to buy a. house Okay. I want to buy Where You. know, it's like it gets incredibly. difficult uh at those layers. Then watching it come alive, once you design Now you're living it, oh, it's it becomes this thing. remarkably thrilling thing, to where. like now you're op- timizing these. already deeply optimized. plans even further, right? Which makes. uh. it really begin to feel like you are.

controlling reality, because you keep uh. specifically laying out how you're going. to do stuff, and you keep doing it over. and over, which really then begins to. feel like you have control of the. uncontrollable. You know what I mean? Is. is the beauty of it. But I love how you embrace the paradox, right? Because in one side, you're like. hosting ridiculousness. You're like all. these silly videos. They're funny. They're meaningless in one sense. You. know, but they're fun. They're fun. They're entertaining. And then on the.

other end, we're sitting here talking. about Yeah. meaningful depth, and. intention, and clarity. Like you. literally You embody the paradox. Right. But keep in mind, it's. part of the transition. Mhm. You know. what I mean? Where it's like uh. I would never do ridiculousness today. Right? Like it was I looked at it as. this business opportunity when I created. it, wrote an article with Vinny De Bona, did 500 million in global syndication.

with America's Funniest Home Videos. I. was like, "Man, it's so slow. If I made. like a cool fast-paced one, I could put. it into segment." Like had a vision for. for. um. what it could be, but could have never. predicted it to this level, right? Now, it's this unique art form, right? Because I uh. you know, put together these episodes, then I just basically freestyle comedy. uh for 45 minutes straight that gets. touched cut down into a a television.

show. But. it was also sort of the world of like I. got cartoons on Nickelodeons, I own. professional skateboarding leagues, I. got Fantasy Factory where I'm getting. attacked by sharks and flipping cars, and I own race horses, and you know, I. got all this different stuff. I have all. these different businesses. I got. Ridiculousness. Like, you know, it it. became this sort of the the way that I. always describe it is. when you. have the ability uh to do anything and.

you do everything, you stand for. nothing, right? And it was that sort of. route that was like, "Nope, you've got. to define. what you want uh. your legacy to be and then go build. that." Now, the difference is is I'm afforded a. transition. uh of. of. having deep notoriety.

for being a clip show host. You know. what I'm saying? Like, and it's like. it's not the. it's powerful in the sense that it's. like, "Man, you Another thing you just. created out of nowhere like name an idea. and went and found the resources and did. it like you know from you know writing a. skit for a skateboard video that turned. into Rob and Big the television show. that turned into like I know how to. write show I'm going to write a show. that that allows me to showcase my.

businesses and myself and then it was. like man I don't want to be shooting. this reality I'm going to write a show. that I can shoot in a studio. you know where it would take me six. months to shoot 10 episodes of Fantasy. Factory and I could shoot 10 episodes in. three days of ridiculousness right it's. like even sort of the evolution and and. all of it and the fact that you were. this pro skateboarder and all these sort. of different things it's it's a. remarkable. um.

history to go along with the foundation. that built you. um. but the the drive and the desire and the. passion. um. is to be known. for something completely different and. it you look back on and say hey oh yeah. I used to I used to love his shows type. of thing you know what I mean is is and. right now we're in the transition and I. would almost argue the transition is. probably about you know five six years. long and it started with sort of the.

evolved thinking that led to even doing. Lewis's podcast the first time I'd done. any press in years. of had any conversations about it and if. I've only done podcasts basically over. these last couple years. there's there again those cornerstones. of the transition. that will eventually get there but look. it's also a lot of fun to do you know. what I mean it's still like always. amazing funny guests you know from Kevin.

Hart to to Mike Tyson to so many. different interesting individuals and. then you just get on stage and and you. know, you you feel like, you know, you're like a rapper or something or. well, you're like controlling the flow. and moving it, you know what I mean? Like it's a it's a really. remarkable. thing to have learned to master. Um. that ultimately was something you. created that ends up being a massive.

business because you've built everything. as a business uh that also supports even. your evolved business mind and will be. another great business story as it's. related to my production company that. produces all the shows and the value. that it's created for me, you know. Absolutely. And it's it's fascinating. hearing it from me because I love how. much emphasis you place on the. transition and evolution because often. people we're either focused on the end. or the beginning. Yeah. But the.

transition and the evolution is like the. in-between piece which is often. forgotten or we don't want to be in. Yeah. Because it's harder. It's harder to be. in the transition. Yeah, no, it's easy to be in the. transition. It's hard to have a. conversation about the transition. Right. You know what I mean? Right, right, right, right. Like, you. know, where it's like. No one talks yeah. You it's one of those. things where you know what you're doing, right? You you know how much you're. evolving and what you're actually. creating and what it's going to be. It's. as clear as day. But the public still uh.

sees you so much differently, right? And. really uh why I really don't do anything. but a long-form conversation with. individuals that are. uh interested in in the depth and. willing to to engage and want to. understand it more because then it's. it's laying the foundation of like um. articulating where it's headed the right. way. Yeah. Yeah, yeah. Because it's not it's the. which avoids doing like traditional.

press, you know what I mean? It's And. for me that's really. like, you know, as. uh when it when probably 2 years from. now, then. uh I'll start uh turning the content. towards all uh business creation content. and and eventually like showcasing my. true way of thinking in real time with. every single one of these uh ideas and. entrepreneurs that I'm creating with.

