Extreme Impulse Buying

There are certain things in life that, when I see them, - I find them completely irresistible. - And I don't. Hi, I'm Tara. I'm from Niagara Falls, Canada. Let's talk about that. ♪ (theme music) ♪. - Good Mythical Morning! - Today's episode of Good Mythical Morning. is brought to you by the Rhett & Link Store. That's right. You can get the feature- length... well, that's a movie. This is. actually a musical CD. It's still feature-length. It's got 27 songs.

- It does go about as long as a feature. - And it's got a poster in there. Go to rhettandlink.com/store and get yourself some merch, people. First of all, Rhett, we need to say welcome to new friends! Welcome, friends! Today is Bring a Friend to G-Double-M. Link came up with it. I think it's a great idea. I don't really understand it, so why don't you explain it? It's pretty simple to understand. If you're here because you're always here, thank you for being your mythical best and being here. But if you're new, if this is.

your first time and it's a result of a friend saying, "Hey, why don't you watch. Good Mythical Morning? It's awesome. You can watch it and then we can talk. - about it at school... - Welcome, friends. - or on our lunch break, or... - Is that what you say? "Welcome, friends?". - The bus stop. Welcome, friends. - Oh! Because what they're supposed to do. is they're supposed to listen to this or watch this and then they talk about it and. - they become better friends. - This show is designed to generate. conversations. You're not just watching a conversation between me and this guy, but it's also grounds for you to have your own mythical conversation.

Talk amongst yourselves, people. That's really what we're getting at, here. Now and later in the comments and in real life. Today we wanna talk about. commercials, marketing, and our personal interactions with those things. Not professional interactions, but just as normal people. - This is... you know, this is deep, Link. - Yeah, yeah, yeah. - Go ahead. Please go. - Advertising--. - (gibberish) - Don't do that, 'cause it makes it. more annoying to the people who think we're talking over each other. We're not, though. We would never do that. Advertising is a really big part of what we do. I mean, you know, you may say,

(silly voice) "I don't like advertising. It ruins entertainment!". (normally) But it actually, in today's world, it enables entertainment. It enables us to do what we do. It enables us to bring you this show, whether that's. the ads that are popping up over there on YouTube, or here, or before the video, or it's our sponsorships, our sponsors actually sponsoring the individual episodes. - It's ultimately a really good thing. - And I would say that advertisements. in their best form are actually entertainment in and of themselves. Hopefully you'd look at our local commercials and some of the other.

internet videos that we do and you say, "You know what, that was entertaining. And you know what? It was more entertaining because there was a. sponsor involved. But we're not really here to defend our position. - Yeah! - or the way that we make a living. - No reason to do that! - I wanna talk about the flip side of it, which is the user experience when interacting with ads. You know, just being. a normal person, whether you see an ad on television, a popup ad, whatever the. case may be. To me, it's fascinating the type of reactions that it gets. So leave a.

comment as we're talking about this. Tell us: How do you react to advertisements? - Because I am... if there's a spectrum, - Yeah? I am on the far end of the spectrum towards incredible susceptibility to advertising. - Case in point: - Mmhmm. More than a couple of times-- I hate to admit this, people. You're gonna realize. just how impulsive I am when I tell you this. I'll be at home. I'll be like eleven. - o'clock at night. I'll see a commercial. - Mmhmm.

From a fast food place that's got a new sandwich. - Yeah. - I'm ashamed to say it. I will get in the. car. I will drive to that place. I will order that sandwich. - Now you're-- - Sometimes, more than once, I go there. and I'm like, "Can I get the Super Double Whopper with Extra Jalapeño thing from. the commercial?" And she's like, "We ain't got that yet.". - You're so ahead of the curve? - I'm so ahead of it, they don't even. - have it yet. - But just to clarify, you're not saying.

that you see the commercial at eleven o'clock at night and then the next day, or the next time you go past that restaurant... you're like, oh yeah, I'm. recalling the commercial, I'm gonna go in there. You're saying something--. - Immediately. - Immediately. Impulsively. I'm ashamed. I admit that I'm ashamed, but I'm just-- I am letting you. understand. I'm letting you into my world, people. I am super susceptible. - to advertising. I saw a commercial-- - He is not exaggerating. I saw a commercial for that candy-- the candy where they've turned... - For years, you had the Reese's Pieces... - Yeah. You put... you know, you're just making the Reese's Cups into little pieces.

But then they came up with turning a lot of things into pieces. There's this. commercial of people reaching down to touch candy, like reaching down to. touch an Almond Joy, and it turns into pieces. I was watching it with my wife. and I was like, "Baby, we gotta get some of them pieces.". - And you mean right now. - And I got in the car... she was like, "You're crazy." I was like, "I gotta get some of the pieces." And I got in the car. I drove to the convenience store. I walked in there and she was like, "We ain't got. - them yet." - Now, I--. They never have 'em yet! It's like, they need to coordinate the distribution.

Maybe now that we're in Los Angeles, they'll have 'em now. I think you're almost deflecting, here, because I do wanna ask the question. And let's answer it after I give my perspective. But I think the question is, what does this say about you, Rhett? But let's table that question. - Okay. - Because I represent probably the. complete opposite extreme. When I see an advertisement, something happens. in my mind, I think. It's not... well, I've just observed it in retrospect. I think that there's almost a rebellion to advertisements, that it's like,

if I see-- Oh, I'm being advertised to! I'm not gonna buy that because I don't. need it. I'd like to think... I don't know that this is true, but I would like to. think that I'm so much the master of my own domain that I'm only influenced. by things which I allow to be influenced by. Like, I'm totally unbiased in making. decisions on what I purchase and what I do. Ultimately I'm a very frugal person. I don't like to spend money. I don't like to buy things. If there's something that.