So, then it's like uh A creates the. gravity of other great entrepreneurs and. minds that are like, I want to build a. business with him, right? Cuz I look at. it as art and science, right? I don't I. put my entire system for the world to. see on how I build because I'm still an. architect, right? It's still me shaping. and and looking at the data and using my. system to like fig like who the target. audience is and how can the product line. scale and what's the real messaging and.

what does it stand for? Where's the real. opportunity? Who like it's all of that. is the art side. Um and. uh it will eventually be. uh. what the loudest version of my voice is. once the uh this side of it is done, but. it'll still be done in that same. sensibility that was a pro skateboarder. that wrote a skit that led to a. television show that led to five. television shows and, you know, hundreds. of uh.

episodes and, you know, 10-plus year run. on on MTV, you know? Um. that same sensibility will now be um. much more evolved and it and the. principles and the sound will be. more about living an extraordinary life. and. all the things that I've created were. with purpose that all ultimately just. level back to happiness. Right? As.

opposed to seeking to achieve. um any. material or financial. um. record mark, but I still judge myself by. that, because it's still uh the ultimate. scorecard as it relates to building a. business, you know. If you're listening closely, guys, Rob. keeps saying the words clear and. clarity. Yeah. Clear and clarity. Like. you've been repeating them over and over. again, whichever question we've been. into. You're obsessed with clarity.

Yeah. But. but most people struggle with clarity, because we live in an unclear world, yeah, an uncertain world. How are you so. fixated on finding and how are you. finding it? I you know, I I'm again, I think it's. the most difficult thing to do. And you. know, I go back to that. good blast, yeah. You know what I mean? You go back to that design, but I. put an anchor in the ground Mhm. of like. like I'm not stopping till it all makes. sense and it all connects. And I And the.

question it was. um stop looking at everything. separately, right? Stop looking at how. you want like uh your relationships to. be, how you want business to be, how you. want your free time Stop looking at any. of it separately and what What type of. life do you want? Now start looking at. all the things that are making that life. problematic and now start learning all. the things that you need to learn in. order to achieve that and then over time.

um it refines into this It just keeps. getting more granular and more granular. It starts as a a messy solar system, starts as a messy galaxy and turns into. a star into a solar system, down into a. molecule, down into an atom type of. thing. You know what I mean? It's like. all the way down to string theory, right? It's like you just keep getting. more clarity in all of those defined. aspects, but the hardest part is.

defining those buckets first and going. through the first couple layers that get. you to that point um to do it. And I. don't know, right? It's how I think. Right? So, it's how my mind thinks of. everything of like like big picture, break it down to here, and then as. you're breaking it down, you you break. it down even further every step of the. way, and and you're learning more and. evolving. The path never changes, but. the strategies and how you actually get.

there continue to evolve and. it's. I don't know if again that's even fully. teachable, right? It's it's. principle-based, but there is the art of it is the. ability to see into those layers as. they're happening, pause, and rebuild. when you see uh a new layer to add to. it, right? And that is a creative. strategic. And and.

when I talk about it, it some people connect with it. Some. people are like, "Man, he's just talking. gibberish," right? Because it's so hard. to like fully understand. um what it is. And I I reflect on like. my wife's friend went and saw me like do. an interview at this event, and. she was like, "I mean, I just don't think anybody. understood what you were saying." Right? And it was like and it was like man, it's like man, she's like and like. That's feedback. You know, and it's it's. it's because.

like it's a it's an evolved way of. thinking for an evolved person, right? So, it's it's like even a couple steps. removed from just like. you're 23 years old and you're trying to. like figure out like what it's going to. take for you. uh to to find motivation. Mhm. How am I. going to find my passion? These big like. these big anchors that without you're. like literally you have no sail, no. rudder. You're just in no man's land. without those, right? And and and.

my way of thinking and talking just is. never going to support uh helping. somebody find motivation or passion, right? Like it it's only for those that. have that have that internal fire that. will never stop like evolving and and. and growing and and then ultimately. uh these are the tactics that I've uh. put in place to try to keep evolving. that to an even higher level. Yeah. The. reason why I'm loving this conversation. is because so many people today are uh.

fixated on I have a good reason, not in. a bad way, fixated on demystifying. everything. And as I'm like you know, we're always trying to break things. down. We're always trying to come up. with three steps to this and seven steps. to this. And And that's useful. Like. anyone who's listening, I come up with. content like that to help you find your. passion and purpose. I get the need for. it. But what I also loved about this is. that you're remystifying it. Right. Right? Like. the whole world's trying to demystify. and Rob's going to remystify it. Because there is a beauty in mysticism.

There is a beauty in exploration. There. is a beauty in intellectual curiosity. Yeah. And not having everything laid out. in diagrams. Like as much as you love. data, Yeah. which you do. Like you said. at the right at the beginning you said. build before the business plan with. clarity and broke it down. Like you love. that. But at the same time you also like. experiencing. the process of figuring things out. Yeah. And and and not having everything. as tactical. Yeah. And And look, and I'm. I also look at my path.

um also. it it I didn't This didn't happen to my. late 30s. Mhm. what I mean? You're talking about. someone that had a great success and. done all these different things and and. and still couldn't even though you were. always about growth and always tried. unique things to to kind of help evolve. your mindset and always get better, you. know, and fundamentally always made this. commitment to myself that I'd always be. better the the each following year more.

than the previous year, right? Uh. it still wasn't till there was this. deep commitment. to mastering life. Right? It and it's. the one thing that needn't be mystified. because it's a it's really what you're. hunting and the. incredible joy of it is I think it's. going to be in a place that then I get. to live out the next half of my life in.

this like life mastery of just complete. bliss. uh because it took me, you know, 5 to 10 years of fully committing to. living the the life that I want to. actually go and and do it, right? And I. think it has a lot to do with my age, too, you know, of of getting older and. and and not just wanting success, but. wanting clarity and and seeking uh.

seeking it on my own terms, right? Of. not letting somebody say, "Hey, this is. how you should look at life." Really. like what type of life do you want and. let's start building it, right? And and. I think anybody can do that at any time. It's just. based off of circumstances, right? It's. like I'd already reached an uh certain. level of success that allowed me to do. that, right? To without the the the pain. and stress of of of financial burdens or. uh some sort of complexities of the.

relationships and people in my life, someone being sick or something, you. know, there's all these different. factors, uh that could affect the. ability to ever get there, that I was. also fortunate enough to never. ever come across, right? Which I always. equated it to the when I was younger to. having an old soul and great guardian. angels. Right? And I'd just be like, man, I just. have like like something is looking over. me that keeps allowing me to like not.

catch a. an L here cuz I'm putting myself in some. bad positions, you know? And and I. I'm. as I've evolved, I simplified it back. then and now I just I look at it as it's. more like you actually just have this. ability to manage. the world and your universe and your. intuition to guide you the way, like you. said. Um and as you've gotten older.

now you've learned to like use it uh. rather than before it just sort of. helped you, now you can use it as like a. tool type of thing, you know? Yeah. Yeah, that that unconscious. ability becomes conscious. Right. You're. able to say, okay, before I could sense. stuff but now I'm going to actively put. into practice and action. Right. so that I can guide myself and. navigate. Not many people can relate to. that. Yeah, right. You know what I'm. saying? It's like unless it's very hard. to to try to get somebody to believe in. their ability to manage.

their own intuition and and control the. uncontrollable. if they've never experienced it. It's. like my mom certainly like. I pray. The Lord does that for me. You. know what I mean? Like it's like there's. no chance like, you know, that even idea. of an evolved way or mastering like. it doesn't even not even in her mind in. way of thinking. uh no part of the system, no anything. She's still cut from the world of like.

this is what you're this is how you're. supposed to live and I'm going to live. it out. Right? Like and and that I think. in this particular era that we're in. what I like to call the wellness squad. era. where there's so many platforms in this. deep evolved and and especially in this. younger millennial world this evolved. way of thinking of like you can better. yourself and evolve.

and create your own life on your terms. is a bigger movement. It we're so close. to it that it feels like like. we connected with so many people that. are a part of it but I think we'll look. back 10 15 years from now as like the. beginning of this much deeper wave. that's a a a part of evolving like even. just our entire species long term you. know what.

little bit far but in in that degree of. how important this sort of zone is of. where it's now normal for everybody. to talk about how they can improve. themselves where before it was like what. can I learn to get me a job to pay for a. life. that I can have fun on the weekends. right? Like is is what we're breaking. out of you know Yeah the seeds are being. planted right now like you're saying.

like this wave. it's interesting when you think about it. how we'll look back at this wave because. even in the wave there's so many. different movements but but the point. you're making still stands that. this is the seeds are being planted Yeah. and I think there's. I think all the different. styles in the wave. just the beginning I think. you know 20 30 years from now like it. will just be a part of it, you know,

this what you connect with and who you. connect with and how they're growing and. evolving and you basically piggyback on. growing and evolving with them. Yeah. Um is is going to be a a major. sort of thing, man, and and. I I think everybody that's doing it now, um. it will be much bigger on a much higher. level on a on and be way more mainstream. and normal. Like to me it's almost like. underground like hip-hop right now. Yeah.