I really want, I really fret over what's the best version of it to get, or whatever. So these little things like candies or something at a fast food restaurant. - or something like that-- - Pieces. It turns into pieces. - when you touch it. - I don't... to me, I might be like, "Oh, that's cool," or even, "That was a cool commercial," but I'll never buy that, because I know what I get when I go to a fast food restaurant. And maybe there's. - lots of things at work. - Well, yeah, 'cause that's another thing. Link and I spend-- (laughs) You may have already figured this out--. - We spend a lot of time together. - Yeah. And we eat lunch together every single day. And we work so hard making things.

like Good Mythical Morning that we go out for lunch, you know? - We work up an appetite. - And we're cheap, and we don't eat. very healthy, so we go to fast food restaurants more often than we should. We're not endorsing fast food restaurants. However, what happens is, when you go to. a fast food restaurant, you get there, you get out of the car, you look at the. outside. They've got the pictures in the window. I'm talking about before you even. - get inside the restaurant. - Yeah. The Super Double Whopper with Extra Jalapeño, like The Cowboy Burger,

- or whatever. The Rollerskater Burger. - And it's like--. - Whatever it is, it's up there. - It's like 4-feet wide. - It's huge! And it looks awesome. - And it's got a sign under it that says, - "Not actual size." - (laughs) Yes. Just in case you were. wondering. Every-- well, 97% of the time, I get the thing in the window. I don't. mean I take the picture off and eat it. I go inside and I order the thing from the--. And I'm like, "I want the thing on the window." And then Link is going... and. He gets the same thing that he always gets and never gets the thing in the window. Well, I usually get something that's, you know, less expensive than that. Because.

I feel like they're just tricking me into getting something more expensive that's. - just been repackaged. - Yeah. Like, you know, everything at Taco Bell is the same ingredients, they just repackage. it and charge a little bit more. I'm just gonna get the other thing that I really. like, you know? And so I feel like I'm a... I admit, I have an elitist feeling. that I'm doing something better because I'm not being influenced by this. - advertisement. - And I'll admit that a very large.

percentage of the time, it's disappointing. You're like, "Oh, man.". You open it up and you get it and you're like, "They put two jalapeños on the. cowboy thing. What? Cowboys need more jalapeños than this! Any cowboy knows. that he needs at least eight jalapeño slices on this thing." And it doesn't look. like the picture. It doesn't taste like I thought the picture would taste. Because. all advertising is a-- in some ways can be, usually is-- a promise that you're. gonna receive something. And then when you get it, it's... it's kind that way.

with a lot of things in life, so I admit that I shouldn't be so susceptible to it. But does that answer the question of what this says about you that you're searching. for some sort of validation in who you are in what you consume? In it being better. - than anything you've ever had? - I think it just means I like to eat. - and I'm impulsive. - Okay, well you can wrestle with that. on your own time. I might admit that, you know, there's a level of pride involved in. me making my suggestions as well as me being frugal. Let's just put it that way.

Let's make a deal. Let's make a deal, Link. - Mmhmm. - Today, when we go to lunch, we're. gonna go to a fast food establishment. You have to get something that is. advertised in the window, and I have to get something that is not advertised in. - the window. - And then what? And then we just see how it feels to be each other for a meal. I would say that I was... I had to pick up some things at the grocery store, and as I. was walking out, there was a display for Old Spice deodorant, and I was like, "Ooh!". First of all, I need deodorant. I'm out. I've been using my wife's roll-on for the.

past three weeks and I smell like her, which only she should smell like her. I probably shouldn't smell like her. I should smell more manly. - You should. Yeah. - But then I remembered the Old Spice. commercials. I thought about how cool they were and that's what sealed the deal. I probably would have done without-- I was like, "Oh, I can just continue using. my wife's deodorant. I would've-- I almost did that. - So you are susceptible to it. - I was influenced by the commercial, - because it's hilarious. - And nothing has changed about Old Spice, the ingredients. The only thing that's changed is the commercials! And it's.

- cool now. You know? It works! - It definitely is. - Let's spin the wheel. - New friends, thanks for joining us. today. I trust you will talk about this episode with the person who invited you. Come back every mythical morning. This is how we're gonna end the show. This is ironic. Rhett and Link act like cowboys. We've been talk-- what're. the chances? The chances are one in twenty-four, people. (deeply, over Old West music) Well, put another log on the fire here,

it's gettin' kinda breezy out here in the prairie. If we don't bed down-- I'm like John Wayne. (voice deepens) If we don't bed down right. now, we're gonna be achin' in the mornin', pardner. Yeah, I think we're gonna have to put our sleeping bags next to each other. - and keep each other warm. - I think it... are you a Civil War cowboy? - Yes. - Well, if you don't mind me askin', 'Cause you know that's how you survive, is that you gotta use your body heat. together and... I know it's awkward to say it, but...

Well, pardner, when I said "bed down" I wasn't talkin' about me and you. Uh, by the way, you got that burger I was talkin' about? The one I saw back there. on that sign in Kalamazoo? You know, the one with the jalapeños? - No, I only eat beans. I only eat beans. - I might need to find a new partner. I sound nothing like John Wayne. I sound like Jeff Goldblum, somehow. Cowboy Jeff Goldblum. We wish you a good day, ma'am. I take back what I said about putting our sleeping bags together. I appreciate that.

[Captioned by Caitrin: GMM Captioning Team].