And like it's going to be like this much. bigger sort of thing like because. there's real. uh. effect. There's real when you are. growing and evolving and learning and. just being a better version of yourself, it's undeniable, right? And and and I. think. uh. in this in the previous generation, you. went to church for that sort of uh I. idea of where you're going to find uh.

more traditional spirituality, if you. will, and and then. uh the other side of it, uh you know, becoming a monk for 3 years, doing all. these other It's too far over here, but. then in the middle there's like now it's. just about your own journey and what you. actually need to evolve and become a. better version, and then when you start. seeing that output uh in your. relationships, in your energy, in your. happiness, and all these things, it's so. much more quantifiable.

uh. than um. putting putting small practice into. something that doesn't have an actual. output. Mhm. Mhm. is just my broader. theory. I love it, man. on where you might be. headed, man. on where you might be. headed, you know. it. I love it, man. I love hearing it. from your perspective because I feel. like you've lived through cycles. Like you already have. Like you still I. mean you still are. You're defining. cycles, too, but you live through. cycles. So, I always get fascinated. listening to someone who's lived through. cycles and then knows how to look back.

Yeah. Like I'm still living through a. cycle and then I'll be able to look. back. But, you know, you've done that. multiple times. And then the hard part. is. learning looking back being part of it. Mhm. And it's like, man, like especially. like I almost feel like you. you're you're you only have so much. energy, right? So, uh sometimes you. dedicate a ton of energy to growth and. make a make a make a deep run, right?

Sometimes. uh you're in sort of cruise control. because you're you're working on stuff. you grew to and then you don't it's like. even even the pace of it is is super. unique and I I would almost say that I'm. in this like weird sprint cycle, you. know, almost like the Ray Dalio like he. does this like sort of like big idea, failure, big growth. It's just these. sort of loops that keep going up. And I. can just feel those. And and again why I. go back to like these podcasts become.

these marks of like how much different. same sort of ideology, core principles, but how how they're evolving because I. am in this like just hyper um. evolving space where you pick something. you want to involve in and then you go. so deep to take a leap forward. And and. now, you know, imagine then you just. keep surrounding yourself even further. and deeper with other people that are. part of that that evolution and that.

growth and you just keep like uh. compounding almost uh your knowledge and. and the evolution of of the growth of. um. that I think will eventually. s-. settle out, right? Because at some point. you won't I don't think I'll want to. commit the same energy to the evolution. as much as I will. want to be able to maximize and enjoy um.

what I would consider the peak of. myself, but I don't know that. Yeah. You. know what I mean? I don't even I. couldn't even. Wouldn't even imagine I'll be able to. articulate it at this point. So, you. know, who who knows what 10 years from. now will be like. Yeah. Yeah, I've noticed those cycles as. well in people of the the five that I've. broken it down to that I've experienced. and seen is is learn cycles. Like when. you're in a cycle where it's all about. learning. It's all about growth. It's. just observing, reflecting, and then. moving on from that is experimenting and. testing. It's a cycle that you're in.

where you just you're trying out loads. of things. Personally, professionally, whatever it is, you're just figuring it. out. You don't know what's going to. work. And then the third one's like. performing. You get into a bit of a. groove and you're like, "Okay, this is. moving. This is happening. This is you. know, you you start seeing patterns.". And you start seeing formulas and you. start seeing things add up. And then the. fourth one which we all know which is. like struggle. Yeah. Like you're in a. cycle where you're just like you're. trying, you're performing, but you just. Yeah. you know, knocking on a door it's. not knocking. And the fifth one is is. thriving. Like sometimes you're in a. cycle where things are just in flow.

Yeah. And you're thriving. And everyone. always wants to be in thrive. Yeah. But. the challenge is you've got to do. the four before and it's continuous. Yeah. Um so, those are the ones I've. observed in the. No, I think I would agree that's. probably it to to um. to the T. Okay. And then I would say almost like to go. back to what I'm. uh my overarching principle there uh or. statement is I think my journey is to. thriving all the time. Mhm. Right? Like.

at some point um. you have fully optimized something, right? Now, there might be little things. that come along that allow it to be. better. But, at certain points, you have fully. uh created something for yourself. In In. my sense, it would be a life system and. a way of living. uh that now has you at such a level that. even the incoming unpredictable chaos is.

there's a system for how that even works. in there to to manage it and how it even. it fully works and. and nothing can break through your. defense of your happiness. uh would be living in at a thriving. level, right? And I would almost, you. know, you know, we they call it the flow state. of when that energy is like. Yes. When life is effortless. Yeah. And. the only way to stay. uh effortless is to.

make sure so many aspects of it are. under control and protected so that. nothing can come in and and and cause. problems that force you to get out of. that state in order to correct or um put. energy into to fixing uh something that. you should have been able to see coming, more or less, right? Like But, that's I. would say that's the the great goal is. to like one day just be in thrive mode.

Yeah. and just live in thriving forever. Yeah. And I can see it. I can see it. Like even look, I. uh I know you probably meditate for like. 10 hours at a time. Two. Uh you know, and I couldn't even like quiet my mind. for a second and and even. since I use like a dome that I get in. and and and meditate in, I only listen. to one meditation, right? And it's a the. manifestation. uh meditation. It's a guided 20-minute. thing and I just. think about every bit of life of what I.

want to happen and and and visualizing. it playing it out and. it it always leads. to this incredible happy feeling uh in. the house that I build and my whole. family there and all together just. having like a super simple moment. whether it's watching TV or having. dinner like it always leads to. um. that sort of moment and the feeling in.

it is the feeling of thriving at a high. level where there's just there's there's. very little worry and you are as light. as a feather. uh living in true. uh earthly happiness. You know what I. mean? Yeah. You You mentioned the. earthly happiness. Do you see a. difference in in realms and. I Yeah, I look I can't I I'm I'm. I can't call it other than I just think. this is when you look at how we've. evolved and what we understand of the. universe as a whole.

we're these fleshy sketchy objects that. could you know a. I could trip and hit my head and that's. it. This whole thing's up like where. it's you're gone, right? Like and uh so. to me I I just don't even think we have. the ability to even. um. wrap our heads around how this uh entire. system is actually connected and. fundamentally uh. the the closer we get to it the further. it gets away because it's not like all.

of this is that much more insane. You. know, I I've find it you know, it you. know, every single night I watch. something to do with the universe before. I go to bed. Um. as I'm falling asleep, right? Just the. the scale and what the universe is so. fascinating to me, right? And and you. know, this this idea. that. 100 years ago we you know, 500 years ago. was like oh shoot, we're not the center. of the universe, the sun is, right? Then. 100 years ago was like man.

we're not in a galaxy, we're in one of. billions of galaxies and guess what? They're all like going away from each. other like. um that means. you know, and we can look back and see. that oh my gosh, this whole thing. started 14 billion years ago. Now we. know how long and what this entire trip. like like. we are never. going to ever get to a place that can. answer any fundamental question through.

science that will ever equate to our. consciousness, right? We just won't. There's no dad, nothing's ever going to. happen and then we'll never. we can land on the Big Bang, but all we. land on is. well, what happened before that? Right? Like you got nowhere to go like we. that's the only. our only question our question is oh, is. it real? Like oh, we're not real then. none of this is real like there's. there's no way you could possibly. put any level of intellect.

and self-conversation and figure. anything out. But what is fundamentally true. is your. it's all you know at the bottom that. we're just bits of energy that are fully. connected through this giant wave of. energy, right? And what what the. what does that ultimately mean. uh from a long-term spiritual aspect? I. it it's. it's hard to lock in.

necessarily on on something for me. personally, but but I certainly. connect with the idea that uh it's part. of what allows you. uh to use your intuition and deep. clarity and all these different aspects. to attract and have things that actually. evolve in the real world that you get to. experience and actually live. You know. what I mean? I think beyond that it's it's just. um. I don't have an answer or even don't.

have the time for the question that. would ultimately. um benefit me because I would keep. hitting the same roadblock on the. fundamentals, you know? No, it's great. hearing your thoughts, man. I'm really. glad when you talked about your. meditation, your visualization. You. talked about seeing your family. I. wanted to talk to you a bit about your. family. We were speaking about your son. earlier. Yeah. Uh and I thought I what I. admire about you is when I look at your. life from the outside in, cuz I'm. looking at it from the outside, uh.

it's it's beautiful that your family has. been such a great focus for you. Yeah. And and is so meaningful to you and. you know, I I I read this. I I picked. this out from I went into your. your wife's Instagram profile. Yeah, yeah. I was looking at some of her long. captions. She writes great captions. Your wife writes awesome captions. But. in one of them she wrote this. She said. and she said that you started talking. about marriage and kids on your first. date with your now wife. Mhm. Right? I. wanted to ask you, how did that strategy.

pan out and do you recommend it? Look, I. um. I. knew I was going to marry her from the. instant, right? And I. felt my whole life I would. know instantly as well. That's how much. a deep believer in true. love uh that I I just never wavered on, right? And there were times where I. thought like, ah, like. um like, am I being unrealistic? But I I.

steadfast to it. And. um not. I would go back to that. uh unrelatable story again, right? Where. it's like, when I tell the love story. with my wife and how insane it is that. like I always felt like I was connected. to Hawaii and then her and family's from. the same small town in Ohio I'm from and. it's like what and then like. like then to find out that she swam with.

dolphins from because she was a. Make-A-Wish child and had 6 months to. live in Hawaii and then decided she was. going to let herself live like it was. like the moment she told that story I. was like instantaneously this is my. wife. Um. and. then the actual path to marriage. to children and the actual relationship. that we have. I couldn't even fathom that a. relationship like this was possible that.

it. ultimately is the cornerstone of what. shifted my mind from looking at all. these different things and know what. does forever look like this is this is. now us and our universe forever. It's the purest realest love. Like this deeply like. unwavering zero question zero doubt zero.

like. it's. so deeply meant to be and pure. it feels unrealistic to sharing it with. people. You know what I mean I go back. to that like oh of course you do you. know of course you like. and so it's. right like. this is not like this is not like here's. Rob like with this another thing of just. like oh you know it's. when when it piles up and again.

it's why it puts me in this like weird. when I talk about it at level but it it. it is this. deep unknown right that is. the only reason I was able to evolve to. this to this place, you know, and and. that um you know, even to her she just. will never fully like, you know, I tell. her all the time would never like, you. know, I. I live in a world where I get.

overwhelmed with happiness. I'm like in. the kitchen. I'll be like, "God, I'm so. happy." Right? Like I get like, "Why?". Like I just I just I just love my life. Like I get overwhelmed deeply. overwhelmed with it. And I always tell. her it's like I would I would never have. had the ability to get here without you. And she's like, "Oh, that's not true. That's not true." You know what I mean? Like, "No, it it really would be. impossible because I do believe to to to. get to that level that you do need a a.

partner and need to be connected at a. deep level. uh. to create your own universe together. I. think it's just essential, you know, and. and. um. but not necessarily, I guess, I think in. experience of so many people I know. um I don't hear very many people talk. the way that I talk uh. uh. about their wife uh that they've been.

together for for years and have children. with. Do you know what I mean? So. and and look, and. it the beauty of it is. I'm thankful. You know what I mean? And. like like what a what a what an. incredible thing. But then. best believe our children feel that. energy in the realest way, right? It it. it's like there's no you can just see in. how they're evolving and what they are. that they are from this deeply happy.

home of love and like there's no. the the confidence in the way that they. talk and think and who they are already. at at 1 and 2 and and how happy they are. um is because they. don't know an environment that's that's. any other way, right? And it's. never wavered. You know, it's like I. have very rarely never been. singing my son awake and my daughter. awake first thing when they get up, you.

know what I mean? And very rarely do I. not. uh. put them to bed, you know? And and I. think that that. uh. sort of aspect is going to create. long-term stability for. them just finding their own happiness, right? Cuz I don't ever want to like for. like make your own decision. If you end. up being like unmotivated because we. live in this castle and like dad's super. cool and he's like, "Whatever. If you.

don't want to go to school, let's let's. let's go to Hawaii." Like, you know, I. don't um. have any preconceived like thoughts on. on how they'll evolve. It's really like. funny to see my 1-year-old daughter how. she has this raspy laugh and just laughs. nonstop at everything and how happy she. is, like how cool my 2-year-old is, who. was born cool, who just never wanted to. be held, like who even this morning, "No. kisses, Dad." Yeah. "I'm not kissing you." Like and like how.

you're like seeing um. them already shaping into who they're. they're and and. who they're going to be and I want to be. responsible for it. But I just know I'm not. Right? Like I. you just don't have like like I know. we're giving you a great base and this. solid foundation, but that you the soul. that's in you is the person that is in. you uh.

is not being created day-to-day here. That that is you were born this way, you. know what I mean? And and it's a it's an. incredible. um. process to to watch come alive and I. think even going back to where we were. speaking earlier and you're like, "When. does a kid walk? Like at 5?". Yeah. Right? Like was it like 2 3? And. I'm like, "No, 1." It's like I I had so. many like misconceptions about children. and bro I'm like, "What? Like the whole. process has been like I feel like I've. known so many people that I've never.

heard this. Like this is how this stuff. works?" Like. Like it is truly one of those things. that that you just. uh never fully understand uh till you. start living it. And and really I think. it it really evolves. when you the personality evolves and now. you're communicating and a 2-year-old's. telling you jokes and trying to. manipulate you and like you know, uh. saying, "Let's watch football. You want. to watch football?".

And I'm like, "Okay.". And we sit down on the couch and he's. like, "Toy Story." And I'm like, "What? Like he just tricked me." Cuz like he. knows that I love to watch football and. got me on the couch to watch football. and then then then when I'm like, "We're. watching football." then he cries and. like, "Toy Story. Toy Story." And then. it's like, "Okay, God. You got me." You. know what I mean? It's like. You think we're watching Toy Story, right? Like but. I'm just so impressed at how can you be. this young and trick me like that? You. know what I mean? Like it's it's.

Oh, it's your son. Yeah, it's like Gets. it from you or the mom? And it's like. the beauty of. like. as he's evolving and it's like, "Man, you really are like it's that much more. endearing and so sweet when. like it feels like a little version of. you." You know what I mean? Being funny, being a smart ass, like acting all cool, like it's like it it it's. in- incredibly endearing and and again. you know, for me.

you know, part of. our plan is five children and and. and I want to evolve, you know, I I. explained to my main executive, like, look, my long-term goal here is not to. work more. Like, it's why I'm I'm very. careful with uh how we set up all of. these businesses and how uh what my. responsibilities are uh at all stages. and long-term I want to have the ability. to to peel that back. Mhm. Uh and.

including working a lot more from home. long-term. um. in order to be around my children as. they get older as I. um. uh get older and want to spend more time. with them. And again, designing that out. ahead of time. um. you know, so that. that's not something I've got to go and. do one day. It's part of like what what. the current pathway is now and. everybody's expectations are managed.

against that including my own. decision-making. Uh so that I don't ever end up. committing to something that might. disrupt that or ever uh take away from. me cuz the beauty of the setup now is. since I don't operate anything, I go. through the thrill of creation and. advise, I could literally not talk to. one of anyone ever again and however it. plays out, it plays out. Like, it's not. it I'm not an essential moving piece in. any of them. The small. Uh which gives me then again that. ultimate freedom. Right. And then even.

how I treat and what how I run money and. look at money based off of the life that. I want to live is then built into this. entire system. So then, I don't even. ever have to even think about that. again. Like, all of it is is built. around. you making the decisions at at all times. on on where you want to put your energy. and why you want to put it there. Uh. never being. uh. dragged into something or being forced.

to do something, which I would to me is. ultimately what you work so hard for and. and adds to success, happiness, and the. balance of what I think leads to an. extraordinary life, you know. That's beautiful, man. Yeah. It's so. good hearing that. I I can definitely. say that my wife and I were pretty much. the same way. We decided we practically. like went from day one to saying I like. you to saying I love you on day two and. then we knew we were going to get. married. It was It was an incredible. connection that we felt immediately and.

and we were just certain. We were sure. that we were going to get married. It. was just going to happen and we've been, you know, we've been together for like. just over five years now, total married for two years. We haven't. got kids yet, so excited about that as. well. And when do you What what what's your. uh, is that like five years from now? Like. what's your. For kids? Yeah. Uh, no, in the next couple of. years, yeah. Yeah, sooner rather than. later. Sooner rather than later, but. That's a wild ride. Yeah. I'm I'm excited for it. I can. There's nothing is It's nothing quite as.

beautiful as being deeply in love with. someone and what's the ultimate thing. that you can can do is create a life. together. Mhm. That's God, it's like it's both of us. and it's remarkable, you know, when they. don't want to talk to either of you, it's like this is so cute. It's just like you. This is how you are. You know what I mean? Like it's that. like Yeah. So it's a beautiful thing. Yeah. No, we're excited. We're excited. We'll have to come take classes from you. and. Yeah, yeah. Get a night nurse. Yeah. No, I love that, man. That's.

awesome, bro. It's been incredible. talking to you. I end every interview. with my final five questions, five rapid. fires, uh, final five minutes. So these are. yours, Rob. My first question for you is. you said that you have an unquenchable. desire to live life to the fullest. Yeah. How is that happening today? Uh, look, I I think to today when I say. it, uh, it has a lot more to do with. with the passions that I have for. creating and and designing and living.

out this extraordinary life. You know, I. think it's. uh, affords me to to continue to go on. incredible adventures, uh, while. uh, still being married and having children. and and uh, still working so hard every. single day and achieving stuff I never. thought was possible, uh, inside the the. framework of of balance and and. happiness, right? So,

um, to me that is. uh, the fullest, right? Where where you. get um, you're maximizing the output. that you're getting that leads to, again, the life you want to lead and and. the legacy you want to lead leave. behind, you know, and and uh, built on a. foundation of of. doing incredible stunts and multiple. television shows and all these. bigger-than-life things that one would. have been a dream to have, let alone, uh, so many different ones, you know.

Yeah, that's beautiful, man. Second one, you say progression is the key to. happiness. Yeah. Define that for us. look, I think it's. um, pretty binary, man. Like, it's it's. you're either. uh, dead stopped and uh, you're fully. depressed or you're moving forward and. you're hopeful, right? And if you are. moving backwards, you're in you're in no. man's land, right? I think it is you got. two directions to go, right? And.

and to me. as long as you. are consistently. moving forward and evolving on on and. that's all aspects. That's. relationships, that's business, that's. uh, health, that's wealth, that's. literally all of the core principles. that um. you need to be fulfilled, they have to constantly be evolving and. growing in in order to for you to feel. the fulfillment that you're that you're. achieving, right? Cuz without it,

you. you you question everything. Like the if. you start to roll back you now you spend. all your energy not not pushing things. forward and using that momentum, you. spend all your energy on questioning and. doubting and like getting into to no. man's land and. and I just think if. if people just focused on that, um. that it would eliminate so many. different things that uh play a part in. dragging uh them down and forcing them.

into doubt, you know? Absolutely great answer. My number. three, uh what do you do when life. doesn't go your way or not as you. planned? You know, I I think it's a. uh. you know, like a pizza bender. You know. what I mean? Maybe like maybe I'll go. get Chick-fil-A, man. Like. uh. you know, I'll binge eat some. Sweethearts. Uh. you know, but I I think. it's inevitable that you get hammered by.

stuff. It it's why. um. it's it's so important for me to build a. a world that's built to withstand it. And I think for me at this point, um. it's the deep faith uh of your. you got to weather it, right? It's that. deep faith of like and and knowing that. like this is a moment in time uh. and and you know, one of the beauties of. having so many different things uh going.

on that give you energy, uh. even one big one that that rips you. apart, you can get pulled out of it real. quick by having other ones uh that are. moving at another speed. I think that's. a. another. uh. piece of my system. um that really avoids ever getting. getting torn down there. But ultimately, it is you know, it's cliche, but it is. it's a moment in time and as long as you. one foot in front of the other is going.

to get you out of it and past it and and. wherever you're headed, you know. Nice, man. You told us fourth one, one away. You told us what you do just before you. go to bed. What do you do when you wake. up? First thing you do? I mean, I I went. to this. um the great Dr. George Pratt who's. hypnotized me for success when I was 25. years old. He wrote a book called. Hyper-Success, but he. he taught me this breathing technique, right? That's just crossing your legs. and arm and and and rolling up like this.

and doing this breathing stuff, but I. just for some reason. I just roll into it. Alarm goes off at at 5:00 in the. morning, I roll into it and then just. immediately give thanks. Nice. Right? Like just like and it and it. always. and it's not practice. It's pure. It's. like your wife, your children, the. healthy children, the life. Like this. morning, I just said. Enoch, just had some extraordinary. uncontrollable. uh unexplainable.

explosions of success that I could have. never like even imagined over the last. last week and. I just said I'm like through all the. health the family, a beautiful wife and. family and and their health and just. this. uh. position that I've put myself in for. these incredible things to happen, right? And it's. it's. it starts my day, but but keep in mind. like that's a. Bible one. And then I brush my teeth and I get in.

that dome. Mhm. Every single day. Unwavering. And it is that. even if you got cuz sometimes you'll. have layers of things on you like but. you. practice gratitude and then get in a. manifestation. egg you start every day like as crystal. clear like and. filled with almost no doubt on anything. that you're. doing on a on a daily basis right it's.

an in in. a practice that I don't know is. realistic for most people most people. are like man 5 in the morning. like I can't do it you know and it's. like. especially going straight into. meditation straight up at 5 in the. morning but again that's what it's a you. know it's an egg with like lights and. like sounds so it's like you feel like. you're like floating in space but. it's it's been the most significant. thing I've done over the last year. that has just put me in this much deeper.

elevated mindset that allows there. to be very little days that. you're even like bothered by anything. right it's it's pretty pretty remarkable. now again that's just optimizing what's. already a a significantly optimized. system right meaning like if you have. like a crazy chaotic life and you get up. and say. so grateful for everything you jump in. the dome like and you get out and like.

it's chaos right like it's not going to. save your life it is the higher level. for an already deeply optimized. individual but at that stage you begin. to see. you can feel changes are nuanced right. and you see how things evolve and really. even you know the joke at my office is. like something crazy will happen and. it'll be like did you did you think. about that in the dome today like it. will be on that level. out got dome man I want to meditate in.

this dome. dome and dome is so sick. That's awesome. uh but yeah, that's my That's my morning. routine. I love it, man. Thank you. And fifth and. final question, what's your words of. wisdom for me as someone who's a member. of the wellness squad? Words of wisdom, guidance do you have. for me? Uh look, I I I think as someone. who I think is deeply passionate about. um. ultimately helping others.

um. that it's defining. um. what your personal value proposition. will be um. inside this world long-term that has the. ability uh to serve a purpose. uh that can be shared by many people. that say, "Hey, you need to if this is. where you're at, you need to listen to. Jay for this." The more defined and. clear. um. your personal value proposition is. uh over time.

uh. and what you ultimately become. specifically known for. uh will turn into the mastery and. greatness that I think you ultimately. seek, you know what I mean? I love that, man. Thank you so much. Look at him, man. He's a little. getting a little taken Trying to build. some brands out here. Trying to build. some brands out here. Thank you, man. I'm so grateful, Rob, for you coming on. I think we learned so. much about you. I love the fact that you. were. open enough to admit that actually some. things are just mystical. They are.

blessed to be that way and it's. beautiful to discuss it in that way. I. think it's We live in such a world that. always wants to break things down. Sometimes it's nice to just see them as. they are. So, thank you for opening up. about your philosophies, your beliefs, a. bit on business, we snuck that in there, too, and your relationship. Thank you so. much for sharing yourself, man. I really. really appreciate it. Love you, man. Enjoyed it. Appreciate it. Awesome. Thank you. If you want even more videos just like. this one, make sure you subscribe and. click on the boxes over here. I'm also.

excited to let you know that you can now. get my book Think Like a Monk from. thinklikeamonkbook.com. Check below in the description to make. sure you order today.